Two Wheeler Chain Sprocket Kit Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186746
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Two Wheeler Chain Sprocket Kit Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Two Wheeler Chain Sprocket Kit Market

(Market Size)
$1.2 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2 billion
Key Players RK Excel, DID, Renthal, JT Sprockets, Sunstar

Market Summary

The two wheeler chain sprocket kit market is a critical segment within the global automotive and transportation industry, catering to the essential drive train components for motorcycles, scooters, and other two-wheeled vehicles. This market is characterized by its direct correlation with the health of the two-wheeler industry, as these kits are vital for power transmission from the engine to the rear wheel. The demand is primarily driven by the need for regular maintenance and replacement parts, given that chain and sprocket sets are wear-and-tear items with a finite lifespan. Original Equipment Manufacturers (OEMs) and the expansive aftermarket sector are the two primary sales channels, with the aftermarket often experiencing higher volume due to the recurring nature of purchases. Geographically, the market demonstrates strong linkages to regions with high two-wheeler ownership and usage. The competitive landscape is a mix of large multinational corporations and specialized regional players, all competing on factors such as product durability, material innovation, noise reduction, and cost-effectiveness. The market is also influenced by broader trends in the automotive sector, including the gradual shift towards electric two-wheelers, which may necessitate different design specifications for drive systems.

Key Highlights

A key highlight of this market is the intense focus on research and development aimed at enhancing product longevity and performance. Manufacturers are increasingly utilizing advanced materials like O-ring and X-ring sealed chains, along with sprockets made from hardened steel or alloy composites, to significantly extend service intervals and reduce overall maintenance costs for the end-user. Another significant trend is the growing consumer preference for premium, high-performance kits, especially among motorcycle enthusiasts and owners of high-displacement bikes, who prioritize superior power transmission efficiency and reliability. The distribution network is another critical area, with e-commerce platforms becoming a powerful sales channel, offering consumers a wide array of choices and easier access to both OEM and aftermarket parts. Furthermore, stringent government regulations concerning vehicle safety and emissions indirectly influence this market, pushing manufacturers to develop more efficient and quieter systems that contribute to overall vehicle compliance. The market is also witnessing consolidation activities, with major players acquiring smaller regional companies to expand their global footprint and product portfolios.

Drivers, Opportunities & Restraints

The primary driver for the two wheeler chain sprocket kit market is the vast and continuously expanding global fleet of two-wheelers, particularly in emerging economies where they are a dominant mode of personal transport. This creates a consistent and high-volume demand for replacement parts. The increasing average lifespan of vehicles also contributes to a growing need for periodic maintenance and component replacement over a vehicle's lifetime. A significant opportunity lies in the technological advancement of products, such as the development of corrosion-resistant coatings and lightweight materials that improve fuel efficiency. The burgeoning electric two-wheeler segment presents a new frontier, requiring specialized, often quieter and more efficient, chain drive systems tailored to electric motor characteristics. However, the market faces notable restraints. The emergence of alternative drive systems, notably belt drives and shaft drives in certain motorcycle segments, poses a competitive threat as they offer lower maintenance requirements. Furthermore, the prevalence of low-cost, inferior quality counterfeit products in the aftermarket can undermine brand reputation and price margins for established players. Economic downturns can also dampen the market, as consumers may delay non-essential vehicle maintenance.

Concentration Insights

The market concentration for two wheeler chain sprocket kits showcases a landscape with a handful of globally recognized leaders and a long tail of regional and local manufacturers. The market is moderately concentrated, with top players holding significant shares due to their strong relationships with major OEMs, extensive distribution networks, and robust brand equity built on reliability and performance. These leading companies often have a presence across multiple continents, allowing them to cater to global OEMs and a worldwide aftermarket. However, a substantial portion of the market is also served by numerous smaller, specialized manufacturers who compete effectively on price and cater to specific regional or vehicle-type niches. This creates a competitive environment where innovation, cost control, and supply chain efficiency are paramount. The concentration is highest in the OEM segment, where long-term contracts and stringent quality certifications create high barriers to entry, while the aftermarket is far more fragmented, with easier access for new entrants focusing on cost-competitive solutions.

