Commercial Antennas Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207427
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Antennas Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Commercial Antennas Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players CommScope, TE Connectivity, Laird Connectivity, Rosenberger, Amphenol

Market Summary

The commercial antennas market is a critical segment within the broader telecommunications and infrastructure landscape, primarily serving the manufacturing and construction industries. These antennas are essential components for enabling wireless communication across various applications, including cellular networks, broadcasting, radar systems, and satellite communications. The market is characterized by a high degree of technological innovation, driven by the ongoing global rollout of 5G infrastructure and the increasing demand for high-speed, reliable connectivity in industrial and commercial settings. Key players are continuously investing in research and development to produce antennas that offer enhanced performance, durability, and compatibility with emerging technologies. The integration of antennas into smart buildings, industrial IoT systems, and public safety networks further underscores their importance. As urbanization and industrial automation accelerate, the demand for robust and efficient antenna solutions is expected to rise, making this market a focal point for stakeholders in the manufacturing and construction sectors.

Key Highlights

The commercial antennas market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the pivotal role these antennas play in supporting the expansion of 5G networks, which require advanced antenna systems like massive MIMO and beamforming technologies to deliver high data rates and low latency. Another highlight is the increasing adoption of IoT and smart city initiatives, where antennas facilitate connectivity for a multitude of devices and sensors in urban and industrial environments. The market also sees a trend towards the development of multi-band and wideband antennas that can operate across multiple frequency bands, enhancing versatility and reducing infrastructure costs. Additionally, there is a growing emphasis on antennas designed for harsh environmental conditions, ensuring reliability in manufacturing plants, construction sites, and outdoor installations. The competitive landscape is marked by the presence of established companies such as CommScope, Huawei, and Ericsson, alongside innovative startups focusing on niche applications. These factors collectively highlight the market's responsiveness to technological advancements and evolving end-user requirements.

Drivers, Opportunities & Restraints

The commercial antennas market is propelled by several key drivers, including the rapid deployment of 5G technology, which necessitates advanced antenna systems for optimal performance. The proliferation of IoT devices in industrial and commercial settings also drives demand, as antennas are fundamental to enabling machine-to-machine communication and data transmission. Additionally, the growing emphasis on smart infrastructure and connected buildings in the construction industry creates a sustained need for reliable antenna solutions. Opportunities in this market abound, particularly in the development of antennas for emerging applications such as autonomous vehicles, drone communications, and satellite internet services. The expansion of rural and remote area connectivity presents another significant opportunity, requiring robust antenna systems to bridge digital divides. However, the market faces restraints, including high initial costs associated with advanced antenna technologies and the complexity of integrating these systems into existing infrastructure. Regulatory challenges and spectrum allocation issues can also impede market growth, as can the need for skilled personnel to design and deploy antenna solutions effectively.

Concentration Insights

The commercial antennas market exhibits a concentrated competitive landscape, with a few major players dominating significant market shares. Companies such as CommScope, Huawei, Ericsson, and Nokia are at the forefront, leveraging their extensive research capabilities and global distribution networks to maintain leadership. These players focus on strategic partnerships, mergers, and acquisitions to enhance their product portfolios and expand their geographical presence. Regional players also play a crucial role, particularly in emerging markets where localized solutions and cost-effective products are in high demand. The market concentration is further influenced by the high barriers to entry, including substantial capital investment requirements and the need for advanced technological expertise. Innovation hubs are primarily located in North America, Europe, and Asia-Pacific, where leading companies collaborate with academic institutions and research organizations to drive advancements in antenna technology. This concentration ensures a competitive yet collaborative environment, fostering continuous improvement and adaptation to market needs.

Type Insights

Commercial antennas are categorized into various types based on their design, functionality, and application requirements. Common types include omni-directional antennas, which radiate signals equally in all directions and are ideal for general coverage in environments like offices and warehouses. Directional antennas, such as Yagi and panel antennas, focus signals in a specific direction, providing longer range and higher gain, making them suitable for point-to-point communication and remote areas. Sector antennas are another type, offering wide coverage in a particular sector and commonly used in cellular base stations. Additionally, there are parabolic antennas, known for their high gain and used in satellite communications and microwave links. The market also sees growing adoption of smart antennas, which utilize advanced signal processing to optimize performance and reduce interference. Each antenna type addresses specific needs, and selection depends on factors like frequency band, coverage area, and environmental conditions, highlighting the diversity and specialization within the market.

Application Insights

Commercial antennas find applications across a wide range of sectors within the manufacturing and construction industries. In manufacturing, antennas are integral to enabling wireless communication in automated production lines, robotics, and inventory management systems, facilitating real-time data exchange and operational efficiency. They are also used in industrial IoT applications for monitoring equipment health, predictive maintenance, and energy management. In the construction sector, antennas support communication on job sites, enabling the use of drones for surveying, machinery telematics, and safety monitoring systems. Additionally, antennas are crucial for building automation systems, including HVAC control, security surveillance, and smart lighting, which require reliable wireless connectivity. Other applications include public safety networks, where antennas ensure communication for emergency services, and transportation systems, supporting vehicle-to-infrastructure communication. The versatility of commercial antennas makes them indispensable in modern industrial and commercial operations, driving innovation and adoption across diverse use cases.

