Underground Service Locator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208017
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Underground Service Locator Market size was estimated at USD 580 million in 2023 and is projected to reach USD 870 million by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Underground Service Locator Market

(Market Size)
$580 million
$870 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 580 million
2030 Market Size USD 870 million
Key Players Radiodetection, Leica Geosystems, Ridge Tool, Emerson, Guideline Geo

Market Summary

The underground service locator market is a critical segment within the manufacturing and construction industries, providing essential tools and services for detecting and mapping subsurface utilities such as water pipes, gas lines, telecommunications cables, and electrical conduits. These systems are indispensable for preventing accidental strikes during excavation, drilling, or construction activities, thereby enhancing worksite safety and reducing costly damages and project delays. The market encompasses a range of technologies including electromagnetic locators, ground penetrating radar (GPR), and other precision detection equipment. Increasing investments in infrastructure development, urbanization projects, and utility expansion globally are fueling demand for reliable underground locating solutions. Companies and municipalities are increasingly adopting these technologies to comply with stricter safety regulations and to improve the efficiency of underground asset management. The market is characterized by continuous technological advancements aimed at improving detection accuracy, depth range, and data integration capabilities.

Key Highlights

The underground service locator market is distinguished by its pivotal role in ensuring construction safety and infrastructure integrity. A key highlight is the technological evolution from basic electromagnetic detection to sophisticated multi-sensor platforms that integrate GPR, GPS, and electromagnetic capabilities for comprehensive subsurface mapping. Leading companies are focusing on developing user-friendly, portable devices with enhanced data processing software that provides real-time, actionable insights directly on-site. The integration of IoT and connectivity features allows for seamless data transfer to cloud platforms, facilitating better record-keeping and asset management for utility companies and construction firms. Another significant aspect is the growing emphasis on training and certification programs for operators, recognizing that equipment effectiveness is heavily dependent on user expertise. The market is also seeing a trend towards the development of more robust and durable equipment designed to perform reliably in harsh environmental conditions, which is particularly important for the construction sector.

Drivers, Opportunities & Restraints

The primary driver for the underground service locator market is the global surge in infrastructure development and renovation projects, particularly in urban areas where the density of underground utilities is high. Government mandates and stringent safety regulations, such as those enforced by organizations requiring "call before you dig" protocols, are compelling construction and utility companies to invest in high-quality locating equipment to avoid penalties and ensure public safety. The increasing complexity of underground utility networks, with the addition of fiber optic cables and other modern conduits, further necessitates advanced detection solutions. A significant opportunity lies in the integration of artificial intelligence and machine learning for automated data interpretation, which can reduce human error and improve the speed of analysis. The development of more affordable and compact devices also opens up new market segments among smaller contractors and municipalities. However, the market faces restraints including the high initial cost of advanced equipment like GPR systems and a shortage of skilled technicians capable of effectively operating and interpreting data from these sophisticated devices. Economic downturns can also lead to reduced spending on construction and infrastructure projects, negatively impacting market growth.

Concentration Insights

The competitive landscape of the underground service locator market features a mix of large multinational corporations and specialized niche players. Key manufacturers such as Hexagon AB, Radiodetection Ltd. (a SPX Communications company), and Vivax-Metrotech Corp. hold significant market share due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. These established players compete on the basis of technological innovation, product reliability, brand reputation, and global service support. The market also includes numerous smaller companies and regional players that often focus on specific technologies or applications, such as dedicated GPR systems or locators for particular utility types. Concentration is particularly high in the manufacturing of electromagnetic locators, which are the most widely used technology. However, the GPR segment is seeing increased competition as the technology becomes more mainstream. Mergers and acquisitions have been a strategic approach for larger companies to expand their technological capabilities and geographic reach. The market concentration suggests that while barriers to entry exist due to technological expertise and brand loyalty, innovation remains a viable path for new entrants, particularly in developing integrated software solutions or targeting underserved application areas.