Type Insights

The market is segmented by product type, primarily distinguished by the design and sealing technology of the chain. Standard roller chains represent a foundational category, widely used due to their cost-effectiveness and simplicity, though they require more frequent lubrication and maintenance. Sealed chains, namely O-ring and X-ring variants, constitute a growing and premium segment. These chains incorporate lubricant-sealing rings between the side plates, which retain grease within the pin and bushing areas and prevent abrasive contaminants from entering. This design dramatically increases chain life, reduces the frequency of lubrication, and enhances overall performance, making them the preferred choice for modern motorcycles and discerning consumers. The X-ring chain is often considered an advancement over the O-ring, offering lower friction and even greater efficiency. Sprocket kits are similarly diversified, available in various tooth counts and materials, including standard steel, hardened steel, and lightweight aluminum, each offering a different balance of durability, performance, and cost.

Application Insights

Application insights reveal a market split between two core sectors: Original Equipment (OEM) and Aftermarket. The OEM segment involves the supply of chain sprocket kits directly to two-wheeler manufacturers for installation on new vehicles. This channel demands extremely high quality, consistency, and the ability to meet specific engineering and performance specifications set by the vehicle maker. Competition in this segment is intense and is based on technological capability, global supply chain management, and cost. The aftermarket segment, conversely, caters to the replacement needs of vehicle owners after the initial purchase. This is typically the larger volume segment due to the periodic replacement cycle of these components. The aftermarket is further divided into consumers seeking genuine OEM parts for exact replacements and those opting for third-party alternatives, which can range from premium performance kits to more economical options. The dynamics of each application channel require distinct marketing, distribution, and product development strategies from manufacturers.

Regional Insights

Regionally, the Asia Pacific region dominates the global two wheeler chain sprocket kit market, both in terms of production and consumption. This hegemony is directly attributed to the region's status as the largest hub for two-wheeler manufacturing and ownership, with countries like India, China, Indonesia, Thailand, and Vietnam having massive populations that rely heavily on motorcycles and scooters for daily mobility. The high density of vehicles translates into a colossal and continuous demand for replacement parts. North America and Europe represent mature markets characterized by a higher proportion of premium and recreational motorcycles. Demand in these regions is driven more by performance upgrades, enthusiast culture, and the replacement cycle for a well-established vehicle fleet. Latin America and the Middle East and Africa are emerging as significant markets with growing two-wheeler adoption, presenting future growth opportunities for market players looking to expand their geographical presence.

Company Insights

The competitive arena features several established global players known for their technological expertise and strong OEM partnerships. Companies such as RK Excel, Tsubaki, and D.I.D (Daido Kogyo) are renowned for their high-performance chains and have a significant presence in both OEM and premium aftermarket segments. These players invest heavily in material science and manufacturing precision. Other notable participants include JT Sprockets, Sunstar, and Renthal, which are recognized for their extensive sprocket kits and strong brand loyalty among enthusiasts. The market also includes large automotive component suppliers like Bosch and Gates, though their focus may be broader. Alongside these giants, a multitude of regional manufacturers, particularly in Asia, compete effectively by offering cost-competitive solutions tailored to local market needs, creating a diverse and multi-layered competitive landscape.

Recent Developments

Recent developments in the market are centered on product innovation and strategic expansion. Leading companies have been introducing chains with new low-friction seal designs and advanced surface treatments to further enhance durability and efficiency. There is a noticeable push towards developing application-specific kits for the growing electric two-wheeler segment, which demands quieter operation and different torque handling capabilities. On the corporate front, key players have been engaging in strategic acquisitions and partnerships to strengthen their technological portfolio and gain access to new regional markets. Investments in automating manufacturing processes are also prevalent, aimed at improving production consistency and reducing costs. Furthermore, companies are increasingly focusing on strengthening their online sales and marketing channels to directly engage with consumers and tap into the expanding e-commerce trend for automotive parts.

