Two-wheeler Battery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186757
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Two-wheeler Battery Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Two-wheeler Battery Market

(Market Size)
$6.2 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 6.2 billion
2030 Market Size USD 10 billion
Key Players Exide, GS Yuasa, Panasonic, Leoch, East Penn

Market Summary

The two-wheeler battery market is an integral segment of the global automotive and transportation industry, primarily driven by the widespread adoption of motorcycles, scooters, and electric two-wheelers across various regions. This market encompasses a range of battery technologies, including lead-acid and lithium-ion, which are essential for providing ignition, lighting, and starting functions in conventional internal combustion engine vehicles, as well as serving as the primary power source for electric models. The increasing urbanization, rising disposable incomes, and growing demand for efficient and eco-friendly mobility solutions are key factors influencing market dynamics. Additionally, government initiatives promoting electric vehicle adoption and stringent emissions regulations are accelerating the shift towards advanced battery systems. The market is characterized by continuous technological advancements aimed at enhancing battery performance, lifespan, and sustainability, making it a critical area for innovation and investment within the broader automotive sector.

Key Highlights

The two-wheeler battery market is marked by several key highlights that underscore its significance and growth trajectory. A prominent trend is the rapid transition from traditional lead-acid batteries to lithium-ion variants, driven by their superior energy density, longer life cycle, and reduced environmental impact. This shift is particularly evident in the electric two-wheeler segment, which is experiencing robust growth due to increasing consumer preference for sustainable transportation. Another highlight is the intensifying competition among leading battery manufacturers, who are focusing on research and development to introduce innovative products with enhanced efficiency and reliability. Strategic partnerships and collaborations between battery producers and two-wheeler OEMs are also becoming common, facilitating integrated solutions and market expansion. Furthermore, the advent of smart battery technologies with features like battery management systems and connectivity options is gaining traction, offering improved safety and user experience. These developments collectively highlight the market's evolution towards more advanced and sustainable energy solutions.

Drivers, Opportunities & Restraints

The two-wheeler battery market is propelled by several drivers, including the escalating demand for electric two-wheelers as a cost-effective and environmentally friendly alternative to conventional vehicles. Government policies and incentives supporting electric mobility, such as subsidies and tax benefits, further stimulate market growth. Urbanization and increasing traffic congestion in developing regions also drive the adoption of two-wheelers, consequently boosting battery demand. Opportunities abound in the development of high-performance batteries with fast-charging capabilities and extended range, catering to the evolving needs of consumers. The expansion of charging infrastructure and the emergence of battery-as-a-service models present additional growth avenues. However, the market faces restraints such as the high initial cost of advanced batteries, particularly lithium-ion, which may hinder widespread adoption in price-sensitive markets. Concerns regarding battery disposal and recycling, along with supply chain vulnerabilities for raw materials like lithium and cobalt, also pose challenges. Addressing these restraints through technological innovations and sustainable practices is crucial for market progression.

Concentration Insights

The two-wheeler battery market exhibits a concentrated landscape with a few dominant players holding significant market share, while numerous smaller companies operate in niche segments. Key global players such as Panasonic Corporation, Exide Industries Limited, and GS Yuasa International Ltd. lead the market through extensive product portfolios, strong distribution networks, and continuous innovation. These companies invest heavily in research and development to enhance battery performance and reduce costs, maintaining their competitive edge. Regional players also play a vital role, particularly in Asia-Pacific, where local manufacturers like Amara Raja Batteries Limited and East Penn Manufacturing Company cater to specific market needs. The concentration is further influenced by strategic mergers, acquisitions, and partnerships aimed at expanding geographical presence and technological capabilities. This competitive dynamics ensure a focus on quality, reliability, and customer-centric solutions, driving overall market advancement.

Type Insights

The two-wheeler battery market is segmented by type into lead-acid and lithium-ion batteries, each with distinct characteristics and applications. Lead-acid batteries have traditionally dominated the market due to their affordability, reliability, and widespread availability, making them the preferred choice for conventional two-wheelers with internal combustion engines. These batteries are known for their robustness and ease of recycling, though they suffer from lower energy density and shorter lifespan compared to alternatives. In contrast, lithium-ion batteries are gaining prominence, especially in the electric two-wheeler segment, owing to their high energy efficiency, lightweight design, and longer operational life. They offer superior performance in terms of charge retention and environmental impact, albeit at a higher cost. Ongoing advancements in lithium-ion technology, such as the development of solid-state batteries, are expected to further enhance their appeal, driving a gradual shift away from lead-acid variants in the coming years.

Application Insights

In terms of application, the two-wheeler battery market is divided into conventional two-wheelers and electric two-wheelers. Conventional two-wheelers, which include motorcycles and scooters with internal combustion engines, primarily use batteries for starting, lighting, and ignition purposes. Lead-acid batteries are extensively utilized in this segment due to their cost-effectiveness and proven performance. On the other hand, electric two-wheelers rely entirely on batteries as their main power source, necessitating high-energy-density solutions like lithium-ion batteries to ensure adequate range and efficiency. This segment is witnessing rapid growth driven by environmental concerns, government incentives, and technological improvements. The application insights reveal a growing divergence between the two segments, with electric two-wheelers increasingly adopting advanced battery technologies to meet consumer demands for better performance and sustainability, while conventional vehicles continue to depend on established battery types.

Regional Insights

Regionally, the two-wheeler battery market is dominated by Asia-Pacific, which holds the largest share due to high two-wheeler adoption in countries such as India, China, and Southeast Asian nations. This region benefits from robust manufacturing capabilities, growing urbanization, and supportive government policies for electric vehicles. North America and Europe also represent significant markets, characterized by a increasing preference for electric two-wheelers and stringent environmental regulations promoting clean energy solutions. In these regions, advanced battery technologies like lithium-ion are more prevalent. Latin America and the Middle East & Africa are emerging markets with potential growth opportunities, driven by rising disposable incomes and improving infrastructure. Each region exhibits unique demand patterns influenced by economic conditions, regulatory frameworks, and consumer preferences, necessitating tailored strategies for market players to capitalize on local opportunities.

Company Insights

Prominent companies in the two-wheeler battery market include Panasonic Corporation, Exide Industries Limited, GS Yuasa International Ltd., Amara Raja Batteries Limited, and East Penn Manufacturing Company. These players are renowned for their extensive product offerings, technological expertise, and strong market presence. Panasonic is a key player in lithium-ion batteries, supplying to major electric two-wheeler manufacturers globally. Exide and Amara Raja dominate the lead-acid battery segment in Asia, leveraging their robust distribution networks and brand reputation. GS Yuasa excels in advanced battery solutions, focusing on innovation and sustainability. East Penn Manufacturing emphasizes quality and reliability in its products, catering primarily to the North American market. These companies engage in continuous research and development to introduce cutting-edge batteries, enhance performance, and reduce environmental impact, thereby maintaining their competitive positions and driving market evolution.

Recent Developments

Recent developments in the two-wheeler battery market highlight a focus on innovation and expansion. Key players have launched advanced lithium-ion batteries with improved energy density and faster charging capabilities, addressing range anxiety and enhancing user convenience. For instance, companies like Panasonic and GS Yuasa have introduced batteries integrated with smart management systems for better monitoring and safety. Strategic collaborations between battery manufacturers and two-wheeler OEMs have increased, aimed at co-developing customized battery solutions and expanding market reach. Investments in expanding production capacities, particularly in Asia-Pacific, are also notable, responding to growing demand. Additionally, there is a rising emphasis on sustainable practices, with initiatives to develop recyclable batteries and reduce carbon footprint throughout the product lifecycle. These developments reflect the market's commitment to technological advancement and environmental responsibility.

Report Segmentation

The two-wheeler battery market report is segmented based on type, application, and region. By type, the market is categorized into lead-acid and lithium-ion batteries, each analyzed for their market share, growth trends, and future prospects. The application segment distinguishes between conventional two-wheelers and electric two-wheelers, examining the specific battery requirements and adoption patterns in each category. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with detailed analysis of regional dynamics, key countries, and growth drivers. This comprehensive segmentation provides a holistic view of the market, enabling stakeholders to identify opportunities, assess competitive landscapes, and make informed decisions. The report also includes insights into consumer behavior, regulatory impacts, and technological advancements, offering a thorough understanding of market forces and future directions.

FAQs

What are the main types of batteries used in two-wheelers? The primary types are lead-acid and lithium-ion batteries. Lead-acid batteries are commonly used in conventional two-wheelers for their cost-effectiveness, while lithium-ion batteries are preferred in electric two-wheelers due to their higher efficiency and longer lifespan.

How long does a two-wheeler battery typically last? The lifespan varies by type; lead-acid batteries usually last between 1 to 3 years, whereas lithium-ion batteries can last 3 to 5 years or more, depending on usage patterns and maintenance.

What factors affect the performance of a two-wheeler battery? Performance is influenced by factors such as temperature extremes, charging habits, load demands, and the quality of the battery management system. Proper maintenance and usage are crucial for optimal performance.

Are there any environmental concerns associated with two-wheeler batteries? Yes, lead-acid batteries pose recycling and disposal challenges due to toxic materials, while lithium-ion batteries involve concerns about raw material sourcing and end-of-life management. Sustainable practices and advancements in recycling technologies are addressing these issues.

What are the emerging trends in the two-wheeler battery market? Key trends include the shift towards lithium-ion technology, development of fast-charging solutions, integration of smart battery systems, and growing adoption of swappable battery models to enhance convenience and reduce downtime.

Which regions are leading in the adoption of advanced two-wheeler batteries? Asia-Pacific is at the forefront, driven by high electric two-wheeler sales in countries like China and India. North America and Europe are also significant, with increasing emphasis on eco-friendly transportation and supportive regulations.

Citius Research has developed a research report titled “Two-wheeler Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Two-wheeler Battery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Two-wheeler Battery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Two-wheeler Battery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Two-wheeler Battery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Two-wheeler Battery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Two-wheeler Battery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Two-wheeler Battery Market
• Cost and Gross Margin Analysis of Two-wheeler Battery Market
• Two-wheeler Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Two-wheeler Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Two-wheeler Battery Market Key Stakeholders

Below are the key stakeholders for the Two-wheeler Battery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Two-wheeler Battery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Two-wheeler Battery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Two-wheeler Battery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Two-wheeler Battery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Two-wheeler Battery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Two-wheeler Battery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Two-wheeler Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Two-wheeler Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Two-wheeler Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Two-wheeler Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Two-wheeler Battery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Two-wheeler Battery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Two-wheeler Battery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Two-wheeler Battery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Two-wheeler Battery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Two-wheeler Battery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Two-wheeler Battery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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