Two Wheeler Hub Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212748
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Two Wheeler Hub Motor Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 3.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Two Wheeler Hub Motor Market

(Market Size)
$1.85 billion
$3.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 3.8 billion
Key Players QS Motor, Heinzmann, Elaphe Propulsion Technologies, TDCM, NTN Corporation

Market Summary

The two wheeler hub motor market represents a critical segment within the broader electric vehicle and semiconductor and electronics industry, focusing on the integration of electric propulsion systems directly into the wheel hubs of motorcycles, scooters, and bicycles. This technology eliminates the need for complex mechanical transmission systems, offering a more streamlined and efficient design. The market is characterized by ongoing innovation in motor design, power output, and electronic control systems, driven by the global shift towards sustainable transportation and urbanization trends. Key participants include established automotive component manufacturers and specialized electric motor producers, all competing to enhance performance, reliability, and cost-effectiveness. The adoption of hub motors is increasingly seen in both electric two-wheelers and as retrofit solutions, catering to a growing consumer and commercial demand for cleaner, quieter, and lower-maintenance mobility options. Regulatory support for electric vehicles in numerous countries further propels market development, making it a dynamic and expanding field.

Key Highlights

The two wheeler hub motor market is distinguished by several pivotal developments that underscore its growth trajectory and technological evolution. A significant highlight is the advancement in brushless DC (BLDC) motor technology, which offers higher efficiency, greater torque, and longer operational life compared to traditional brushed motors. Leading companies such as QS Motor, Heinzmann GmbH, and TDCM are at the forefront, introducing motors with improved thermal management and integrated smart features. Another key aspect is the increasing integration of hub motors with sophisticated electronic control units (ECUs) and battery management systems (BMS), enhancing overall vehicle performance and energy efficiency. The market is also witnessing a surge in partnerships between motor manufacturers and electric two-wheeler OEMs to co-develop customized solutions. Furthermore, the rise of lightweight and high-power density motors is enabling their use in a broader range of applications, from low-speed electric scooters to high-performance electric motorcycles, highlighting the versatility and adaptability of hub motor technology.

Drivers, Opportunities & Restraints

The growth of the two wheeler hub motor market is propelled by several strong drivers, including stringent government regulations aimed at reducing vehicular emissions and promoting electric mobility. Incentives and subsidies for electric vehicle purchases in regions like Europe, North America, and Asia-Pacific significantly boost adoption rates. Increasing urbanization and traffic congestion also drive demand for compact, efficient personal transportation solutions where hub motor-equipped vehicles excel. Opportunities abound in the development of next-generation motors with higher efficiency ratings and lower costs, as well as expansion into emerging economies with growing electric two-wheeler markets. The integration of Internet of Things (IoT) capabilities for predictive maintenance and performance monitoring presents another lucrative avenue. However, the market faces restraints such as the high initial cost of advanced hub motor systems compared to conventional powertrains, which can deter price-sensitive consumers. Technical challenges related to heat dissipation under high load conditions and the added unsprung weight affecting vehicle dynamics also pose hurdles. Additionally, supply chain disruptions for critical components like rare-earth magnets and semiconductors can impact production timelines and costs.

Concentration Insights

The two wheeler hub motor market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized niche players dominating different segments and regions. Companies such as QS Motor, Robert Bosch GmbH, and NTN Corporation hold significant market shares due to their extensive research and development capabilities, broad product portfolios, and strong global distribution networks. There is a notable concentration of manufacturing and technological expertise in Asia-Pacific, particularly in China and Japan, where many leading motor producers are based. This region benefits from a robust supply chain for electronic components and magnets, coupled with high domestic demand for electric two-wheelers. In Europe and North America, the market is more fragmented but features several technologically advanced firms focusing on high-performance and premium applications. The competitive intensity is high, with players engaging in strategies like mergers and acquisitions, partnerships with vehicle manufacturers, and continuous innovation to enhance motor efficiency and reduce costs to maintain and grow their market positions.

Type Insights

The two wheeler hub motor market is segmented primarily by motor type, with geared and gearless hub motors being the main categories. Geared hub motors incorporate an internal planetary gear reduction system, which allows for higher torque output at lower speeds, making them suitable for applications requiring strong acceleration, such as electric scooters and motorcycles that navigate hilly terrains or carry heavy loads. These motors are generally more compact but may require more maintenance due to the moving parts in the gear system. Gearless hub motors, also known as direct-drive motors, operate without internal gears, resulting in a simpler design with fewer wearing parts and often higher reliability and quieter operation. They are typically heavier and larger but provide smooth power delivery and are highly efficient at cruising speeds, making them ideal for electric bicycles and scooters designed for urban commuting. The choice between geared and gearless motors depends on specific application requirements, including desired performance characteristics, weight constraints, and cost considerations.

Application Insights

Hub motors for two wheelers find applications across a diverse range of vehicles, primarily in electric scooters, electric motorcycles, and electric bicycles. In electric scooters, hub motors are favored for their compactness and ease of integration, providing a clean and maintenance-free design that appeals to urban commuters seeking convenience and efficiency. For electric motorcycles, higher power hub motors are developed to deliver the performance and speed expected by consumers, often incorporating advanced cooling systems and robust construction to handle greater stresses. Electric bicycles represent a significant application segment, where hub motors offer a pedal-assist or fully electric mode, enhancing riding ease and extending range. Additionally, there is growing use in specialized vehicles such as electric cargo bikes and shared mobility fleets, where reliability and low operating costs are paramount. The application scope is expanding with technological advancements that allow hub motors to meet varying power, torque, and durability requirements across different two-wheeler types.

Regional Insights

The adoption and production of two wheeler hub motors vary significantly across different geographic regions, influenced by local market dynamics, regulatory frameworks, and consumer preferences. The Asia-Pacific region dominates the global market, driven by high electric two-wheeler sales in countries like China, India, and Japan. China, in particular, is a major hub for both consumption and manufacturing, supported by government policies promoting electric vehicles and a strong domestic supply chain. Europe represents another key market, with countries such as Germany, France, and the Netherlands showing strong growth due to environmental awareness, urban mobility initiatives, and supportive incentives. North America is experiencing steady growth, with increasing interest in electric motorcycles and scooters for both recreational and commuting purposes. Emerging economies in Latin America and the Middle East and Africa are gradually adopting electric two-wheelers, presenting future growth opportunities as infrastructure develops and awareness increases, though currently these regions have a smaller market share compared to Asia and Europe.

Company Insights

The competitive landscape of the two wheeler hub motor market includes several prominent companies that lead through innovation, quality, and strategic market presence. Key players such as QS Motor are recognized for their high-performance motors used in electric motorcycles and scooters, offering a range of power outputs and customization options. Robert Bosch GmbH leverages its extensive automotive expertise to produce efficient and reliable hub motors integrated with advanced electronics. Heinzmann GmbH specializes in premium hub motors for electric bicycles and light electric vehicles, emphasizing durability and precision engineering. NTN Corporation focuses on developing motors with excellent efficiency and thermal management. Other significant contributors include TDCM, which provides integrated motor and controller solutions, and Elaphe Propulsion Technologies, known for their in-wheel propulsion systems. These companies invest heavily in research and development to enhance motor performance, reduce weight, and improve energy efficiency, while also forming strategic alliances with vehicle manufacturers to ensure their technologies are adopted in next-generation electric two-wheelers.

Recent Developments

The two wheeler hub motor market has witnessed several noteworthy developments in recent years, reflecting the industry's rapid evolution and response to emerging trends. There has been a marked increase in the introduction of hub motors with higher power densities and improved thermal management systems, allowing for better performance in a compact form factor. Companies are increasingly integrating smart features such as regenerative braking, Bluetooth connectivity for diagnostics, and over-the-air update capabilities. Collaborative efforts between motor manufacturers and battery producers have led to more optimized powertrain solutions that enhance overall vehicle efficiency and range. Additionally, several startups and established firms have announced expansions in production capacity to meet growing demand, particularly in Asia and Europe. The market has also seen a rise in the development of lightweight materials and designs to address the challenge of unsprung mass, improving vehicle handling and comfort. These advancements indicate a strong focus on innovation aimed at overcoming existing limitations and capturing larger market shares.

Report Segmentation

This report on the two wheeler hub motor market provides a detailed analysis segmented by various criteria to offer comprehensive insights. The segmentation by type covers geared hub motors and gearless hub motors, examining the characteristics, advantages, and typical applications of each. Application segmentation includes electric scooters, electric motorcycles, electric bicycles, and other two-wheeled vehicles, detailing the specific requirements and adoption trends in each category. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region analyzed for its market dynamics, growth drivers, and key country-level insights. Additionally, the report may segment based on power rating, such as below 1 kW, 1-3 kW, and above 3 kW, to address the diverse power needs across different vehicle types. This structured approach allows stakeholders to understand specific market niches, identify growth opportunities, and make informed strategic decisions.

FAQs

What is a hub motor in an electric two-wheeler? A hub motor is an electric motor integrated directly into the wheel hub of a two-wheeler, providing propulsion without the need for external chains, belts, or gears. It simplifies the drivetrain design, reduces maintenance, and offers efficient power delivery.

How does a hub motor work? Hub motors operate by using electromagnetic principles; when electric current from the battery is supplied to the motor's windings, it creates a magnetic field that interacts with permanent magnets, causing the wheel to rotate. The motor's controller regulates speed and torque based on rider input.

What are the advantages of hub motors? Hub motors offer several benefits, including simplified vehicle architecture with fewer moving parts, which lowers maintenance needs. They provide quiet operation, high efficiency, and instant torque delivery. Their integration into the wheel also saves space, allowing for more flexible vehicle design.

Are there any disadvantages to using a hub motor? Yes, hub motors can add unsprung weight to the wheel, which may affect handling and ride comfort, particularly on uneven surfaces. They can also face challenges with heat dissipation during prolonged high-power use, potentially leading to reduced efficiency or the need for advanced cooling solutions.

Can hub motors be used in all types of two-wheelers? Hub motors are versatile and used in electric scooters, bicycles, and motorcycles. However, their suitability depends on factors like power requirements, weight constraints, and desired performance. High-performance motorcycles might use more powerful hub motors with enhanced cooling, while bicycles use lighter, lower-power versions.

What is the difference between geared and gearless hub motors? Geared hub motors include an internal planetary gear system to increase torque, making them suitable for applications needing strong acceleration, but they may require more maintenance. Gearless hub motors have no internal gears, offering quieter operation and higher reliability but are typically heavier and larger.

Citius Research has developed a research report titled “Two Wheeler Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Two Wheeler Hub Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Two Wheeler Hub Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Two Wheeler Hub Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Two Wheeler Hub Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Two Wheeler Hub Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Two Wheeler Hub Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Two Wheeler Hub Motor Market
• Cost and Gross Margin Analysis of Two Wheeler Hub Motor Market
• Two Wheeler Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Two Wheeler Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Two Wheeler Hub Motor Market Key Stakeholders

Below are the key stakeholders for the Two Wheeler Hub Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Two Wheeler Hub Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Two Wheeler Hub Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Two Wheeler Hub Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Two Wheeler Hub Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Two Wheeler Hub Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Two Wheeler Hub Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Two Wheeler Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Two Wheeler Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Two Wheeler Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Two Wheeler Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Two Wheeler Hub Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Two Wheeler Hub Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Two Wheeler Hub Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Two Wheeler Hub Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Two Wheeler Hub Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Two Wheeler Hub Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Two Wheeler Hub Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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