Wood Based Textiles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193395
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Wood Based Textiles Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Wood Based Textiles Market

(Market Size)
$1.2 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.4 billion
Key Players Lenzing, Birla Cellulose, Sateri, Tangshan Sanyou, Kelheim Fibres

Market Summary

The wood based textiles market represents an innovative and rapidly evolving segment within the consumer goods industry, driven by a global shift towards sustainable and eco-friendly materials. These textiles are derived from various wood sources, primarily through processes that transform wood pulp into viscose, lyocell, modal, and other regenerated cellulose fibers. The market is gaining significant traction as both manufacturers and consumers increasingly prioritize environmental responsibility, seeking alternatives to conventional synthetic fibers derived from petroleum. The inherent biodegradability and renewable nature of wood as a raw material position these textiles as a cornerstone of the circular economy model in fashion and apparel. Leading brands across the globe are integrating these materials into their product lines to meet the growing consumer demand for transparency and sustainability in the supply chain. The production landscape is characterized by continuous technological advancements aimed at improving the efficiency of fiber extraction and processing while minimizing environmental impact. This market is not only reshaping material sourcing strategies for major apparel companies but also influencing retail trends and consumer purchasing behavior on a global scale.

Key Highlights

The wood based textiles market is distinguished by several key factors that underscore its growing importance. A primary highlight is the superior sustainability profile of these fibers compared to many conventional textiles, offering a reduced carbon footprint and enhanced biodegradability. The versatility of wood derived fibers is another significant aspect, as they can be engineered to possess a wide range of properties including high strength, exceptional softness, moisture-wicking capabilities, and excellent dye affinity, making them suitable for diverse applications from luxury apparel to everyday activewear. The market is also characterized by strong branding and consumer recognition, with fibers like TENCEL? Lyocell and Lenzing? ECOVERO? becoming synonymous with eco-conscious fashion. Furthermore, the industry is witnessing increased investment in closed-loop production technologies, which drastically reduce water and chemical usage, thereby setting new benchmarks for environmental stewardship in textile manufacturing. The alignment of these products with stringent international certifications and standards further bolsters their credibility and appeal to ethically minded brands and consumers, solidifying their position as a premium material choice.

Drivers, Opportunities & Restraints

The expansion of the wood based textiles market is propelled by a confluence of powerful drivers. The most prominent driver is the escalating consumer awareness and demand for sustainable products, compelling fashion brands to integrate eco-friendly materials into their collections. Supportive government regulations and policies promoting a circular economy and restricting the use of certain synthetic materials also provide a significant impetus for market growth. Additionally, continuous innovation in bio-based fiber technology enhances product performance and cost-effectiveness, making these textiles more accessible. The market presents substantial opportunities, particularly in the development of new fiber sources from sustainably managed forests and even agricultural waste, further broadening the raw material base. Expansion into high-growth application areas beyond apparel, such as home textiles and technical textiles, represents another lucrative avenue. However, the market does face certain restraints. The high cost of production compared to some conventional fibers can be a barrier to widespread adoption. Concerns regarding sustainable forestry practices and the potential for deforestation, if not managed correctly, pose reputational risks. Furthermore, the complexity of the supply chain and the need for substantial capital investment in advanced manufacturing facilities can challenge new market entrants.

Concentration Insights

The competitive landscape of the wood based textiles market is characterized by a moderate level of concentration, with a few major players holding significant market share and influence. The industry is dominated by integrated manufacturers that control the process from pulp production to fiber spinning. Lenzing AG, an Austrian company, is a globally recognized leader, renowned for its TENCEL? and Lenzing? ECOVERO? brands, which have set industry standards for sustainability and quality. Other key players include Birla Cellulose from India and Sateri in China, both of which have extensive production capacities and a strong global presence. These established giants compete on the basis of technological prowess, brand strength, production capacity, and their ability to ensure a sustainable and transparent supply chain. Alongside these leaders, several smaller and specialized producers are emerging, focusing on niche applications or innovative fiber types, contributing to a dynamic and competitive environment. The market's concentration is further influenced by regional dynamics, with Asia-Pacific being a major hub for both production and consumption, housing several of the world's largest viscose staple fiber plants.