Type Insights

The underground service locator market is segmented by technology type, with electromagnetic locators and ground penetrating radar (GPR) systems representing the two predominant categories. Electromagnetic locators are the most widely adopted technology due to their effectiveness in detecting metallic utilities like pipes and cables, relatively lower cost, and ease of use. These devices work by detecting magnetic fields generated by applying a signal to the utility line, either directly or through induction. Ground penetrating radar systems offer a more comprehensive solution, capable of detecting both metallic and non-metallic objects such as plastic pipes, concrete structures, and voids. GPR technology provides greater depth penetration and detailed cross-sectional imagery of the subsurface, making it invaluable for complex mapping projects. Other technologies include passive locators that detect existing electromagnetic fields from live power cables and radio signals, and sonar-based systems used primarily for underwater utility detection. The choice of technology depends on factors such as soil conditions, the material of the target utility, required detection depth, and project budget. Hybrid systems that combine multiple technologies are increasingly popular for their versatility and comprehensive detection capabilities.

Application Insights

Underground service locators find critical applications across various sectors within the construction and utility industries. In the construction sector, these devices are indispensable during the planning and excavation phases for identifying existing utilities to prevent strikes, ensure worker safety, and avoid project delays and costly repairs. Municipalities and public works departments utilize locators for maintaining and upgrading water, sewer, and gas distribution networks, enabling efficient repairs and system expansions without damaging adjacent lines. Telecommunications companies rely heavily on these tools for installing and maintaining fiber optic and copper cable networks, where precision locating is essential in densely packed utility corridors. The oil and gas industry employs advanced locating technologies for pipeline routing, maintenance, and leak detection, often in challenging remote environments. Electrical utilities use locators to map power distribution lines and ensure safety during digging operations near high-voltage cables. Additionally, environmental and engineering consulting firms use GPR technology for geological surveys, archaeological investigations, and assessing subsurface conditions prior to construction. The breadth of applications underscores the fundamental role these tools play in modern infrastructure development and maintenance.

Regional Insights

The demand for underground service locators exhibits distinct regional patterns influenced by infrastructure development, regulatory frameworks, and economic conditions. North America represents a mature and highly regulated market, driven by strict "call before you dig" laws, aging infrastructure requiring frequent maintenance, and high adoption of advanced technologies. The United States, in particular, has a well-established market with significant demand from both private contractors and public utility companies. Europe follows a similar pattern with strong safety regulations and ongoing investments in urban infrastructure upgrades, particularly in Western European countries like Germany, the UK, and France. The Asia-Pacific region is experiencing the most rapid growth, fueled by massive infrastructure development projects in countries such as China, India, and Southeast Asian nations. Urbanization, government initiatives for smart city development, and increasing investments in utility networks are propelling market expansion in this region. Latin America and the Middle East & Africa are emerging markets where growth is primarily driven by urban development projects and increasing awareness of excavation safety, though adoption rates vary significantly between countries based on economic development and regulatory enforcement.

Company Insights

The underground service locator market is served by several established companies that have developed strong reputations for reliability and technological innovation. Hexagon AB, through its Geosystems division, offers a comprehensive portfolio of detection solutions including the Leica DS series utility detection systems. SPX Communications, operating under the Radiodetection brand, is a longstanding leader known for its wide range of electromagnetic locators and cable avoidance tools. Vivax-Metrotech Corp. is another key player recognized for its innovative products like the vLoc series, which offers enhanced depth and accuracy in utility detection. Guideline Geo provides advanced solutions including the MAL? Imaging Radar systems for detailed subsurface mapping. Sensors & Software Inc. specializes in ground penetrating radar technology with products designed for various depth ranges and applications. These companies compete through continuous product development, focusing on improvements in accuracy, depth detection, user interface design, and data integration capabilities. Many are also expanding their offerings to include software platforms for data management and reporting, recognizing the growing need for comprehensive utility mapping solutions rather than just detection hardware. Service and support networks, including training programs for operators, have become increasingly important differentiators in the market.

