U.S. Smart Meter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212075
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The U.S. Smart Meter Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.30% during the forecast period (2024-2030).

U.S. Smart Meter Market

(Market Size)
$8.5 billion
$16.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.30%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16.5 billion
Key Players Itron, Landis+Gyr, Honeywell, Siemens, Schneider Electric

Market Summary

The U.S. smart meter market is a critical component of the broader semiconductor and electronics industry, playing a pivotal role in modernizing the nation's energy infrastructure. Smart meters are advanced electronic devices that measure and record electricity, gas, or water consumption in real-time, enabling two-way communication between utilities and consumers. These devices are integral to the development of smart grids, which enhance the efficiency, reliability, and sustainability of energy distribution. The adoption of smart meters is driven by the need for accurate billing, reduced operational costs, and improved demand response capabilities. Key stakeholders in this market include utility companies, technology providers, government agencies, and consumers. The market is characterized by continuous technological advancements, regulatory support, and growing investments in smart grid projects. As utilities strive to meet evolving energy demands and environmental goals, smart meters are becoming indispensable tools for achieving these objectives. The integration of Internet of Things (IoT) technologies and data analytics further amplifies the value proposition of smart meters, facilitating predictive maintenance and personalized energy management solutions.

Key Highlights

The U.S. smart meter market is distinguished by several key highlights that underscore its significance and growth potential. One of the most notable aspects is the widespread deployment of smart meters across residential, commercial, and industrial sectors, driven by federal mandates and state-level initiatives. Utilities are increasingly leveraging smart meters to enhance grid resilience, reduce energy theft, and support renewable energy integration. Technological innovations, such as the incorporation of advanced metering infrastructure (AMI) and communication protocols like cellular and RF mesh networks, are expanding the functionality and reach of smart meters. Major players in the market, including Itron, Landis+Gyr, and Siemens, are continuously developing next-generation meters with enhanced features like remote disconnect capabilities and outage management. Furthermore, the growing emphasis on energy conservation and sustainability is accelerating the adoption of smart meters, as they empower consumers to monitor and optimize their energy usage. The market also benefits from robust support from regulatory bodies, which are promoting the modernization of energy infrastructure through grants and incentives.

Drivers, Opportunities & Restraints

The U.S. smart meter market is propelled by several key drivers, including regulatory mandates, technological advancements, and the increasing need for energy efficiency. Government policies, such as the Energy Independence and Security Act, encourage the deployment of smart grid technologies, including smart meters, to enhance energy security and reduce carbon emissions. Technological innovations in semiconductor and electronics components are making smart meters more affordable, reliable, and feature-rich, thereby driving adoption. Opportunities in this market are abundant, particularly in the integration of smart meters with IoT platforms, which enables real-time data analytics, predictive maintenance, and enhanced customer engagement. The rise of distributed energy resources, such as solar panels and electric vehicles, presents additional opportunities for smart meters to manage bidirectional energy flows and support grid stability. However, the market faces certain restraints, including high initial installation costs, data privacy concerns, and cybersecurity risks. Utilities and consumers are often wary of the potential for data breaches and unauthorized access to sensitive information. Additionally, interoperability issues between different smart meter systems and legacy infrastructure can hinder seamless integration and scalability.

Concentration Insights

The concentration of the U.S. smart meter market is characterized by the presence of both established multinational corporations and emerging specialized players. Leading companies such as Itron, Landis+Gyr, and Honeywell dominate the market with their extensive product portfolios, strong R&D capabilities, and long-standing relationships with utility providers. These companies have a significant market share due to their ability to offer end-to-end solutions, including hardware, software, and services. Regional players and startups are also making inroads by focusing on niche segments, such as advanced data analytics or cybersecurity for smart meters. The market is moderately concentrated, with the top players leveraging their technological expertise and global reach to maintain competitive advantage. Strategic partnerships and acquisitions are common, as companies seek to expand their market presence and enhance their product offerings. For instance, collaborations between smart meter manufacturers and software developers are enabling the creation of integrated platforms that provide comprehensive energy management solutions. The competitive landscape is further shaped by ongoing innovations in communication technologies and semiconductor components, which are critical for the development of next-generation smart meters.

