Adjustable Beds Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193125
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Adjustable Beds Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Adjustable Beds Market

(Market Size)
$4.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7 billion
Key Players Sleep Number, Leggett & Platt, Reverie, Tempur-Pedic, Ergomotion

Market Summary

The adjustable beds market is a dynamic and evolving segment within the consumer goods industry, characterized by its focus on enhancing sleep quality and overall wellness. These beds, which allow users to alter the position of the head and foot sections, have transitioned from primarily medical use to mainstream consumer adoption. The market is driven by increasing consumer awareness of the health benefits associated with adjustable beds, such as improved circulation, reduced snoring, and alleviation of back pain. Key players are continuously innovating to integrate advanced features like massage functions, USB ports, and smart home connectivity, catering to a tech-savvy consumer base. The demand is further bolstered by the aging global population and the rising prevalence of sleep disorders, making adjustable beds a sought-after product in both residential and healthcare settings. Distribution channels include online retail, specialty stores, and direct-to-consumer models, with manufacturers emphasizing customization and premium materials to differentiate their offerings.

Key Highlights

The adjustable beds market is distinguished by several key highlights that underscore its growth and innovation. Technological advancements play a pivotal role, with features such as wireless remote controls, smartphone app integration, and voice command compatibility becoming standard in premium models. Health and wellness trends are significant drivers, as consumers increasingly prioritize products that contribute to better sleep and overall health. The market also benefits from the expansion of e-commerce, which has made these products more accessible to a broader audience. Additionally, partnerships between adjustable bed manufacturers and mattress companies are common, offering bundled solutions that enhance consumer value. Sustainability is emerging as a focus area, with companies incorporating eco-friendly materials and energy-efficient mechanisms. The competitive landscape is intense, with both established brands and new entrants vying for market share through product differentiation and aggressive marketing strategies.

Drivers, Opportunities & Restraints

The adjustable beds market is propelled by several drivers, including the growing awareness of sleep health and the increasing incidence of sleep disorders such as insomnia and sleep apnea. The aging population, particularly in developed regions, is a significant driver, as older adults seek solutions for comfort and mobility issues. Rising disposable incomes and the trend towards home customization also contribute to market growth. Opportunities abound in the integration of smart technology, such as IoT connectivity and AI-driven sleep tracking, which can provide personalized sleep experiences. Emerging markets in Asia-Pacific and Latin America present untapped potential due to increasing urbanization and changing lifestyles. However, the market faces restraints, including high product costs, which may limit adoption among budget-conscious consumers. Additionally, the need for specialized mattresses and installation requirements can be barriers. Economic uncertainties and supply chain disruptions also pose challenges, affecting production and distribution.

Concentration Insights

The adjustable beds market exhibits a concentrated competitive landscape, with a few key players dominating a significant share. Companies like Sleep Number Corporation, Tempur Sealy International, and Serta Simmons Bedding are prominent, leveraging strong brand recognition and extensive distribution networks. These industry leaders focus on continuous innovation, investing in research and development to introduce advanced features and materials. Regional players also play a crucial role, often catering to local preferences and price sensitivities. The market concentration is influenced by mergers and acquisitions, as larger companies seek to expand their product portfolios and geographic reach. Collaboration with healthcare institutions and hospitality sectors is another strategy employed to enhance market presence. Despite the dominance of major players, the market remains competitive due to the entry of niche brands offering specialized products, such as eco-friendly or luxury adjustable beds.

Type Insights

Adjustable beds are available in various types, each designed to meet specific consumer needs and preferences. The primary segmentation includes single-sided and double-sided adjustable beds. Single-sided models adjust the entire bed frame, making them suitable for individual users or those with limited space. Double-sided adjustable beds feature independent adjustment for each side, ideal for couples with different sleep preferences. Additionally, there are wall-hugger models that allow the bed to move forward as it adjusts, ensuring nightstands remain within reach. Material-wise, beds are constructed from metals like steel for durability or wood for aesthetic appeal. Features such as massage functions, zero-gravity positioning, and under-bed lighting are common differentiators. The market also sees a trend towards modular designs that allow customization of firmness and support, catering to diverse consumer requirements.

Application Insights

The application of adjustable beds spans multiple sectors, primarily residential and commercial. In the residential segment, these beds are increasingly adopted by homeowners seeking enhanced comfort and health benefits. They are particularly popular among elderly individuals and those with medical conditions requiring elevated sleeping positions. The commercial segment includes healthcare facilities such as hospitals and nursing homes, where adjustable beds are essential for patient care and recovery. The hospitality industry also represents a significant application area, with hotels and resorts incorporating adjustable beds to offer premium guest experiences. Additionally, there is growing usage in corporate settings, such as executive suites and wellness centers, reflecting the broadening appeal of these products. Each application sector demands specific features, such as durability for healthcare or luxury aesthetics for hospitality, driving product diversification.

