Arm - type Sphygmomanometer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193136
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Arm - type Sphygmomanometer Market size was estimated at USD 950 million in 2023 and is projected to reach USD 1.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Arm - type Sphygmomanometer Market

(Market Size)
$950 million
$1.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 950 million
2030 Market Size USD 1.6 billion
Key Players Omron, A&D Medical, Welch Allyn, Microlife, Beurer

Market Summary

The arm-type sphygmomanometer market represents a critical segment within the medical devices and broader consumer goods industry, focusing on non-invasive blood pressure monitoring devices designed for upper arm use. These devices are essential for both clinical settings and home healthcare, driven by the global increase in hypertension and cardiovascular diseases. The market is characterized by a blend of traditional manual devices and advanced digital units that offer enhanced features like Bluetooth connectivity, data storage, and irregular heartbeat detection. Key manufacturers are continuously investing in research and development to improve accuracy, user-friendliness, and accessibility. The demand is further amplified by a growing aging population and increasing health consciousness among consumers. Distribution channels include hospital supply networks, retail pharmacies, and prominent e-commerce platforms, making these devices widely available. The competitive landscape is dynamic, with companies striving to meet regulatory standards across different regions while catering to the specific needs of diverse consumer demographics.

Key Highlights

The arm-type sphygmomanometer market is distinguished by several key factors that underscore its importance and growth trajectory. Technological innovation stands out, with leading companies integrating smart technology to enable seamless connectivity with smartphones and health apps, facilitating better long-term health tracking for users. The shift towards home-based healthcare monitoring is a significant trend, empowering patients to take a proactive role in managing chronic conditions like hypertension. Furthermore, the market benefits from robust global health initiatives aimed at raising awareness about the dangers of high blood pressure and the importance of regular monitoring. Product reliability and accuracy remain paramount, with devices undergoing rigorous clinical validation to ensure they meet international standards. The expansion of online retail has dramatically improved product accessibility, allowing consumers to compare features and prices easily. These highlights collectively contribute to a market that is both responsive to consumer needs and aligned with broader public health goals.

Drivers, Opportunities & Restraints

Primary drivers propelling the arm-type sphygmomanometer market include the rising global prevalence of hypertension and other cardiovascular conditions, which necessitate regular blood pressure monitoring. Increased health awareness, supported by government and non-governmental organization campaigns, encourages individuals to invest in personal health monitoring devices. The growing geriatric population, which is more susceptible to blood pressure irregularities, further sustains demand. Significant opportunities exist in emerging economies, where improving healthcare infrastructure and rising disposable incomes are expanding the consumer base. The integration of artificial intelligence for predictive analytics and the development of more compact, portable designs present additional avenues for growth. However, the market faces restraints such as the availability of low-cost, sometimes substandard, products that can affect brand reputation and consumer trust. Stringent regulatory requirements across different countries can also pose challenges for manufacturers in terms of compliance and market entry. Economic fluctuations and supply chain disruptions, as witnessed recently, can impact production costs and lead times.

Concentration Insights

The global market for arm-type sphygmomanometers exhibits a concentration of key players and manufacturing expertise in specific regions. East Asia, particularly Japan and China, is a dominant hub for production, home to industry leaders like Omron and Yuwell. These companies benefit from advanced manufacturing capabilities and strong supply chain networks. North America and Europe represent significant markets in terms of consumption, characterized by high healthcare expenditure and early adoption of advanced medical technologies. The competitive landscape is fairly consolidated, with a handful of major corporations holding substantial market share due to their extensive product portfolios, strong brand recognition, and global distribution channels. However, the market also features numerous small and medium-sized enterprises that compete on the basis of price, specialized features, or by catering to niche segments. This concentration influences global pricing strategies, product availability, and the pace of innovation within the industry.