Type Insights

Smart meters in the U.S. market are primarily categorized based on the type of utility they serve, including electricity, gas, and water meters. Electricity smart meters are the most prevalent, owing to the extensive electrification of homes and businesses and the urgent need to modernize the electrical grid. These meters utilize advanced semiconductor components to measure consumption accurately and communicate data wirelessly to utilities. Gas smart meters are gaining traction as they help detect leaks, improve safety, and enhance billing accuracy. They often incorporate sensors and communication modules that enable remote monitoring and control. Water smart meters are increasingly adopted to address issues like leak detection, water conservation, and non-revenue water loss. These meters leverage ultrasonic or electromagnetic technology to measure flow rates and transmit data via various communication protocols. Each type of smart meter is designed to meet specific regulatory and operational requirements, with features tailored to the unique challenges of the respective utility sector. The continuous evolution of semiconductor technology is enabling the development of multi-utility smart meters that can handle electricity, gas, and water measurement within a single device, offering cost savings and operational efficiencies for utilities.

Application Insights

Smart meters in the U.S. are deployed across various applications, including residential, commercial, and industrial sectors. In the residential sector, smart meters are widely used to provide homeowners with detailed insights into their energy consumption patterns, enabling them to reduce costs and contribute to energy conservation efforts. These meters facilitate time-of-use pricing, which encourages consumers to shift their energy usage to off-peak hours. In the commercial sector, smart meters are essential for businesses to monitor and manage their energy usage across multiple locations, optimize operational efficiency, and comply with sustainability goals. They are particularly valuable in sectors like retail, hospitality, and healthcare, where energy management is critical for cost control and environmental stewardship. Industrial applications of smart meters involve large-scale energy monitoring in manufacturing plants, data centers, and other energy-intensive facilities. Here, smart meters play a crucial role in demand response programs, peak load management, and integration with industrial IoT systems. Additionally, smart meters are increasingly used in municipal and governmental applications to manage public infrastructure, such as street lighting and water treatment plants, enhancing overall public service efficiency and sustainability.

Regional Insights

The adoption of smart meters in the U.S. varies significantly across regions, influenced by state-level policies, utility initiatives, and regional energy demands. States like California and Texas lead in smart meter deployments, driven by supportive regulatory frameworks and large-scale utility projects. California's investor-owned utilities have nearly completed their smart meter rollouts, focusing on enhancing grid reliability and supporting renewable energy integration. Texas has seen rapid adoption due to its competitive retail electricity market, where smart meters enable dynamic pricing and consumer choice. The Northeastern states, including New York and Massachusetts, are also prominent markets, with initiatives aimed at modernizing aging infrastructure and reducing carbon emissions. In the Midwest, utilities are deploying smart meters to improve outage management and integrate distributed energy resources. The Southeastern states are gradually increasing adoption, often spurred by federal grants and the need to enhance grid resilience against natural disasters. Regional differences in climate, energy consumption patterns, and regulatory environments shape the pace and scale of smart meter deployments, creating a diverse and dynamic market landscape across the country.

Company Insights

The U.S. smart meter market features several key companies that are driving innovation and deployment. Itron is a leading player, known for its comprehensive suite of smart metering solutions, including electricity, gas, and water meters, backed by advanced communication and data analytics platforms. Landis+Gyr is another major competitor, offering a wide range of smart meters and grid management solutions that cater to utilities of all sizes. Siemens provides robust smart metering technologies integrated with its broader energy management portfolio, focusing on scalability and cybersecurity. Honeywell leverages its expertise in automation and control systems to deliver smart meters that enhance operational efficiency and customer engagement. Other notable players include Aclara Technologies, known for its RF and cellular communication solutions, and Badger Meter, which specializes in water metering innovations. These companies invest heavily in research and development to incorporate the latest semiconductor and electronics advancements, such as low-power wide-area networks (LPWAN) and edge computing, into their products. Strategic collaborations with software firms and utility providers are common, enabling these companies to offer end-to-end solutions that address the evolving needs of the smart grid ecosystem.

Recent Developments

Recent developments in the U.S. smart meter market reflect ongoing technological advancements and strategic initiatives by key players. There has been a significant push towards enhancing cybersecurity measures, with companies integrating advanced encryption and authentication protocols to protect against cyber threats. The adoption of 5G technology is gaining momentum, offering faster and more reliable communication for smart meters, which improves data transmission and real-time monitoring capabilities. Utilities are increasingly partnering with technology firms to deploy AI and machine learning algorithms that analyze smart meter data for predictive maintenance and demand forecasting. Another notable trend is the development of smart meters with extended lifespans and reduced environmental impact, aligning with sustainability goals. Companies are also focusing on interoperability, ensuring that smart meters can seamlessly integrate with other smart home devices and energy management systems. Recent mergers and acquisitions have further consolidated the market, with larger players acquiring specialized firms to expand their product offerings and geographic reach. Additionally, regulatory updates and new standards are shaping the market, encouraging the adoption of next-generation meters that support bidirectional communication and distributed energy resource integration.

Report Segmentation

The U.S. smart meter market report is segmented to provide a detailed analysis of various aspects influencing the market dynamics. The segmentation typically includes type, application, technology, and region. By type, the market is divided into electricity smart meters, gas smart meters, and water smart meters, each addressing specific utility needs and regulatory requirements. Application segmentation covers residential, commercial, and industrial sectors, highlighting the distinct usage patterns and requirements in each segment. Technology segmentation focuses on the communication protocols used in smart meters, such as cellular, RF mesh, PLC, and Wi-Fi, which determine the efficiency and range of data transmission. Regional segmentation analyzes market trends across different U.S. states and utility service areas, taking into account regional policies, energy consumption patterns, and infrastructure development. This comprehensive segmentation enables stakeholders to identify growth opportunities, assess competitive landscapes, and make informed decisions based on specific market segments. The report also delves into emerging trends, such as the integration of IoT and AI, and their impact on each segment, providing a holistic view of the market's future trajectory.

FAQs

What is a smart meter? A smart meter is an electronic device that records consumption of electric, gas, or water in real-time and communicates this information to the utility for monitoring and billing purposes, enabling two-way communication between the utility and the consumer.

How do smart meters work? Smart meters use integrated semiconductor sensors to measure utility consumption and transmit data wirelessly via communication networks such as cellular, RF mesh, or power line communication to the utility's central system, allowing for remote reading and management.

What are the benefits of smart meters? Smart meters provide accurate billing, reduce operational costs for utilities, enable demand response programs, enhance grid reliability, support integration of renewable energy, and empower consumers to monitor and manage their energy usage more effectively.

Are smart meters safe? Yes, smart meters are designed to comply with stringent safety standards. They emit low-level radio frequency waves, similar to or less than those of common household devices like cell phones and Wi-Fi routers, and are subject to regulatory oversight to ensure public health and safety.

Can smart meters save money? Smart meters can help consumers save money by providing detailed insights into energy usage patterns, enabling time-of-use pricing, and identifying opportunities for energy efficiency improvements, which can lead to reduced utility bills over time.

Do smart meters require internet? Smart meters do not typically require a home internet connection; they use dedicated communication networks such as cellular or RF mesh to transmit data directly to the utility, ensuring reliable and secure data transfer without relying on consumer internet services.

Citius Research has developed a research report titled “U.S. Smart Meter Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• U.S. Smart Meter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The U.S. Smart Meter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

U.S. Smart Meter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

U.S. Smart Meter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of U.S. Smart Meter Market
• Research Methodology
• Executive Summary
• Market Dynamics of U.S. Smart Meter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of U.S. Smart Meter Market
• Cost and Gross Margin Analysis of U.S. Smart Meter Market
• U.S. Smart Meter Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “U.S. Smart Meter Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

U.S. Smart Meter Market Key Stakeholders

Below are the key stakeholders for the U.S. Smart Meter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

U.S. Smart Meter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the U.S. Smart Meter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the U.S. Smart Meter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in U.S. Smart Meter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global U.S. Smart Meter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global U.S. Smart Meter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global U.S. Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global U.S. Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global U.S. Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global U.S. Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America U.S. Smart Meter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America U.S. Smart Meter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe U.S. Smart Meter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA U.S. Smart Meter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific U.S. Smart Meter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa U.S. Smart Meter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia U.S. Smart Meter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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