Two-Wheel Shock Absorber Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185994
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Two-Wheel Shock Absorber Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Two-Wheel Shock Absorber Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Showa, KYB, ?hlins, WP Suspension, Gabriel

Market Summary

The global two-wheel shock absorber market is an integral segment within the automotive and transportation industry, primarily serving motorcycles, scooters, mopeds, and bicycles. These components are critical for enhancing vehicle stability, rider comfort, and overall safety by damping shocks and vibrations from uneven road surfaces. The market is characterized by continuous technological advancements and a strong emphasis on research and development to improve product efficiency and durability. Key industry participants are focused on developing advanced suspension systems that cater to both conventional and electric two-wheelers, aligning with the broader trends of vehicle electrification and lightweight design. The demand is significantly influenced by the growth in two-wheeler production and sales worldwide, particularly in emerging economies where two-wheelers are a predominant mode of transportation due to their affordability and maneuverability in congested urban areas.

Key Highlights

The two-wheel shock absorber market is distinguished by several key highlights that underscore its dynamic nature. There is a notable shift towards the adoption of mono-shock and gas-charged shock absorbers, which offer superior performance and a smoother ride compared to traditional twin-shock systems. Leading manufacturers such as Showa Corporation, ZF Friedrichshafen AG, and KYB Corporation are at the forefront of innovation, introducing products with adjustable damping and lightweight materials like aluminum to enhance performance and fuel efficiency. The aftermarket segment represents a significant portion of revenue, driven by the need for replacement parts and performance upgrades. Furthermore, the integration of electronic suspension systems in premium motorcycles is gaining traction, providing riders with customizable settings for different riding conditions. The market is also witnessing increased investments in manufacturing facilities in Asia Pacific to capitalize on the region's high demand and cost-effective production capabilities.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the two-wheel shock absorber market. The increasing production and sales of motorcycles and scooters globally, particularly in Asia Pacific and Latin America, are primary growth drivers. Rising consumer disposable income and urbanization have led to higher demand for personal mobility solutions, thereby boosting market expansion. Additionally, the growing popularity of adventure touring and sports motorcycles, which require advanced suspension systems, is fueling product innovation and adoption. Opportunities abound in the development of shock absorbers for electric two-wheelers, which are gaining market share due to environmental concerns and government incentives. The expansion of the aftermarket sector also presents significant growth prospects for manufacturers and distributors. However, the market faces restraints such as the high cost of advanced electronic shock absorbers, which may limit penetration in price-sensitive segments. Fluctuations in raw material prices and the availability of counterfeit products in some regions could also challenge market growth.

Concentration Insights

The two-wheel shock absorber market exhibits a moderate level of concentration, with a mix of global players and regional manufacturers dominating the landscape. Companies like Showa Corporation, ZF Friedrichshafen AG, KYB Corporation, Gabriel India Limited, and ?hlins Racing AB hold substantial market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These players invest heavily in research and development to introduce innovative products and maintain a competitive edge. The market also includes numerous small and medium-sized enterprises that cater to specific regional demands or specialize in niche segments such as performance upgrades. Mergers and acquisitions are common strategies employed by leading companies to expand their market presence and technological capabilities. Geographically, manufacturing and consumption are concentrated in Asia Pacific, owing to the region's dominance in two-wheeler production and sales.

Type Insights

The two-wheel shock absorber market is segmented based on type into hydraulic shock absorbers, gas-charged shock absorbers, and others. Hydraulic shock absorbers, which use fluid to dampen vibrations, are widely used in standard and economy motorcycles due to their cost-effectiveness and reliability. Gas-charged shock absorbers, which incorporate nitrogen gas to reduce foaming and provide consistent performance, are increasingly preferred in mid-range and premium segments for their enhanced durability and ride quality. The "others" category includes specialized types such as adjustable and electronic shock absorbers, which offer customizable damping settings and are typically found in high-performance sports bikes and adventure motorcycles. The demand for gas-charged and advanced types is growing as consumers seek better comfort and handling, driving manufacturers to focus on innovation in these segments.

Application Insights

In terms of application, the two-wheel shock absorber market is divided into motorcycles, scooters, mopeds, and bicycles. Motorcycles represent the largest application segment, accounting for a significant share of demand due to the high volume of motorcycle production and the critical role of suspension systems in ensuring ride comfort and safety. Scooters and mopeds also contribute substantially to market revenue, particularly in urban areas where they are popular for daily commuting. The bicycle segment, though smaller, is witnessing growth with the increasing adoption of advanced suspension systems in mountain bikes and e-bikes. Each application has distinct requirements; for instance, motorcycles often need robust and adjustable shocks for varied terrains, while scooters prioritize compact and cost-effective solutions. The rising trend of electric two-wheelers is further influencing application dynamics, necessitating tailored shock absorber designs to accommodate different weight distributions and performance characteristics.

Regional Insights

Regionally, the two-wheel shock absorber market is analyzed across Asia Pacific, Europe, North America, Latin America, and the Middle East and Africa. Asia Pacific dominates the market, driven by high two-wheeler production and sales in countries such as India, China, Indonesia, and Vietnam. The region's large population, urbanization, and affordability of two-wheelers make it a key consumption hub. Europe and North America are significant markets characterized by demand for premium and high-performance motorcycles, leading to a higher adoption of advanced shock absorbers. Latin America shows steady growth due to increasing motorcycle usage for transportation in countries like Brazil and Mexico. The Middle East and Africa region is emerging, with growth potential linked to economic development and rising two-wheeler adoption. Each region presents unique opportunities and challenges, influenced by factors such as regulatory standards, consumer preferences, and economic conditions.

Company Insights

Prominent companies in the two-wheel shock absorber market include Showa Corporation, ZF Friedrichshafen AG, KYB Corporation, Gabriel India Limited, ?hlins Racing AB, TFX Suspension Technology, BITUBO S.r.l., and WP AG. These players are renowned for their technological expertise, extensive product ranges, and strong global presence. Showa Corporation, for instance, is a leading supplier to major motorcycle manufacturers, known for its high-performance suspension systems. ZF Friedrichshafen AG leverages its automotive heritage to provide advanced solutions, while KYB Corporation excels in hydraulic technologies. Gabriel India Limited focuses on the cost-sensitive Indian market, and ?hlins Racing AB is a premium brand specializing in racing and high-end applications. Companies compete on factors such as product innovation, quality, price, and distribution network, with strategies including partnerships with OEMs, expansion into emerging markets, and development of eco-friendly products.

Recent Developments

Recent developments in the two-wheel shock absorber market reflect a focus on innovation and strategic growth. Companies are introducing electronically controlled suspension systems that automatically adjust damping based on riding conditions, enhancing safety and comfort. For example, several leading manufacturers have launched products with connectivity features, allowing riders to customize settings via smartphone apps. There is also a trend towards lightweight materials and designs to improve fuel efficiency and reduce environmental impact. Mergers and acquisitions have been active, with larger players acquiring smaller specialists to broaden their technological capabilities and market reach. Additionally, investments in expanding production facilities in high-growth regions like Asia Pacific are common, aimed at meeting rising local demand and reducing logistics costs. Collaborations with electric two-wheeler manufacturers are increasing to develop tailored suspension solutions for this rapidly growing segment.

Report Segmentation

The two-wheel shock absorber market report is segmented to provide detailed analysis across various dimensions. By type, the market is categorized into hydraulic shock absorbers, gas-charged shock absorbers, and others, which include adjustable and electronic variants. Application segmentation covers motorcycles, scooters, mopeds, and bicycles, each analyzed for their specific demand patterns and growth prospects. Geographically, the market is divided into key regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with further country-level analysis for major markets such as the United States, Germany, India, China, and Brazil. The report also includes segmentation by sales channel, distinguishing between OEM and aftermarket, to highlight the distribution dynamics and opportunities in each channel. This comprehensive segmentation enables a thorough understanding of market trends and opportunities across different segments and regions.

FAQs

What are the different types of two-wheel shock absorbers available? The main types include hydraulic shock absorbers, which use fluid for damping; gas-charged shock absorbers, which incorporate gas to prevent foaling and improve consistency; and advanced types like adjustable and electronic shock absorbers that offer customizable settings for enhanced performance.

Which regions are key markets for two-wheel shock absorbers? Asia Pacific is the largest market due to high two-wheeler production and usage in countries like India and China. Europe and North America are significant for premium segments, while Latin America and the Middle East and Africa are emerging markets with growing potential.

Who are the leading companies in the two-wheel shock absorber market? Key players include Showa Corporation, ZF Friedrichshafen AG, KYB Corporation, Gabriel India Limited, ?hlins Racing AB, TFX Suspension Technology, BITUBO S.r.l., and WP AG, known for their innovation and global presence.

What applications do two-wheel shock absorbers serve? They are used in motorcycles, scooters, mopeds, and bicycles to enhance ride comfort, stability, and safety by absorbing shocks from road irregularities.

What are the latest trends in two-wheel shock absorbers? Recent trends include the adoption of electronic suspension systems with automatic adjustment, use of lightweight materials, development of products for electric two-wheelers, and increased integration of connectivity features for customization.

How does the aftermarket segment impact the two-wheel shock absorber market? The aftermarket is a significant contributor, driven by replacement demand, performance upgrades, and maintenance needs, offering growth opportunities for manufacturers and distributors beyond OEM sales.

Citius Research has developed a research report titled “Two-Wheel Shock Absorber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Two-Wheel Shock Absorber Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Two-Wheel Shock Absorber Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Two-Wheel Shock Absorber Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Two-Wheel Shock Absorber Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Two-Wheel Shock Absorber Market
• Research Methodology
• Executive Summary
• Market Dynamics of Two-Wheel Shock Absorber Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Two-Wheel Shock Absorber Market
• Cost and Gross Margin Analysis of Two-Wheel Shock Absorber Market
• Two-Wheel Shock Absorber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Two-Wheel Shock Absorber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Two-Wheel Shock Absorber Market Key Stakeholders

Below are the key stakeholders for the Two-Wheel Shock Absorber Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Two-Wheel Shock Absorber Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Two-Wheel Shock Absorber Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Two-Wheel Shock Absorber Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Two-Wheel Shock Absorber Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Two-Wheel Shock Absorber Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Two-Wheel Shock Absorber Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Two-Wheel Shock Absorber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Two-Wheel Shock Absorber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Two-Wheel Shock Absorber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Two-Wheel Shock Absorber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Two-Wheel Shock Absorber Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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