Regional Insights

The commercial antennas market demonstrates varying dynamics across different regions, influenced by factors such as technological adoption, infrastructure development, and regulatory frameworks. North America is a significant market, driven by early adoption of 5G technology, strong presence of key players, and high investment in smart city projects. The United States, in particular, leads in innovation and deployment of advanced antenna systems. Europe follows closely, with countries like Germany, the UK, and France emphasizing industrial automation and digital transformation, fueling demand for robust antenna solutions. The Asia-Pacific region is experiencing rapid growth, propelled by massive infrastructure development, expanding telecommunications networks, and government initiatives like China's Made in 2025 and India's Digital India. Emerging economies in Latin America and the Middle East & Africa are also witnessing increased adoption, though at a slower pace, due to growing urbanization and efforts to improve connectivity. Regional insights highlight the global nature of the market, with each area contributing uniquely to its overall growth and evolution.

Company Insights

The commercial antennas market features several prominent companies that lead through innovation, extensive product portfolios, and strategic initiatives. CommScope is a key player, known for its comprehensive range of antenna solutions for telecommunications and enterprise networks. Huawei technologies also holds a significant market share, focusing on advanced antennas for 5G and IoT applications. Ericsson and Nokia are other major contributors, providing antennas tailored for mobile network infrastructure and industrial use. Additionally, companies like Amphenol Corporation and TE Connectivity offer specialized antennas for harsh environments and niche applications. These players invest heavily in research and development to introduce products with enhanced performance, durability, and energy efficiency. They also engage in partnerships with telecommunications providers and industrial clients to customize solutions and expand their market reach. The competitive strategies include mergers and acquisitions, as seen with CommScope's acquisition of ARRIS, strengthening its position in the market. Company insights reveal a focus on innovation and customer-centric approaches to maintain leadership and address evolving market demands.

Recent Developments

Recent developments in the commercial antennas market reflect the industry's response to technological advancements and changing consumer needs. One notable trend is the increased focus on antennas supporting mmWave frequencies for 5G networks, enabling higher data rates and capacity. Companies are also developing integrated antenna systems that combine multiple functions, such as GPS, Wi-Fi, and cellular, into single units to save space and reduce costs. Another development is the rise of environmentally friendly antennas, designed with sustainable materials and energy-efficient operations to align with green initiatives. Additionally, there is growing investment in antennas for satellite communication, driven by projects like SpaceX's Starlink, which aim to provide global internet coverage. Recent partnerships between antenna manufacturers and automotive companies are also significant, focusing on antennas for connected and autonomous vehicles. These developments highlight the market's adaptability and commitment to innovation, ensuring that antenna technology continues to evolve in line with global trends and requirements.

Report Segmentation

The commercial antennas market report is segmented based on several criteria to provide a detailed and comprehensive analysis. By type, the market is divided into omni-directional antennas, directional antennas, sector antennas, and others, each catering to specific application needs. The application segmentation covers telecommunications, industrial IoT, broadcasting, military & defense, and others, reflecting the diverse uses of antennas across sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends and opportunities. Additionally, the report may segment based on frequency bands, such as HF, VHF, UHF, and microwave, to address technical specifications and performance characteristics. This structured segmentation allows stakeholders to gain insights into specific market segments, identify growth areas, and make informed decisions based on detailed, categorized data. The approach ensures that the report addresses the multifaceted nature of the market, providing value to readers seeking targeted information.

FAQs

What are the different types of commercial antennas? Commercial antennas include omni-directional, directional, sector, and parabolic types, each designed for specific coverage patterns and applications.

How do commercial antennas support 5G technology? They enable 5G by using advanced technologies like massive MIMO and beamforming to handle high data rates and low latency requirements.

What industries use commercial antennas? Key industries include telecommunications, manufacturing, construction, broadcasting, and military & defense.

What factors should be considered when selecting a commercial antenna? Considerations include frequency band, gain, coverage area, environmental conditions, and compatibility with existing systems.

How are commercial antennas tested for performance? They undergo rigorous testing for parameters like gain, radiation pattern, impedance, and durability under various conditions.

What are the emerging trends in commercial antennas? Trends include the adoption of smart antennas, integration with IoT systems, and development of sustainable and multi-band solutions.

Citius Research has developed a research report titled “Commercial Antennas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Antennas Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Antennas Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Antennas Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Antennas Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Antennas Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Antennas Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Antennas Market
• Cost and Gross Margin Analysis of Commercial Antennas Market
• Commercial Antennas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Antennas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Antennas Market Key Stakeholders

Below are the key stakeholders for the Commercial Antennas Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Antennas Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Antennas Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Antennas Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Antennas Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Antennas Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Antennas Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Antennas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Antennas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Antennas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Antennas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Antennas Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Antennas Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Antennas Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Antennas Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Antennas Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Antennas Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Antennas Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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