Recent Developments

The underground service locator market has witnessed significant technological advancements and strategic movements in recent years. There has been a pronounced trend towards the development of multi-frequency and multi-sensor platforms that combine electromagnetic and GPR technologies in single units, providing more comprehensive detection capabilities without requiring operators to switch between different devices. Software integration has become a major focus area, with companies developing advanced applications that allow for real-time data processing, 3D mapping, and cloud-based storage of utility records. Several leading manufacturers have introduced augmented reality features that overlay detected utility information onto live camera views of the worksite, greatly enhancing situational awareness for operators. Connectivity improvements have enabled better integration with building information modeling (BIM) systems and geographic information systems (GIS), facilitating more efficient planning and documentation processes. On the strategic front, there has been continued consolidation through acquisitions as larger companies seek to expand their technological capabilities and market reach. Additionally, manufacturers are placing greater emphasis on designing more ergonomic and user-friendly devices with intuitive interfaces and longer battery life, addressing practical concerns raised by field operators.

Report Segmentation

This comprehensive market research report on the underground service locator market provides detailed analysis segmented across multiple dimensions to offer actionable insights for industry stakeholders. The report is structured by technology type, categorizing the market into electromagnetic locators, ground penetrating radar systems, and other emerging technologies, with further breakdowns by specific product characteristics and capabilities. Application segmentation covers the diverse uses across construction, oil & gas, telecommunications, electricity utilities, municipal water and sewer systems, and other sectors, highlighting specific requirements and adoption patterns in each vertical. The geographical segmentation provides detailed analysis of regional and country-level markets, examining factors such as regulatory environments, infrastructure investment trends, and competitive landscapes across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The report also includes segmentation by end-user type, distinguishing between large contractors, utility companies, municipal authorities, and specialized service providers. Additionally, the analysis considers pricing segments from economy to premium professional-grade equipment. This multi-dimensional segmentation enables readers to identify specific growth opportunities, understand regional dynamics, and assess competitive positioning across different market segments.

FAQs

What is an underground service locator? An underground service locator is a specialized electronic device used to detect and map subsurface utilities such as water pipes, gas lines, electrical cables, and telecommunications conduits before excavation or construction work begins.

How does an underground utility locator work? These devices operate on different principles depending on the technology. Electromagnetic locators detect magnetic fields around metallic utilities, while ground penetrating radar systems transmit radio waves into the ground and analyze the reflected signals to identify subsurface objects.

What is the difference between GPR and electromagnetic locators? Ground penetrating radar can detect both metallic and non-metallic objects and provides imaging capabilities, while electromagnetic locators are primarily effective on metallic utilities and are generally more affordable and easier to operate for basic detection tasks.

Why is it important to locate underground utilities? Locating underground utilities is critical for preventing accidental strikes during excavation, which can cause service disruptions, costly repairs, serious injuries to workers, and even fatalities in cases involving gas lines or high-voltage cables.

What factors affect the accuracy of underground locating? Accuracy depends on soil conditions, depth of the utility, material composition, proximity of other utilities, equipment quality, and most importantly, the skill and experience of the operator using the equipment.

Can underground locators detect plastic pipes? Standard electromagnetic locators cannot detect non-metallic pipes unless they have a tracer wire installed. Ground penetrating radar systems are capable of detecting plastic pipes based on the dielectric contrast between the pipe material and surrounding soil.

Citius Research has developed a research report titled “Underground Service Locator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Underground Service Locator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Underground Service Locator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Underground Service Locator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Underground Service Locator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Underground Service Locator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Underground Service Locator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Underground Service Locator Market
• Cost and Gross Margin Analysis of Underground Service Locator Market
• Underground Service Locator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Underground Service Locator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Underground Service Locator Market Key Stakeholders

Below are the key stakeholders for the Underground Service Locator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Underground Service Locator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Underground Service Locator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Underground Service Locator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Underground Service Locator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Underground Service Locator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Underground Service Locator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Underground Service Locator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Underground Service Locator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Underground Service Locator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Underground Service Locator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Underground Service Locator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Underground Service Locator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Underground Service Locator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Underground Service Locator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Underground Service Locator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Underground Service Locator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Underground Service Locator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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