Low Voltage Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207707
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Low Voltage Motor Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Low Voltage Motor Market

(Market Size)
$25 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 25 billion
2030 Market Size USD 45 billion
Key Players Siemens, ABB, WEG, Nidec, Regal Beloit

Market Summary

The low voltage motor market is a critical segment within the global manufacturing and construction industries, characterized by its widespread application in powering machinery, HVAC systems, conveyor belts, and pumps. These motors, typically operating below 1000 volts, are fundamental components due to their efficiency, reliability, and cost-effectiveness. The market is experiencing steady demand driven by industrialization, infrastructure development, and the ongoing modernization of manufacturing facilities. Key end-users include the automotive, oil and gas, water and wastewater treatment, and building automation sectors. A significant trend is the increasing integration of energy-efficient motors, spurred by stringent government regulations and a growing corporate focus on sustainability and reducing operational costs. The market is highly competitive, with numerous global and regional players vying for market share through technological innovation, product diversification, and strategic partnerships.

Key Highlights

The low voltage motor market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the accelerating shift towards IE3 and IE4 premium efficiency motors, which are becoming the standard in many regions due to their ability to significantly lower energy consumption. Another critical aspect is the robust demand from emerging economies, where rapid urbanization and industrialization are fueling new construction and manufacturing projects. Technological advancements, such as the incorporation of IoT sensors for predictive maintenance and smart motor control, are creating new value propositions and enhancing operational intelligence for end-users. Furthermore, the market is witnessing increased consolidation as leading companies acquire smaller specialists to expand their product portfolios and geographic reach. The versatility of low voltage motors allows them to serve a vast array of applications, making them indispensable in the ongoing digital transformation of industrial operations.

Drivers, Opportunities & Restraints

The growth of the low voltage motor market is propelled by several powerful drivers. The most prominent is the global push for energy efficiency, enforced by government mandates and corporate sustainability goals, which is compelling industries to replace outdated, inefficient motors. The resurgence of manufacturing activities post-pandemic and significant investments in infrastructure, particularly in the Asia-Pacific region, are also creating substantial demand. The expansion of the commercial construction sector, with its need for advanced HVAC and building management systems, further acts as a key driver. Opportunities in the market are abundant, particularly in the development of integrated motor-drive systems and smart motors that offer connectivity and data analytics capabilities. The rising adoption of automation and robotics in manufacturing presents another significant growth avenue. However, the market faces restraints, including the high initial cost of premium efficiency motors, which can deter price-sensitive customers. Volatility in raw material prices, such as copper and steel, also poses a challenge to manufacturing costs and profit margins. Additionally, the mature markets in North America and Europe exhibit slower growth rates compared to emerging economies.

Concentration Insights

The competitive landscape of the low voltage motor market is characterized by a high degree of concentration among a few major international players, alongside a long tail of regional and specialized manufacturers. A handful of corporations, including Siemens AG, ABB Ltd., and WEG S.A., command a significant portion of the global market share. These leaders compete on the basis of technological innovation, global distribution networks, extensive product portfolios, and strong brand recognition. Their dominance is reinforced by continuous investment in research and development to produce more efficient and intelligent motor solutions. Meanwhile, regional players often compete effectively in their local markets by offering cost-competitive products and tailored customer service. The market also features numerous component suppliers and system integrators, creating a complex and interconnected ecosystem. This concentration means that technological trends and pricing strategies are often set by the leading firms, though niche players can thrive by focusing on specific applications or custom motor solutions.

Type Insights

The low voltage motor market is segmented by type, primarily into alternating current (AC) motors and direct current (DC) motors, with AC motors holding a dominant share. Within the AC motor category, induction motors, specifically squirrel cage induction motors, are the most prevalent due to their simple construction, robustness, and low maintenance requirements. Synchronous AC motors are gaining traction in applications requiring constant speed under variable loads and higher efficiency. The DC motor segment, though smaller, remains relevant in applications demanding precise speed control and high starting torque, such as in cranes and elevators. A notable evolution within types is the rising integration of motors with variable frequency drives (VFDs), which transform standard AC induction motors into highly efficient, controllable systems. This integration is crucial for optimizing energy use in pumps, fans, and compressors, which constitute a massive portion of the motor load in industrial and commercial settings.

Application Insights

Low voltage motors serve a vast spectrum of applications across the manufacturing and construction industries, making them a ubiquitous component. In manufacturing, they are the workhorses behind conveyor systems, machine tools, packaging machinery, and robotic arms, essential for maintaining production line efficiency and automation. The HVAC sector is a massive consumer, utilizing these motors in fans, blowers, and compressors for commercial and residential climate control systems. Within water and wastewater treatment plants, they power pumps and aerators critical for public infrastructure. The construction industry relies on them for equipment like elevators, escalators, and concrete mixers. Furthermore, they are integral to material handling in warehouses and distribution centers. The specific demands of each application influence motor selection, with factors such as duty cycle, environmental conditions, required torque, and control precision dictating the choice between different motor types and designs.

Regional Insights

The demand for low voltage motors exhibits distinct regional patterns influenced by economic development, industrial activity, and regulatory frameworks. The Asia-Pacific region stands as the largest and fastest-growing market, driven by massive investments in infrastructure, the expansion of manufacturing capabilities in China and India, and government initiatives promoting industrial energy efficiency. North America and Europe represent mature markets characterized by stringent energy efficiency standards like the EPA's regulations and the EU's Ecodesign Directive. Growth in these regions is primarily driven by the replacement of old, inefficient motor stock with premium-efficiency models and retrofitting activities in existing industrial and commercial facilities. The Middle East and Africa show promising growth potential, fueled by construction projects and development in the oil and gas sector. Latin America's market growth is more variable, closely tied to the economic stability and industrial output of its major economies like Brazil and Mexico.

Company Insights

The low voltage motor market is led by a cohort of globally recognized industrial conglomerates that have established strong reputations for quality and innovation. Siemens AG, a German multinational, is a foremost player, renowned for its comprehensive range of SIMOTICS motors and integrated drive systems. ABB Ltd., headquartered in Switzerland, is another titan, offering a wide array of energy-efficient motors and a strong focus on digitalization and automation solutions. Brazilian-based WEG S.A. has achieved significant global reach, competing effectively with its broad product portfolio and competitive pricing. Other notable players include Nidec Corporation, Regal Rexnord Corporation, and TECO Electric & Machinery Co., Ltd. These companies compete not only on product features and efficiency but also on their ability to provide global service, technical support, and customized solutions. Their strategies often involve extensive R&D to develop next-generation motors and strategic acquisitions to enhance their technological capabilities and market presence.

Recent Developments

The low voltage motor market is dynamic, with recent developments centered on technological innovation, sustainability, and strategic corporate movements. A major trend is the launch of new motor series compliant with the latest IE4 and IE5 efficiency classes, with companies like ABB and Siemens introducing models that push the boundaries of energy savings. There is a growing emphasis on developing smart, connected motors embedded with sensors that enable condition monitoring, predictive maintenance, and integration into Industrial Internet of Things (IIoT) platforms. Acquisitions and partnerships continue to shape the landscape, as larger entities seek to acquire specialized technology or expand into new geographic markets. Furthermore, manufacturers are increasingly focusing on circular economy principles, designing motors for easier disassembly and recycling, and offering refurbishment services to extend product lifecycles. The ongoing global semiconductor shortage and supply chain disruptions have also prompted companies to diversify their supplier bases and invest in more resilient manufacturing processes.

Report Segmentation

This market research report on the low voltage motor market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to analyze the distinct characteristics and demand patterns for AC motors and DC motors. It is further segmented by application to provide insights into key end-use sectors, including industrial machinery, HVAC systems, automotive, aerospace & defense, and commercial transportation. Power output segmentation categorizes motors into fractional horsepower and integral horsepower ranges, catering to different power requirements. Additionally, the report offers a geographical segmentation, delivering a thorough regional analysis of North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular examination of market dynamics, trends, and growth prospects within each specific category, providing stakeholders with actionable intelligence tailored to their strategic interests.

FAQs

What are the main applications of low voltage motors? Low voltage motors are extensively used across manufacturing and construction. Key applications include powering industrial machinery like conveyor belts and pumps, HVAC systems in commercial buildings, compressors, fans, material handling equipment, and water treatment plants.

What is driving the growth of the low voltage motor market? Market growth is primarily driven by global energy efficiency regulations mandating the use of premium efficiency motors, ongoing industrialization and infrastructure development, especially in emerging economies, and the increasing adoption of automation and IoT-enabled smart motor systems.

Which regions offer the most growth potential for this market? The Asia-Pacific region, particularly China and India, offers the most significant growth potential due to rapid industrialization and urbanization. The Middle East & Africa also present growing opportunities driven by construction and infrastructure projects.

What are the different types of low voltage motors available? The market is primarily divided into Alternating Current (AC) motors and Direct Current (DC) motors. AC motors, especially induction motors, are the most common. Types also include synchronous AC motors and various DC motor designs like brushed and brushless.

Who are the leading companies in the low voltage motor market? The market is dominated by major global players including Siemens AG, ABB Ltd., WEG S.A., Nidec Corporation, and Regal Rexnord Corporation. These companies are known for their technological innovation and extensive product portfolios.

What are the latest trends in low voltage motor technology? The latest trends focus on achieving ultra-premium efficiency (IE4/IE5), integrating IoT sensors for predictive maintenance and data analytics, developing compact and lightweight designs, and creating integrated motor and drive systems for optimized performance.

Citius Research has developed a research report titled “Low Voltage Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Low Voltage Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Low Voltage Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Low Voltage Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Low Voltage Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Low Voltage Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Low Voltage Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Low Voltage Motor Market
• Cost and Gross Margin Analysis of Low Voltage Motor Market
• Low Voltage Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Low Voltage Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Low Voltage Motor Market Key Stakeholders

Below are the key stakeholders for the Low Voltage Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Low Voltage Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Low Voltage Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Low Voltage Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Low Voltage Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Low Voltage Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Low Voltage Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Low Voltage Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Low Voltage Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Low Voltage Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Low Voltage Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Low Voltage Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Low Voltage Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Low Voltage Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Low Voltage Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Low Voltage Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Low Voltage Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Low Voltage Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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