Vehicle Electrification Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187280
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Vehicle Electrification Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 220 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Vehicle Electrification Market

(Market Size)
$85 billion
$220 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 85 billion
2030 Market Size USD 220 billion
Key Players Bosch, Continental, Denso, Delphi, ZF

Market Summary

The vehicle electrification market represents a transformative shift within the automotive and transportation industry, focusing on the integration of electric powertrains and related systems to replace conventional internal combustion engines. This paradigm is driven by a global consensus on reducing greenhouse gas emissions and fostering sustainable mobility solutions. The market encompasses a broad spectrum of technologies, including battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and hybrid electric vehicles (HEVs), alongside critical components like electric motors, batteries, and power electronics. Industry stakeholders, including automotive OEMs, component suppliers, and technology firms, are heavily investing in research and development to enhance performance, increase driving range, and reduce costs. The evolution of this market is not merely technological but also involves significant changes in infrastructure development, such as expanding charging networks, and adapting regulatory frameworks worldwide to support the adoption of electrified vehicles.

Key Highlights

Key highlights of the vehicle electrification market include the rapid advancement in battery technology, particularly lithium-ion batteries, which are achieving higher energy densities and longer life cycles. Major automotive manufacturers like Tesla, Volkswagen Group, and General Motors are launching ambitious electrification strategies, with numerous new EV models announced for the coming years. Government policies and incentives across regions such as Europe, North America, and Asia-Pacific play a pivotal role in accelerating market adoption through subsidies, tax rebates, and stringent emission standards. Furthermore, the integration of smart technologies and connectivity features in electric vehicles is enhancing user experience and vehicle efficiency. The competitive landscape is intensifying with both established automakers and new entrants focusing on innovation to capture market share, indicating a robust and dynamic growth trajectory for the sector.

Drivers, Opportunities & Restraints

The primary drivers propelling the vehicle electrification market are stringent government regulations aimed at curbing carbon emissions and promoting clean energy, alongside growing consumer awareness and demand for environmentally friendly transportation options. Technological advancements that lower the cost of batteries and improve vehicle performance are also significant catalysts. Opportunities abound in the development of fast-charging infrastructure, second-life applications for EV batteries, and the expansion into emerging markets where urbanization and pollution concerns are rising. However, the market faces restraints including the high initial purchase cost of electric vehicles compared to traditional cars, concerns over driving range and charging time, and the scarcity of charging stations in many regions. Additionally, the reliance on raw materials like lithium and cobalt presents supply chain challenges and ethical sourcing issues that need to be addressed for sustainable growth.

Concentration Insights

The vehicle electrification market exhibits a high concentration of activity among leading automotive OEMs and specialized technology providers in developed regions. Companies such as Tesla, BYD, Nissan, and BMW are at the forefront, investing significantly in production capabilities and technological innovation. The market is also characterized by strategic partnerships and collaborations between automakers, battery manufacturers like LG Chem and Panasonic, and tech firms to streamline supply chains and accelerate development. Geographically, innovation and manufacturing are concentrated in areas with strong regulatory support and advanced infrastructure, such as California, Germany, and China. This concentration fosters a competitive yet collaborative environment where expertise and resources are pooled to overcome technical hurdles and scale production to meet escalating global demand.

Type Insights

The vehicle electrification market is segmented by type into battery electric vehicles (BEVs), hybrid electric vehicles (HEVs), and plug-in hybrid electric vehicles (PHEVs). Battery electric vehicles operate solely on electrical energy stored in batteries, producing zero tailpipe emissions, and are gaining traction due to advancements in battery technology that extend range and reduce costs. Hybrid electric vehicles combine an internal combustion engine with an electric propulsion system, offering improved fuel efficiency and lower emissions without the range anxiety associated with pure EVs. Plug-in hybrid electric vehicles provide the flexibility of running on electric power for shorter distances while having a gasoline engine for longer trips, making them a popular transitional technology. Each type addresses different consumer needs and infrastructure readiness, contributing to the diverse adoption patterns observed across various global markets.

Application Insights

In terms of application, the vehicle electrification market spans passenger cars, commercial vehicles, and two-wheelers. The passenger car segment dominates the market, driven by consumer demand, government incentives, and the expanding model offerings from automakers. Commercial vehicle electrification is emerging as a critical area, with electric buses, trucks, and vans being deployed to reduce operational costs and meet urban emission targets. Logistics and public transportation fleets are increasingly adopting electric solutions to enhance sustainability. The two-wheeler segment, including electric scooters and motorcycles, is experiencing rapid growth, particularly in densely populated urban areas in Asia, as an affordable and efficient mobility solution. Each application segment presents unique challenges and opportunities, influencing the development of tailored technologies and business models.

Regional Insights

Regionally, the vehicle electrification market shows varied dynamics. Asia-Pacific leads in terms of production and adoption, with China being the largest market due to strong government support, substantial investments in EV infrastructure, and the presence of major manufacturers like BYD and NIO. Europe follows closely, driven by aggressive emission regulations, consumer incentives, and a robust charging network, with countries like Germany, Norway, and the UK at the forefront. North America is a significant market, with the United States seeing growth fueled by federal and state policies, innovation from companies like Tesla, and increasing consumer acceptance. Emerging regions such as Latin America and the Middle East are in earlier stages of adoption, with growth potential linked to economic development, urbanization trends, and gradual policy implementations aimed at reducing transportation emissions.

Company Insights

Prominent companies in the vehicle electrification market include Tesla, which has pioneered the mass-market electric vehicle with models like the Model 3 and Model Y, and continues to lead in innovation and brand value. Volkswagen Group is aggressively pursuing electrification through its ID series, backed by significant investments in battery technology and production platforms. General Motors has committed to an all-electric future, announcing plans to phase out internal combustion engines. BYD from China is a key player, especially in electric buses and commercial vehicles, leveraging its expertise in battery manufacturing. Other notable participants are Nissan with its Leaf model, BMW with its i series, and Hyundai-Kia offering competitive EVs. These companies are focusing on expanding their electric portfolios, enhancing battery performance, and securing raw material supplies to strengthen their market positions.

Recent Developments

Recent developments in the vehicle electrification market include the introduction of new electric models with extended ranges and faster charging capabilities by major automakers. Tesla's advancements in battery technology, such as the 4680 cell, aim to reduce costs and improve efficiency. Volkswagen's scaling of its MEB platform supports the launch of multiple EVs across its brands. Investments in gigafactories for battery production are increasing, with collaborations between automakers and battery suppliers like LG Chem and SK Innovation. There is a growing trend of automakers forming alliances to share technology and reduce development costs, such as the partnership between Ford and Volkswagen. Additionally, governments are announcing more stringent emission targets and end dates for internal combustion engine vehicle sales, further accelerating industry commitments to electrification.

Report Segmentation

This report on the vehicle electrification market offers a detailed segmentation to provide comprehensive insights. It is segmented by type into battery electric vehicles, hybrid electric vehicles, and plug-in hybrid electric vehicles. By application, the market is divided into passenger cars, commercial vehicles, and two-wheelers. The component segment covers batteries, electric motors, and power electronics, among others. Geographically, the analysis covers North America, Europe, Asia-Pacific, and the Rest of the World, with further breakdowns for key countries. This structured approach allows for a thorough examination of market dynamics, trends, and growth prospects across different segments, enabling stakeholders to identify opportunities and make informed strategic decisions in the evolving landscape of vehicle electrification.

FAQs

What is vehicle electrification? Vehicle electrification refers to the process of replacing conventional internal combustion engine systems with electric powertrains, which include components like batteries, electric motors, and power electronics, to propel vehicles.

What are the types of electric vehicles? The main types are battery electric vehicles (BEVs) that run entirely on electricity, hybrid electric vehicles (HEVs) that combine an internal combustion engine with an electric motor, and plug-in hybrid electric vehicles (PHEVs) that can be charged from an external source and operate on electric power for a limited range.

What are the benefits of electric vehicles? Electric vehicles offer reduced greenhouse gas emissions, lower operating costs due to cheaper electricity compared to gasoline, decreased dependence on fossil fuels, and quieter operation, contributing to environmental sustainability and energy security.

How does charging infrastructure impact EV adoption? The availability and convenience of charging infrastructure significantly influence EV adoption, as a robust network of charging stations reduces range anxiety and makes electric vehicles more practical for daily use and long trips.

Which companies are leading in vehicle electrification? Leading companies include Tesla, Volkswagen Group, General Motors, BYD, Nissan, and BMW, all of which are investing heavily in electric vehicle technology and expanding their electric model lineups.

What is the future of vehicle electrification? The future is poised for substantial growth, driven by technological advancements, supportive government policies, and increasing consumer acceptance, with ongoing innovations in battery technology, autonomous driving, and connectivity shaping the next generation of electric vehicles.

Citius Research has developed a research report titled “Vehicle Electrification Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vehicle Electrification Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vehicle Electrification Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vehicle Electrification Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vehicle Electrification Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vehicle Electrification Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vehicle Electrification Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vehicle Electrification Market
• Cost and Gross Margin Analysis of Vehicle Electrification Market
• Vehicle Electrification Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vehicle Electrification Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vehicle Electrification Market Key Stakeholders

Below are the key stakeholders for the Vehicle Electrification Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vehicle Electrification Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vehicle Electrification Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vehicle Electrification Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vehicle Electrification Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vehicle Electrification Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vehicle Electrification Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vehicle Electrification Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vehicle Electrification Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vehicle Electrification Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vehicle Electrification Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vehicle Electrification Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vehicle Electrification Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vehicle Electrification Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vehicle Electrification Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vehicle Electrification Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vehicle Electrification Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vehicle Electrification Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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