Regional Insights

The adjustable beds market demonstrates distinct regional dynamics influenced by economic conditions, consumer preferences, and cultural factors. North America holds a substantial market share, driven by high consumer awareness, advanced healthcare infrastructure, and strong purchasing power. The United States is a key contributor, with brands like Sleep Number and Tempur-Pedic leading innovation. Europe follows, with countries like Germany and the UK showing increased adoption due to aging populations and wellness trends. The Asia-Pacific region is emerging as a high-growth market, fueled by rising disposable incomes, urbanization, and growing health consciousness in countries such as China and India. Latin America and the Middle East & Africa are nascent markets with potential for growth, though challenges like economic volatility and limited awareness persist. Regional strategies often involve tailoring products to local tastes and investing in distribution networks to capture market opportunities.

Company Insights

Leading companies in the adjustable beds market include Sleep Number Corporation, renowned for its personalized sleep solutions and smart bed technology. Tempur Sealy International is another major player, offering a range of adjustable bases compatible with its premium mattresses. Serta Simmons Bedding provides innovative products through brands like Beautyrest, focusing on comfort and durability. Other notable players include Ergomotion, which specializes in customizable and eco-friendly options, and Reverie, known for its advanced massage and tracking features. These companies invest heavily in research and development to incorporate cutting-edge technologies such as sleep monitoring sensors and voice activation. Strategic partnerships with mattress retailers and online platforms are common to enhance market reach. Customer service and warranty offerings are also critical competitive factors, as consumers seek reliable and long-term value from their purchases.

Recent Developments

Recent developments in the adjustable beds market highlight a focus on innovation and expansion. Companies are increasingly integrating IoT capabilities, allowing beds to sync with other smart home devices and provide detailed sleep analytics. There is a growing emphasis on sustainability, with brands introducing recyclable materials and energy-efficient mechanisms. Mergers and acquisitions continue to shape the landscape, as seen in Tempur Sealy's acquisition of various mattress brands to strengthen its adjustable bed offerings. The COVID-19 pandemic has accelerated the shift towards online sales, prompting companies to enhance their digital presence and virtual consultation services. Additionally, collaborations with health and wellness influencers are being used to boost brand visibility. Recent product launches feature advanced ergonomic designs, such as lumbar support and anti-snore functions, catering to evolving consumer demands for health-centric solutions.

Report Segmentation

This report on the adjustable beds market provides a comprehensive analysis segmented by type, application, and region. By type, the market is categorized into single-sided and double-sided adjustable beds, with further breakdowns based on features such as massage, lighting, and connectivity. Application segments include residential, healthcare, hospitality, and others, each analyzed for growth potential and consumer trends. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market dynamics and key countries. The segmentation allows for a detailed understanding of market drivers, opportunities, and challenges specific to each category. This structured approach enables stakeholders to identify niche segments and make informed strategic decisions. The report also examines competitive landscapes, highlighting leading players and their market strategies.

FAQs

What are the benefits of an adjustable bed? Adjustable beds offer numerous benefits, including improved sleep quality, reduced back pain, enhanced circulation, and alleviation of conditions like acid reflux and snoring. They also provide customizable comfort for activities such as reading or watching TV.

How much does an adjustable bed cost? The cost of adjustable beds varies widely based on features, materials, and brand. Basic models start at a few hundred dollars, while high-end options with advanced technology can cost several thousand dollars.

Can any mattress be used on an adjustable bed? Not all mattresses are compatible with adjustable beds. Flexible mattresses such as memory foam, latex, or hybrid types are suitable, while traditional innerspring mattresses may not bend adequately and could be damaged.

What is the lifespan of an adjustable bed? The average lifespan of an adjustable bed is between 7 to 10 years, depending on usage, quality, and maintenance. Higher-end models with durable components may last longer.

Are adjustable beds good for side sleepers? Yes, adjustable beds can benefit side sleepers by allowing adjustments that reduce pressure on hips and shoulders. Features like zero-gravity positioning can enhance comfort for various sleeping styles.

Do adjustable beds come with warranties? Most adjustable beds come with warranties that cover parts, mechanisms, and sometimes labor. Warranty periods typically range from 5 to 25 years, varying by manufacturer and product quality.

Citius Research has developed a research report titled “Adjustable Beds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Adjustable Beds Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Adjustable Beds Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Adjustable Beds Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Adjustable Beds Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Adjustable Beds Market
• Research Methodology
• Executive Summary
• Market Dynamics of Adjustable Beds Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Adjustable Beds Market
• Cost and Gross Margin Analysis of Adjustable Beds Market
• Adjustable Beds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Adjustable Beds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Adjustable Beds Market Key Stakeholders

Below are the key stakeholders for the Adjustable Beds Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Adjustable Beds Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Adjustable Beds Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Adjustable Beds Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Adjustable Beds Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Adjustable Beds Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Adjustable Beds Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Adjustable Beds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Adjustable Beds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Adjustable Beds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Adjustable Beds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Adjustable Beds Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Adjustable Beds Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Adjustable Beds Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Adjustable Beds Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Adjustable Beds Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Adjustable Beds Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Adjustable Beds Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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