Helical Screw Blowers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208362
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Helical Screw Blowers Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Helical Screw Blowers Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Atlas Copco, Ingersoll Rand, Kaeser, Gardner Denver, Aerzener

Market Summary

The helical screw blowers market is a specialized segment within the industrial machinery sector, primarily serving the manufacturing and construction industries. These blowers are positive displacement compressors known for their energy efficiency, reliability, and lower noise levels compared to traditional blowers. They are extensively used in applications requiring continuous and clean air supply, such as pneumatic conveying, wastewater treatment, and aeration processes. The market is characterized by a growing emphasis on sustainable and energy-efficient industrial practices, driving the adoption of advanced screw blower technologies. Key manufacturers are focusing on innovation to enhance product performance and reduce operational costs for end-users. The demand is particularly strong in regions with robust industrial and infrastructure development activities. Companies operating in this space are engaged in strategic initiatives like product launches, partnerships, and expansions to strengthen their market presence. The market dynamics are influenced by industrial growth, technological advancements, and environmental regulations promoting energy conservation.

Key Highlights

The helical screw blowers market is distinguished by several key highlights that underscore its importance and growth trajectory. Energy efficiency remains a paramount feature, with these blowers consuming significantly less power than conventional alternatives, leading to substantial cost savings for industrial users. Technological integration, such as the use of variable speed drives, allows for precise control and optimization of air output, enhancing operational flexibility. The robust design and low maintenance requirements of helical screw blowers make them ideal for continuous duty applications in demanding environments like manufacturing plants and construction sites. Leading companies such as Atlas Copco, Ingersoll Rand, and Kaeser Kompressoren are at the forefront of innovation, offering products with advanced monitoring and connectivity features for predictive maintenance. The market is also witnessing a trend towards oil-free screw blowers, catering to industries requiring contaminant-free air, such as food and beverage and pharmaceuticals. These factors collectively contribute to the growing preference for helical screw blowers across various industrial sectors.

Drivers, Opportunities & Restraints

The helical screw blowers market is driven by several factors, including the increasing demand for energy-efficient compressed air solutions in industrial applications. Strict government regulations aimed at reducing carbon emissions and promoting sustainable practices are compelling industries to adopt advanced blower technologies. The growth of end-use industries such as water and wastewater treatment, cement, and chemicals further propels market expansion. Opportunities abound in emerging economies where industrialization and infrastructure development are accelerating, creating a substantial demand for efficient air compression systems. The integration of IoT and smart technologies for real-time monitoring and maintenance presents another significant growth avenue. However, the market faces restraints such as high initial investment costs associated with helical screw blowers, which can deter small and medium-sized enterprises. Additionally, economic uncertainties and fluctuations in industrial activities can impact market growth. Despite these challenges, the ongoing technological advancements and the shift towards green manufacturing practices are expected to mitigate restraints and foster market development.

Concentration Insights

The helical screw blowers market exhibits a moderate level of concentration, with a few key players holding significant market share. Established companies like Atlas Copco, Ingersoll Rand, and Gardner Denver dominate the landscape due to their extensive product portfolios, strong distribution networks, and robust research and development capabilities. These industry leaders focus on continuous innovation and strategic mergers and acquisitions to consolidate their positions and expand their global footprint. The market also includes several regional players and niche manufacturers that cater to specific applications or geographic areas, contributing to a competitive yet consolidated environment. Concentration is higher in developed regions such as North America and Europe, where technological adoption and industrial standards are advanced. In contrast, emerging markets in Asia Pacific and Latin America show a more fragmented structure with growing local participation. The competitive dynamics are characterized by efforts to enhance product efficiency, reduce environmental impact, and offer customized solutions to meet diverse customer needs.

Type Insights

The helical screw blowers market is segmented based on type, primarily into oil-injected and oil-free variants. Oil-injected helical screw blowers are widely used in applications where slight oil contamination in the air stream is acceptable, such as in general manufacturing and construction processes. These blowers are known for their durability, cost-effectiveness, and ease of maintenance. On the other hand, oil-free helical screw blowers are essential in industries requiring completely contaminant-free air, including food and beverage, pharmaceuticals, and electronics manufacturing. Oil-free models eliminate the risk of oil carryover, ensuring high air purity and compliance with stringent industry standards. Both types offer advantages in terms of energy efficiency and operational reliability, but the choice depends on specific application requirements and environmental considerations. Manufacturers are continuously improving both variants to enhance performance, reduce energy consumption, and extend service intervals, catering to the evolving needs of industrial customers.

Application Insights

Helical screw blowers find applications across a diverse range of industries within the manufacturing and construction sectors. In wastewater treatment, they are crucial for aeration processes, providing oxygen to biological treatments that break down organic matter. The cement industry utilizes these blowers for pneumatic conveying of materials and combustion air supply, ensuring efficient and continuous production processes. In the manufacturing sector, helical screw blowers are employed in various operations such as packaging, automation, and air tool operation, where reliable and clean air supply is essential. The construction industry uses them for sandblasting, pneumatic controls, and other air-intensive tasks. Additionally, industries like food and beverage, pharmaceuticals, and chemicals leverage oil-free screw blowers to maintain product purity and meet regulatory standards. The versatility and efficiency of helical screw blowers make them indispensable in applications demanding consistent and high-quality air output, driving their adoption across multiple industrial verticals.

