GaN Power Device Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211624
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The GaN Power Device Market size was estimated at USD 451 million in 2023 and is projected to reach USD 4.706 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 28.30% during the forecast period (2024-2030).

GaN Power Device Market

(Market Size)
$451 million
$4.706 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 28.30%
2023 Market Size USD 451 million
2030 Market Size USD 4.706 billion
Key Players Efficient Power Conversion, GaN Systems, Navitas Semiconductor, Infineon, Texas Instruments

Market Summary

The GaN power device market represents a transformative segment within the semiconductor and electronics industry, characterized by the adoption of gallium nitride-based components that offer superior performance characteristics compared to traditional silicon-based alternatives. These devices are increasingly integral to modern power electronics, providing enhanced efficiency, higher switching frequencies, and the ability to operate at elevated temperatures and voltages. The market is driven by the escalating demand for energy-efficient solutions across various sectors, including consumer electronics, automotive, telecommunications, and industrial applications. As industries worldwide prioritize sustainability and operational efficiency, GaN power devices are positioned as critical enablers of next-generation technological advancements. The competitive landscape is dynamic, with both established semiconductor giants and specialized innovators actively expanding their product portfolios and production capabilities to capture market share and address evolving application requirements.

Key Highlights

Key highlights of the GaN power device market include the material's inherent advantages, such as a wider bandgap that facilitates higher breakdown voltages and superior thermal conductivity, enabling devices to function effectively in demanding environments. This has led to significant design innovations, particularly in power supplies and converters, where size reduction and efficiency gains are paramount. The proliferation of fast-charging technologies in consumer electronics, exemplified by adapters and wireless charging systems, prominently features GaN components due to their compact form factor and high-performance metrics. Additionally, the automotive industry's shift toward electric vehicles has accelerated the incorporation of GaN power devices in onboard chargers and traction inverters, underscoring their role in advancing electrification. The market is also witnessing intensified research and development efforts aimed at improving manufacturing yields and reducing costs, further broadening adoption potential across diverse industrial segments.

Drivers, Opportunities & Restraints

Primary drivers propelling the GaN power device market include the global emphasis on energy efficiency and the escalating demand for compact, high-power-density electronic systems. Regulatory initiatives promoting reduced carbon footprints and enhanced power management standards are compelling industries to adopt advanced semiconductor solutions like GaN. The rapid expansion of 5G infrastructure necessitates efficient RF power amplifiers and base station components, creating substantial opportunities for market growth. Furthermore, the increasing integration of renewable energy systems relies on efficient power conversion, where GaN devices excel. However, the market faces restraints such as higher initial costs compared to silicon-based alternatives and complexities in manufacturing scalability, which can hinder widespread adoption. Supply chain vulnerabilities and the need for specialized expertise in GaN technology also present challenges. Despite these restraints, ongoing technological advancements and increasing competitive pressure are expected to mitigate cost barriers over time, unlocking new opportunities in emerging applications and geographic markets.

Concentration Insights

The GaN power device market exhibits a concentrated competitive landscape, with a mix of large, diversified semiconductor corporations and specialized technology firms dominating innovation and production. Key players such as Infineon Technologies, Texas Instruments, and ON Semiconductor have established significant market presence through extensive R&D investments and strategic acquisitions aimed at bolstering their GaN portfolios. These companies leverage their existing manufacturing infrastructure and customer relationships to accelerate market penetration. Simultaneously, pure-play GaN specialists like Efficient Power Conversion and GaN Systems focus on advancing device performance and application-specific solutions, often collaborating with end-users to tailor products for high-growth segments. Geographically, production and innovation are concentrated in regions with strong semiconductor ecosystems, including North America, Asia-Pacific, and Europe. This concentration fosters a highly competitive environment characterized by rapid technological iterations and a continuous push toward cost reduction and performance enhancement.

Type Insights

GaN power devices are categorized into several types, each tailored for specific applications and performance requirements. GaN power transistors, including high-electron-mobility transistors (HEMTs), are widely utilized for their high switching speeds and efficiency, making them ideal for power converters and RF applications. GaN diodes and rectifiers offer low forward voltage drops and fast recovery times, enhancing performance in power supply units and energy harvesting systems. Integrated GaN power ICs combine multiple functions on a single chip, simplifying design and improving reliability in space-constrained applications such as consumer adapters and automotive systems. Additionally, GaN modules provide pre-assembled solutions for high-power industrial and automotive applications, offering scalability and ease of integration. The diversity in device types enables manufacturers to address a broad spectrum of voltage and current requirements, facilitating adoption across various end-use industries and driving continuous innovation in product development.

Application Insights

GaN power devices find extensive application across multiple industries, driven by their efficiency and performance advantages. In consumer electronics, they are critical components in fast chargers, laptop adapters, and gaming consoles, where size reduction and thermal management are key concerns. The automotive sector employs GaN devices in electric vehicle powertrains, onboard chargers, and LiDAR systems, supporting the industry's transition toward electrification and autonomous driving. Telecommunications infrastructure, particularly 5G networks, relies on GaN-based RF power amplifiers for their high-frequency operation and energy efficiency. Industrial applications include motor drives, uninterruptible power supplies, and renewable energy inverters, where reliability and power density are paramount. Additionally, aerospace and defense sectors utilize GaN technology for radar systems and electronic warfare applications due to its robustness and high-power handling capabilities. The broadening application scope underscores the versatility and growing indispensability of GaN power devices in modern electronic systems.