Type Insights

The wood based textiles market is segmented by the type of fiber produced, each with distinct properties and production methodologies. Viscose rayon is the most prevalent and historically significant type, known for its silk-like feel, drape, and versatility. It is produced through a process involving cellulose dissolution and is widely used in apparel, linings, and furnishings. Modal is a type of rayon known for its high wet strength and softness, often used in high-quality underwear, pajamas, and t-shirts. Lyocell, recognized as one of the most environmentally advanced fibers, is produced through a closed-loop solvent spinning process that recycles almost all chemicals and water. It is prized for its strength, absorbency, and smooth texture, making it ideal for a broad spectrum of products from denim to medical textiles. Other variants include acetate, which is used for linings and luxury apparel due to its glossy appearance, and cupro, known for its fine, silky hand feel. The development and adoption of these different fiber types are central to the market's innovation, with a clear trend towards fibers like lyocell that offer enhanced sustainability credentials.

Application Insights

Wood based textiles find extensive application across multiple segments of the consumer goods industry, demonstrating their remarkable adaptability. The apparel segment is the largest and most significant application, where these fibers are used to manufacture a wide array of clothing items. This includes women's wear such as blouses, dresses, and skirts that benefit from the fabric's drape and luster, and men's wear like shirts and trousers that utilize its comfort and breathability. The intimate wear and activewear segments are rapidly adopting wood based fibers due to their softness, moisture management, and skin-friendly properties. Beyond clothing, the home textiles segment represents a major growth area. These fibers are increasingly used in bed linens, towels, curtains, and upholstery fabrics, valued for their aesthetic appeal, durability, and natural comfort. Furthermore, the non-woven segment is an important application, utilizing wood based fibers in products such as wet wipes, medical gowns, and hygiene products, where absorbency and biodegradability are critical attributes. The diversification into technical and industrial applications continues to expand the market's reach.

Regional Insights

The global wood based textiles market exhibits distinct regional dynamics in terms of production, consumption, and growth patterns. The Asia-Pacific region stands as the undisputed epicenter of the market, accounting for the largest share of both production and consumption. China is the world's largest producer of viscose staple fiber, with a massive manufacturing base, followed closely by India and Indonesia. This region benefits from established textile industries, availability of raw materials, and cost-effective manufacturing capabilities. Europe is a highly significant market, characterized by strong consumer demand for sustainable products and the presence of leading innovative manufacturers like Lenzing AG. European brands are at the forefront of integrating these materials into high-end fashion, driving trends globally. North America represents a major consumption market with a strong focus on sustainability and brand transparency, prompting increased adoption by both large retailers and niche brands. Other regions, including Latin America and the Middle East and Africa, are emerging as potential growth markets, with increasing awareness and gradual integration of sustainable textiles into local manufacturing and retail sectors.

Company Insights

The competitive fabric of the wood based textiles market is woven by a mix of global giants and specialized producers, each contributing to the industry's development. Lenzing AG, headquartered in Austria, is a pioneer and market leader, globally recognized for its TENCEL? Lyocell and Modal fibers, which are benchmarks for environmental performance and quality. The Aditya Birla Group, through its pulp and fiber division Birla Cellulose, is another global powerhouse with a significant production footprint, particularly in Asia, and a strong commitment to sustainability initiatives. Sateri, based in China, is one of the world's largest producers of viscose rayon, with a focus on innovation and expanding its sustainable product portfolio. Other notable companies include Tangshan Sanyou Group and Xinjiang Zhongtai Chemical from China, and Grasim Industries from India, all of which are major players in the global viscose fiber supply chain. These companies compete intensely on factors such as production capacity, technological innovation, fiber quality, brand strength, and the ability to provide verifiable sustainability credentials throughout their value chain.

