Tube Laminating Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210889
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Tube Laminating Films Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Tube Laminating Films Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Amcor, Mondi, Huhtamaki, Sonoco, Sealed Air

Market Summary

The tube laminating films market is an integral segment within the broader packaging industry, primarily serving the needs of flexible packaging for various consumer and industrial products. These films are essential for providing barrier properties, enhancing aesthetic appeal, and ensuring product integrity and longevity. The market is characterized by its critical role in packaging applications such as toothpaste, cosmetics, pharmaceuticals, and food products, where laminated tubes are preferred for their durability and printability. Key materials utilized include polyethylene, polypropylene, and polyester, each selected based on specific performance requirements like moisture resistance, chemical inertness, and seal strength. The industry is witnessing steady demand driven by the expansion of end-use sectors and increasing consumer preference for convenient and sustainable packaging solutions. Innovations in film technologies and manufacturing processes are further propelling market growth, aligning with global trends toward lightweight and recyclable packaging materials.

Key Highlights

The tube laminating films market is distinguished by several key factors that underscore its significance and growth trajectory. A primary highlight is the advancement in multi-layer film structures, which offer superior barrier properties against oxygen, moisture, and contaminants, thereby extending product shelf life and maintaining quality. Another critical aspect is the increasing adoption of sustainable and bio-based films, responding to environmental regulations and consumer demand for eco-friendly packaging. The market also benefits from the robust growth of the cosmetics and personal care industry, where laminated tubes are extensively used for creams, lotions, and gels due to their excellent printability and consumer appeal. Additionally, technological innovations in extrusion and lamination processes have enhanced production efficiency and film performance, reducing costs and improving material properties. The emphasis on high-definition printing and customization capabilities allows brands to differentiate their products in competitive markets, further driving demand for advanced laminating films.

Drivers, Opportunities & Restraints

The tube laminating films market is influenced by several drivers, including the rising demand for flexible packaging across various industries such as food, pharmaceuticals, and personal care. This demand is fueled by the need for lightweight, portable, and user-friendly packaging solutions that enhance consumer convenience. Additionally, stringent regulations regarding product safety and packaging integrity are pushing manufacturers to adopt high-performance laminating films that provide excellent barrier properties and contamination protection. Opportunities in the market are abundant, particularly in the development of sustainable and biodegradable films, which align with global environmental initiatives and cater to the growing consumer preference for green packaging. The expansion of e-commerce and retail sectors in emerging economies also presents significant growth prospects, as increased product distribution requires reliable and durable packaging. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Environmental concerns related to plastic waste and recycling challenges pose additional hurdles, necessitating innovations in circular economy models and waste management solutions.

Concentration Insights

The tube laminating films market exhibits a concentrated landscape with a few key players dominating the industry, alongside numerous regional and specialized manufacturers. Major companies such as Amcor, Constantia Flexibles, and Huhtamaki hold significant market shares due to their extensive product portfolios, global presence, and strong R&D capabilities. These industry leaders focus on strategic initiatives like mergers, acquisitions, and partnerships to expand their market reach and enhance their technological expertise. The market concentration is also evident in specific regions, with North America and Europe being mature markets characterized by high adoption of advanced packaging solutions and stringent regulatory standards. In contrast, the Asia-Pacific region is highly fragmented, with a multitude of local players catering to the rapidly growing demand from end-use industries. This regional disparity influences competitive dynamics, driving innovation and cost optimization strategies among market participants.

Type Insights

Tube laminating films are categorized based on material type, with polyethylene, polypropylene, and polyester being the most prevalent. Polyethylene films are widely used due to their excellent flexibility, moisture resistance, and cost-effectiveness, making them ideal for applications in food and personal care packaging. Polypropylene films offer superior clarity, stiffness, and chemical resistance, often employed in pharmaceutical and cosmetic tubes where product visibility and protection are paramount. Polyester films are known for their high tensile strength, durability, and excellent barrier properties, suitable for demanding applications requiring extended shelf life and robust performance. Additionally, there is a growing trend toward multi-layer films that combine different materials to achieve enhanced functional properties, such as improved sealability, puncture resistance, and aesthetic appeal. The choice of film type is influenced by specific application requirements, regulatory compliance, and sustainability considerations, driving continuous innovation in material science and film engineering.

Application Insights

The application of tube laminating films spans various industries, with the cosmetics and personal care sector being a major contributor. In this segment, films are used for packaging products like creams, lotions, and gels, providing airtight seals, vibrant printing surfaces, and resistance to leakage and contamination. The pharmaceutical industry relies on these films for packaging ointments, gels, and medicated creams, where barrier properties and product integrity are critical to maintain efficacy and safety. The food industry utilizes tube laminating films for products such as condiments, sauces, and dairy spreads, emphasizing hygiene, freshness preservation, and convenience. Industrial applications include adhesives, sealants, and lubricants, where films offer durability and protection against environmental factors. Each application demands specific film characteristics, driving customization and innovation in the market to meet diverse consumer and regulatory needs.