Regional Insights

The GaN power device market demonstrates distinct regional dynamics influenced by technological advancement, industrial base, and regulatory frameworks. North America remains a significant hub for innovation, with strong presence of leading semiconductor companies and high adoption in defense and telecommunications sectors. The region benefits from substantial R&D investments and supportive government policies promoting advanced electronics. Asia-Pacific dominates in terms of production and consumption, driven by robust electronics manufacturing ecosystems in countries like China, Japan, and South Korea. The region's rapid industrialization, expanding consumer electronics market, and aggressive push toward electric vehicles contribute to its leadership. Europe shows steady growth, fueled by automotive industry advancements and emphasis on renewable energy integration, with key players actively expanding their GaN capabilities. Emerging economies in Latin America and the Middle East are gradually adopting GaN technology, though at a slower pace, due to evolving infrastructure and increasing awareness of energy efficiency benefits. Regional disparities in adoption rates are expected to narrow as globalization and technology transfer accelerate.

Company Insights

Prominent companies in the GaN power device market include Infineon Technologies, which has strengthened its position through strategic acquisitions and a comprehensive product portfolio targeting automotive and industrial applications. Texas Instruments leverages its analog and embedded processing expertise to develop integrated GaN solutions for power management. ON Semiconductor focuses on high-reliability applications, offering devices suited for automotive and energy infrastructure. Efficient Power Conversion specializes in GaN FETs and ICs, emphasizing performance optimization for consumer and industrial markets. GaN Systems is noted for its high-power transistors and partnerships with major OEMs to enable next-generation designs. STMicroelectronics and NXP Semiconductors are also key contributors, investing in GaN-on-silicon technology to enhance cost-effectiveness and scalability. These companies compete on factors such as product performance, reliability, manufacturing scale, and application support, driving continuous innovation and market expansion through collaborative efforts and customer-centric development strategies.

Recent Developments

Recent developments in the GaN power device market highlight accelerated innovation and strategic movements among key players. There has been a notable increase in product launches featuring enhanced efficiency and higher power densities, catering to evolving demands in electric vehicles and renewable energy systems. Several companies have announced expansions in manufacturing capacity to address growing demand and mitigate supply chain constraints. Collaborative ventures between GaN technology providers and automotive OEMs have emerged, focusing on co-developing customized solutions for electrified powertrains and charging infrastructure. Advancements in packaging technologies, such as improved thermal management and integration techniques, are enhancing device reliability and application versatility. Additionally, industry participants are actively engaging in standardization efforts and ecosystem development to foster broader adoption and interoperability. These developments reflect a market in rapid evolution, with continuous improvements in performance, cost structure, and application reach shaping the competitive landscape.

Report Segmentation

This report on the GaN power device market provides a detailed segmentation to facilitate comprehensive analysis and strategic decision-making. The segmentation is based on device type, covering categories such as GaN power transistors, diodes, integrated circuits, and modules, each analyzed for their market dynamics and growth prospects. Application segmentation includes consumer electronics, automotive, telecommunications, industrial, aerospace and defense, and others, offering insights into sector-specific adoption trends and opportunities. The report further segments the market by region, encompassing North America, Europe, Asia-Pacific, and the rest of the world, to highlight geographic variations in demand, regulatory influences, and competitive intensity. Each segment is evaluated in terms of technological trends, key players, and future outlook, providing stakeholders with actionable intelligence to identify growth areas, assess competitive threats, and align product development and market entry strategies with evolving industry requirements.

FAQs

What are the advantages of GaN power devices over silicon? GaN power devices offer several advantages, including higher switching frequencies, greater efficiency, reduced size, and improved thermal performance compared to traditional silicon-based devices. These characteristics enable more compact and energy-efficient electronic systems.

Which industries use GaN power devices? Key industries utilizing GaN power devices include consumer electronics, automotive, telecommunications, industrial manufacturing, renewable energy, and aerospace and defense, due to their high performance and reliability.

What are the main types of GaN power devices? The main types include GaN power transistors such as HEMTs, diodes, integrated circuits, and power modules, each designed for specific applications ranging from power conversion to RF amplification.

Who are the leading companies in the GaN power device market? Leading companies include Infineon Technologies, Texas Instruments, ON Semiconductor, Efficient Power Conversion, GaN Systems, STMicroelectronics, and NXP Semiconductors, among others.

How is the GaN power device market evolving? The market is evolving through continuous technological advancements, increased adoption in electric vehicles and 5G infrastructure, expanding manufacturing capacities, and growing emphasis on energy efficiency worldwide.

What challenges does the GaN power device market face? Challenges include higher initial costs compared to silicon, manufacturing scalability issues, supply chain dependencies, and the need for specialized design expertise to fully leverage the technology's benefits.

Citius Research has developed a research report titled “GaN Power Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• GaN Power Device Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The GaN Power Device Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

GaN Power Device Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

GaN Power Device Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of GaN Power Device Market
• Research Methodology
• Executive Summary
• Market Dynamics of GaN Power Device Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of GaN Power Device Market
• Cost and Gross Margin Analysis of GaN Power Device Market
• GaN Power Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “GaN Power Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

GaN Power Device Market Key Stakeholders

Below are the key stakeholders for the GaN Power Device Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

GaN Power Device Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the GaN Power Device Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the GaN Power Device Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in GaN Power Device Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global GaN Power Device Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global GaN Power Device Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global GaN Power Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global GaN Power Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global GaN Power Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global GaN Power Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America GaN Power Device Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America GaN Power Device Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe GaN Power Device Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA GaN Power Device Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific GaN Power Device Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa GaN Power Device Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia GaN Power Device Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports