Yeast Flakes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196103
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Yeast Flakes Market size was estimated at USD 420 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Yeast Flakes Market

(Market Size)
$420 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 420 million
2030 Market Size USD 900 million
Key Players Lesaffre, Lallemand, Angel Yeast, AB Mauri, Pakmaya

Market Summary

The yeast flakes market is a specialized segment within the global food and beverages industry, primarily driven by the rising consumer demand for plant-based and flavor-enhancing ingredients. Yeast flakes, often associated with nutritional yeast, are deactivated yeast products used extensively as a seasoning, flavoring agent, or nutrient supplement. They are valued for their savory, umami taste profile, making them a popular choice in vegan and vegetarian diets as a cheese alternative. The market is characterized by steady growth influenced by increasing health consciousness, dietary preferences shifting towards natural and clean-label products, and the expansion of the food processing sector. Key manufacturers are focusing on product innovation, such as developing fortified yeast flakes with added vitamins and minerals, to cater to evolving consumer needs. The market is globally distributed, with significant production and consumption activities across North America, Europe, and Asia-Pacific regions.

Key Highlights

The yeast flakes market is distinguished by several key factors that underscore its importance and potential. A prominent highlight is the product's role as a natural flavor enhancer and source of essential nutrients, including B vitamins, protein, and dietary fiber, which align with the growing wellness trend. The market benefits from the robust expansion of the vegan food sector, where yeast flakes serve as a critical ingredient in replicating dairy-like flavors in plant-based cheeses, sauces, and snacks. Additionally, the clean-label movement has propelled demand, as yeast flakes are perceived as a simple, recognizable ingredient without artificial additives. Innovation in production techniques, such as the use of non-GMO and organic substrates, is another highlight, enabling manufacturers to appeal to health-conscious and environmentally aware consumers. The presence of established players and emerging companies investing in research and development further accentuates the market's dynamism and competitive landscape.

Drivers, Opportunities & Restraints

The yeast flakes market is propelled by several drivers, with the foremost being the increasing adoption of vegan and vegetarian lifestyles globally, which fuels demand for plant-based flavoring agents. Health and wellness trends also serve as a significant driver, as consumers seek nutrient-dense food ingredients that offer functional benefits like immune support and enhanced metabolism. The growth of the food processing industry, particularly in developing regions, presents additional impetus by incorporating yeast flakes into a variety of products such as snacks, ready-to-eat meals, and seasonings. Opportunities in the market abound, including the potential for expansion into untapped geographic markets and the development of application-specific yeast flake variants tailored for sectors like animal feed and dietary supplements. However, the market faces restraints such as the high cost of production compared to synthetic alternatives, which can limit affordability and adoption in price-sensitive markets. Additionally, fluctuating raw material prices and supply chain disruptions pose challenges to consistent product availability and pricing stability.

Concentration Insights

The yeast flakes market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and specialized niche players dominating the industry. Key companies such as Lesaffre, Lallemand Inc., and Angel Yeast Co., Ltd. hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong research and development capabilities. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional concentration is also evident, with North America and Europe being mature markets characterized by high consumer awareness and advanced food processing industries. In contrast, the Asia-Pacific region is emerging as a focal point for growth, driven by increasing disposable incomes, urbanization, and shifting dietary patterns. The competitive environment is further intensified by the entry of new players focusing on organic and non-GMO product offerings, catering to the rising demand for clean-label and sustainable ingredients.

Type Insights

The yeast flakes market can be segmented based on type, primarily into nutritional yeast flakes and inactive yeast flakes. Nutritional yeast flakes are the most prominent segment, widely recognized for their use as a dietary supplement and flavor enhancer in vegan and health-focused cuisines. They are typically grown on molasses or other sugar-rich mediums and are known for their cheesy, nutty flavor profile, making them ideal for dishes like pasta, popcorn, and salads. Inactive yeast flakes, on the other hand, are often used in baking and brewing industries as flavoring agents or processing aids, though they do not possess leavening properties. Both types are available in various forms, including fortified variants with added vitamins such as B12, which cater to specific nutritional needs. The diversity in product types allows manufacturers to target different application areas and consumer segments, enhancing market penetration and addressing varied taste preferences and functional requirements across the food and beverages industry.

Application Insights

Yeast flakes find diverse applications across the food and beverages industry, underpinned by their versatility as a flavoring, nutritional, and functional ingredient. The primary application is in the food sector, where they are used as a seasoning or topping in snacks, soups, and sauces to impart a savory, umami taste. They are also integral to the production of plant-based dairy alternatives, such as vegan cheeses and creamy sauces, where they replicate the flavor and texture of dairy products. In the beverages industry, yeast flakes are occasionally used in health drinks and smoothies for their nutrient profile, particularly as a source of B vitamins. Additionally, they serve a role in the animal feed industry as a protein-rich supplement for livestock and pets. The broadening application scope is driven by continuous product innovation and the growing consumer inclination towards natural and health-beneficial ingredients, which encourages manufacturers to explore new uses in various sub-segments of the food and beverages market.

Regional Insights

The yeast flakes market demonstrates distinct regional dynamics, influenced by varying consumer preferences, dietary habits, and economic conditions. North America represents a leading market, characterized by high consumer awareness of health and wellness, strong demand for plant-based products, and the presence of major manufacturers. Europe follows closely, with countries like Germany and the United Kingdom showing significant adoption due to well-established vegan and vegetarian communities and stringent food regulations promoting clean-label ingredients. The Asia-Pacific region is identified as a high-growth area, driven by rapid urbanization, increasing disposable incomes, and a growing middle class seeking innovative and nutritious food options. Markets in Latin America and the Middle East and Africa are emerging, with potential growth fueled by gradual shifts towards Western dietary patterns and expanding food processing capabilities. Each region presents unique opportunities and challenges, necessitating tailored strategies for market players to effectively capitalize on local demand and regulatory environments.

Company Insights

The competitive landscape of the yeast flakes market features several key players that contribute to its development and expansion. Prominent companies include Lesaffre, a global leader in yeast production, known for its comprehensive range of yeast-based products and strong focus on innovation and sustainability. Lallemand Inc. is another significant player, offering specialized yeast solutions for various food and nutritional applications, backed by extensive research and development. Angel Yeast Co., Ltd. stands out for its broad product portfolio and strong presence in the Asia-Pacific region, catering to both food and feed industries. Other notable participants include DSM Nutritional Products, which emphasizes fortified yeast variants, and Bob's Red Mill Natural Foods, known for its consumer-friendly packaging and organic offerings. These companies employ strategies such as product launches, capacity expansions, and geographic diversification to maintain competitiveness and address the evolving needs of the global market, ensuring a steady supply of high-quality yeast flakes to diverse end-use sectors.

Recent Developments

Recent developments in the yeast flakes market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Key players have been actively introducing new products, such as organic and non-GMO yeast flakes, to meet the rising consumer demand for clean-label and sustainable ingredients. For instance, several companies have launched yeast flakes fortified with vitamin B12, targeting the vegan population seeking reliable nutrient sources. Additionally, there has been a focus on expanding production capacities through new facilities or upgrades to existing plants, enhancing supply chain efficiency and market reach. Partnerships and collaborations between yeast manufacturers and food companies have also been observed, aimed at co-developing application-specific solutions for the plant-based food segment. Furthermore, investments in marketing and educational campaigns are increasing to raise consumer awareness about the benefits and uses of yeast flakes, thereby stimulating market growth and adoption across various demographic and geographic segments.

Report Segmentation

This report on the yeast flakes market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, distinguishing between nutritional yeast flakes and inactive yeast flakes, each catering to different functional and application needs. By application, the segmentation covers food products such as snacks, sauces, and dairy alternatives; beverages including health drinks; and animal feed. Geographically, the report analyzes regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, demand patterns, and growth prospects. Additionally, the segmentation considers distribution channels, such as direct sales, supermarkets/hypermarkets, online retail, and specialty stores, to understand the sales dynamics and consumer purchasing behavior. This structured approach enables a thorough examination of market dynamics, competitive landscape, and future opportunities, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are yeast flakes? Yeast flakes are deactivated yeast products, often used as a flavoring agent or nutritional supplement in food and beverages, known for their savory taste and nutrient content.

How are yeast flakes different from nutritional yeast? Yeast flakes typically refer to the physical form of deactivated yeast, while nutritional yeast is a type of yeast flake specifically grown for its nutritional benefits, often fortified with vitamins.

What are the health benefits of yeast flakes? Yeast flakes are a source of protein, B vitamins, and dietary fiber, supporting energy metabolism, immune function, and overall health, particularly in vegetarian and vegan diets.

How are yeast flakes used in cooking? They are commonly used as a seasoning, cheese alternative, or ingredient in sauces, soups, and snacks to add a savory, umami flavor.

Who are the major producers of yeast flakes? Key producers include Lesaffre, Lallemand Inc., Angel Yeast Co., Ltd., and DSM Nutritional Products, among others.

Citius Research has developed a research report titled “Yeast Flakes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yeast Flakes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yeast Flakes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yeast Flakes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yeast Flakes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yeast Flakes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yeast Flakes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yeast Flakes Market
• Cost and Gross Margin Analysis of Yeast Flakes Market
• Yeast Flakes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yeast Flakes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yeast Flakes Market Key Stakeholders

Below are the key stakeholders for the Yeast Flakes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yeast Flakes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yeast Flakes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yeast Flakes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yeast Flakes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yeast Flakes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yeast Flakes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yeast Flakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yeast Flakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yeast Flakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yeast Flakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yeast Flakes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yeast Flakes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yeast Flakes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yeast Flakes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yeast Flakes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yeast Flakes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yeast Flakes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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