Valve Positioners Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207270
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Valve Positioners Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Valve Positioners Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Emerson, Siemens, ABB, Schneider Electric, Honeywell

Market Summary

The valve positioners market is a critical segment within the manufacturing and construction industries, providing essential devices that enhance the precision and efficiency of control valves in various automated processes. These instruments are pivotal in ensuring accurate valve positioning, which directly impacts process control, safety, and operational reliability in sectors such as oil and gas, chemicals, water treatment, and power generation. The market is characterized by continuous technological advancements, with a shift towards smart and digital positioners that offer superior diagnostics, communication capabilities, and integration with industrial IoT systems. Key players are focusing on innovation to meet the growing demand for automation and process optimization across global industrial landscapes. The adoption of valve positioners is driven by the need for improved control loop performance, reduced maintenance costs, and enhanced safety protocols in harsh industrial environments. As industries increasingly prioritize efficiency and sustainability, the valve positioners market is poised for steady growth, supported by investments in industrial automation and infrastructure development worldwide.

Key Highlights

The valve positioners market showcases several key highlights that underscore its importance and evolution. A significant trend is the integration of advanced communication protocols such as HART, Foundation Fieldbus, and PROFIBUS, enabling seamless connectivity and real-time data exchange within industrial control systems. The emergence of intelligent positioners with self-calibration and diagnostic features allows for predictive maintenance, reducing downtime and operational costs. Market leaders like Emerson Electric, Siemens, and ABB are at the forefront, introducing products with enhanced accuracy, robustness, and compatibility with a wide range of valve types. The demand for explosion-proof and environmentally resistant positioners is rising, catering to applications in hazardous areas and extreme conditions. Additionally, the market is witnessing increased adoption in emerging economies due to industrialization and infrastructure projects, while developed regions focus on upgrading existing systems with smart technologies. These highlights reflect a market that is dynamic, innovation-driven, and aligned with the broader trends of digital transformation and industrial automation.

Drivers, Opportunities & Restraints

Several drivers propel the valve positioners market, including the escalating demand for industrial automation and process optimization across manufacturing and construction sectors. The need for precise control in critical applications, such as flow regulation and pressure management, fuels adoption, as inaccuracies can lead to significant operational inefficiencies and safety hazards. Opportunities abound with the expansion of smart factories and Industry 4.0 initiatives, which rely on interconnected devices for data-driven decision-making. The growth in water and wastewater treatment infrastructure, coupled with investments in oil and gas pipelines, presents substantial avenues for market expansion. However, restraints include the high initial costs associated with advanced smart positioners, which may deter small and medium enterprises. Additionally, the complexity of integrating new positioners with legacy systems poses challenges, and economic fluctuations can impact capital expenditure in end-use industries, potentially slowing market growth. Despite these restraints, the ongoing technological advancements and the critical role of valve positioners in enhancing process reliability continue to drive the market forward.

Concentration Insights

The valve positioners market exhibits a concentrated landscape with a few dominant players holding significant market share, alongside numerous regional and specialized manufacturers. Key global companies such as Emerson Electric, Siemens AG, ABB Ltd., and Schneider Electric lead the market, leveraging their extensive product portfolios, strong R&D capabilities, and global distribution networks. These incumbents focus on strategic acquisitions, partnerships, and continuous innovation to maintain their competitive edge. The market also features several mid-sized and niche players that cater to specific applications or regions, offering customized solutions. Geographically, North America and Europe are mature markets with high adoption rates due to advanced industrial infrastructure and stringent safety regulations. In contrast, the Asia-Pacific region is experiencing rapid growth, driven by industrialization, urbanization, and increasing investments in manufacturing and construction projects. This concentration dynamic results in intense competition, with companies competing on factors like product features, reliability, price, and after-sales service, while also addressing the diverse needs of various end-user industries.

Type Insights

Valve positioners are categorized into several types based on technology and functionality, with pneumatic, electro-pneumatic, and digital smart positioners being the primary segments. Pneumatic positioners, which use air pressure for operation, are traditionally favored for their simplicity, reliability, and suitability in hazardous environments where electrical devices might pose risks. Electro-pneumatic positioners combine electrical input signals with pneumatic output, offering enhanced precision and are commonly used in applications requiring integration with electronic control systems. Digital or smart positioners represent the most advanced segment, featuring microprocessors that provide exact control, self-diagnostics, and communication capabilities via protocols like HART or Fieldbus. These smart devices enable remote monitoring, configuration, and troubleshooting, aligning with modern automation trends. The choice among these types depends on factors such as application requirements, environmental conditions, existing infrastructure, and budget constraints, with a clear industry shift towards digital solutions for their superior performance and data insights.

Application Insights

Valve positioners find extensive applications across various industries within manufacturing and construction, playing a vital role in ensuring accurate valve actuation and process control. In the oil and gas sector, they are critical for regulating flow and pressure in pipelines, refineries, and offshore platforms, where precision and reliability are paramount to safety and efficiency. The chemical and petrochemical industries utilize positioners to manage corrosive and volatile fluids, requiring devices with robust materials and high accuracy. In water and wastewater treatment, positioners help control valves in purification, distribution, and disposal processes, contributing to resource management and environmental compliance. The power generation industry employs them in boilers, turbines, and cooling systems to maintain operational stability. Additionally, construction-related applications include HVAC systems in large buildings and infrastructure projects, where they aid in climate control and energy efficiency. Each application demands specific features from positioners, such as explosion-proof certifications, resistance to harsh chemicals, or compatibility with automated building management systems, driving continuous product diversification and innovation.

Regional Insights

The valve positioners market demonstrates distinct regional dynamics influenced by industrial development, regulatory frameworks, and economic conditions. North America remains a significant market, characterized by high adoption of advanced automation technologies in sectors like oil and gas, chemicals, and water treatment, supported by stringent safety standards and a focus on operational efficiency. Europe follows a similar pattern, with strong demand from manufacturing industries and an emphasis on energy conservation and environmental sustainability. The Asia-Pacific region is the fastest-growing market, driven by rapid industrialization, urbanization, and substantial investments in infrastructure projects across countries like China, India, and Southeast Asian nations. Emerging economies in Latin America and the Middle East & Africa are also witnessing growth, fueled by developments in oil and gas exploration and water management initiatives. Each region presents unique opportunities and challenges, with local regulations, economic stability, and industrial policies shaping market trends and adoption rates for valve positioners.

Company Insights

Prominent companies in the valve positioners market include Emerson Electric Co., renowned for its Fisher brand positioners that offer high performance and integration with Plantweb digital ecosystem. Siemens AG provides advanced positioners through its Siemens Process Automation division, featuring products with digital communication and diagnostic capabilities. ABB Ltd. offers a range of positioners under its Measurement & Analytics segment, focusing on precision and reliability for various industrial applications. Schneider Electric specializes in positioners that complement its automation solutions, emphasizing energy efficiency and connectivity. Other key players include Metso Corporation, known for its Neles and Jamesbury products, and Baker Hughes, which provides positioners for the oil and gas industry. These companies invest heavily in research and development to introduce innovations such as wireless connectivity, enhanced diagnostics, and materials suited for extreme conditions. Their strategies often involve expanding product portfolios, strengthening global distribution networks, and forming strategic alliances to capture market share and address evolving customer needs in the manufacturing and construction sectors.

Recent Developments

Recent developments in the valve positioners market highlight a trend towards digitalization and enhanced functionality. Major players have launched smart positioners with improved algorithms for better accuracy and reduced air consumption, contributing to energy savings. For instance, new products feature embedded sensors for continuous monitoring of valve health, enabling predictive maintenance and reducing unplanned downtime. There is also a growing emphasis on cybersecurity features to protect connected devices from threats, aligning with Industry 4.0 requirements. Companies are expanding their offerings through acquisitions and partnerships to integrate positioners with broader automation and control systems. Additionally, advancements in materials science have led to the development of positioners capable of withstanding more corrosive and high-temperature environments, expanding their application scope. These developments reflect the industry's response to the increasing demand for reliability, efficiency, and connectivity in industrial processes, driving innovation and competitive differentiation in the market.

Report Segmentation

This market research report on the valve positioners market provides a detailed segmentation to offer comprehensive insights. The report is segmented by type, covering pneumatic positioners, electro-pneumatic positioners, and digital smart positioners, each analyzed for their market presence and growth prospects. By application, the segmentation includes oil and gas, chemicals and petrochemicals, water and wastewater treatment, power generation, and others such as construction and HVAC, highlighting sector-specific demands and trends. Geographically, the report breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional dynamics, key countries, and growth drivers. Additionally, the report may segment by end-user industry or valve type, providing a granular view of market opportunities. This structured approach enables stakeholders to identify niche segments, understand competitive landscapes, and make informed decisions based on precise market data and analysis tailored to the manufacturing and construction sectors.

FAQs

What is a valve positioner? A valve positioner is a device used in combination with an actuator to precisely control the position of a valve based on a control signal, ensuring accurate flow, pressure, or level regulation in industrial processes.

How does a smart valve positioner work? Smart valve positioners use microprocessor technology to receive electronic signals, compare them with the actual valve position, and adjust accordingly, while providing diagnostics and communication features for enhanced control and monitoring.

What are the benefits of using valve positioners? Valve positioners improve control accuracy, reduce hysteresis, enhance response speed, enable remote calibration and monitoring, and contribute to longer valve life and lower maintenance costs.

Which industries use valve positioners? Key industries include oil and gas, chemicals, water and wastewater treatment, power generation, pharmaceuticals, and construction for applications in process control and automation.

What is the difference between pneumatic and electronic positioners? Pneumatic positioners operate using air pressure and are suitable for hazardous areas, while electronic positioners use electrical signals and offer higher precision and integration with digital control systems.

Who are the leading valve positioner manufacturers? Leading manufacturers include Emerson Electric, Siemens, ABB, Schneider Electric, Metso, and Baker Hughes, known for their innovative and reliable products in the global market.

Citius Research has developed a research report titled “Valve Positioners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Valve Positioners Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Valve Positioners Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Valve Positioners Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Valve Positioners Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Valve Positioners Market
• Research Methodology
• Executive Summary
• Market Dynamics of Valve Positioners Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Valve Positioners Market
• Cost and Gross Margin Analysis of Valve Positioners Market
• Valve Positioners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Valve Positioners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Valve Positioners Market Key Stakeholders

Below are the key stakeholders for the Valve Positioners Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Valve Positioners Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Valve Positioners Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Valve Positioners Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Valve Positioners Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Valve Positioners Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Valve Positioners Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Valve Positioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Valve Positioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Valve Positioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Valve Positioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Valve Positioners Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Valve Positioners Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Valve Positioners Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Valve Positioners Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Valve Positioners Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Valve Positioners Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Valve Positioners Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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