Type Insights

The arm-type sphygmomanometer market is segmented primarily into digital and aneroid types, each catering to different user needs and preferences. Digital devices dominate the home use segment due to their ease of use, automatic inflation and deflation, and clear digital displays that often include pulse readings. Many modern digital models are equipped with advanced features such as Bluetooth connectivity, allowing users to sync data with health apps on their smartphones for long-term trend analysis and sharing with healthcare providers. Aneroid devices, which use a dial gauge and require manual inflation, are often preferred in clinical settings by medical professionals for their perceived accuracy and durability, and they do not require batteries. Within the digital category, there is further diversification into wrist-type monitors, but the arm-type remains the clinical gold standard for accuracy. Manufacturers continue to refine both types, focusing on improving accuracy validation, enhancing user comfort with better cuff designs, and increasing the durability of the devices.

Application Insights

Arm-type sphygmomanometers find critical application across several settings, primarily segmented into hospitals, clinics, and home care. In hospitals and clinics, these devices are indispensable tools for routine patient check-ups, preoperative assessments, and continuous monitoring during recovery. The demand in these settings is for highly accurate, durable, and often modular devices that can withstand frequent use and are easy to disinfect. The home care segment has witnessed the most rapid growth, fueled by the increasing trend of self-monitoring among patients with chronic hypertension, heart conditions, and diabetes. For home users, priorities shift towards user-friendliness, comfort, data management capabilities, and affordability. Furthermore, these devices are increasingly used in community health programs and workplace wellness initiatives, expanding their application beyond traditional medical environments. The versatility of the arm-type design, which is recommended by many health associations for its reliability over wrist models, ensures its continued relevance across all these applications.

Regional Insights

The adoption and penetration of arm-type sphygmomanometers vary significantly across different geographic regions, influenced by economic development, healthcare infrastructure, and prevalence of related diseases. North America holds a substantial market share, driven by high healthcare expenditure, a strong culture of preventive care, and the presence of major market players. Europe follows closely, with robust healthcare systems supporting adoption in both clinical and home settings. The Asia-Pacific region is identified as the fastest-growing market, attributed to its large population base, rising incidence of hypertension, improving healthcare access, and growing medical tourism industry in countries like India and Thailand. Latin America and the Middle East & Africa are emerging markets where growth is spurred by increasing government focus on healthcare modernization and rising awareness about cardiovascular health. Each region presents distinct regulatory landscapes and consumer preferences, necessitating tailored strategies from manufacturers regarding product features, marketing, and distribution.

Company Insights

The competitive landscape of the arm-type sphygmomanometer market features a mix of well-established multinational corporations and specialized medical device companies. Omron Healthcare stands as a global leader, renowned for its extensive range of digital monitors and strong focus on innovation and clinical validation. A&D Medical is another key player, recognized for its accurate and reliable devices for both professional and home use. Other significant contributors include GE Healthcare, known for its patient monitoring solutions for clinical environments, and SunTech Medical, which specializes in clinical-grade blood pressure monitors. Companies like Microlife and Beurer have also carved out substantial market shares by offering feature-rich products at competitive price points. These companies compete on various factors including product accuracy, technological features, brand trust, distribution network strength, and price. Strategic activities commonly observed include product launches with enhanced connectivity, partnerships with healthcare providers, and geographic expansion into emerging economies to capture new growth opportunities.

Recent Developments

The arm-type sphygmomanometer market has been active with recent developments focused on technological integration and strategic expansion. A prominent trend is the launch of devices with enhanced connectivity features, such as seamless integration with iOS and Android health applications, enabling comprehensive health data management. Companies are also focusing on obtaining validation from international medical associations to bolster consumer confidence in their products' accuracy. There has been a noticeable increase in mergers and acquisitions, as larger entities seek to consolidate their market position and acquire innovative technologies. Furthermore, key players are expanding their manufacturing capacities and distribution networks in high-growth regions like Southeast Asia and Latin America. Sustainability has also emerged as a focus area, with efforts towards using recyclable materials in packaging and reducing the environmental footprint of devices. These developments reflect the industry's response to evolving consumer demands for smarter, more reliable, and accessible health monitoring solutions.

