Water Desalination Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208046
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Water Desalination Equipment Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Water Desalination Equipment Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players SUEZ, Veolia, Doosan Heavy Industries, Acciona, IDE Technologies

Market Summary

The water desalination equipment market is a critical segment within the global manufacturing and construction industry, providing essential systems and components that convert seawater and brackish water into potable water. This market is driven by increasing water scarcity, growing population demands, and industrial expansion, particularly in arid and water-stressed regions. Key technologies include reverse osmosis, multi-stage flash distillation, and multi-effect distillation, each catering to different scales and requirements. The market involves a complex value chain comprising equipment manufacturers, engineering firms, and construction companies that design, build, and operate desalination plants. Major applications span municipal water supply, industrial processes, and agricultural irrigation, with significant investments in research and development focusing on energy efficiency and cost reduction. The industry is characterized by large-scale projects requiring substantial capital expenditure and long-term operational commitments, with a trend toward public-private partnerships to fund and manage these initiatives. Environmental considerations and regulatory compliance also play a pivotal role in shaping market dynamics, influencing technology adoption and project approvals.

Key Highlights

The water desalination equipment market showcases several key highlights that underscore its importance and growth trajectory. Technological advancements in membrane-based systems, particularly reverse osmosis, have significantly improved efficiency and reduced energy consumption, making desalination more viable. The integration of renewable energy sources, such as solar and wind power, into desalination plants is gaining traction, addressing sustainability concerns and operational costs. There is a noticeable shift toward modular and containerized desalination units, offering flexibility and scalability for remote or emergency applications. The market is also witnessing increased mergers and acquisitions, with leading companies like SUEZ, Doosan Heavy Industries & Construction, and IDE Technologies expanding their global footprint and technological capabilities. Furthermore, government initiatives and funding in regions like the Middle East, North Africa, and Asia-Pacific are accelerating market development, supporting large-scale infrastructure projects. These highlights reflect a market that is evolving to meet global water challenges through innovation and strategic investments.

Drivers, Opportunities & Restraints

Several drivers propel the water desalination equipment market, primarily the escalating global water scarcity due to climate change, population growth, and urbanization, which heightens the demand for reliable freshwater sources. Industrial expansion, especially in water-intensive sectors like power generation, oil and gas, and mining, further fuels the need for desalination solutions. Government policies and investments in water infrastructure, particularly in arid regions, serve as significant catalysts for market growth. Opportunities abound in the development of energy-efficient technologies, such as advanced membrane materials and hybrid desalination systems, which can lower operational costs and environmental impact. The rising adoption of small-scale and mobile desalination units presents new avenues for market expansion in underserved and remote areas. However, restraints include high capital and operational expenditures associated with desalination plants, which can deter investment in economically challenged regions. Environmental concerns, such as brine disposal and marine ecosystem impacts, pose regulatory and societal challenges. Additionally, energy consumption remains a critical barrier, necessitating continuous innovation to enhance sustainability and cost-effectiveness.

Concentration Insights

The water desalination equipment market exhibits a concentrated competitive landscape, dominated by a few major players who hold significant market share due to their technological expertise, extensive project experience, and global presence. Companies such as SUEZ, Doosan Heavy Industries & Construction, IDE Technologies, Acciona, and Veolia are key influencers, offering integrated solutions from design to operation. These leaders often engage in strategic partnerships, mergers, and acquisitions to consolidate their positions and expand into emerging markets. The market also includes specialized equipment manufacturers and engineering firms that focus on niche segments, such as membrane production or pump systems, contributing to a diverse ecosystem. Regional concentration is evident, with firms in Europe and East Asia leading in technology innovation, while companies in the Middle East excel in large-scale project execution. This concentration drives high barriers to entry for new players, requiring substantial capital, technical knowledge, and established client relationships. Nonetheless, innovation from smaller firms and startups in areas like energy recovery and modular systems is gradually influencing market dynamics.

Type Insights

The water desalination equipment market is segmented by technology type, with reverse osmosis (RO) dominating due to its energy efficiency and widespread applicability across various water sources. RO systems utilize semi-permeable membranes to remove salts and impurities, making them suitable for both seawater and brackish water desalination. Multi-stage flash (MSF) distillation, another prominent technology, involves evaporating seawater in multiple stages under reduced pressure, commonly used in large-scale thermal plants, particularly in the Middle East. Multi-effect distillation (MED) offers improved thermal efficiency compared to MSF, often integrated with power plants for cogeneration. Other technologies include electrodialysis and vapor compression, which cater to specific industrial or small-scale needs. Each technology type has distinct advantages; RO is favored for its lower energy consumption and modularity, while thermal methods like MSF and MED are preferred in regions with abundant thermal energy sources. The choice of technology depends on factors such as feedwater quality, desired output, energy availability, and cost considerations, driving continuous innovation and hybrid system development.

Application Insights

Applications of water desalination equipment are diverse, spanning municipal, industrial, and agricultural sectors. Municipal water supply represents the largest application, driven by growing urban populations and freshwater shortages in cities worldwide, particularly in coastal and arid regions. Desalination plants provide a critical backup or primary water source for communities, ensuring water security and supporting public health. Industrial applications are significant, with sectors like power generation, oil and gas, chemicals, and food and beverage relying on desalinated water for cooling, processing, and boiler feedwater. These industries often require high-purity water, making desalination essential for operational efficiency and compliance. Agricultural use, though less prevalent due to cost constraints, is emerging in water-scarce areas for irrigation and greenhouse farming. Additionally, desalination equipment is used in emergency relief, military operations, and offshore installations, highlighting its versatility. The application insights reveal a market driven by essential human and industrial needs, with tailored solutions for different scale and purity requirements.

Regional Insights

Regionally, the water desalination equipment market is concentrated in areas facing acute water scarcity, with the Middle East and North Africa (MENA) leading due to extensive investments in large-scale desalination projects, particularly in Saudi Arabia, the UAE, and Israel. These regions rely heavily on desalination for municipal and industrial water supply, driven by limited freshwater resources and high economic capacity. Asia-Pacific is a rapidly growing market, with countries like China, India, and Australia investing in desalination to support urbanization and industrial growth. North America, especially the United States and Mexico, sees significant activity in coastal states like California and Texas, addressing drought conditions and population demands. Europe focuses on technological innovation and sustainable practices, with countries like Spain and Italy adopting desalination for water security. Latin America and Africa are emerging markets, with potential growth driven by increasing water stress and governmental initiatives. Each region presents unique challenges and opportunities, influenced by local water policies, economic conditions, and environmental factors.

Company Insights

Key companies in the water desalination equipment market include globally recognized players such as SUEZ, a French multinational offering comprehensive water management and desalination solutions with a strong focus on sustainability. Doosan Heavy Industries & Construction from South Korea is renowned for its large-scale thermal desalination projects and technological advancements. IDE Technologies, an Israeli leader, excels in both thermal and membrane technologies, with a portfolio of innovative and efficient plants. Acciona, a Spanish firm, emphasizes renewable energy-integrated desalination and sustainable practices. Veolia, another French giant, provides end-to-end solutions from design to operation, leveraging extensive global experience. Other notable players include Xylem Inc., which focuses on advanced pumping and treatment systems, and Toray Industries, a major supplier of reverse osmosis membranes. These companies drive market competition through continuous R&D, strategic expansions, and partnerships, often collaborating with local firms to address regional specificities. Their insights reveal a market where innovation, reliability, and sustainability are key to maintaining competitive advantage.

Recent Developments

Recent developments in the water desalination equipment market highlight ongoing innovation and strategic movements. Technological advancements include the introduction of more efficient reverse osmosis membranes by companies like DuPont and Toray, reducing energy consumption and improving salt rejection rates. There is a growing trend toward green desalination, with projects integrating solar and wind power, such as the solar-powered desalination plant in Saudi Arabia developed by ACWA Power. Mergers and acquisitions have been active, with Veolia's acquisition of SUEZ creating a consolidated entity to enhance service offerings and market reach. Partnerships between desalination firms and renewable energy companies are increasing, aiming to develop hybrid systems that lower carbon footprints. Additionally, governments are announcing new projects, like the large-scale desalination plant in California, addressing drought conditions. Research initiatives focus on brine management solutions, such as mineral recovery and zero-liquid discharge technologies, to mitigate environmental impacts. These developments reflect a market adapting to sustainability demands and operational efficiency, driving future growth.

Report Segmentation

The water desalination equipment market report is segmented to provide detailed analysis across multiple dimensions. By technology, segments include reverse osmosis, multi-stage flash distillation, multi-effect distillation, electrodialysis, and others, each analyzed for market share and growth potential. Application segmentation covers municipal, industrial, and agricultural sectors, with insights into demand drivers and regional variations. Industrial applications are further broken down into sub-segments like power generation, oil and gas, and chemicals, highlighting specific equipment requirements. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional trends, key projects, and competitive landscapes. Additionally, the report may segment by plant capacity, such as small-scale, medium-scale, and large-scale desalination plants, addressing different market needs and investment levels. This comprehensive segmentation enables stakeholders to identify opportunities, understand market dynamics, and make informed decisions based on granular data and analysis.

FAQs

What is water desalination? Water desalination is the process of removing salts and minerals from seawater or brackish water to produce fresh water suitable for human consumption, industrial use, or irrigation, primarily through technologies like reverse osmosis or distillation.

How does reverse osmosis work? Reverse osmosis works by forcing seawater through a semi-permeable membrane under high pressure, allowing water molecules to pass while blocking salts, impurities, and other contaminants, resulting in purified water.

What are the environmental impacts of desalination? Desalination can have environmental impacts such as high energy consumption, greenhouse gas emissions if powered by fossil fuels, and brine discharge that may affect marine ecosystems, though advancements aim to mitigate these through renewable energy and better brine management.

Which countries use desalination the most? Countries in the Middle East, like Saudi Arabia and the UAE, use desalination the most due to extreme water scarcity, followed by nations like Israel, the United States, and Spain, where water stress drives adoption.

What is the cost of desalinated water? The cost of desalinated water varies based on technology, energy prices, and plant scale, but it is generally higher than conventional water sources due to capital and operational expenses, though costs are decreasing with technological improvements.

Can desalination solve water scarcity? Desalination can significantly alleviate water scarcity in coastal and arid regions by providing a reliable water source, but it is not a universal solution due to high costs, energy requirements, and environmental considerations, often used alongside water conservation and management strategies.

Citius Research has developed a research report titled “Water Desalination Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Water Desalination Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Water Desalination Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Water Desalination Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Water Desalination Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Water Desalination Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Water Desalination Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Water Desalination Equipment Market
• Cost and Gross Margin Analysis of Water Desalination Equipment Market
• Water Desalination Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Water Desalination Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Water Desalination Equipment Market Key Stakeholders

Below are the key stakeholders for the Water Desalination Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Water Desalination Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Water Desalination Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Water Desalination Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Water Desalination Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Water Desalination Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Water Desalination Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Water Desalination Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Water Desalination Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Water Desalination Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Water Desalination Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Water Desalination Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Water Desalination Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Water Desalination Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Water Desalination Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Water Desalination Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Water Desalination Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Water Desalination Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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