Yankee Dryer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208794
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Yankee Dryer Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Yankee Dryer Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Valmet, Andritz, Voith, Toscotec, A.Celli

Market Summary

The Yankee Dryer market is a critical segment within the manufacturing and construction industries, primarily serving the paper production and tissue manufacturing sectors. Yankee Dryers are large, steam-heated cylinders used in the drying process of paper and tissue products, enabling high-speed production and superior product quality. These dryers are integral to the papermaking process, where they facilitate moisture removal and impart a smooth finish to the paper surface. The market is characterized by steady demand driven by the essential nature of paper-based products across various applications, including packaging, hygiene products, and printing. Key manufacturers and suppliers operate globally, offering customized solutions to meet diverse industrial requirements. Technological advancements focus on enhancing energy efficiency, operational reliability, and sustainability, aligning with broader industry trends toward eco-friendly manufacturing practices. The market is influenced by factors such as raw material availability, industrial growth, and regulatory standards, making it a dynamic and evolving sector with significant opportunities for innovation and expansion.

Key Highlights

One of the key highlights of the Yankee Dryer market is its pivotal role in improving production efficiency and product quality in paper and tissue manufacturing. These dryers enable high-speed operations, reducing drying times and energy consumption while ensuring consistent output. Leading companies such as Valmet, Andritz, and Voith are at the forefront of innovation, developing advanced dryers with features like improved heat transfer, reduced maintenance needs, and enhanced durability. Another highlight is the growing adoption of automation and digitalization in dryer systems, which allows for real-time monitoring, predictive maintenance, and optimized performance. The market also sees increasing demand from emerging economies, where industrialization and infrastructure development are driving paper production capacities. Additionally, sustainability initiatives are prompting manufacturers to focus on energy-efficient designs and the use of recyclable materials, positioning Yankee Dryers as enablers of greener manufacturing processes. These factors collectively underscore the market's importance and its potential for continued growth and technological advancement.

Drivers, Opportunities & Restraints

The Yankee Dryer market is driven by several factors, including the rising demand for tissue and hygiene products, particularly in developing regions with growing populations and improving living standards. Industrial expansion in the paper and packaging sectors also fuels market growth, as manufacturers seek to enhance production capabilities and meet increasing consumer needs. Technological innovations, such as energy-efficient dryers and automated control systems, present significant opportunities for market players to differentiate their offerings and capture new business. However, the market faces restraints such as high initial investment costs and the complexity of installation and maintenance, which can deter small and medium-sized enterprises. Environmental regulations and the shift toward digital alternatives to paper pose additional challenges, potentially limiting market expansion. Despite these restraints, opportunities abound in the development of sustainable and cost-effective solutions, as well as in untapped markets where industrial infrastructure is still evolving. Strategic partnerships and focus on R&D can help companies navigate these dynamics and capitalize on emerging trends.

Concentration Insights

The Yankee Dryer market exhibits a moderate level of concentration, with a few dominant players holding significant market share. Companies like Valmet, Andritz, and Voith are recognized as leaders, leveraging their extensive experience, technological expertise, and global reach to serve a diverse client base. These established players often engage in mergers, acquisitions, and collaborations to strengthen their market position and expand their product portfolios. Alongside these giants, several mid-sized and specialized manufacturers cater to niche segments, offering customized solutions and competitive pricing. The market's concentration is influenced by factors such as high barriers to entry, including substantial capital requirements and the need for specialized engineering capabilities. Regional players also play a crucial role, particularly in emerging markets where local expertise and cost advantages can provide a competitive edge. Overall, the market's structure encourages innovation and competition, driving continuous improvement in product offerings and customer service.

Type Insights

Yankee Dryers are available in various types, each designed to meet specific industrial requirements and application needs. The most common types include conventional Yankee Dryers, which are widely used in tissue and paper production for their reliability and efficiency. High-performance dryers represent another category, featuring advanced materials and design enhancements to achieve higher drying rates and better energy utilization. Specialty dryers, such as those designed for specific paper grades or integrated with creping systems, cater to niche applications where precision and customization are critical. Additionally, there are modular and compact dryers suited for smaller production facilities or retrofitting projects. The choice of dryer type depends on factors like production capacity, product specifications, and operational goals. Manufacturers continually innovate to develop dryers that offer improved heat transfer, reduced environmental impact, and longer service life, addressing the evolving demands of the paper and tissue industries.

Application Insights

Yankee Dryers find primary application in the paper and tissue manufacturing industries, where they are essential for the drying and finishing processes. In tissue production, these dryers are used to create soft, absorbent, and high-quality products such as toilet paper, facial tissues, and napkins. The dryers enable the creping process, which imparts the desired texture and bulk to the tissue. In the paper sector, Yankee Dryers are employed in the production of various paper grades, including packaging papers, specialty papers, and printing papers, where they ensure uniform drying and enhance surface properties. Beyond traditional applications, these dryers are also used in nonwoven fabric production and other industrial drying processes, showcasing their versatility. The growing demand for sustainable and high-performance paper products drives innovation in dryer applications, with manufacturers focusing on solutions that reduce energy consumption and improve product quality across diverse end-use sectors.

Regional Insights

The Yankee Dryer market demonstrates varying dynamics across different regions, influenced by industrial development, economic conditions, and regulatory frameworks. North America and Europe are mature markets, characterized by well-established paper and tissue industries and a strong focus on technological upgrades and sustainability. These regions see steady demand for advanced dryers that enhance efficiency and comply with environmental standards. The Asia-Pacific region represents a high-growth market, driven by rapid industrialization, urbanization, and increasing consumption of paper-based products in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets with growing potential, as investments in manufacturing infrastructure and rising disposable incomes boost paper production capacities. Regional differences in raw material availability, energy costs, and regulatory policies also shape market trends, prompting companies to adopt localized strategies and tailor their offerings to meet specific regional needs.

Company Insights

Prominent companies in the Yankee Dryer market include Valmet, Andritz, Voith, and Toscotec, among others. Valmet is a global leader known for its comprehensive range of paper and tissue machinery, including high-efficiency Yankee Dryers that emphasize sustainability and performance. Andritz offers innovative drying solutions integrated with advanced automation and control systems, catering to the evolving needs of the paper industry. Voith specializes in providing customized dryer systems that enhance productivity and reduce operational costs, leveraging its extensive engineering expertise. Toscotec focuses on tissue production technology, delivering dryers that optimize energy use and product quality. These companies invest significantly in research and development to introduce cutting-edge technologies, such as digital twins and IoT-enabled dryers, which enable predictive maintenance and operational excellence. Strategic initiatives, including partnerships, acquisitions, and geographic expansion, are common as firms seek to strengthen their market presence and address the diverse requirements of customers worldwide.

Recent Developments

Recent developments in the Yankee Dryer market reflect a strong emphasis on innovation, sustainability, and strategic growth. Leading companies have introduced next-generation dryers with enhanced energy efficiency, reduced carbon footprint, and improved reliability, aligning with global sustainability goals. For instance, advancements in coating technologies and heat recovery systems have been implemented to minimize energy consumption and environmental impact. Digitalization trends are also prominent, with the integration of smart sensors, data analytics, and remote monitoring capabilities that optimize dryer performance and enable predictive maintenance. On the strategic front, key players have engaged in mergers and acquisitions to expand their product portfolios and geographic reach. Collaborations with research institutions and industry partners are fostering the development of innovative materials and processes. Additionally, there is a growing focus on offering comprehensive service solutions, including maintenance, training, and technical support, to enhance customer satisfaction and foster long-term relationships.

Report Segmentation

This report on the Yankee Dryer market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, application, and region. By type, the market is categorized into conventional Yankee Dryers, high-performance dryers, and specialty dryers, each addressing distinct operational needs and product requirements. Application-wise, the segmentation covers tissue production, paper manufacturing, nonwovens, and other industrial drying processes, highlighting the diverse uses of these dryers across different sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional trends, growth opportunities, and competitive landscapes. This structured approach enables a thorough understanding of market dynamics, helping stakeholders identify key growth areas, assess competitive positioning, and make informed decisions. The segmentation also facilitates the analysis of technological advancements, regulatory impacts, and evolving customer preferences within each segment.

FAQs

What is a Yankee Dryer used for? Yankee Dryers are primarily used in the paper and tissue manufacturing industries to dry and finish products efficiently. They enable high-speed production, improve product quality, and are essential for processes like creping in tissue manufacturing.

Who are the key players in the Yankee Dryer market? Key players include Valmet, Andritz, Voith, and Toscotec, among others. These companies are known for their technological expertise, innovative solutions, and global presence in the paper and tissue machinery sectors.

What are the benefits of using Yankee Dryers? Yankee Dryers offer benefits such as enhanced production efficiency, reduced energy consumption, improved product quality, and the ability to handle high-speed operations. They also support sustainability goals through energy-efficient designs.

How does a Yankee Dryer work? A Yankee Dryer works by using steam heat to evaporate moisture from paper or tissue products as they pass over the large, rotating cylinder. This process ensures uniform drying and can include additional steps like creping for tissue products.

What industries use Yankee Dryers? Besides the paper and tissue industries, Yankee Dryers are used in nonwoven fabric production and other industrial drying applications where efficient moisture removal and surface finishing are required.

What are the latest trends in Yankee Dryer technology? Recent trends include the integration of digital technologies for real-time monitoring and predictive maintenance, development of energy-efficient and eco-friendly dryers, and advancements in materials and coatings to enhance durability and performance.

Citius Research has developed a research report titled “Yankee Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yankee Dryer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yankee Dryer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yankee Dryer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yankee Dryer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yankee Dryer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yankee Dryer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yankee Dryer Market
• Cost and Gross Margin Analysis of Yankee Dryer Market
• Yankee Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yankee Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yankee Dryer Market Key Stakeholders

Below are the key stakeholders for the Yankee Dryer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yankee Dryer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yankee Dryer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yankee Dryer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yankee Dryer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yankee Dryer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yankee Dryer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yankee Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yankee Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yankee Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yankee Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yankee Dryer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yankee Dryer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yankee Dryer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yankee Dryer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yankee Dryer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yankee Dryer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yankee Dryer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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