Underwater Modems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208020
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Underwater Modems Market size was estimated at USD 220 million in 2023 and is projected to reach USD 325 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Underwater Modems Market

(Market Size)
$220 million
$325 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 220 million
2030 Market Size USD 325 million
Key Players Teledyne, EvoLogics, Sonardyne, Kongsberg Maritime, LinkQuest

Market Summary

The underwater modems market is a specialized segment within the broader maritime technology and industrial communication sectors, primarily serving the manufacturing and construction industries. These modems facilitate wireless data transmission through water, enabling critical communication between submerged equipment, surface vessels, and offshore infrastructure. The technology is essential for applications such as underwater construction, pipeline laying, seabed mapping, and remote monitoring of subsea installations. The market is characterized by continuous technological advancements aimed at improving data rates, transmission reliability, and operational depth capabilities. Key industries driving demand include offshore oil and gas, renewable energy, and underwater infrastructure development. Companies operating in this space focus on developing robust, high-performance modems capable of functioning in challenging marine environments. The adoption of these systems supports enhanced operational efficiency, safety, and data integrity in subsea projects. Growth is further propelled by increasing investments in offshore exploration and underwater construction activities globally.

Key Highlights

The underwater modems market showcases several pivotal developments that underscore its evolution and significance. A primary highlight is the integration of advanced acoustic communication technologies, which allow for more efficient and longer-range data transmission compared to traditional methods. Leading companies are investing in research to enhance modem performance in noisy underwater environments, reducing data packet loss and improving signal clarity. Another critical aspect is the compatibility of these modems with autonomous underwater vehicles (AUVs) and remotely operated vehicles (ROVs), which are extensively used in construction and inspection tasks. The shift towards digitalization and IoT connectivity in maritime operations has also spurred the development of smart modems that offer real-time data processing and remote diagnostics. Furthermore, environmental monitoring and compliance requirements are pushing for modems that support sustainable operations, such as those used in offshore wind farm construction. These highlights reflect a market that is not only growing but also aligning with broader technological and industrial trends.

Drivers, Opportunities & Restraints

Several factors drive the underwater modems market, including the expanding offshore energy sector, which necessitates reliable subsea communication for construction and maintenance activities. The rise in underwater infrastructure projects, such as pipelines and cables, further fuels demand for efficient data transmission systems. Opportunities abound in the development of renewable energy installations, like offshore wind farms, where modems are crucial for monitoring and operational coordination. Additionally, advancements in naval defense and scientific research present new avenues for market growth. However, restraints include the high cost of advanced modem systems and the technical challenges associated with signal attenuation and multipath interference in water. Environmental factors, such as water salinity and temperature variations, also impact performance, posing hurdles for widespread adoption. Regulatory compliance and the need for specialized expertise in deploying these systems add to the complexities faced by market players.

Concentration Insights

The underwater modems market exhibits a concentrated landscape with a few key players dominating due to their technological expertise and established presence in maritime industries. Companies such as Sonardyne International, Kongsberg Maritime, and Teledyne Technologies hold significant market shares, leveraging their extensive product portfolios and global distribution networks. These firms focus on innovation, often collaborating with research institutions to develop cutting-edge solutions. The market also features several niche players specializing in specific applications, such as environmental monitoring or defense, contributing to a diverse competitive environment. Geographically, North America and Europe are hubs for innovation and adoption, driven by their advanced offshore sectors. However, regions like Asia-Pacific are emerging as growth centers due to increasing investments in underwater infrastructure and energy projects. This concentration underscores the importance of technological leadership and strategic partnerships in maintaining competitive advantage.

Type Insights

Underwater modems are categorized based on their communication technology, with acoustic modems being the most prevalent due to their ability to transmit data over long distances in water. These modems use sound waves to communicate, making them ideal for deep-sea applications where other methods fail. Optical modems represent another type, offering high data rates but limited range, suitable for short-distance, high-bandwidth needs such as video transmission from ROVs. Hybrid modems combine acoustic and optical technologies to balance range and speed, providing versatile solutions for complex underwater tasks. Additionally, there are modems designed for specific frequency bands, catering to varied environmental conditions and application requirements. The choice of modem type depends on factors like water depth, data volume, and operational objectives, influencing purchasing decisions across industries.

Application Insights

In the manufacturing and construction industries, underwater modems find applications in numerous critical operations. Offshore construction projects utilize these modems for real-time communication between surface vessels and submerged equipment, ensuring precise coordination during pipeline laying or platform installation. They are also integral to underwater surveying and mapping, enabling data transfer from sonar systems to control centers for analysis. In the renewable energy sector, modems support the construction and maintenance of offshore wind farms by facilitating communication with foundational structures and monitoring systems. Additionally, they play a vital role in environmental monitoring, transmitting data from sensors deployed on the seabed to track conditions like temperature and pollution levels. Defense applications include submarine communication and unmanned vehicle operations, highlighting the versatility and importance of these devices across sectors.

Regional Insights

The adoption of underwater modems varies significantly across regions, influenced by industrial activities and technological advancements. North America leads in market share, driven by extensive offshore oil and gas operations in the Gulf of Mexico and robust defense expenditures. Europe follows closely, with strong investments in offshore wind energy and maritime research, particularly in countries like Norway and the UK. The Asia-Pacific region is experiencing rapid growth due to expanding underwater infrastructure projects in nations such as China and Australia, alongside increasing naval modernization efforts. Latin America and the Middle East show potential, fueled by offshore exploration activities, though adoption is slower due to economic and regulatory challenges. These regional dynamics highlight the correlation between industrial development and the demand for advanced underwater communication solutions.

Company Insights

Prominent companies in the underwater modems market include Sonardyne International, known for its advanced acoustic communication systems and strong focus on oil and gas applications. Kongsberg Maritime offers a range of modems integrated with its maritime technology solutions, emphasizing reliability and performance in harsh environments. Teledyne Technologies provides modems supporting both acoustic and optical communication, catering to diverse industry needs. Other key players include EvoLogics GmbH, which specializes in biomimetic modem technology, and LinkQuest Inc., recognized for its high-speed acoustic modems. These companies invest heavily in research and development to enhance product features such as data security, energy efficiency, and compatibility with emerging technologies. Their strategies often involve partnerships with industrial firms and academic institutions to drive innovation and expand market reach.

Recent Developments

Recent developments in the underwater modems market reflect a trend towards greater integration with digital and autonomous systems. Companies have launched modems with improved data encryption capabilities to address security concerns in defense and commercial applications. There is also a push towards miniaturization, making modems more compact and energy-efficient for use on smaller AUVs and sensors. Collaborations between technology firms and maritime organizations have resulted in modems that support faster data rates and better performance in challenging conditions like shallow waters. Additionally, advancements in machine learning algorithms are being incorporated to optimize signal processing and reduce interference. These developments indicate a market evolving to meet the demands of modern underwater operations, emphasizing efficiency, security, and adaptability.

Report Segmentation

This report on the underwater modems market is segmented to provide detailed insights across multiple dimensions. The segmentation by type includes acoustic modems, optical modems, and hybrid modems, each analyzed for their market presence and application suitability. Application-wise segmentation covers offshore oil and gas, renewable energy, defense and security, scientific research, and underwater construction, highlighting sector-specific trends and demands. Geographically, the report divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional dynamics and growth prospects. Furthermore, the segmentation by depth range categorizes modems into shallow water, deep water, and ultra-deep water variants, addressing the technical requirements of different operational environments. This comprehensive approach ensures a thorough understanding of market nuances and opportunities.

FAQs

What are underwater modems used for? Underwater modems are used for wireless data transmission in subsea environments, supporting applications like communication between vessels and underwater equipment, environmental monitoring, and offshore construction coordination.

How do acoustic underwater modems work? Acoustic underwater modems convert digital data into sound waves that travel through water, where they are received and decoded by another modem, enabling communication over long distances without cables.

What is the range of underwater modems? The range varies based on technology and conditions; acoustic modems can communicate over several kilometers, while optical modems offer shorter ranges but higher data speeds.

Which industries use underwater modems? Key industries include offshore oil and gas, renewable energy, defense, scientific research, and underwater construction, where reliable subsea communication is essential.

What are the challenges in underwater communication? Challenges include signal attenuation, multipath interference, environmental factors like water salinity, and high costs associated with advanced systems.

Who are the leading players in the underwater modems market? Leading companies include Sonardyne International, Kongsberg Maritime, Teledyne Technologies, EvoLogics GmbH, and LinkQuest Inc., known for their innovative solutions and industry expertise.

Citius Research has developed a research report titled “Underwater Modems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Underwater Modems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Underwater Modems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Underwater Modems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Underwater Modems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Underwater Modems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Underwater Modems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Underwater Modems Market
• Cost and Gross Margin Analysis of Underwater Modems Market
• Underwater Modems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Underwater Modems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Underwater Modems Market Key Stakeholders

Below are the key stakeholders for the Underwater Modems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Underwater Modems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Underwater Modems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Underwater Modems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Underwater Modems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Underwater Modems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Underwater Modems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Underwater Modems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Underwater Modems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Underwater Modems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Underwater Modems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Underwater Modems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Underwater Modems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Underwater Modems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Underwater Modems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Underwater Modems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Underwater Modems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Underwater Modems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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