Chickpea Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196392
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Chickpea Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Chickpea Market

(Market Size)
$8.5 billion
$13 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13 billion
Key Players AGT Food and Ingredients, The J.M. Smucker Company, Ingredion, Nutriati, Diefenbaker Spice & Pulse

Market Summary

The chickpea market is a significant segment within the global food and beverages industry, characterized by steady demand driven by its nutritional benefits and versatility. Chickpeas, also known as garbanzo beans, are a staple in many cuisines worldwide and are increasingly popular in health-conscious diets. The market encompasses various product forms, including whole chickpeas, flour, splits, and processed items such as snacks and ready-to-eat meals. Key regions involved in production and consumption include Asia-Pacific, North America, and the Middle East & Africa. The market is influenced by factors such as agricultural output, trade policies, and shifting consumer preferences toward plant-based proteins. Companies operating in this space focus on sourcing, processing, and distributing chickpeas to meet the needs of food manufacturers, retailers, and foodservice providers. Sustainability and supply chain efficiency are critical considerations, with advancements in farming techniques and logistics playing a role in market dynamics. The chickpea market is competitive, with several established players and new entrants vying for market share through product innovation and strategic expansions.

Key Highlights

The chickpea market is distinguished by its strong growth trajectory, supported by increasing consumer awareness of health and wellness. Chickpeas are rich in protein, fiber, and essential nutrients, making them a favored ingredient in vegetarian, vegan, and gluten-free products. The rise of flexitarian diets has further bolstered demand, as consumers seek plant-based alternatives to meat. Additionally, chickpeas are integral to traditional dishes in regions like South Asia and the Mediterranean, ensuring consistent consumption. The market has seen innovations in product development, such as chickpea-based pasta, snacks, and beverages, which cater to modern convenience trends. Trade dynamics are shaped by export-oriented countries like India, Australia, and Canada, which are major suppliers to global markets. Quality standards and certifications, such as organic and non-GMO, are becoming increasingly important, influencing purchasing decisions among retailers and consumers. The market also benefits from promotional efforts by industry associations and health organizations highlighting the benefits of pulse consumption, contributing to broader acceptance and integration into diverse culinary applications.

Drivers, Opportunities & Restraints

Several drivers propel the chickpea market, including the growing adoption of plant-based diets, rising health consciousness, and the expanding food processing industry. Consumers are increasingly prioritizing nutritious and sustainable food options, which aligns with the attributes of chickpeas. Opportunities abound in product innovation, such as developing chickpea-based ingredients for the bakery, snack, and beverage sectors, as well as expanding into emerging markets where disposable incomes are rising. The demand for organic and clean-label products presents another avenue for growth, allowing companies to differentiate their offerings. However, the market faces restraints, including volatility in agricultural production due to climatic conditions, which can affect supply and pricing. Water scarcity in key growing regions poses a challenge to consistent yields. Additionally, trade barriers and import-export regulations can impact market accessibility. Competition from other pulses and plant-based proteins may also limit growth potential. Addressing these challenges through sustainable farming practices, efficient supply chain management, and strategic market entry can help stakeholders navigate the complexities and capitalize on emerging opportunities.

Concentration Insights

The chickpea market exhibits a concentrated structure with key players dominating production, processing, and distribution. Leading companies such as AGT Food and Ingredients, BroadGrain Commodities, and Nutrien AG Solutions have established significant market presence through extensive supply networks and product portfolios. These players often engage in vertical integration, controlling aspects from farming to end-product manufacturing, which enhances their competitive edge. The market concentration is also evident in regional hubs, with countries like India, Canada, and Australia being major producers and exporters. In India, the market is fragmented among numerous smallholders, but large processors and exporters play a crucial role in consolidating supply for international trade. In North America and Australia, larger corporate farms and cooperatives dominate production, leveraging advanced agricultural technologies. The processing segment is characterized by investments in capacity expansion and technological upgrades to improve efficiency and product quality. Mergers and acquisitions are common strategies for market consolidation, allowing companies to expand their geographic reach and product offerings. This concentration influences pricing, supply stability, and innovation trends within the global chickpea market.

Type Insights

The chickpea market is segmented into various types, primarily desi and kabuli, which differ in size, color, and culinary applications. Desi chickpeas are smaller, darker, and have a thicker seed coat, making them ideal for splitting into chana dal or grinding into flour used in traditional dishes like hummus and falafel. Kabuli chickpeas are larger, lighter in color, and have a smoother coat, often used whole in salads, stews, and ready-to-eat meals. Each type caters to distinct regional preferences and processing needs. Desi varieties dominate in regions like India and Pakistan, where they are a dietary staple, while kabuli types are preferred in Western markets and the Middle East. Additionally, there is growing interest in specialized varieties, such as black chickpeas and organic chickpeas, which appeal to niche markets seeking unique flavors or sustainable options. Processed forms, including canned, frozen, and roasted chickpeas, are gaining popularity due to convenience. The type insights highlight the importance of varietal selection in meeting diverse consumer demands and application requirements, driving breeding programs and agricultural practices focused on yield, quality, and adaptability.

Application Insights

Chickpeas find applications across multiple segments within the food and beverages industry, reflecting their versatility and functional properties. The primary application is in direct human consumption, where chickpeas are used in traditional dishes, soups, and salads. Processed applications include chickpea flour, which is utilized in baking, snacks, and gluten-free products, catering to the growing demand for alternative flours. Chickpea-based snacks, such as roasted chickpeas and puffs, are popular as healthy alternatives to conventional snacks. The beverage industry incorporates chickpeas in plant-based milk and protein drinks, capitalizing on their nutritional profile. In the food service sector, chickpeas are a key ingredient in Mediterranean and Middle Eastern cuisines, featured in items like hummus and falafel, which have gained global acceptance. Additionally, chickpeas are used in animal feed and industrial applications, though to a lesser extent. The expansion of product innovations, such as chickpea pasta and meat analogues, demonstrates the ingredient's adaptability to modern food trends. These applications drive demand across retail, foodservice, and industrial channels, influencing sourcing strategies and production investments.

