Truck Platooning Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187263
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Truck Platooning Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2024-2030).

Truck Platooning Market

(Market Size)
$1.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 4 billion
Key Players Daimler, Volvo, Scania, MAN, Peloton Technology

Market Summary

The truck platooning market represents a transformative advancement within the automotive and transportation sector, focusing on the application of connectivity and automated driving technologies to enable multiple trucks to travel in close proximity, forming a convoy. This system relies on vehicle-to-vehicle communication, radar, cameras, and sophisticated software algorithms to maintain a safe, consistent distance between vehicles, thereby reducing aerodynamic drag and improving fuel efficiency. The market is primarily driven by the pursuit of operational cost savings for fleet operators and the overarching industry trend towards automation and sustainability. Key participants include established automotive OEMs, technology suppliers, and logistics companies, all collaborating to develop and deploy viable platooning solutions. The technology is progressing through various levels of automation, with many current implementations requiring a human driver in the lead vehicle. The evolution of this market is intrinsically linked to regulatory frameworks, technological maturity, and infrastructure development, positioning it as a critical component of the future intelligent transportation ecosystem.

Key Highlights

The truck platooning market is characterized by several pivotal developments. A significant highlight is the advancement in sensor fusion and communication technologies, which are crucial for enabling safe and reliable vehicle coordination at high speeds. Major industry players, including Daimler Truck, Volvo Group, and Traton Group, are actively conducting extensive road tests and pilot programs across North America and Europe to validate the technology's real-world benefits and operational safety. Another critical highlight is the development of standardized communication protocols, which are essential for ensuring interoperability between trucks from different manufacturers. The market is also witnessing strategic partnerships and collaborations between OEMs, technology firms like Peloton Technology, and tier-one suppliers to accelerate commercialization. Furthermore, the integration of platooning systems with existing fleet management software is enhancing data analytics capabilities, allowing for optimized route planning and fuel consumption monitoring, thereby delivering compounded value to logistics operators.

Drivers, Opportunities & Restraints

The growth of the truck platooning market is propelled by a confluence of powerful drivers. The relentless pressure on logistics companies to reduce operational expenditures, particularly fuel costs which constitute a major portion of their overhead, is a primary catalyst. Platooning technology demonstrably lowers fuel consumption through drag reduction. Additionally, the global push for reducing carbon emissions aligns perfectly with the fuel efficiency gains offered by platooning, providing an environmental driver. The ongoing shortage of professional truck drivers is also prompting the industry to invest in technologies that enhance the productivity of existing drivers. Significant opportunities exist in the integration of platooning with broader autonomous driving development and smart highway infrastructure projects. However, the market faces considerable restraints. The lack of a uniform legal and regulatory framework across different countries and states creates a fragmented landscape for deployment. Cybersecurity threats to vehicle communication networks and the high initial investment required for technology adoption also act as major barriers to widespread market penetration.

Concentration Insights

The competitive landscape of the truck platooning market exhibits a high degree of concentration among a few key global players, though a ecosystem of specialized technology firms is also emerging. The market is currently dominated by established heavy-duty truck manufacturers who possess the necessary vehicle platforms, extensive R&D resources, and direct access to large fleet customers. Prominent names leading development efforts include Daimler Truck, Volvo Group, and Traton Group brands such as Scania and MAN. These incumbents are leveraging their deep industry expertise to develop integrated platooning solutions. Alongside them, technology-focused companies like Peloton Technology are concentrating on the specific software and hardware systems that enable automation and communication. The market concentration is further evidenced by the formation of strategic alliances, such as the partnership between Navistar and Traton, aimed at pooling resources and expertise to establish a stronghold in the North American market and accelerate the path to commercialization.

Type Insights

The truck platooning market is segmented based on the level of automation and connectivity employed in the system. The primary classification distinguishes between systems that are dependent on a lead vehicle with a human driver and those that envision a more autonomous future. Currently, the most prevalent and commercially advanced type is driver-assisted platooning, where the lead truck is operated by a human driver, and one or more following trucks are equipped with technology to automatically maintain a set distance and speed. This system significantly reduces the driver's workload in the following vehicles but still requires human oversight. The market is also developing towards more autonomous platooning, where levels of automation could allow for drivers to be completely absent from following trucks in certain controlled environments. Another key differentiation lies in the communication technology, with some systems relying on dedicated short-range communication (DSRC) while others may utilize cellular vehicle-to-everything (C-V2X) technology, each with its own advantages for latency, range, and reliability.

Application Insights

The application of truck platooning technology is primarily targeted at the commercial freight and logistics sector, with specific use cases emerging based on route characteristics and cargo type. Long-haul transportation on highways is identified as the most immediate and suitable application. The consistent, high-speed nature of highway driving allows platoons to maintain formation and maximize fuel efficiency benefits over extended distances. This is particularly valuable for fleet operators managing routes between distribution centers and major ports. Another significant application is in the mining industry, where platooning can be deployed on private roads or in controlled sites to transport ore and materials, improving safety and efficiency in a less complex regulatory environment. Furthermore, the technology is being explored for use in military logistics convoys to enhance safety and reduce the personnel required for operations. The application scope is expected to broaden as the technology matures and gains regulatory acceptance for more complex driving scenarios.

