Rotary Rake Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208644
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Rotary Rake Market size was estimated at USD 320 million in 2023 and is projected to reach USD 470 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Rotary Rake Market

(Market Size)
$320 million
$470 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 320 million
2030 Market Size USD 470 million
Key Players HAYBUSTER, Vermeer, Kuhn, Sitrex, Fella

Market Summary

The rotary rake market is a specialized segment within the agricultural machinery industry, primarily serving the hay and forage equipment sector. These machines are essential for efficiently gathering and conditioning cut crops such as hay, alfalfa, and other forage materials, playing a critical role in the overall harvesting process. The market is characterized by steady demand driven by the need for improved agricultural productivity and labor efficiency. Key manufacturers focus on innovations that enhance operational performance, durability, and user convenience. Geographically, demand is influenced by regional agricultural practices, farm sizes, and climatic conditions, with significant activity in both developed and emerging agricultural economies. The market is also seeing gradual integration of advanced features such as hydraulic controls and enhanced tine designs to minimize crop loss and improve output quality. As farming operations continue to modernize, rotary rakes remain integral to efficient forage management, supporting livestock farming and dairy industries globally.

Key Highlights

Rotary rakes are distinguished by their ability to handle large volumes of material quickly, reducing drying time and preserving nutrient content in forage crops. Leading models offer adjustable working widths and folding mechanisms for transport efficiency, catering to diverse farm sizes and operational needs. The adoption of robust materials such as high-strength steel and anti-wear components enhances longevity and reduces maintenance requirements. Many modern rotary rakes feature gear-driven or belt-driven systems that ensure consistent performance and minimize downtime. Another highlight is the compatibility with various tractor horsepower ranges, making them accessible to a broad user base. Environmental considerations are also gaining traction, with designs focused on reducing soil compaction and minimizing damage to underlying turf or crop residues. These factors collectively contribute to the sustained relevance and evolution of rotary rakes in contemporary agricultural practices.

Drivers, Opportunities & Restraints

Key drivers for the rotary rake market include the growing global demand for high-quality animal feed, which necessitates efficient hay and forage processing equipment. The trend toward mechanization in agriculture, aimed at overcoming labor shortages and increasing operational efficiency, further propels market growth. Opportunities arise from technological advancements, such as the integration of precision farming features and automation, which can enhance performance and appeal to tech-savvy farmers. Expansion in emerging markets, where agricultural practices are modernizing, also presents significant growth potential. However, the market faces restraints including high initial investment costs, which may deter small-scale farmers, and economic volatility affecting agricultural spending. Additionally, competition from alternative haying equipment and the need for regular maintenance could pose challenges. Seasonal demand patterns and dependency on climatic conditions for hay production also influence market dynamics, requiring manufacturers to adapt strategies accordingly.

Concentration Insights

The rotary rake market features a mix of global players and regional manufacturers, with concentration higher in regions with strong agricultural sectors. North America and Europe are prominent markets due to advanced farming practices and significant livestock industries, hosting several key manufacturers. Companies such as Kuhn Group, Vermeer Corporation, and Krone North America have established strong presences through extensive distribution networks and product innovation. In emerging economies, local manufacturers cater to cost-sensitive segments, though international brands are expanding through partnerships and tailored product offerings. The competitive landscape is characterized by continuous innovation, with focus on improving efficiency, durability, and user-friendliness. Mergers and acquisitions are occasional strategies for market expansion and technology acquisition. Overall, the market concentration reflects a balance between global reach and regional adaptation, driven by evolving agricultural needs and technological trends.

Type Insights

Rotary rakes are primarily categorized into wheel rakes and rotary tedders, each serving distinct functions within forage management. Wheel rakes, often simpler in design, are effective for gathering cut crops into windrows and are favored for their affordability and ease of use. Rotary tedders, on the other hand, are designed for aerating and turning swaths to promote faster drying, crucial in humid conditions. Variations include tandem configurations for larger operations and single-rotor models for smaller farms. Hydraulic folding mechanisms are common in larger types to facilitate transport and storage. Material choices range from standard steel to corrosion-resistant coatings, impacting durability and suitability for different environments. The selection between types depends on factors such as farm size, crop type, and climatic conditions, with manufacturers offering diverse options to meet specific operational requirements.

Application Insights

Rotary rakes are predominantly used in hay and forage production, essential for processes like windrowing, tedding, and conditioning to prepare crops for baling or storage. They are critical in dairy and livestock farming, where high-quality forage is vital for animal nutrition and farm profitability. Additional applications include landscape maintenance, where rotary rakes help in clearing debris and preparing grounds, though this is a smaller segment. The equipment is also utilized in specialty crops such as alfalfa and clover, which require gentle handling to prevent leaf loss. In larger agricultural enterprises, rotary rakes are part of integrated harvesting systems, working alongside mowers and balers to streamline operations. The versatility in application makes them valuable across various agricultural settings, from small family farms to large commercial operations, adapting to different crop types and regional practices.

Regional Insights

Regionally, the rotary rake market is influenced by agricultural intensity and mechanization levels. North America holds a significant share, driven by large-scale farming operations in the United States and Canada, where hay production for livestock is a major activity. Europe follows, with countries like Germany, France, and the Netherlands emphasizing efficient forage management in their dairy sectors. The Asia-Pacific region is experiencing growth due to increasing adoption of modern farming techniques in countries such as China and Australia, though market penetration varies with economic conditions. Latin America shows potential, particularly in Brazil and Argentina, where livestock farming is expanding. Africa remains a developing market, with opportunities linked to agricultural modernization efforts. Each region presents unique demand patterns based on climatic conditions, crop types, and economic factors, guiding manufacturers in tailoring products and strategies accordingly.

Company Insights

Prominent companies in the rotary rake market include Kuhn Group, a leader known for innovative designs and a comprehensive product range. Vermeer Corporation is recognized for durable and efficient rakes, often incorporating advanced features for user convenience. Krone North America offers robust models tailored to large-scale operations, while Maschio Gaspardo focuses on versatility and adaptability for diverse farming needs. Other notable players include Fella GmbH and Sitrex, which provide cost-effective solutions for smaller farms. These companies compete on factors such as product reliability, technological integration, after-sales support, and distribution reach. Continuous investment in research and development is common, aiming to enhance performance metrics like fuel efficiency, ease of operation, and compatibility with varying tractor specifications. Strategic partnerships and regional expansions are also employed to strengthen market presence and cater to evolving customer demands.

Recent Developments

Recent developments in the rotary rake market focus on enhancing efficiency and sustainability. Manufacturers are introducing models with improved hydraulic systems for smoother operation and reduced maintenance. There is a growing emphasis on lightweight yet durable materials to enhance fuel efficiency and minimize soil compaction. Technological integrations such as adjustable working widths and automated control systems are becoming more prevalent, allowing for precision in various field conditions. Some companies are exploring eco-friendly designs, including reduced noise emissions and lower energy consumption. Collaborations with agricultural research institutions are also occurring to optimize rake performance for specific crops and climates. Additionally, expansion into emerging markets through localized production and distribution partnerships is a key trend, aligning with global agricultural modernization efforts. These developments reflect the industry's response to evolving farmer needs and environmental considerations.

Report Segmentation

This report on the rotary rake market is segmented based on type, application, and region. By type, it covers wheel rakes and rotary tedders, detailing their design variations and operational specifics. The application segment analyzes uses in hay production, forage management, livestock farming, and other niche areas, highlighting demand drivers for each. Regional segmentation provides insights into North America, Europe, Asia-Pacific, Latin America, and other key areas, examining local market dynamics and growth potential. Each segment includes analysis of key trends, competitive landscape, and factors influencing adoption, offering a comprehensive view of the market structure. This segmentation enables stakeholders to identify opportunities and challenges specific to their interests, supporting informed decision-making and strategic planning in the agricultural equipment sector.

FAQs

What is a rotary rake used for? A rotary rake is primarily used in agriculture for gathering and conditioning cut crops such as hay or forage into windrows, facilitating drying and subsequent baling processes.

How does a rotary rake work? It operates using rotating wheels or tines that lift and move crop material, arranging it into uniform rows for efficient handling and reduced moisture content.

What are the benefits of using a rotary rake? Benefits include faster drying times, reduced labor costs, minimized crop loss, and improved forage quality, enhancing overall farm productivity.

What types of rotary rakes are available? Common types include wheel rakes for simple gathering and rotary tedders for aerating and turning crops, with variations in size and mechanism to suit different farm needs.

Which companies manufacture rotary rakes? Leading manufacturers include Kuhn Group, Vermeer Corporation, Krone North America, and Maschio Gaspardo, among others, offering a range of models for various applications.

How to maintain a rotary rake? Regular maintenance involves checking and greasing bearings, inspecting tines for wear, ensuring proper alignment, and storing the equipment in a dry place to prevent corrosion.

Citius Research has developed a research report titled “Rotary Rake Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rotary Rake Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rotary Rake Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rotary Rake Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rotary Rake Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rotary Rake Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rotary Rake Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rotary Rake Market
• Cost and Gross Margin Analysis of Rotary Rake Market
• Rotary Rake Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rotary Rake Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rotary Rake Market Key Stakeholders

Below are the key stakeholders for the Rotary Rake Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rotary Rake Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rotary Rake Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rotary Rake Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rotary Rake Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rotary Rake Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rotary Rake Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rotary Rake Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rotary Rake Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rotary Rake Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rotary Rake Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rotary Rake Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rotary Rake Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rotary Rake Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rotary Rake Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rotary Rake Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rotary Rake Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rotary Rake Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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