Regional Insights

The tube laminating films market demonstrates distinct regional dynamics, with North America and Europe representing mature markets characterized by high consumer awareness, stringent packaging regulations, and advanced manufacturing infrastructures. These regions prioritize sustainable packaging solutions and exhibit strong demand from the cosmetics, pharmaceutical, and food industries. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and expanding end-use sectors in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, with growth fueled by increasing industrialization, retail expansion, and growing adoption of modern packaging practices. Regional variations in regulatory frameworks, consumer preferences, and economic conditions significantly influence market strategies, production locations, and distribution networks, prompting global players to adapt their approaches to capitalize on local opportunities.

Company Insights

Prominent companies in the tube laminating films market include Amcor, Constantia Flexibles, Huhtamaki, Sonoco, and Berry Global. These players leverage their extensive expertise in material science, packaging design, and manufacturing to offer innovative and high-performance film solutions. Amcor is known for its sustainable packaging initiatives and global reach, while Constantia Flexibles emphasizes customization and barrier technologies. Huhtamaki focuses on eco-friendly solutions and has a strong presence in emerging markets. Sonoco and Berry Global are recognized for their diverse product portfolios and strategic acquisitions to enhance their market positioning. These companies invest heavily in research and development to introduce advanced films with improved properties, such as enhanced recyclability, reduced environmental impact, and superior functionality. Competitive strategies include expanding production capacities, forming strategic partnerships, and catering to evolving consumer demands for sustainable and efficient packaging.

Recent Developments

Recent developments in the tube laminating films market highlight a strong focus on sustainability and technological innovation. Major players are increasingly investing in the development of bio-based and recyclable films to address environmental concerns and comply with regulatory standards. For instance, there has been a surge in the introduction of mono-material films that facilitate easier recycling and reduce plastic waste. Technological advancements include the adoption of digital printing techniques for high-definition graphics and shorter print runs, enabling greater customization and brand differentiation. Additionally, companies are enhancing their production processes through automation and Industry 4.0 technologies to improve efficiency, reduce costs, and ensure consistent quality. Strategic collaborations and mergers are also prevalent, aimed at expanding geographic presence and leveraging complementary capabilities. These developments reflect the industry's commitment to meeting the dual challenges of environmental sustainability and market competitiveness.

Report Segmentation

The tube laminating films market report is segmented based on material type, application, and region. Material type segmentation includes polyethylene, polypropylene, polyester, and others, each analyzed for their market share, growth potential, and application suitability. Application segmentation covers cosmetics and personal care, pharmaceuticals, food, and industrial uses, providing insights into demand patterns, regulatory influences, and consumer preferences within each segment. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, economic factors, and competitive landscapes. This comprehensive segmentation enables a detailed analysis of market dynamics, helping stakeholders identify growth opportunities, assess risks, and make informed strategic decisions. The report also includes insights into emerging trends, technological advancements, and regulatory changes impacting each segment.

FAQs

What are tube laminating films? Tube laminating films are multi-layer plastic films used in the packaging industry to create flexible tubes for products like cosmetics, pharmaceuticals, and food. They provide barrier properties, printability, and durability.

Which materials are commonly used in tube laminating films? Common materials include polyethylene, polypropylene, and polyester, chosen for their specific properties such as flexibility, chemical resistance, and strength.

What are the key applications of tube laminating films? Key applications include packaging for cosmetics and personal care products, pharmaceuticals, food items, and industrial goods like adhesives and sealants.

How do tube laminating films enhance product packaging? They enhance packaging by offering excellent barrier protection against moisture, oxygen, and contaminants, ensuring product integrity, extended shelf life, and attractive printing surfaces for branding.

What are the latest trends in the tube laminating films market? Recent trends include the development of sustainable and recyclable films, advancements in digital printing for customization, and the adoption of automation in manufacturing processes.

Which regions are leading in the tube laminating films market? North America and Europe are mature markets with high adoption rates, while Asia-Pacific is the fastest-growing region due to expanding end-use industries and rising consumer demand.

Citius Research has developed a research report titled “Tube Laminating Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tube Laminating Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tube Laminating Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tube Laminating Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tube Laminating Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tube Laminating Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tube Laminating Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tube Laminating Films Market
• Cost and Gross Margin Analysis of Tube Laminating Films Market
• Tube Laminating Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tube Laminating Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tube Laminating Films Market Key Stakeholders

Below are the key stakeholders for the Tube Laminating Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tube Laminating Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tube Laminating Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tube Laminating Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tube Laminating Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tube Laminating Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tube Laminating Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tube Laminating Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tube Laminating Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tube Laminating Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tube Laminating Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tube Laminating Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tube Laminating Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tube Laminating Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tube Laminating Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tube Laminating Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tube Laminating Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tube Laminating Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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