Regional Insights

The chickpea market displays distinct regional dynamics influenced by production, consumption patterns, and trade flows. Asia-Pacific is the largest producer and consumer, with India leading in both domestic consumption and exports, driven by traditional dietary habits and a large population. Countries like Pakistan and Bangladesh are also significant markets. North America, particularly Canada and the United States, is a major exporter, leveraging advanced agricultural practices to produce high-quality chickpeas for international markets, including Asia and Europe. In the Middle East and Africa, chickpeas are a staple food, with countries like Turkey and Iran being important producers and consumers. Europe shows growing demand due to increasing health awareness and the popularity of Mediterranean cuisines, with imports supplementing domestic production. Australia is another key exporter, focusing on desi varieties for Asian markets. Regional insights reveal that climate conditions, government policies, and cultural preferences shape market activities. Trade agreements and logistics infrastructure further influence regional connectivity, affecting supply chains and pricing structures across global markets.

Company Insights

Prominent companies in the chickpea market include AGT Food and Ingredients, BroadGrain Commodities, Nutrien AG Solutions, and Archer Daniels Midland Company, among others. These players engage in various activities such as sourcing, processing, and distributing chickpeas and derived products. AGT Food and Ingredients, for instance, is known for its extensive pulse processing capabilities and global supply chain, offering a range of chickpea products for food manufacturers and retailers. BroadGrain Commodities focuses on sourcing and trading pulses, including chickpeas, with a strong presence in North American markets. Nutrien AG Solutions provides agricultural inputs and services, supporting chickpea production through advanced farming solutions. Archer Daniels Midland Company leverages its broad food ingredient portfolio to incorporate chickpeas into various applications. Companies compete on factors like product quality, supply reliability, and sustainability credentials, with many investing in organic and non-GMO lines to meet consumer demands. Strategic partnerships, acquisitions, and capacity expansions are common approaches to strengthening market position. These insights underscore the competitive landscape, where innovation, efficiency, and customer relationships are key to success.

Recent Developments

Recent developments in the chickpea market highlight trends toward sustainability, innovation, and market expansion. Companies are investing in sustainable farming practices, such as water-efficient irrigation and crop rotation, to address environmental concerns and ensure supply stability. Product innovation remains a focus, with new chickpea-based snacks, beverages, and convenience foods entering the market to cater to health-conscious consumers. For example, launches of chickpea pasta and protein isolates have gained traction in retail channels. Mergers and acquisitions have occurred, enabling players to enhance their geographic reach and product portfolios; instances include acquisitions of regional processors by larger multinationals to bolster supply chains. Technological advancements in processing and packaging are improving efficiency and extending shelf life. Additionally, promotional campaigns by industry groups emphasize the nutritional benefits of chickpeas, boosting consumer awareness. Trade developments, such as new export agreements and tariff adjustments, are influencing market access and competitiveness. These developments reflect the dynamic nature of the market, driven by evolving consumer preferences and strategic business initiatives aimed at capitalizing on growth opportunities.

Report Segmentation

This report on the chickpea market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation includes desi and kabuli chickpeas, covering their characteristics, demand patterns, and market share. Application segmentation encompasses direct consumption, flour, snacks, beverages, and others, highlighting usage across various food and industrial sectors. Regional segmentation covers key geographies such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing production, consumption, trade, and growth prospects in each area. The report also examines the competitive landscape, profiling major companies and their strategies. Additional segments may include distribution channels, such as retail, foodservice, and online, and product forms, like whole, split, and processed. This structured approach allows stakeholders to identify specific opportunities and challenges within each segment, facilitating informed decision-making. The segmentation ensures a granular understanding of market dynamics, trends, and forecasts, tailored to the needs of businesses, investors, and policymakers operating in or entering the chickpea market.

FAQs

What are the health benefits of chickpeas? Chickpeas are rich in protein, fiber, vitamins, and minerals, supporting digestive health, weight management, and heart health. They are also low in fat and gluten-free, making them suitable for various diets.

How are chickpeas used in food products? Chickpeas are used whole in dishes like salads and stews, processed into flour for baking, made into snacks like roasted chickpeas, and incorporated into plant-based beverages and meat analogues.

Which countries are the largest producers of chickpeas? India, Canada, and Australia are among the largest producers, with India leading in overall production and consumption, while Canada and Australia are major exporters.

What is the difference between desi and kabuli chickpeas? Desi chickpeas are smaller, darker, and have a thicker coat, often used in traditional dishes and flour. Kabuli chickpeas are larger, lighter, and smoother, typically used whole in Western and Middle Eastern cuisines.

Are chickpeas sustainable to grow? Chickpeas are considered sustainable due to their nitrogen-fixing properties, which improve soil health, and their relatively low water requirements compared to other crops, though regional water scarcity can pose challenges.

Citius Research has developed a research report titled “Chickpea Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chickpea Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chickpea Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chickpea Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chickpea Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chickpea Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chickpea Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chickpea Market
• Cost and Gross Margin Analysis of Chickpea Market
• Chickpea Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chickpea Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chickpea Market Key Stakeholders

Below are the key stakeholders for the Chickpea Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chickpea Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chickpea Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chickpea Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chickpea Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chickpea Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chickpea Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chickpea Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chickpea Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chickpea Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chickpea Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chickpea Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chickpea Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chickpea Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chickpea Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chickpea Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chickpea Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chickpea Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports