Ventilated Bulk Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210942
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Ventilated Bulk Bags Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Ventilated Bulk Bags Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Berry Global, Greif, LC Packaging, Conitex Sonoco, BAG Corp

Market Summary

The ventilated bulk bags market is a specialized segment within the packaging industry, designed for the safe and efficient transportation and storage of perishable goods and materials requiring airflow. These bags, also known as breathable bulk bags or FIBCs, are constructed from woven polypropylene fabric with strategic mesh panels that facilitate ventilation, preventing moisture buildup and spoilage. The market serves a wide range of sectors, including agriculture, chemicals, and food processing, where maintaining product quality during logistics is paramount. The demand is driven by the global trade of commodities that are sensitive to environmental conditions. Manufacturers continuously innovate in fabric technology and bag design to enhance strength, durability, and air permeability, catering to the specific needs of different products. The competitive landscape is characterized by the presence of both global players and regional manufacturers, all striving to meet stringent safety and quality standards imposed by international trade regulations.

Key Highlights

The ventilated bulk bags market is distinguished by its critical role in preserving the integrity of hygroscopic and temperature-sensitive materials during transit and storage. A key highlight is the integration of advanced materials that offer superior tear resistance and UV protection, extending the operational life of the bags even in harsh climatic conditions. The design versatility is another significant aspect, with options including various sizes, lifting configurations, and mesh patterns tailored to specific airflow requirements for different products like fruits, vegetables, and certain chemicals. The industry is also witnessing a growing emphasis on sustainability, with developments in recyclable and reusable bag solutions that align with corporate environmental responsibility goals. Furthermore, the market is supported by robust supply chain networks that ensure timely availability across global markets, making these bags an indispensable logistics solution for exporters and distributors of perishable goods worldwide.

Drivers, Opportunities & Restraints

The primary drivers propelling the ventilated bulk bags market include the expanding global trade of agricultural produce and the increasing awareness among manufacturers about the economic losses due to spoilage during transportation. The growth of the food processing industry and the need for efficient bulk packaging solutions that reduce waste are significant factors boosting adoption. Opportunities abound in the development of smart packaging technologies, such as bags integrated with sensors for monitoring internal temperature and humidity levels, providing real-time quality control. The rising demand in emerging economies for modern agricultural packaging presents another substantial growth avenue. However, the market faces restraints including the fluctuating prices of raw materials like polypropylene, which impact production costs and profit margins. Additionally, the high initial investment required for manufacturing advanced, custom-designed bags can be a barrier for new entrants. Stringent regulations concerning food contact materials and packaging safety also necessitate continuous compliance efforts, adding to operational complexities.

Concentration Insights

The market concentration for ventilated bulk bags shows a mix of large multinational corporations and specialized regional manufacturers. Leading companies such as LC Packaging, Berry Global Inc., and Conitex Sonoco dominate with extensive product portfolios and global distribution channels. These players invest heavily in research and development to introduce innovative features like anti-microbial coatings and enhanced load-bearing capacities. The market also features a significant number of small to medium-sized enterprises that cater to niche applications or specific geographic regions, often competing on customization and cost-effectiveness. The concentration is higher in regions with robust agricultural and industrial sectors, but the competitive landscape is fragmented overall, with no single entity holding a monopolistic share. This fragmentation encourages continuous innovation and competitive pricing, benefiting end-users through a wide range of product choices and service options.

Type Insights

Ventilated bulk bags are primarily categorized based on their construction type and capacity. Common types include circular woven bags and baffle bags, each offering distinct advantages in terms of stability and stacking efficiency. The circular woven bags provide uniform strength and are ideal for free-flowing materials, while baffle bags feature internal partitions that prevent shifting of contents and allow for better air circulation. Capacity segmentation ranges from small bags holding 500 kg to large ones designed for over 2000 kg, catering to diverse customer needs from small-scale farmers to large industrial processors. The choice of type is influenced by the nature of the product being packaged; for instance, delicate items like potatoes require bags with specific mesh sizes and soft handling features to prevent bruising. Manufacturers also offer custom printing options for brand identification and compliance labeling, adding value for clients looking to enhance their market presence.

Application Insights

The application spectrum for ventilated bulk bags is vast, spanning several key industries. In agriculture, they are extensively used for packaging potatoes, onions, carrots, and other root vegetables that require ventilation to prevent rot and extend shelf life. The chemical industry utilizes these bags for transporting hygroscopic materials like certain fertilizers and compounds that need to avoid moisture accumulation. In the food processing sector, they are employed for ingredients such as grains and pulses where maintaining freshness is critical. Additionally, the construction industry uses ventilated bags for materials like sand and cement in specific climates where drying is necessary. Each application demands specific bag characteristics; for example, food-grade applications require bags made from FDA-approved materials, while industrial applications might prioritize durability over specific safety certifications. This diversity in application drives continuous product development and customization in the market.

Regional Insights

The demand for ventilated bulk bags exhibits strong regional variations influenced by agricultural output, industrial activities, and trade dynamics. North America and Europe are mature markets characterized by high adoption rates in well-established food processing and agricultural sectors, with stringent quality standards driving demand for premium products. The Asia-Pacific region is the fastest-growing market, fueled by expanding agricultural exports from countries like China and India, increasing urbanization, and the modernization of supply chain infrastructures. Latin America shows significant potential due to its large-scale production of fruits and vegetables for export, particularly from countries like Chile and Peru. The Middle East and Africa region is emerging, with growth driven by investments in agricultural development and food security initiatives. Each region presents unique challenges and opportunities, such as climate-specific design requirements or local regulatory frameworks, influencing market strategies for manufacturers.

Company Insights

Prominent companies in the ventilated bulk bags market include LC Packaging, a global leader known for its sustainable packaging solutions and extensive product range. Berry Global Inc. leverages its vast manufacturing capabilities and material expertise to produce high-performance bags for diverse applications. Conitex Sonoco is another key player, specializing in bulk packaging with a focus on innovation and customer-specific solutions. Other significant contributors are Langston Companies Inc., and Emmbi Industries Ltd., which have strong footholds in their respective regions. These companies compete on factors such as product quality, customization options, price, and distribution network strength. Many are investing in vertical integration to control raw material costs and ensure supply chain resilience. Strategic partnerships with logistics firms and agricultural cooperatives are common, enhancing market penetration and customer loyalty through reliable service and technical support.

Recent Developments

Recent developments in the ventilated bulk bags market focus on sustainability and technological integration. Many leading manufacturers are launching products made from recycled polypropylene or bio-based materials to reduce environmental impact and meet the growing demand for eco-friendly packaging. There is also a trend towards developing lighter-weight bags that maintain strength, reducing material usage and transportation costs. Technological advancements include the incorporation of RFID tags and QR codes for improved traceability throughout the supply chain, allowing customers to monitor shipment conditions and authenticity. Furthermore, companies are expanding their production capacities in high-growth regions like Asia-Pacific to better serve local markets and reduce lead times. Collaborations with research institutions are ongoing to enhance fabric technologies, resulting in bags with improved breathability, anti-fungal properties, and longer lifespans, addressing evolving customer needs for efficiency and product protection.

Report Segmentation

This market report on ventilated bulk bags offers a detailed segmentation to provide comprehensive insights. The segmentation is based on type, which includes categories such as circular woven and baffle bags, each analyzed for their market share and growth prospects. Application segmentation covers key sectors like agriculture, chemicals, food processing, and others, highlighting the specific demands and trends within each vertical. Regional segmentation provides an in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional drivers, challenges, and opportunities. Additionally, the report includes a segmentation by capacity, detailing the demand for small, medium, and large bags across different industries. This structured approach allows stakeholders to identify niche markets, understand competitive dynamics, and make informed strategic decisions based on granular data and trend analysis specific to each segment.

FAQs

What are ventilated bulk bags used for? Ventilated bulk bags are primarily used for transporting and storing perishable goods such as fruits, vegetables, and certain chemicals that require airflow to prevent spoilage, mold, and moisture accumulation during logistics.

How do ventilated bulk bags work? These bags work by incorporating mesh panels or woven designs that allow air to circulate through the contents, regulating temperature and humidity levels inside the bag, thereby preserving the quality of the packaged products.

What materials are ventilated bulk bags made from? They are typically manufactured from woven polypropylene fabric, which is durable, lightweight, and resistant to tearing. The mesh sections are integrated to provide the necessary ventilation while maintaining structural integrity.

Are ventilated bulk bags reusable? Many ventilated bulk bags are designed for multiple uses, depending on the construction quality and the nature of the contents. Reusability is a key feature promoted for economic and environmental benefits.

What industries use ventilated bulk bags? Key industries include agriculture for produce like potatoes and onions, the chemical industry for hygroscopic materials, food processing for grains, and construction for materials needing drying conditions.

How are ventilated bulk bags different from standard bulk bags? The main difference is the presence of ventilation features such as mesh panels in ventilated bags, which are absent in standard bulk bags. This allows for airflow, making them suitable for products that could degrade without proper air circulation.

Citius Research has developed a research report titled “Ventilated Bulk Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ventilated Bulk Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ventilated Bulk Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ventilated Bulk Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ventilated Bulk Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ventilated Bulk Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ventilated Bulk Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ventilated Bulk Bags Market
• Cost and Gross Margin Analysis of Ventilated Bulk Bags Market
• Ventilated Bulk Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ventilated Bulk Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ventilated Bulk Bags Market Key Stakeholders

Below are the key stakeholders for the Ventilated Bulk Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ventilated Bulk Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ventilated Bulk Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ventilated Bulk Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ventilated Bulk Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ventilated Bulk Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ventilated Bulk Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ventilated Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ventilated Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ventilated Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ventilated Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ventilated Bulk Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ventilated Bulk Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ventilated Bulk Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ventilated Bulk Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ventilated Bulk Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ventilated Bulk Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ventilated Bulk Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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