White Shrimp Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197025
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The White Shrimp Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

White Shrimp Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players Thai Union, Minh Phu Seafood

Market Summary

The white shrimp market is a significant segment within the global seafood industry, primarily driven by its widespread consumption and versatile applications in the food and beverage sector. White shrimp, scientifically known as Litopenaeus vannamei, is one of the most cultivated and traded shrimp species worldwide due to its rapid growth rate and adaptability to various farming conditions. The market is characterized by a robust supply chain involving aquaculture farms, processors, distributors, and retailers, ensuring steady availability to meet global demand. Key producing regions include countries in Asia Pacific and Latin America, where aquaculture practices are highly advanced. The market caters to both foodservice and retail channels, with products available in various forms such as frozen, cooked, and peeled. Sustainability and traceability have become increasingly important, influencing procurement decisions among major buyers. The industry is also witnessing technological advancements in farming techniques to improve yield and reduce environmental impact. Overall, the white shrimp market remains dynamic, responding to evolving consumer preferences and regulatory standards.

Key Highlights

The white shrimp market is distinguished by several key highlights that underscore its importance and growth trajectory. Aquaculture dominates production, accounting for the majority of global supply, with countries like China, India, and Ecuador leading in output. The species' popularity is attributed to its mild flavor and firm texture, making it a preferred choice in numerous cuisines, particularly in North America and Europe. Market dynamics are influenced by factors such as changing dietary habits, increasing disposable incomes, and the rising demand for protein-rich foods. Additionally, certifications like Best Aquaculture Practices (BAP) and Aquaculture Stewardship Council (ASC) are gaining prominence, assuring quality and sustainability. The market is also seeing innovation in value-added products, such as ready-to-cook and ready-to-eat shrimp items, catering to convenience-seeking consumers. Trade policies and tariffs play a critical role in shaping international market flows, while health and safety regulations ensure product integrity. These highlights collectively define the market's current state and future potential.

Drivers, Opportunities & Restraints

Several drivers propel the white shrimp market forward, including growing consumer awareness of the health benefits associated with shrimp consumption, such as high protein content and essential nutrients. The expansion of aquaculture technologies has enhanced production efficiency, supporting market growth. Rising demand from emerging economies, where seafood consumption is increasing, further acts as a key driver. Opportunities abound in the development of sustainable farming practices and organic shrimp production, which appeal to environmentally conscious consumers. Additionally, e-commerce platforms are opening new distribution channels, making products more accessible globally. However, the market faces restraints such as disease outbreaks in shrimp farms, which can disrupt supply and increase prices. Environmental concerns related to aquaculture, including habitat destruction and water pollution, also pose challenges. Fluctuations in raw material costs and stringent import regulations in certain regions may hinder market expansion. Addressing these restraints through innovation and regulation compliance is crucial for sustained growth.

Concentration Insights

The white shrimp market exhibits a concentrated structure with key players dominating production and distribution. Major companies include Charoen Pokphand Foods, High Liner Foods, and Thai Union Group, which have extensive integrated operations spanning farming, processing, and marketing. These industry leaders leverage economies of scale and advanced technologies to maintain competitive advantages. The market concentration is also evident in specific geographic regions, with Asia Pacific accounting for a significant share of global production due to favorable climatic conditions and established aquaculture infrastructure. Latin America, particularly Ecuador, is another hub with large-scale farming operations. In terms of consumption, North America and Europe are concentrated markets due to high per capita seafood intake. This concentration influences pricing, supply chain dynamics, and strategic initiatives such as mergers and acquisitions. Smaller players often focus on niche segments, such as organic or sustainably certified shrimp, to differentiate themselves. Understanding these concentration insights is vital for stakeholders navigating the market landscape.

Type Insights

The white shrimp market is segmented by type into various product forms, including frozen, fresh, and value-added categories. Frozen white shrimp holds the largest market share due to its longer shelf life and ease of transportation, making it ideal for international trade. Within the frozen segment, products range from head-on shell-on to peeled and deveined varieties, catering to diverse consumer preferences. Fresh white shrimp is less common in the global market but is favored in regions with proximity to production sites for its perceived quality and taste. Value-added products, such as breaded shrimp, shrimp cocktails, and ready-to-cook meals, are gaining traction as they offer convenience and reduce preparation time for consumers. The type of shrimp also varies by size count, with larger sizes often commanding premium prices in retail and foodservice channels. These type insights highlight the market's adaptability to consumer demands and operational efficiencies.

Application Insights

White shrimp finds applications across multiple sectors within the food and beverage industry, primarily in foodservice and retail. In foodservice, it is a staple in restaurants, hotels, and catering services, featuring prominently in dishes such as shrimp scampi, salads, and stir-fries. The retail segment includes supermarkets, hypermarkets, and online stores, where consumers purchase shrimp for home cooking. Additionally, white shrimp is used in the processing industry for producing items like shrimp paste, powders, and extracts, which are utilized in soups, sauces, and seasonings. The growing trend of healthy eating has led to increased incorporation of shrimp in dietary and fitness-oriented products. Furthermore, ethnic cuisines, particularly Asian and Latin American, drive demand in specialized applications. The versatility of white shrimp ensures its presence in various culinary traditions, supporting broad-based demand. These application insights demonstrate the product's integral role in global food consumption patterns.

Regional Insights

Regionally, the white shrimp market is dominated by Asia Pacific, which is the largest producer and consumer due to extensive aquaculture practices and high domestic demand. Countries like China, India, Thailand, and Vietnam are major contributors to production and export. Latin America follows, with Ecuador, Mexico, and Brazil being key players, leveraging natural resources for shrimp farming. North America and Europe are significant import regions, driven by consumer preference for seafood and well-established retail networks. In these regions, the United States, Canada, Germany, and the United Kingdom are major markets, with demand influenced by health trends and culinary diversity. The Middle East and Africa show emerging potential, though production is limited, relying heavily on imports. Regional insights reveal varying consumption patterns, regulatory environments, and growth rates, necess tailored strategies for market penetration and expansion. Understanding these dynamics is essential for stakeholders operating in the global white shrimp market.

Company Insights

Prominent companies in the white shrimp market include Charoen Pokphand Foods, Thai Union Group, and High Liner Foods, which are recognized for their extensive portfolios and global reach. Charoen Pokphand Foods, based in Thailand, is a vertically integrated player involved in aquaculture, feed production, and processing. Thai Union Group, also from Thailand, owns well-known brands and has a strong presence in international markets through acquisitions and partnerships. High Liner Foods, headquartered in Canada, focuses on value-added seafood products and distribution in North America. Other key players include Omarsa S.A. from Ecuador and Aqua Star Corp. from the United States, which specialize in farming and processing. These companies invest in sustainable practices, product innovation, and supply chain optimization to maintain competitiveness. Smaller firms often emphasize niche markets, such as organic or antibiotic-free shrimp, to capture specific consumer segments. Company insights highlight strategic focus areas and competitive positioning within the industry.

Recent Developments

Recent developments in the white shrimp market reflect ongoing trends toward sustainability and technological advancement. Major players are increasingly adopting blockchain technology for traceability, allowing consumers to verify the origin and handling of shrimp products. Investments in recirculating aquaculture systems (RAS) are rising to enhance farming efficiency and reduce environmental impact. Companies are also expanding their organic and certified product lines in response to consumer demand for ethically sourced seafood. Mergers and acquisitions continue to shape the market landscape, such as Thai Union's strategic purchases to strengthen its market position. Additionally, there is a growing emphasis on disease prevention through improved breeding techniques and biosecurity measures. Marketing initiatives highlighting health benefits and culinary versatility are being leveraged to drive consumption. These developments indicate a market evolving with innovation and responsiveness to global challenges and opportunities.

Report Segmentation

This report on the white shrimp market provides a detailed segmentation to offer comprehensive insights. It is segmented by type into frozen, fresh, and value-added products, each analyzed for market trends and consumer preferences. By application, the report covers foodservice, retail, and industrial uses, highlighting demand drivers and growth prospects. Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for key markets. Additionally, the report includes segmentation by distribution channel, such as supermarkets/hypermarkets, specialty stores, online retail, and others. Each segment is evaluated based on factors like market share, growth potential, and competitive landscape. This structured approach enables stakeholders to identify opportunities and make informed decisions tailored to specific segments of the white shrimp market.

FAQs

What is white shrimp? White shrimp, scientifically known as Litopenaeus vannamei, is a species of prawn widely farmed and consumed globally, valued for its mild flavor and firm texture.

How is white shrimp different from other shrimp? White shrimp is distinct due to its rapid growth rate in aquaculture, lighter color, and slightly sweeter taste compared to other species like black tiger shrimp.

Where is white shrimp commonly produced? Major producers include countries in Asia Pacific, such as China, India, and Thailand, and in Latin America, particularly Ecuador.

What are the common uses of white shrimp? It is used in various culinary applications, including grilling, boiling, frying, and in processed foods like shrimp cocktails and ready-to-eat meals.

Is white shrimp sustainable? Sustainability varies by farm; certifications like ASC and BAP indicate adherence to environmental and social standards, promoting responsible practices.

Citius Research has developed a research report titled “White Shrimp Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• White Shrimp Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The White Shrimp Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

White Shrimp Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

White Shrimp Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of White Shrimp Market
• Research Methodology
• Executive Summary
• Market Dynamics of White Shrimp Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of White Shrimp Market
• Cost and Gross Margin Analysis of White Shrimp Market
• White Shrimp Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “White Shrimp Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

White Shrimp Market Key Stakeholders

Below are the key stakeholders for the White Shrimp Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

White Shrimp Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the White Shrimp Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the White Shrimp Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in White Shrimp Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global White Shrimp Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global White Shrimp Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global White Shrimp Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global White Shrimp Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global White Shrimp Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global White Shrimp Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America White Shrimp Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America White Shrimp Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe White Shrimp Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA White Shrimp Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific White Shrimp Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa White Shrimp Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia White Shrimp Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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