Can Opener Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193538
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Can Opener Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Can Opener Market

(Market Size)
$650 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.2 billion
Key Players OXO, KitchenAid, Cuisinart, Hamilton Beach, Zyliss

Market Summary

The can opener market represents a mature yet stable segment within the consumer goods industry, characterized by consistent demand driven by household and commercial food preparation needs. This market primarily revolves around manual and electric can openers, with innovation focusing on enhanced safety features, ergonomic designs, and improved durability. The core consumer base consists of households, food service establishments, and catering businesses that rely on efficient and safe tools for food accessibility. While the market is not experiencing explosive growth, it maintains a steady trajectory due to the indispensable nature of the product in kitchens worldwide. Manufacturers are increasingly focusing on product differentiation through material quality, aesthetic appeal, and multifunctional capabilities to capture consumer interest. The market's resilience is tied to the continuous consumption of canned goods across various demographics and geographies. Key players are engaged in strategic initiatives to expand their distribution networks and strengthen their brand presence in both established and emerging markets.

Key Highlights

The can opener market is distinguished by several key factors that define its current state and future direction. A significant trend is the shift towards electric can openers, which offer greater convenience and accessibility, particularly for elderly individuals or those with limited hand strength. Innovation is a critical highlight, with leading companies introducing features such as automatic shut-off mechanisms, magnetic lid holders to prevent spills and cuts, and designs that accommodate various can sizes. Another notable aspect is the increasing use of premium materials like stainless steel and antimicrobial coatings to enhance product longevity and hygiene. The market also sees a growing emphasis on design aesthetics, with products being developed to complement modern kitchen decor. Sustainability is emerging as a consideration, with efforts to create more energy-efficient electric models and durable manual options that reduce waste. The competitive landscape is intense, with brands competing on reliability, brand trust, and after-sales service to maintain and grow their market share.

Drivers, Opportunities & Restraints

The market is propelled by several fundamental drivers, including the persistent global demand for canned food products, which necessitates reliable opening tools. The growth of the food service industry, including restaurants, hotels, and institutional catering, directly fuels demand for commercial-grade can openers designed for high-frequency use. An increasing focus on kitchen safety and the prevention of injuries from sharp edges is driving the adoption of advanced, safer can opener models. Opportunities within the market are abundant, particularly in emerging economies where urbanization and rising disposable incomes are expanding the consumer base for modern kitchen appliances. There is significant potential for smart can openers integrated with IoT capabilities, offering users connectivity and usage data. However, the market faces restraints such as market saturation in developed regions, which limits volume growth. The high durability and long product life cycle of quality can openers also lead to infrequent replacement purchases. Furthermore, the availability of alternative packaging solutions, like pull-tab cans and pouches, poses a gradual long-term challenge to the traditional can opener market.

Concentration Insights

The global can opener market exhibits a concentrated nature, with a handful of established brands holding significant market share. These leading companies, such as Hamilton Beach Brands, Inc., Newell Brands (Mr. Coffee), and Cuisinart, possess extensive distribution networks, strong brand recognition, and robust product portfolios that span both manual and electric categories. Their dominance is reinforced by decades of consumer trust and continuous investment in research and development. Alongside these giants, there exists a long tail of smaller manufacturers and private label brands that compete primarily on price, often targeting specific regional markets or niche segments. This concentration means that innovation and major marketing initiatives are typically driven by the top players, who set industry standards for quality and safety. The market's structure presents high barriers to entry for new companies due to the established brand loyalty and the economies of scale enjoyed by incumbents. Competition is fierce, not only on product features but also on securing prime retail shelf space and strong online presence.

Type Insights

The market is distinctly segmented into manual and electric can openers, each catering to different consumer preferences and use cases. Manual can openers are valued for their simplicity, portability, and independence from a power source. They are typically more affordable and are a staple in most households as a basic kitchen tool. Innovations in this segment include ergonomic handles for comfortable grip, geared mechanisms for easier turning, and designs that leave smooth edges on the lid. Electric can openers, on the other hand, prioritize convenience and ease of use. They are powered by electricity, either via a cord or rechargeable battery, and operate with the push of a button. This type is particularly popular in North America and among users who open cans frequently or have dexterity challenges. High-end electric models often come with additional features like knife sharpeners or automatic lid removal. The choice between types is largely influenced by regional preferences, kitchen habits, and budget considerations.

Application Insights

Can opener demand is segmented across various applications, primarily divided into household and commercial uses. The household application constitutes the largest segment, as can openers are considered an essential kitchen tool in homes worldwide. Demand in this segment is driven by replacement purchases, new household formation, and the occasional desire for upgraded models with newer features. The commercial application encompasses a wide range of food service establishments, including restaurants, hotels, cafeterias, food trucks, and catering services. Commercial-grade can openers are built for durability, speed, and heavy-duty use, often constructed from industrial-strength materials to withstand a high volume of operation. They are a critical piece of equipment in any professional kitchen that utilizes canned ingredients. The specific needs of each application dictate product design; household models focus on safety and aesthetics, while commercial models prioritize efficiency and robustness.

Regional Insights

The demand and preferences for can openers vary significantly across different global regions. North America represents a mature and high-volume market, with a strong preference for electric can openers due to a culture that values convenience and a high consumption rate of canned goods. Europe also presents a stable market, with a mix of manual and electric preferences varying by country; Northern European countries often show a higher adoption of electric models. The Asia Pacific region is viewed as a significant growth opportunity, fueled by rising urbanization, growing middle-class populations, and the increasing westernization of diets, which incorporates more canned foods. In regions like Latin America and the Middle East & Africa, the market is still developing, with manual can openers dominating due to their lower cost and simplicity. Each region has its own regulatory standards for product safety and energy consumption, which also influences the types of products offered by manufacturers.

Company Insights

The competitive landscape of the can opener market is defined by several key players who have established strong brand equity and distribution dominance. Hamilton Beach Brands, Inc. is a prominent name, known for its reliable and innovative small kitchen appliances, including a wide range of electric can openers. Newell Brands, through its subsidiary Mr. Coffee, also holds a significant share with products known for their user-friendly features. Conair Corporation, under its Cuisinart brand, offers premium can openers that often incorporate sleek design and advanced functionality. Other notable players include Oster, KitchenAid, and brands like MetroKane and Progressive International that focus on innovative manual designs. These companies compete intensely on product innovation, quality, brand marketing, and strategic pricing. Their strategies often involve expanding product lines, enhancing online sales channels, and forming partnerships with major retailers to maintain visibility and accessibility to consumers.

Recent Developments

The can opener market has witnessed several recent developments focused on technological integration and enhanced user experience. A prominent trend is the introduction of smart features, including battery-powered cordless models that offer greater portability and convenience in the kitchen. Manufacturers are increasingly focusing on design aesthetics, creating products with sleek, modern finishes that appeal to contemporary consumers. There is a continued emphasis on safety, with new models featuring improved mechanisms to completely remove lids without leaving sharp edges. Sustainability efforts are also becoming more visible, with companies exploring the use of recycled materials in product construction and packaging. Furthermore, key players are strengthening their online sales and marketing strategies to directly engage with consumers, offering detailed product demonstrations and tutorials to highlight the unique selling propositions of their latest models in a highly competitive digital marketplace.

Report Segmentation

This comprehensive market research report on the can opener industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market dynamics. The segmentation is primarily based on type, categorizing the market into manual and electric can openers to analyze the demand, growth patterns, and consumer preferences for each. The report further segments the market by application, distinguishing between household and commercial uses, which have distinct requirements and growth drivers. A crucial component of the segmentation is the regional analysis, which breaks down the market into key geographies such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This allows for an understanding of regional trends, market maturity, and growth potential. Additionally, the report includes a competitive landscape section that profiles leading and emerging players, examining their market share, product portfolios, and strategic initiatives. This multi-faceted segmentation provides stakeholders with actionable insights to identify opportunities and formulate effective strategies.

FAQs

What are the different types of can openers available? The market primarily offers two types: manual and electric. Manual can openers are hand-operated, portable, and generally more affordable. Electric can openers are powered, offering hands-free operation and are valued for their convenience and ease of use, especially for individuals with limited hand strength.

Which brands are known for the best can openers? Several brands have established a strong reputation for quality and reliability. These include Hamilton Beach, known for its durable electric models; Cuisinart, recognized for its stylish and functional designs; and Oster, which offers a range of dependable options. Brands like KitchenAid are also notable for their premium appliances.

How does an electric can opener work? An electric can opener is typically mounted on a kitchen countertop and plugged into an electrical outlet. The user places the can under the cutting mechanism, aligns it, and presses a button. A motorized drive wheel then rotates the can against a cutting blade, automatically opening it. Many models feature a magnetic lid lifter to safely remove the lid.

What should I look for when buying a can opener? Key considerations include the type (manual vs. electric), ease of use and cleaning, build quality and materials (e.g., stainless steel), safety features (smooth edges, secure grip), and additional functionalities. For electric models, consider power source (corded vs. cordless) and noise level.

Are there can openers that leave smooth edges? Yes, many modern can openers, particularly high-quality manual models and most electric ones, are designed to cut the lid from the side of the can, leaving a smooth edge on both the lid and the can itself. This design significantly reduces the risk of cuts and is a major selling point for safety-conscious consumers.

How do I maintain and clean a can opener? Maintenance is straightforward. For manual models, hand-washing the cutting assembly with soap and water is recommended, followed by thorough drying to prevent rust. Electric models usually have a removable cutting mechanism that can be washed separately; the main unit should be wiped clean with a damp cloth and never immersed in water. Regular cleaning prevents food residue buildup and ensures optimal performance.

Citius Research has developed a research report titled “Can Opener Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Can Opener Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Can Opener Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Can Opener Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Can Opener Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Can Opener Market
• Research Methodology
• Executive Summary
• Market Dynamics of Can Opener Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Can Opener Market
• Cost and Gross Margin Analysis of Can Opener Market
• Can Opener Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Can Opener Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Can Opener Market Key Stakeholders

Below are the key stakeholders for the Can Opener Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Can Opener Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Can Opener Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Can Opener Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Can Opener Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Can Opener Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Can Opener Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Can Opener Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Can Opener Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Can Opener Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Can Opener Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Can Opener Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Can Opener Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Can Opener Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Can Opener Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Can Opener Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Can Opener Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Can Opener Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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