Wooden Floor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208793
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Wooden Floor Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Wooden Floor Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Mohawk Industries, Shaw Industries, Tarkett, Armstrong, Gerflor

Market Summary

The wooden floor market represents a significant segment within the global manufacturing and construction industries, characterized by steady demand driven by both residential and commercial construction activities. This market encompasses a wide array of products, including solid wood, engineered wood, and various laminate options, each catering to different consumer preferences and budgetary considerations. The appeal of wooden flooring lies in its aesthetic versatility, durability, and the perception of adding value to properties, making it a preferred choice for homeowners, architects, and commercial developers alike. Key manufacturing processes involve sourcing raw timber, treatment, cutting, finishing, and distribution through a network of retailers, distributors, and directly to construction firms. The market is influenced by trends in interior design, with a growing inclination towards sustainable and eco-friendly products, prompting manufacturers to adopt responsible forestry practices and offer products certified by recognized environmental standards. Geographically, demand is robust in regions experiencing high construction rates and rising disposable incomes, although the market faces challenges such as fluctuating raw material costs and competition from alternative flooring solutions like tiles and vinyl.

Key Highlights

The wooden floor market is distinguished by several key highlights that underscore its dynamic nature and growth potential. Innovation in product development is a major highlight, with manufacturers introducing advanced finishes that enhance scratch resistance, moisture protection, and ease of maintenance, thereby expanding the applicability of wooden floors to high-traffic commercial areas and moisture-prone environments like kitchens and bathrooms. Another significant highlight is the increasing consumer preference for wide-plank and textured wood floors, which offer a modern, rustic, or traditional aesthetic depending on the design trends prevalent in different regions. The market also sees a strong emphasis on sustainability, with many leading companies investing in certified wood sourcing from sustainably managed forests and promoting products with low volatile organic compound (VOC) emissions to appeal to environmentally conscious buyers. Furthermore, the integration of digital tools for visualization and customization allows customers to preview how different wood species and finishes will look in their spaces, enhancing the purchasing experience and reducing returns. The competitive landscape is another highlight, featuring both large multinational corporations and specialized regional players competing on quality, design innovation, and price.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the wooden floor market. A primary driver is the robust growth in the global construction industry, particularly in residential and commercial sectors, where wooden flooring is often specified for its aesthetic appeal and perceived property value enhancement. Rising disposable incomes in emerging economies enable more consumers to invest in premium home improvements, including high-quality flooring. The trend towards urbanization and the development of smart cities also fuels demand, as new residential and commercial projects frequently incorporate wooden floors for their modern and sustainable image. Opportunities in the market are abundant, especially in the realm of product innovation. There is significant potential for developing more durable and water-resistant wooden flooring options that can compete effectively with non-wood alternatives in areas like bathrooms and basements. The growing demand for eco-friendly and sustainably sourced products presents an opportunity for companies to differentiate themselves by obtaining certifications like FSC or PEFC and marketing their commitment to environmental stewardship. Additionally, the expansion of e-commerce channels offers a chance to reach a broader customer base and provide convenient purchasing options. However, the market faces notable restraints. Fluctuating prices of raw timber, influenced by factors such as logging regulations, tariffs, and climate conditions, can impact production costs and profitability. Intense competition from alternative flooring materials, such as luxury vinyl plank (LVP) and ceramic tiles, which often mimic the look of wood at a lower price point, poses a challenge. Environmental concerns related to deforestation and the carbon footprint of manufacturing and transportation processes also act as restraints, pushing companies to invest in more sustainable practices to mitigate regulatory and consumer pressure.

Concentration Insights

The wooden floor market exhibits a varied concentration landscape, with presence of both globally dominant players and numerous regional manufacturers. The market is moderately concentrated, with top companies holding significant shares due to their extensive product portfolios, strong brand recognition, and wide distribution networks. Key players such as Mohawk Industries, Armstrong Flooring, and Tarkett have a substantial global footprint, operating multiple manufacturing facilities and serving diverse geographical markets. These companies often engage in strategic mergers and acquisitions to consolidate their market position and expand their product offerings. Alongside these giants, there is a vibrant ecosystem of small and medium-sized enterprises (SMEs) that cater to niche segments, offering customized, artisan, or locally sourced wooden flooring options. Regional concentration is also evident, with certain areas like North America and Europe being mature markets with high penetration of engineered and laminate wood floors, while Asia-Pacific is a rapidly growing market driven by construction booms in countries like China and India. The concentration of manufacturing facilities is often influenced by proximity to raw material sources and key demand centers, leading to clusters in regions with abundant timber resources.