Report Segmentation

This comprehensive market report on arm-type sphygmomanometers provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, categorizing the market into digital and aneroid sphygmomanometers, detailing the adoption trends, technological advancements, and consumer preferences associated with each. Application-wise, the report delves into the usage patterns across key end-user settings: hospitals, clinics, and home care, analyzing the specific requirements and growth drivers in each segment. Geographically, the market is broken down into major regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further country-level analysis for the United States, Germany, China, Japan, and Brazil among others. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand competitive dynamics in specific segments, and make informed strategic decisions regarding investment, marketing, and product development.

FAQs

What is an arm-type sphygmomanometer? An arm-type sphygmomanometer is a medical device used to measure blood pressure. It consists of an inflatable cuff that is wrapped around the upper arm, a mechanism for inflation, and a gauge or sensor to measure the pressure. It is considered the gold standard for non-invasive blood pressure monitoring due to the artery in the upper arm being level with the heart.

How does a digital arm blood pressure monitor work? A digital arm blood pressure monitor works automatically. The user wraps the cuff around their upper arm and presses a start button. The device electronically inflates the cuff to temporarily stop blood flow in the artery. As the cuff deflates, sensors detect the vibrations in the artery walls and use oscillometric technology to calculate systolic and diastolic blood pressure values, which are then displayed on a digital screen.

Are arm blood pressure monitors accurate? Yes, high-quality arm blood pressure monitors, especially those that have been clinically validated according to standards set by organizations like the Association for the Advancement of Medical Instrumentation (AAMI) or the European Society of Hypertension (ESH), are very accurate. Arm models are generally more accurate than wrist models because the brachial artery in the upper arm is closer to the heart.

What are the main types of sphygmomanometers? The two main types are aneroid and digital. Aneroid sphygmomanometers are mechanical devices with a dial gauge and require the user to inflate the cuff manually and use a stethoscope to listen for blood flow sounds. Digital sphygmomanometers are electronic, automate the inflation and measurement process, and display the reading on a screen, often with additional features like memory storage.

How often should you calibrate a sphygmomanometer? Calibration frequency is crucial for accuracy. Aneroid models, being mechanical, should be checked for calibration every 6 to 12 months, as they are susceptible to bumps and falls that can misalign the mechanism. Digital models are generally more stable but should still have their accuracy verified against a known standard annually, especially if used frequently in a professional setting.

Can blood pressure monitors be used on either arm? While a blood pressure monitor can be used on either arm, it is recommended to consistently use the same arm for monitoring to ensure comparable readings over time. There can normally be a slight difference in readings between arms. Healthcare professionals often recommend using the arm that gives the higher reading for consistent monitoring. It is always best to follow the specific advice of a healthcare provider.

Citius Research has developed a research report titled “Arm - type Sphygmomanometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Arm - type Sphygmomanometer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Arm - type Sphygmomanometer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Arm - type Sphygmomanometer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Arm - type Sphygmomanometer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Arm - type Sphygmomanometer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Arm - type Sphygmomanometer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Arm - type Sphygmomanometer Market
• Cost and Gross Margin Analysis of Arm - type Sphygmomanometer Market
• Arm - type Sphygmomanometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Arm - type Sphygmomanometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Arm - type Sphygmomanometer Market Key Stakeholders

Below are the key stakeholders for the Arm - type Sphygmomanometer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Arm - type Sphygmomanometer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Arm - type Sphygmomanometer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Arm - type Sphygmomanometer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Arm - type Sphygmomanometer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Arm - type Sphygmomanometer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Arm - type Sphygmomanometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Arm - type Sphygmomanometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Arm - type Sphygmomanometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Arm - type Sphygmomanometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Arm - type Sphygmomanometer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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