Report Segmentation

This comprehensive market report on the global two wheeler chain sprocket kit industry provides a detailed analysis segmented across several key dimensions. The segmentation by type categorizes the market into standard chains and sealed chains, which include O-ring and X-ring variants, providing insights into the adoption trends and growth prospects of each technology. The application segmentation breaks down the market into Original Equipment Manufacturer (OEM) and Aftermarket channels, analyzing the distinct demand drivers, competitive dynamics, and growth patterns in each sector. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting the unique market characteristics, key countries, and growth opportunities within each region. This multi-faceted segmentation provides a granular view of the market, enabling stakeholders to identify specific opportunities and make informed strategic decisions.

FAQs

What is included in a chain sprocket kit?

A standard chain sprocket kit typically includes a complete drive chain, a front sprocket, and a rear sprocket. These components are designed to be replaced as a matched set to ensure optimal performance, wear compatibility, and safety.

How often should you replace a motorcycle chain and sprocket?

Replacement intervals vary significantly based on riding style, maintenance habits, and environmental conditions. A general guideline is to inspect them regularly and consider replacement every 15,000 to 20,000 miles, or sooner if visible signs of wear like hooked sprocket teeth or chain stretch are evident.

What are the signs of a worn chain and sprocket?

Common indicators include excessive chain slack that cannot be adjusted out, a rough or noisy drivetrain, rust and kinked links, visible wear on the sprocket teeth making them look hooked or sharp, and the chain easily pulling away from the rear sprocket.

What is the difference between O-ring and standard chain?

The critical difference is that an O-ring chain has lubricant-sealing rings between its side plates that retain grease inside the pin and bushing assembly. This internal lubrication makes it last much longer and require less frequent maintenance compared to a standard chain, which lacks these seals.

Can you replace just the chain and not the sprockets?

It is highly discouraged to replace only the chain. Worn sprockets will accelerate the wear on a new chain, drastically reducing its lifespan. For maximum efficiency and longevity, the chain and both sprockets should always be replaced as a complete kit.

What materials are sprockets made from?

Sprockets are commonly manufactured from hardened steel, which offers the best durability and lifespan. Aluminum sprockets are also popular, especially in racing applications, as they reduce unsprung weight for better handling, though they wear out more quickly than steel equivalents.

Citius Research has developed a research report titled “Two Wheeler Chain Sprocket Kit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Two Wheeler Chain Sprocket Kit Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Two Wheeler Chain Sprocket Kit Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Two Wheeler Chain Sprocket Kit Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Two Wheeler Chain Sprocket Kit Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Two Wheeler Chain Sprocket Kit Market
• Research Methodology
• Executive Summary
• Market Dynamics of Two Wheeler Chain Sprocket Kit Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Two Wheeler Chain Sprocket Kit Market
• Cost and Gross Margin Analysis of Two Wheeler Chain Sprocket Kit Market
• Two Wheeler Chain Sprocket Kit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Two Wheeler Chain Sprocket Kit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Two Wheeler Chain Sprocket Kit Market Key Stakeholders

Below are the key stakeholders for the Two Wheeler Chain Sprocket Kit Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Two Wheeler Chain Sprocket Kit Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Two Wheeler Chain Sprocket Kit Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Two Wheeler Chain Sprocket Kit Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Two Wheeler Chain Sprocket Kit Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Two Wheeler Chain Sprocket Kit Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Two Wheeler Chain Sprocket Kit Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Two Wheeler Chain Sprocket Kit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Two Wheeler Chain Sprocket Kit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Two Wheeler Chain Sprocket Kit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Two Wheeler Chain Sprocket Kit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Two Wheeler Chain Sprocket Kit Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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