Tubular Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208002
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Tubular Motors Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Tubular Motors Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Somfy, Honeywell, AUM?LLER, ELERO, Jiecang

Market Summary

The tubular motors market is an integral segment within the manufacturing and construction industries, primarily driven by the increasing demand for automated solutions in residential, commercial, and industrial applications. These motors are compact, cylindrical devices designed for operating various types of shading systems, such as roller blinds, awnings, and projection screens, offering convenience, energy efficiency, and enhanced user experience. The market is characterized by a steady adoption rate due to the growing emphasis on smart homes and building automation, where tubular motors play a crucial role in integrating motorized systems with IoT and wireless controls. Key regions contributing to market growth include North America, Europe, and Asia-Pacific, where urbanization and infrastructure development are prominent. Manufacturers are focusing on innovations to improve motor efficiency, reduce noise levels, and enhance durability, catering to the evolving needs of end-users. The competitive landscape features both established players and emerging companies striving to expand their product portfolios and geographic presence through strategic partnerships and technological advancements.

Key Highlights

The tubular motors market showcases several key highlights that underscore its significance and potential. One notable aspect is the increasing integration of tubular motors with smart home systems, allowing users to control shading devices remotely via smartphones or voice assistants, thereby enhancing convenience and energy savings. Another highlight is the rising demand for energy-efficient buildings, which propels the adoption of automated shading solutions that optimize natural light and reduce heating and cooling costs. The market also benefits from advancements in motor technology, such as the development of quieter and more reliable motors that offer longer lifespans and better performance. Additionally, the expansion of the construction sector in emerging economies, coupled with growing disposable incomes, is driving the installation of motorized systems in residential and commercial properties. Companies like Somfy, Nice Group, and AUM?LLER are leading the way with innovative products and strong distribution networks, further fueling market growth and competitiveness.

Drivers, Opportunities & Restraints

Several drivers are propelling the tubular motors market forward, including the increasing adoption of automation in buildings for improved comfort and efficiency. The trend towards smart homes and IoT-enabled devices is a significant driver, as consumers seek seamless control over their environment. Additionally, stringent energy regulations and a focus on sustainability are encouraging the use of motorized shading systems to enhance energy conservation. Opportunities abound in the market, particularly in emerging regions where urbanization and infrastructure development are accelerating. The integration of tubular motors with renewable energy systems, such as solar-powered solutions, presents a promising avenue for growth. However, the market faces restraints such as high initial costs and installation complexities, which may deter price-sensitive consumers. Economic uncertainties and supply chain disruptions can also impact production and distribution, posing challenges to market expansion. Despite these restraints, ongoing technological innovations and increasing consumer awareness are expected to mitigate these issues over time.

Concentration Insights

The tubular motors market exhibits a concentrated competitive landscape with a mix of global and regional players dominating the industry. Key companies such as Somfy, Nice Group, AUM?LLER, and Coltio prioritize research and development to introduce advanced products with features like wireless connectivity, noise reduction, and enhanced durability. These players hold significant market share due to their strong brand recognition, extensive distribution channels, and strategic acquisitions. Regional concentration is notable in Europe and North America, where demand for smart home technologies is high, but Asia-Pacific is emerging as a lucrative market due to rapid urbanization and increasing investments in construction. The market concentration is further influenced by partnerships between motor manufacturers and smart home system providers, enabling integrated solutions that cater to diverse consumer needs. This concentration fosters innovation but also intensifies competition, prompting companies to focus on differentiation through quality and customer service.

Type Insights

Tubular motors are categorized based on type, primarily into AC and DC motors, each offering distinct advantages for various applications. AC tubular motors are commonly used in residential and commercial settings due to their reliability and cost-effectiveness, suitable for operating heavier shading systems like awnings and roller shutters. They are often preferred for applications where continuous power supply is available. DC tubular motors, on the other hand, are gaining popularity for their energy efficiency and compatibility with battery-operated or solar-powered systems, making them ideal for smart homes and off-grid installations. These motors are quieter and provide smoother operation, enhancing user experience. Additionally, there are subtypes based on torque and size, catering to specific requirements such as small windows or large commercial facades. Manufacturers are continuously innovating to offer hybrid models that combine the benefits of both AC and DC technologies, addressing a broader range of consumer needs and applications.

Application Insights

Tubular motors find extensive applications across various sectors, with the residential segment being a major contributor due to the growing adoption of home automation systems. In residences, these motors are used for roller blinds, awnings, and projection screens, providing convenience, privacy, and energy efficiency. The commercial application segment is also significant, encompassing offices, hotels, and retail spaces where automated shading enhances comfort and reduces operational costs by optimizing light and temperature control. Industrial applications include factories and warehouses, where tubular motors operate heavy-duty shading or ventilation systems. Additionally, the healthcare and education sectors utilize these motors for blackout blinds in hospitals or classrooms, ensuring optimal environments. The versatility of tubular motors allows for customization based on load capacity and control options, making them suitable for diverse settings. As smart building trends continue to rise, application areas are expanding to include integrated systems with sensors and automation platforms.

Regional Insights

The tubular motors market demonstrates varied growth patterns across regions, influenced by economic conditions, technological adoption, and construction activities. Europe holds a prominent position, driven by high demand for energy-efficient buildings and smart home solutions in countries like Germany, France, and the UK. Stringent regulations promoting sustainable construction practices further bolster market growth in this region. North America follows closely, with the United States and Canada witnessing increased adoption due to rising disposable incomes and a strong focus on home automation. Asia-Pacific is emerging as a fast-growing market, propelled by rapid urbanization, infrastructure development, and growing awareness of smart technologies in countries such as China, India, and Japan. Latin America and the Middle East & Africa show potential growth opportunities, albeit at a slower pace, due to evolving economic conditions and increasing investments in construction projects. Regional insights highlight the importance of tailored strategies for manufacturers to address diverse market dynamics and consumer preferences.

Company Insights

Leading companies in the tubular motors market include Somfy, Nice Group, AUM?LLER, Coltio, and Gewiss, among others, each contributing to the industry through innovation and strategic initiatives. Somfy is renowned for its comprehensive range of motorized solutions and strong focus on IoT integration, offering products that enhance smart home ecosystems. Nice Group emphasizes research and development to deliver efficient and user-friendly motors, with a global presence across multiple regions. AUM?LLER specializes in high-quality tubular motors for various applications, leveraging German engineering standards to ensure reliability and performance. Coltio focuses on cost-effective solutions without compromising on quality, catering to price-sensitive markets. These companies engage in competitive strategies such as product launches, partnerships, and mergers to expand their market share. Additionally, regional players and new entrants are emerging, introducing innovative features like solar compatibility and wireless controls, intensifying competition and driving overall market advancement.

Recent Developments

Recent developments in the tubular motors market reflect a trend towards technological innovation and strategic expansions. Companies are increasingly introducing motors with enhanced connectivity features, such as compatibility with voice assistants and mobile apps, to align with the growing smart home trend. For instance, there have been launches of tubular motors integrated with Zigbee or Z-Wave protocols for seamless smart home integration. Additionally, advancements in battery technology have led to the development of more efficient DC motors that support longer operation times and solar charging options. On the strategic front, key players are forming partnerships with smart home system providers and construction firms to expand their market reach and offer bundled solutions. acquisitions and mergers are also prevalent, enabling companies to diversify their product portfolios and enter new geographic markets. These developments indicate a dynamic market environment focused on meeting evolving consumer demands for automation, efficiency, and convenience.

Report Segmentation

The tubular motors market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into AC tubular motors and DC tubular motors, with further subdivisions based on torque ratings and sizes to cater to specific needs. The application segment covers residential, commercial, industrial, and other sectors, detailing the use cases in each, such as roller blinds in homes or awnings in commercial spaces. Geographically, the report analyzes regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key countries and their market dynamics. This segmentation allows for an in-depth understanding of market trends, consumer preferences, and growth opportunities across different segments. It enables stakeholders to identify target areas and make informed decisions regarding product development, marketing strategies, and investments, ensuring alignment with market demands and future prospects.

FAQs

What are tubular motors used for? Tubular motors are primarily used for automating shading systems such as roller blinds, awnings, and projection screens in residential, commercial, and industrial settings, providing convenience and energy efficiency.

How do tubular motors work? Tubular motors operate by converting electrical energy into mechanical motion, typically through a compact cylindrical design that fits inside tubes of shading devices, allowing for quiet and efficient operation via remote or smart controls.

What is the lifespan of a tubular motor? The lifespan of a tubular motor varies based on usage and quality but generally ranges from 5 to 10 years, with high-end models offering longer durability due to robust construction and advanced materials.

Can tubular motors be integrated with smart home systems? Yes, many modern tubular motors are designed for integration with smart home systems, enabling control through smartphones, voice assistants, and automation platforms for enhanced user experience.

Are tubular motors energy-efficient? Tubular motors, especially DC variants, are energy-efficient as they consume less power and can be paired with solar options, contributing to reduced electricity costs and environmental impact.

What factors should be considered when choosing a tubular motor? Key factors include the weight and size of the shading device, the type of control preferred (AC/DC), noise levels, compatibility with existing systems, and the specific application requirements.

Citius Research has developed a research report titled “Tubular Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tubular Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tubular Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tubular Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tubular Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tubular Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tubular Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tubular Motors Market
• Cost and Gross Margin Analysis of Tubular Motors Market
• Tubular Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tubular Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tubular Motors Market Key Stakeholders

Below are the key stakeholders for the Tubular Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tubular Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tubular Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tubular Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tubular Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tubular Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tubular Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tubular Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tubular Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tubular Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tubular Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tubular Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tubular Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tubular Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tubular Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tubular Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tubular Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tubular Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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