Regional Insights

The helical screw blowers market demonstrates distinct regional dynamics influenced by industrial development, regulatory frameworks, and economic conditions. North America and Europe are mature markets characterized by high adoption of advanced technologies and stringent energy efficiency regulations. These regions have a strong presence of key manufacturers and a well-established industrial base, driving demand for innovative blower solutions. The Asia Pacific region is experiencing rapid growth due to accelerating industrialization, urbanization, and infrastructure development in countries like China, India, and Southeast Asian nations. Increasing investments in water and wastewater treatment projects and manufacturing activities are significant contributors to market expansion in this region. Latin America and the Middle East & Africa are emerging markets with growing potential, supported by industrial growth and increasing focus on sustainable practices. Regional insights highlight the importance of tailoring products and strategies to meet local demands and regulatory requirements, ensuring sustained market growth across geographies.

Company Insights

The helical screw blowers market features several prominent companies that lead through innovation, quality, and global reach. Atlas Copco is a key player known for its extensive range of energy-efficient compressors and blowers, backed by strong R&D and customer support. Ingersoll Rand offers advanced solutions with a focus on reliability and sustainability, catering to diverse industrial needs. Gardner Denver, now part of Ingersoll Rand, provides robust blower systems designed for high performance and low total cost of ownership. Kaeser Kompressoren is recognized for its engineering excellence and comprehensive service network, offering both oil-injected and oil-free screw blowers. Aerzener Maschinenfabrik specializes in custom-engineered blowers for specific applications, emphasizing efficiency and durability. Other notable players include Busch SE, Hitachi Industrial Equipment Systems, and Bauer Kompressoren, each contributing to the market with unique strengths and specialized offerings. These companies compete on factors such as product innovation, energy efficiency, after-sales service, and global distribution capabilities.

Recent Developments

The helical screw blowers market has witnessed several recent developments aimed at enhancing product offerings and market reach. Leading companies have launched new energy-efficient models incorporating variable speed drives and smart control systems to optimize performance and reduce energy consumption. There has been a notable increase in strategic partnerships and collaborations between manufacturers and technology providers to integrate IoT and predictive maintenance capabilities into blower systems. acquisitions and mergers continue to shape the competitive landscape, enabling companies to expand their product portfolios and geographic presence. For instance, recent acquisitions have focused on strengthening positions in emerging markets and enhancing capabilities in oil-free technology. Additionally, investments in research and development are driving innovations in materials and design, resulting in blowers with improved efficiency, lower noise levels, and longer service life. These developments reflect the industry's commitment to meeting evolving customer demands and regulatory standards while advancing sustainable industrial practices.

Report Segmentation

The helical screw blowers market report is segmented to provide a comprehensive analysis of various aspects influencing the industry. The segmentation is based on type, distinguishing between oil-injected and oil-free helical screw blowers, each catering to different application needs and industry standards. Application segmentation covers key sectors such as wastewater treatment, cement manufacturing, food and beverage, pharmaceuticals, chemicals, and general manufacturing, highlighting the diverse uses and demand drivers across industries. Regional segmentation divides the market into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, offering insights into geographic trends, growth opportunities, and competitive dynamics. Additionally, the report may include segmentation by power rating or end-user industry to provide detailed analysis tailored to specific customer requirements. This structured approach enables a thorough understanding of market dynamics, helping stakeholders make informed decisions based on precise and relevant data.

FAQs

What are helical screw blowers used for? Helical screw blowers are used for providing efficient and reliable compressed air in various industrial applications, including wastewater treatment aeration, pneumatic conveying in cement plants, and processes requiring clean air in food and pharmaceutical industries.

How do helical screw blowers work? Helical screw blowers operate using two intermeshing rotors that trap and compress air as they rotate, delivering a continuous flow of air with high efficiency and low pulsation.

What is the difference between screw blowers and centrifugal blowers? Screw blowers are positive displacement compressors providing constant flow with variable pressure, while centrifugal blowers are dynamic compressors offering variable flow with constant pressure, with screw blowers generally being more energy-efficient at part-load conditions.

Are screw blowers energy efficient? Yes, screw blowers are highly energy-efficient, especially models with variable speed drives that adjust output to match demand, reducing power consumption significantly compared to traditional blowers.

What maintenance do helical screw blowers require? Maintenance typically includes regular inspection of filters, oil changes for oil-injected models, rotor checks, and monitoring of control systems, with intervals varying based on operating conditions and manufacturer recommendations.

Which industries use helical screw blowers? Key industries include water and wastewater treatment, cement manufacturing, food and beverage, pharmaceuticals, chemicals, construction, and general manufacturing.

Citius Research has developed a research report titled “Helical Screw Blowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Helical Screw Blowers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Helical Screw Blowers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Helical Screw Blowers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Helical Screw Blowers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Helical Screw Blowers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Helical Screw Blowers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Helical Screw Blowers Market
• Cost and Gross Margin Analysis of Helical Screw Blowers Market
• Helical Screw Blowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Helical Screw Blowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Helical Screw Blowers Market Key Stakeholders

Below are the key stakeholders for the Helical Screw Blowers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Helical Screw Blowers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Helical Screw Blowers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Helical Screw Blowers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Helical Screw Blowers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Helical Screw Blowers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Helical Screw Blowers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Helical Screw Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Helical Screw Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Helical Screw Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Helical Screw Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Helical Screw Blowers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Helical Screw Blowers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Helical Screw Blowers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Helical Screw Blowers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Helical Screw Blowers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Helical Screw Blowers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Helical Screw Blowers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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