Type Insights

The wooden floor market is segmented into various types, primarily solid wood flooring, engineered wood flooring, and laminate wood flooring, each with distinct characteristics and consumer appeal. Solid wood flooring is made from a single piece of timber and is renowned for its authenticity, durability, and ability to be sanded and refinished multiple times, making it a long-lasting option. It is often preferred in residential settings for its classic look and feel, though it is susceptible to moisture and temperature changes, limiting its use in certain environments. Engineered wood flooring consists of a top layer of real wood veneer bonded over multiple layers of plywood or high-density fiberboard. This construction provides greater stability and resistance to humidity, making it suitable for installation over concrete subfloors and in areas like basements. It offers a wide range of wood species and finishes, appealing to consumers seeking the aesthetic of solid wood with enhanced practicality. Laminate wood flooring, while not containing real wood in its wear layer, mimics the appearance of wood through high-resolution imaging and is protected by a durable melamine layer. It is highly resistant to scratches, stains, and fading, and is often the most affordable option, popular in both residential and commercial applications where budget and high durability are key considerations.

Application Insights

Wooden flooring finds application across various sectors, predominantly in residential, commercial, and industrial settings. In the residential sector, it is a favored choice for living rooms, bedrooms, hallways, and increasingly for kitchens and dining areas due to advancements in water-resistant technologies. Homeowners value wooden floors for their warmth, natural beauty, and the ability to enhance interior design themes, from traditional to contemporary. The trend of open-plan living spaces has further boosted demand for consistent and aesthetically pleasing flooring throughout the home. In commercial applications, wooden floors are extensively used in retail spaces, offices, hotels, and restaurants where creating an inviting and upscale atmosphere is important. Engineered and laminate wood floors are particularly popular in these settings due to their durability, ease of maintenance, and ability to withstand high foot traffic. Specific commercial segments, such as hospitality, often use wooden floors in lobbies and guest rooms to convey a sense of luxury and comfort. Industrial applications are more niche but include uses in certain light industrial spaces or studios where the aesthetic and acoustic properties of wood are desired, though functionality and safety standards like slip resistance are critical considerations.

Regional Insights

The demand for wooden flooring varies significantly across different regions, influenced by economic conditions, construction activity, cultural preferences, and climate. North America is a mature and substantial market, with high consumption driven by a strong housing sector and a cultural affinity for wood floors in residential properties. The United States and Canada see robust demand for both solid and engineered wood products, with a growing interest in wide-plank and reclaimed wood options. Europe is another key market, characterized by a preference for high-quality, sustainable flooring solutions. Countries like Germany, the UK, and France have well-established markets where engineered wood flooring is particularly popular due to its stability in varying humidity conditions common in European climates. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and increasing construction activities in countries such as China, India, and Southeast Asian nations. Here, laminate flooring often sees higher demand due to its affordability, though engineered wood is gaining traction in premium segments. Latin America and the Middle East & Africa are emerging markets with growing potential, though adoption is sometimes hindered by economic volatility and preference for alternative materials in certain areas due to climatic factors.

Company Insights

The competitive landscape of the wooden floor market includes several prominent companies that lead through innovation, quality, and strategic market presence. Mohawk Industries is a global leader, offering a diverse range of flooring products under brands like Mohawk, Pergo, and Quick-Step, known for their innovative laminate and engineered wood options. The company leverages extensive distribution networks and a strong focus on sustainable manufacturing. Armstrong Flooring, another major player, has a long history in the industry and is recognized for its high-quality solid and engineered wood floors, often emphasizing design trends and durability. Tarkett, with a significant presence in Europe and North America, provides a wide array of wooden flooring solutions tailored for both residential and commercial applications, focusing on environmental sustainability and health-conscious products. Other notable companies include Shaw Industries, which offers engineered and solid wood floors under its Shaw Floors brand, and Bauwerk Boen Group, specializing in premium parquet and engineered wood floors with a strong European footprint. These companies compete on factors such as product innovation, brand reputation, price, and the ability to meet specific regional preferences and regulatory requirements.

Recent Developments

The wooden floor market has witnessed several recent developments that reflect evolving consumer preferences and technological advancements. A significant trend is the increased investment in sustainable and eco-friendly manufacturing processes. Many leading manufacturers are now utilizing more recycled materials, reducing waste, and implementing energy-efficient production techniques to minimize environmental impact. There has also been a surge in the development of waterproof and water-resistant wooden flooring products, expanding their application to areas previously considered unsuitable for wood, such as bathrooms and laundry rooms. Technological innovations include the enhancement of digital printing techniques for laminate floors, allowing for more realistic wood grain patterns and textures that closely mimic natural wood. On the corporate front, strategic acquisitions and partnerships have been common, as companies seek to expand their geographic reach and product portfolios. For instance, several key players have acquired smaller brands specializing in niche or luxury wooden flooring to diversify their offerings. Additionally, the integration of smart home technology is beginning to influence the market, with concepts like heated wooden floors becoming more accessible and connected to home automation systems.

Report Segmentation

The comprehensive analysis of the wooden floor market is segmented to provide detailed insights across various dimensions. The segmentation by type includes solid wood flooring, engineered wood flooring, and laminate wood flooring, each analyzed for their market dynamics, consumer preferences, and growth prospects. Application segmentation covers residential, commercial, and industrial sectors, examining the specific demands, installation trends, and performance requirements in each area. Geographical segmentation provides a regional breakdown, covering key markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with analysis of regional drivers, challenges, and opportunities. Furthermore, the report may include segmentation by wood species, such as oak, maple, walnut, and exotic woods, highlighting trends in material popularity and sourcing. Distribution channel segmentation is also crucial, covering offline channels like specialty stores, home improvement centers, and direct sales, as well as online channels that are gaining traction. This multi-faceted segmentation allows for a thorough understanding of the market structure, competitive landscape, and potential growth areas, catering to the strategic needs of investors, manufacturers, and stakeholders.

FAQs

What are the different types of wooden flooring available? The main types are solid wood flooring, made from a single piece of timber; engineered wood flooring, which has a real wood veneer over a plywood base for stability; and laminate wood flooring, which uses a photographic layer to mimic wood and is topped with a protective wear layer.

How does engineered wood flooring differ from solid wood? Engineered wood consists of multiple layers with a real wood top layer, offering better resistance to moisture and temperature changes compared to solid wood, which is a single piece of wood and can be more susceptible to expansion and contraction.

What are the benefits of choosing wooden flooring? Wooden flooring offers aesthetic appeal, durability, ease of cleaning, and can increase property value. It also provides a natural and warm look that suits various interior styles.

Is wooden flooring suitable for kitchens and bathrooms? With advancements in technology, especially water-resistant and waterproof engineered and laminate options, wooden flooring can now be used in kitchens and bathrooms, though proper installation and maintenance are crucial.

How do I maintain and clean wooden floors? Regular sweeping or vacuuming to remove dirt, using a damp mop with a manufacturer-recommended cleaner, and promptly wiping up spills are key. Avoid excessive water and harsh chemicals to prevent damage.

What is the average lifespan of wooden flooring? Solid wood flooring can last decades and can be refinished multiple times. Engineered wood can also have a long lifespan, depending on the thickness of the wear layer, while laminate flooring typically lasts based on the quality of its wear layer but cannot be refinished.

Citius Research has developed a research report titled “Wooden Floor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wooden Floor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wooden Floor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wooden Floor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wooden Floor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wooden Floor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wooden Floor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wooden Floor Market
• Cost and Gross Margin Analysis of Wooden Floor Market
• Wooden Floor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wooden Floor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wooden Floor Market Key Stakeholders

Below are the key stakeholders for the Wooden Floor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wooden Floor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wooden Floor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wooden Floor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wooden Floor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wooden Floor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wooden Floor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wooden Floor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wooden Floor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wooden Floor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wooden Floor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wooden Floor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wooden Floor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wooden Floor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wooden Floor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wooden Floor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wooden Floor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wooden Floor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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