Recent Developments

The wood based textiles market is characterized by a flurry of recent activities focused on capacity expansion, sustainability advancements, and strategic partnerships. Leading producers are making substantial investments to increase their production capacities for more sustainable fiber variants, particularly lyocell, to meet soaring global demand. There is a pronounced trend towards vertical integration, with companies securing sustainable wood pulp sources and investing in forestry management programs to ensure chain-of-custody certifications. Collaboration is another key theme, as fiber manufacturers form strategic alliances with fashion brands, retailers, and technology companies to co-develop new materials and promote circularity initiatives, such as garment recycling programs. Technological innovation remains at the forefront, with developments aimed at creating new fiber generations from alternative feedstocks like recycled cotton and wood waste, further enhancing the circular economy aspect. Furthermore, companies are increasingly transparent about their environmental impact, publishing detailed sustainability reports and obtaining third-party certifications to validate their eco-friendly claims and build trust with consumers and business partners.

Report Segmentation

This comprehensive market research report on the wood based textiles industry provides a detailed and structured analysis to offer actionable intelligence. The report is meticulously segmented to provide a multi-faceted view of the market landscape. The segmentation by type delves into the different fiber categories, including viscose, lyocell, modal, and other specialty fibers, analyzing the production, demand, and growth prospects for each. The application segmentation provides a thorough examination of key end-use sectors such as apparel, home textiles, and non-woven products, highlighting trends and opportunities within each vertical. A crucial component of the report is the regional segmentation, which offers an in-depth analysis of market dynamics across key geographies including North America, Europe, Asia-Pacific, and the Rest of the World. This includes an assessment of production capacities, consumption patterns, regulatory frameworks, and competitive landscapes specific to each region. Furthermore, the report includes a dedicated company profiles section, offering insights into the strategies, product portfolios, and recent developments of the leading and emerging players in the global wood based textiles market.

FAQs

What are wood based textiles?

Wood based textiles are fibers derived from wood pulp through various chemical processes. Common types include viscose, lyocell, and modal, which are celebrated for their softness, biodegradability, and sustainable profile compared to synthetic alternatives.

How are wood based textiles made?

The production typically involves breaking down wood pulp from sustainably sourced trees into a soluble compound. This compound is then extruded through spinnerets to create continuous filaments, which are spun into yarns. Processes like the closed-loop system for lyocell are notably eco-efficient.

What is the difference between lyocell and viscose?

While both are regenerated cellulose fibers, lyocell is produced using a non-toxic, organic solvent in a closed-loop process that recycles over 99% of the solvent, making it more environmentally friendly. Viscose uses a more traditional process involving carbon disulfide.

Are wood based textiles sustainable?

Yes, they are generally considered a sustainable alternative. They are made from a renewable resource (wood), are biodegradable, and often produced with technologies that minimize water and chemical use, especially in the case of lyocell.

What are the applications of wood based textiles?

Their applications are vast, spanning apparel like dresses, shirts, and activewear; home textiles such as bed linens and curtains; and non-woven products including medical fabrics and wipes due to their absorbency and softness.

Who are the leading companies in the wood based textiles market?

The market is led by global players such as Lenzing AG, known for TENCEL?, and Birla Cellulose. Other significant contributors include Sateri, Grasim Industries, and several major Chinese producers like Tangshan Sanyou Group.

Citius Research has developed a research report titled “Wood Based Textiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wood Based Textiles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wood Based Textiles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wood Based Textiles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wood Based Textiles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wood Based Textiles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wood Based Textiles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wood Based Textiles Market
• Cost and Gross Margin Analysis of Wood Based Textiles Market
• Wood Based Textiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wood Based Textiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wood Based Textiles Market Key Stakeholders

Below are the key stakeholders for the Wood Based Textiles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wood Based Textiles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wood Based Textiles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wood Based Textiles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wood Based Textiles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wood Based Textiles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wood Based Textiles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wood Based Textiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wood Based Textiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wood Based Textiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wood Based Textiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wood Based Textiles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wood Based Textiles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wood Based Textiles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wood Based Textiles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wood Based Textiles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wood Based Textiles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wood Based Textiles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports