Shunt Reactor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207904
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Shunt Reactor Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 4.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Shunt Reactor Market

(Market Size)
$3.2 billion
$4.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 4.75 billion
Key Players ABB, Siemens, GE, Toshiba, Fuji Electric

Market Summary

The shunt reactor market is a critical segment within the electrical equipment industry, primarily serving the power transmission and distribution sector. These devices are essential inductive components installed in high voltage alternating current systems to compensate for capacitive reactive power, thereby enhancing voltage stability and improving the overall efficiency of the power grid. The manufacturing and construction of shunt reactors involve sophisticated engineering and materials, catering to utilities, industrial power consumers, and renewable energy integration projects. The market is characterized by a steady demand driven by global investments in upgrading aging electrical infrastructure and expanding grid networks to accommodate growing electricity consumption and the influx of intermittent renewable energy sources. Key participants include established electrical equipment manufacturers who offer a range of customized solutions tailored to specific voltage levels and grid requirements. The competitive landscape is defined by technological expertise, product reliability, and the ability to provide comprehensive after-sales services.

Key Highlights

The shunt reactor market is distinguished by several key factors that underscore its importance in modern power systems. A primary highlight is the indispensable role these units play in managing reactive power, which is crucial for preventing overvoltages, reducing transmission losses, and ensuring the safe and reliable operation of long-distance power lines. The technological evolution within this market is significant, with advancements leading to the development of more efficient, compact, and environmentally friendly designs, such as dry-type reactors that eliminate the need for insulating oil. Furthermore, the integration of smart grid technologies is creating new opportunities for advanced shunt reactors equipped with monitoring and control systems for real-time grid management. The market also features a high degree of customization, with products designed for specific applications ranging from ultra-high voltage transmission systems to smaller distribution networks and specialized industrial uses, highlighting the sector's adaptability and engineering depth.

Drivers, Opportunities & Restraints

The growth trajectory of the shunt reactor market is propelled by a confluence of powerful drivers. The global push for electrification, particularly in developing economies, is expanding national grid infrastructures, creating substantial demand for voltage stabilization equipment. Concurrently, the rapid integration of renewable energy sources like wind and solar into the power mix is a major driver, as these sources often require robust reactive power compensation to maintain grid stability due to their variable nature. Aging power infrastructure in developed nations presents a significant opportunity for replacement and modernization projects involving shunt reactors. However, the market faces notable restraints, including the high capital investment required for manufacturing and installing large shunt reactors. Furthermore, the market is susceptible to fluctuations in raw material prices, such as copper and electrical steel, which can impact production costs and profitability. Intense competition from established global players also poses a challenge for new entrants.

Concentration Insights

The global shunt reactor market exhibits a concentrated nature, with a handful of large multinational corporations holding a dominant share. This concentration is a result of the high barriers to entry, which include the need for extensive research and development capabilities, significant capital investment in manufacturing facilities, and established long-term relationships with major utility companies and system operators. These leading players possess deep expertise in high-voltage engineering and have a global footprint, allowing them to execute large-scale projects across different regions. They often offer a comprehensive portfolio of related products and services, including transformers and switchgear, providing them with a competitive advantage. While the market is concentrated, there is a presence of specialized regional and niche manufacturers who focus on specific product types or cater to local market demands, creating a multi-tiered competitive environment.

Type Insights

Shunt reactors are primarily categorized based on their core design and cooling medium, with oil-immersed and dry-type variants being the two main segments. Oil-immersed shunt reactors are the traditional and most widely deployed type, especially for high voltage and ultra-high voltage applications. They are characterized by their high efficiency and ability to handle large reactive power ratings, making them suitable for transmission substations. The oil acts as both an insulator and a coolant. In contrast, dry-type air-core shunt reactors are gaining prominence due to their enhanced safety profile, as they eliminate the risk of oil leaks and fires, and their lower environmental impact. They are often preferred for medium voltage applications, indoor installations, and in areas with strict environmental regulations. The choice between types is influenced by factors such as voltage level, required rating, installation location, safety considerations, and total cost of ownership.

Application Insights

The application of shunt reactors is fundamental across various tiers of the electrical power network. In electric power transmission systems, they are strategically installed at receiving ends of long transmission lines and at cable exits to absorb excess reactive power generated by the line's capacitance, thereby regulating voltage levels and increasing the line's power transfer capability. Within distribution networks, smaller shunt reactors are used to manage voltage profiles and improve power quality for end consumers. A rapidly growing application segment is in renewable energy, particularly for large-scale wind and solar farms. These installations require substantial reactive power compensation to maintain grid code compliance and ensure stable operation when connecting to the main grid. Furthermore, shunt reactors find specialized applications in industrial settings with large electrical loads and in high-voltage direct current converter stations.

Regional Insights

The demand for shunt reactors exhibits distinct regional patterns shaped by local energy policies, infrastructure development stages, and economic growth. The Asia-Pacific region represents a highly significant market, driven by massive investments in power infrastructure in countries like China and India. Rapid urbanization, industrialization, and ambitious renewable energy targets are fueling the need for grid strengthening and expansion projects, which extensively utilize shunt reactors. North America and Europe are mature markets characterized by a focus on grid modernization, replacement of aging assets, and integration of renewable energy sources. Stringent grid reliability standards in these regions also sustain demand. The Middle East and Africa present emerging opportunities, largely linked to investments in power generation and transmission projects to support economic diversification and address electricity access challenges.

Company Insights

The competitive landscape of the shunt reactor market is dominated by a group of leading global electrical equipment giants known for their technological prowess and extensive project experience. Prominent players include Siemens Energy, a German multinational offering a wide range of fixed and variable shunt reactors for all voltage levels. General Electric from the United States is another key competitor, providing advanced solutions integrated with digital monitoring capabilities. ABB, headquartered in Switzerland, is recognized for its innovative products, including its dry-type ReactiVar units. Other significant contributors include Toshiba Energy Systems & Solutions Corporation from Japan and Hyundai Electric & Energy Systems from South Korea. These companies compete on factors such as product efficiency, reliability, technological innovation, global service network, and the ability to offer customized solutions for complex grid challenges.

Recent Developments

The shunt reactor market is continuously evolving, with recent developments focused on enhancing product performance, efficiency, and intelligence. A key trend is the advancement in variable shunt reactor technology, which allows for dynamic reactive power compensation, enabling grid operators to adjust compensation levels in real-time based on grid conditions, thus providing greater flexibility and control. There is also a growing emphasis on developing eco-friendly designs, such as reactors using biodegradable esters instead of mineral oil, aligning with broader sustainability goals. Furthermore, manufacturers are increasingly integrating digital sensors and IoT capabilities into their products, transforming them into smart grid assets that provide valuable data on health, performance, and load conditions for predictive maintenance and optimized grid operation. These innovations are crucial for supporting the transition towards more decentralized and digitalized power systems.

Report Segmentation

This comprehensive market research report on the shunt reactor industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market dynamics. The segmentation is meticulously designed to help stakeholders identify specific growth pockets and trends. The report is segmented by type, delving into the distinct characteristics, market share, and growth patterns of oil-immersed and dry-type shunt reactors. It is further segmented by application, analyzing demand from key sectors such as electric power transmission systems, distribution networks, and renewable energy integration. A crucial segmentation by rating provides insights into the market for different power capacities. Finally, a thorough regional segmentation breaks down the market size and forecast for key geographic areas including North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional drivers and opportunities.

FAQs

What is a shunt reactor used for? A shunt reactor is an inductive device connected in parallel to an electrical power system. Its primary function is to absorb excess reactive power generated by the inherent capacitance of long transmission lines and underground cables. This action helps to regulate voltage levels, reduce system overvoltages, minimize transmission losses, and improve the overall stability and power transfer capability of the grid.

What is the difference between a shunt reactor and a series reactor? The fundamental difference lies in their connection and purpose. A shunt reactor is connected in parallel across the transmission line or busbar to absorb reactive power (VARs) for voltage control. A series reactor, however, is connected in series with the line. Its primary purposes are to limit fault current during short-circuit events and to control current flow in the system, acting as a current limiting impedance.

Where are shunt reactors located? Shunt reactors are strategically located at specific points in the power network to be most effective. They are typically installed at the receiving end of long high-voltage transmission lines, at the ends of underground cable circuits, and at major substation busbars. Their placement is crucial for managing voltage profiles and compensating for the capacitive effect of the lines they are associated with.

What is the principle of a shunt reactor? The operating principle of a shunt reactor is based on electromagnetic induction. When connected to an AC voltage source, the reactor's inductive coil draws a current that lags the voltage by nearly 90 degrees. This lagging current consumes reactive power, which effectively neutralizes or compensates for the leading reactive power produced by the capacitive elements (like transmission lines) in the system, thereby stabilizing the voltage.

What are the two types of shunt reactors? The two primary types of shunt reactors are oil-immersed and dry-type. Oil-immersed reactors use insulating oil for cooling and insulation and are typically used for higher voltage and power ratings. Dry-type reactors, which use air as both the insulating and cooling medium, are often used for lower voltage applications, indoor installations, and where fire safety and environmental concerns are paramount.

What is the difference between a shunt reactor and a capacitor bank? Shunt reactors and capacitor banks serve opposing functions in reactive power management. A shunt reactor is an inductive device that consumes reactive power to lower system voltage. A capacitor bank is a capacitive device that generates reactive power to raise system voltage. They are complementary components used together to maintain a balanced and stable voltage profile across the power grid under varying load conditions.

Citius Research has developed a research report titled “Shunt Reactor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Shunt Reactor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Shunt Reactor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Shunt Reactor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Shunt Reactor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Shunt Reactor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Shunt Reactor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Shunt Reactor Market
• Cost and Gross Margin Analysis of Shunt Reactor Market
• Shunt Reactor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Shunt Reactor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Shunt Reactor Market Key Stakeholders

Below are the key stakeholders for the Shunt Reactor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Shunt Reactor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Shunt Reactor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Shunt Reactor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Shunt Reactor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Shunt Reactor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Shunt Reactor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Shunt Reactor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Shunt Reactor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Shunt Reactor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Shunt Reactor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Shunt Reactor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Shunt Reactor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Shunt Reactor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Shunt Reactor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Shunt Reactor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Shunt Reactor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Shunt Reactor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports