Balers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207361
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Balers Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Balers Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players John Deere, Vermeer, Claas, Krone, Massey Ferguson

Market Summary

The balers market is an integral segment within the manufacturing and construction industries, focusing on equipment designed to compress and bind materials such as cardboard, paper, plastics, metal, and agricultural products into compact bales for efficient handling, storage, and transportation. This market supports waste management, recycling operations, and agricultural activities by enhancing operational efficiency and reducing logistical costs. Balers are categorized based on their operational mechanisms, including vertical and horizontal balers, and are utilized across various sectors to promote sustainability and resource optimization. The demand for balers is driven by increasing environmental regulations, the growing emphasis on circular economy practices, and the need for cost-effective material management solutions. Key players in this market are continuously innovating to introduce automated and high-capacity balers that cater to diverse industrial requirements. The market is characterized by a competitive landscape with several established and emerging companies striving to expand their product portfolios and geographic presence.

Key Highlights

The balers market is distinguished by several key highlights that underscore its importance and growth trajectory. Technological advancements have led to the development of fully automated balers that integrate with conveyor systems and robotics, significantly reducing manual labor and enhancing productivity. There is a noticeable trend towards the adoption of energy-efficient balers that minimize power consumption while maintaining high output levels, aligning with global sustainability goals. The market also benefits from the increasing volume of waste generated by urban and industrial activities, necessitating efficient compaction solutions. Furthermore, the expansion of the e-commerce sector has amplified the need for balers to manage packaging waste, such as cardboard and plastic, effectively. Companies are focusing on providing customized baler solutions tailored to specific industry needs, which is fostering innovation and differentiation. The integration of IoT and smart technologies for real-time monitoring and predictive maintenance is another highlight, offering users improved operational control and reduced downtime.

Drivers, Opportunities & Restraints

Several drivers propel the balers market forward, including stringent government regulations aimed at reducing landfill waste and promoting recycling activities. The rising awareness about environmental conservation and the economic benefits of recycling are encouraging industries to invest in balers. Additionally, the growth of the manufacturing and construction sectors, which generate substantial waste materials, is fueling demand for efficient baling solutions. Opportunities in the market abound, particularly in emerging economies where industrialization and urbanization are accelerating. The development of advanced balers with higher automation and intelligence presents significant growth prospects. There is also an opportunity to expand into niche applications, such as agricultural balers for hay and straw, and industrial balers for specialized materials like textiles and non-ferrous metals. However, the market faces restraints, including the high initial investment required for advanced baler systems, which can be a barrier for small and medium-sized enterprises. Fluctuations in raw material prices, such as steel, can impact manufacturing costs and profitability. Additionally, the lack of awareness and infrastructure for recycling in certain regions may limit market penetration.

Concentration Insights

The balers market exhibits a concentrated competitive landscape with a mix of global leaders and regional players dominating various segments. Key companies such as John Deere, Caterpillar, and CNH Industrial have a strong presence in agricultural and industrial balers, leveraging their extensive distribution networks and brand reputation. Other significant players include Sierra International Machinery, Harris, and American Baler Company, which specialize in recycling and waste management equipment. These companies focus on strategic initiatives like mergers and acquisitions, partnerships, and product innovations to strengthen their market position. Geographically, North America and Europe are mature markets with high adoption rates due to strict environmental regulations and advanced recycling infrastructure. In contrast, the Asia-Pacific region is experiencing rapid growth, driven by industrialization and increasing environmental awareness, leading to a more fragmented competitive environment with numerous local manufacturers. The concentration of market share is also influenced by the ability to offer customized solutions and after-sales services, which are critical for customer retention and loyalty.

Type Insights

Balers are primarily categorized into vertical balers and horizontal balers, each serving distinct applications based on their design and functionality. Vertical balers are compact and ideal for low to medium volume operations, commonly used in retail stores, warehouses, and small recycling facilities. They require less floor space and are cost-effective for baling materials like cardboard, paper, and plastic. Horizontal balers are designed for high-volume applications and are typically used in large-scale recycling plants, manufacturing facilities, and distribution centers. They offer higher throughput and can handle a wider range of materials, including metals and textiles. Within these categories, there are further subdivisions such as two-ram balers, which provide enhanced compression for dense bales, and auto-tie balers, which automate the tying process for efficiency. The choice between vertical and horizontal balers depends on factors like available space, volume of material, and specific operational requirements. Recent advancements include the development of portable balers for agricultural use and fully automated systems that integrate with waste management workflows.

Application Insights

Balers find applications across diverse industries, with waste management and recycling being the largest segment due to the global push towards sustainability. In this sector, balers are used to process materials such as cardboard, paper, plastics, and metals, reducing waste volume and facilitating recycling. The agricultural industry utilizes balers for compressing hay, straw, and other crops into bales for easy storage and transport, with round and square balers being common variants. The manufacturing and construction sectors employ balers to manage scrap materials, including wood, textiles, and non-ferrous metals, improving site cleanliness and material recovery. Additionally, balers are used in the packaging industry to handle excess packaging materials and in the retail sector for compacting waste generated from operations. Each application demands specific baler features; for example, agricultural balers require durability and mobility, while industrial balers need high capacity and automation. The growing emphasis on circular economy practices is expanding baler applications into new areas, such as electronic waste processing and renewable energy projects.

Regional Insights

The balers market demonstrates varied growth patterns across different regions, influenced by economic development, regulatory frameworks, and industrial activities. North America holds a significant market share, driven by strict environmental regulations, high recycling rates, and the presence of major baler manufacturers. The United States and Canada are key contributors, with advanced waste management infrastructure supporting demand. Europe follows closely, with countries like Germany, France, and the United Kingdom promoting recycling through legislation and public awareness campaigns. The Asia-Pacific region is emerging as the fastest-growing market, fueled by rapid industrialization, urbanization, and increasing investments in waste management systems in countries such as China, India, and Japan. Latin America and the Middle East & Africa are also witnessing growth, albeit at a slower pace, due to developing recycling infrastructure and rising environmental concerns. Regional differences in material preferences and operational practices influence the types of balers demanded, with North America and Europe favoring automated systems, while Asia-Pacific shows higher adoption of cost-effective vertical balers.

Company Insights

Prominent companies in the balers market include John Deere, a leader in agricultural balers known for its innovative round and square balers that enhance farming efficiency. Caterpillar offers robust industrial balers for waste and recycling applications, leveraging its global service network. CNH Industrial, through its brands New Holland and Case IH, provides a range of agricultural balers with advanced features like real-time monitoring and automation. In the recycling segment, Sierra International Machinery is recognized for its durable and high-performance balers, particularly in the scrap metal industry. Harris focuses on vertical and horizontal balers for various materials, emphasizing reliability and customer support. American Baler Company manufactures a wide array of balers for recycling and waste handling, with a reputation for quality and innovation. These companies compete on factors such as product performance, technological integration, pricing, and after-sales services. Strategic initiatives include expanding product lines, entering new geographic markets, and enhancing sustainability features to meet evolving customer demands.

Recent Developments

Recent developments in the balers market highlight a trend towards innovation and sustainability. Major players have introduced balers with enhanced automation features, such as self-tying mechanisms and IoT connectivity for remote monitoring and predictive maintenance. For instance, John Deere launched new baler models with improved density control and fuel efficiency, catering to the agricultural sector's needs. In the recycling industry, companies like Sierra International Machinery have developed balers with higher compression forces to handle diverse materials, including e-waste. There is also a growing focus on eco-friendly designs, with balers that reduce energy consumption and incorporate recycled materials in their construction. Partnerships and acquisitions are prevalent, such as Caterpillar's collaborations with recycling facilities to provide integrated solutions. Additionally, advancements in baler safety features, including automated shut-off systems and enhanced operator protections, are becoming standard. These developments reflect the market's response to regulatory pressures and the increasing demand for efficient, sustainable waste management solutions.

Report Segmentation

This report on the balers market is segmented to provide a comprehensive analysis across various dimensions. The segmentation by type includes vertical balers and horizontal balers, with further breakdown into sub-types such as two-ram balers and auto-tie balers, each analyzed for their market share and growth potential. Application segmentation covers waste management & recycling, agriculture, manufacturing, construction, and others, detailing the specific requirements and trends within each sector. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Additionally, the report offers insights into the competitive landscape, profiling major companies and their strategies. Each segment is evaluated based on factors like demand drivers, challenges, and future opportunities, providing stakeholders with a detailed understanding of market dynamics. This structured approach ensures that readers can access targeted information relevant to their interests and make informed decisions.

FAQs

What are the different types of balers available? Balers are primarily classified into vertical and horizontal types. Vertical balers are compact and suitable for low to medium volume operations, often used in retail and small recycling setups. Horizontal balers are designed for high-volume applications in large facilities, offering greater efficiency and automation.

How do balers contribute to environmental sustainability? Balers support environmental sustainability by reducing waste volume through compaction, which minimizes landfill usage and transportation costs. They facilitate recycling by producing uniform bales that are easier to process, promoting resource conservation and reducing the carbon footprint associated with waste management.

What industries commonly use balers? Balers are widely used in industries such as waste management and recycling, agriculture, manufacturing, construction, and retail. Each industry utilizes balers for specific materials, like cardboard and metals in recycling, or hay and straw in agriculture, to improve efficiency and cost-effectiveness.

What factors should be considered when selecting a baler? Key factors include the type and volume of material to be baled, available space, budget, and required automation level. Operational needs such as bale size, throughput capacity, and integration with existing systems also play a crucial role in the selection process.

Are there portable balers available? Yes, portable balers are available, particularly in the agricultural sector, where they are used for baling hay and straw in fields. These balers are designed for mobility and ease of use, often towed by tractors, and are essential for efficient farming operations.

What maintenance is required for balers? Regular maintenance includes inspecting and replacing wear parts like belts and blades, lubricating moving components, and checking hydraulic systems. Automated balers may require software updates and sensor calibrations. Proper maintenance ensures longevity, safety, and optimal performance of the equipment.

Citius Research has developed a research report titled “Balers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Balers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Balers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Balers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Balers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Balers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Balers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Balers Market
• Cost and Gross Margin Analysis of Balers Market
• Balers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Balers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Balers Market Key Stakeholders

Below are the key stakeholders for the Balers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Balers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Balers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Balers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Balers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Balers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Balers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Balers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Balers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Balers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Balers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Balers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Balers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Balers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Balers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Balers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Balers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Balers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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