Industrial Elevators Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207634
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Elevators Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Industrial Elevators Market

(Market Size)
$12 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 12 billion
2030 Market Size USD 22 billion
Key Players Otis, KONE, Schindler, ThyssenKrupp, Mitsubishi Electric

Market Summary

The industrial elevators market is a critical segment within the manufacturing and construction industries, providing essential vertical transportation solutions for heavy loads, materials, and personnel in demanding environments. These specialized elevators are engineered to withstand rigorous operational conditions, including exposure to dust, moisture, and extreme temperatures, which are commonplace in facilities such as factories, warehouses, power plants, and shipyards. The market is characterized by a strong emphasis on safety, reliability, and durability, with products designed to meet stringent international standards and regulations. Demand is primarily driven by the need for efficient material handling processes to optimize workflow and enhance productivity in industrial settings. Key participants in this sector are continuously engaged in research and development to introduce advanced features, including enhanced load capacities, energy-efficient systems, and smart technology integration for predictive maintenance and operational monitoring. The market's evolution is closely tied to global industrial output and construction activity, making it a vital indicator of economic health in the industrial sector.

Key Highlights

The industrial elevators market is distinguished by several key highlights that underscore its importance and trajectory. A predominant trend is the integration of IoT and automation technologies, enabling real-time monitoring, remote diagnostics, and predictive maintenance, which significantly reduces downtime and operational costs. Safety innovations remain a top priority, with advancements in fail-safe mechanisms, emergency braking systems, and compliance with rigorous safety standards set by organizations globally. Customization is another critical aspect, as manufacturers often provide tailored solutions to meet specific client requirements regarding load capacity, speed, size, and environmental conditions. The market also sees a growing adoption of energy-efficient models that utilize regenerative drives and LED lighting, aligning with corporate sustainability goals and reducing the total cost of ownership. Furthermore, the expansion of e-commerce and logistics sectors has amplified the need for efficient warehouse vertical transportation, fueling demand for robust freight elevators and automated guided vehicles integrated with elevator systems.

Drivers, Opportunities & Restraints

Several drivers propel the industrial elevators market forward, including rapid industrialization in emerging economies, which increases the construction of manufacturing plants and industrial facilities requiring efficient material handling systems. The global push towards infrastructure development, particularly in the construction of high-rise industrial buildings and smart warehouses, further stimulates demand. Additionally, stringent government regulations mandating workplace safety and the adoption of advanced equipment to prevent accidents act as significant drivers, compelling industries to upgrade their existing elevator systems. Opportunities abound in the retrofitting and modernization of aging industrial elevator infrastructure in developed regions, offering a substantial market for service and component providers. The rise of Industry 4.0 and smart manufacturing presents avenues for integrating AI and IoT into elevator systems for enhanced operational intelligence. However, the market faces restraints such as the high initial investment and installation costs associated with industrial elevators, which can deter small and medium-sized enterprises. Economic downturns and fluctuations in industrial production can also negatively impact new installations and procurement cycles.

Concentration Insights

The competitive landscape of the industrial elevators market is characterized by a concentration of well-established multinational corporations alongside specialized regional players. Leading companies such as KONE Corporation, Otis Worldwide Corporation, Schindler Group, and TK Elevator hold significant market shares due to their extensive product portfolios, global service networks, and strong brand recognition. These industry giants leverage their technological expertise and financial resources to drive innovation and secure large-scale projects across diverse geographies. Meanwhile, numerous mid-sized and smaller firms focus on niche segments, offering customized solutions for specific industrial applications or catering to local markets with cost-effective alternatives. The market exhibits a moderate level of concentration, with top players engaging in strategic activities like mergers, acquisitions, and partnerships to expand their geographical presence and enhance their technological capabilities. This dynamic fosters a competitive environment that encourages continuous improvement and customer-centric innovation.

Type Insights

Industrial elevators are categorized into various types based on their design and functionality, each serving distinct operational requirements. Freight elevators are among the most common, designed to transport heavy goods, materials, and equipment vertically within industrial settings, featuring robust construction and high load capacities. Dumbwaiters are smaller freight elevators used for moving lighter items between floors, often in settings like restaurants or hospitals but also in industrial kitchens or laboratories. Service elevators are utilized for transporting personnel along with tools and small equipment, combining passenger safety features with freight capabilities. Other specialized types include industrial rack and pinion elevators, which are ideal for construction sites and external applications due to their independent structure and ease of installation. Each type is engineered with specific features such as reinforced cabins, heavy-duty doors, and advanced control systems to ensure reliability and safety in demanding environments.

Application Insights

The application of industrial elevators spans a wide array of sectors within the manufacturing and construction industries, highlighting their versatile utility. In manufacturing plants, these elevators are indispensable for moving raw materials, components, and finished products between different production floors, streamlining the supply chain and reducing manual handling. Warehousing and distribution centers rely heavily on freight elevators to facilitate efficient inventory management and logistics operations, especially in multi-story facilities where vertical movement is critical. The construction industry utilizes industrial elevators for transporting workers, tools, and materials to various levels of building sites, enhancing productivity and safety. Additionally, sectors such as mining, power generation, and shipbuilding employ specialized industrial elevators designed to operate in harsh conditions, including corrosive environments or areas with explosive hazards. This broad applicability ensures sustained demand across multiple industrial verticals.

Regional Insights

Geographically, the industrial elevators market demonstrates varied dynamics across different regions, influenced by economic development, industrialization rates, and infrastructure investment. The Asia-Pacific region emerges as a dominant force, driven by rapid industrialization in countries like China and India, where extensive manufacturing growth and urban development projects fuel the demand for industrial elevators. North America and Europe represent mature markets characterized by a high focus on technological advancements, safety regulations, and the modernization of existing elevator systems in industrial facilities. These regions see significant activity in retrofitting projects and the adoption of smart elevator solutions. The Middle East and Africa exhibit growing potential, spurred by construction booms and industrial diversification efforts in nations such as the UAE and Saudi Arabia. Latin America shows steady growth, supported by industrial expansion in Brazil and Mexico, though it may experience fluctuations due to economic volatility.

Company Insights

Prominent companies shaping the industrial elevators market include KONE Corporation, renowned for its innovative and eco-efficient solutions tailored for heavy-duty applications. Otis Worldwide Corporation offers a comprehensive range of industrial elevators with a strong emphasis on digitalization and service reliability. Schindler Group is another key player, providing robust freight and service elevators integrated with advanced mobility solutions. TK Elevator stands out with its focus on custom-engineered products for various industrial sectors, leveraging its global manufacturing and service footprint. Mitsubishi Electric Corporation is recognized for its high-performance elevators featuring cutting-edge technology and energy efficiency. Fujitec Co., Ltd. and Hitachi Ltd. also hold significant positions, offering reliable and durable industrial elevator systems. These companies compete through product innovation, strategic expansions, and enhancing their service and maintenance offerings to capture market share.

Recent Developments

The industrial elevators market has witnessed several recent developments reflecting the industry's push towards innovation and expansion. Major players have launched new product lines incorporating IoT capabilities for predictive maintenance and real-time performance monitoring, reducing operational disruptions. There has been an increased focus on developing energy-efficient models that minimize power consumption and environmental impact, aligning with global sustainability trends. Strategic acquisitions and partnerships have been prevalent, enabling companies to broaden their technological expertise and geographic reach. For instance, some firms have acquired specialized automation companies to enhance their smart elevator offerings. Additionally, advancements in safety features, such as improved emergency communication systems and redundant braking mechanisms, have been introduced to meet evolving regulatory standards and customer expectations for workplace safety.

Report Segmentation

This market research report on the industrial elevators market offers a detailed segmentation to provide comprehensive insights into various aspects of the industry. The segmentation is based on type, categorizing the market into freight elevators, dumbwaiters, service elevators, and other specialized types to analyze demand patterns and growth prospects for each category. Application-wise, the report segments the market into manufacturing plants, warehouses and distribution centers, construction sites, and other industrial sectors, examining the unique requirements and adoption trends across these applications. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key drivers, challenges, and opportunities in each region. Furthermore, the report includes a competitive landscape section profiling major companies, their market strategies, and recent developments to offer a holistic view of the market dynamics.

FAQs

What are the different types of industrial elevators? Industrial elevators primarily include freight elevators for heavy goods, dumbwaiters for lighter items, service elevators for personnel and equipment, and specialized types like rack and pinion elevators for construction sites.

What industries use industrial elevators? Key industries utilizing industrial elevators encompass manufacturing, warehousing and logistics, construction, mining, power generation, and shipbuilding, among others.

What are the safety features in industrial elevators? Standard safety features comprise emergency stop buttons, overload sensors, dual braking systems, alarm systems, and compliance with international safety standards to ensure secure operations.

How do industrial elevators differ from commercial elevators? Industrial elevators are designed for heavier loads, tougher environments, and higher durability compared to commercial elevators, which are geared towards passenger comfort and aesthetics.

What is the lifespan of an industrial elevator? With proper maintenance, industrial elevators typically have a lifespan of 20 to 30 years, though this can vary based on usage intensity and environmental conditions.

Can existing industrial elevators be modernized? Yes, existing industrial elevators can be retrofitted with new control systems, safety features, and energy-efficient components to enhance performance and extend their operational life.

Citius Research has developed a research report titled “Industrial Elevators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Elevators Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Elevators Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Elevators Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Elevators Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Elevators Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Elevators Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Elevators Market
• Cost and Gross Margin Analysis of Industrial Elevators Market
• Industrial Elevators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Elevators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Elevators Market Key Stakeholders

Below are the key stakeholders for the Industrial Elevators Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Elevators Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Elevators Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Elevators Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Elevators Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Elevators Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Elevators Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Elevators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Elevators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Elevators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Elevators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Elevators Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Elevators Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Elevators Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Elevators Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Elevators Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Elevators Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Elevators Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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