Regional Insights

The adoption and development of truck platooning technology display distinct regional variations influenced by regulatory support, infrastructure readiness, and the presence of key industry players. Europe is at the forefront of commercial pilots and regulatory discussions, with countries like Germany, Sweden, and the Netherlands actively supporting cross-border trials. The European Union's strong focus on reducing transportation emissions provides a favorable policy environment. North America, particularly the United States, represents another highly active region, with several states allowing testing on public roads. The vast network of highways and the presence of major truck OEMs and technology firms fuel market activity. The Asia Pacific region is observing growing interest, led by countries like Japan and China, where government initiatives promoting smart transportation and autonomous driving are creating opportunities. However, regions with less developed road infrastructure or stricter, less adaptive regulatory frameworks are anticipated to adopt the technology at a slower pace, creating a phased global rollout.

Company Insights

The truck platooning market features a dynamic mix of established automotive giants and agile technology specialists, each contributing unique capabilities. Leading truck manufacturers are central to the ecosystem, with Daimler Truck showcasing its platooning technology through its Freightliner brand in North America and its European counterparts. Volvo Group has been a pioneer, demonstrating its systems extensively and integrating them into its value proposition for fleet customers. The Traton Group, encompassing brands like Scania, MAN, and Navistar, is pursuing a unified global strategy for platooning development. Beyond OEMs, technology companies play a critical role. Peloton Technology is a notable player focused specifically on developing the radar-based vehicle-to-vehicle communication systems that are fundamental to platooning. Other significant contributors include tier-one suppliers such as Wabco and Knorr-Bremse (now ZF Group), which provide essential braking and stability control components that are integrated with platooning software to ensure safe operation.

Recent Developments

The truck platooning market is evolving rapidly, marked by a series of significant recent developments that signal progress towards commercialization. There has been a noticeable increase in the scale and scope of on-road pilot programs, moving from single-country tests to cross-border initiatives within Europe, testing the harmonization of regulations and technology standards. A key development has been the formation of deeper strategic alliances, such as the collaboration between Traton Group and Navistar to synergize their platooning efforts for the North American market. Technological advancements are continuous, with recent focus areas including improving the performance of platooning systems in adverse weather conditions and enhancing cybersecurity protocols to protect vehicle communication networks from potential threats. Furthermore, there is a growing trend of integrating platooning data with cloud-based fleet management platforms, providing operators with actionable insights into fuel savings, safety metrics, and route optimization, thereby adding a layer of data intelligence to the physical automation.

Report Segmentation

This comprehensive market research report on the truck platooning industry provides a detailed analysis structured through a methodical segmentation of the market. The report is segmented by type, examining the different technological approaches such as driver-assisted and more autonomous platooning systems. It is further segmented by application, providing in-depth analysis for key use cases including highway transportation, mining, and other specialized logistics operations. A crucial component of the segmentation is the regional analysis, which offers a granular view of market dynamics, adoption rates, and regulatory landscapes across key geographies such as North America, Europe, Asia Pacific, and the Rest of the World. The competitive landscape section is segmented to profile leading companies, analyzing their market share, product portfolios, recent strategic initiatives including mergers and acquisitions, and their specific strengths within the ecosystem. This multi-faceted segmentation provides stakeholders with a holistic and detailed understanding of the market structure, key influencing factors, and growth potential across different dimensions.

FAQs

What is truck platooning? Truck platooning is a transportation technology where two or more trucks digitally connect and travel in a close convoy using a combination of connectivity technologies, sensors, and automated driving support systems to maintain a set, short distance between them.

How does truck platooning work? It works by employing vehicle-to-vehicle (V2V) communication, radar, and GPS systems. The lead truck controls the pace and direction, while the following trucks automatically adjust their speed and braking to maintain a safe, pre-set distance, effectively drafting to save fuel.

What are the benefits of truck platooning? The primary benefits include significant fuel savings due to reduced aerodynamic drag, lower carbon emissions, enhanced road safety through automated reactions, and increased productivity by alleviating driver strain in following vehicles.

Is truck platooning safe? Proponents argue that platooning technology enhances safety by eliminating human reaction time delays for braking, thus preventing chain-reaction collisions. However, safety is contingent on robust technology, secure communications, and comprehensive testing, which are ongoing focus areas for developers.

What is the future of truck platooning? The future involves greater integration with fully autonomous driving technology, potential expansion beyond highways into more complex scenarios, and the development of universal standards to allow trucks from different manufacturers to platoon together seamlessly.

What are the challenges of truck platooning? Major challenges include navigating diverse and often restrictive regulatory frameworks across different regions, managing public and driver acceptance, ensuring cybersecurity for communication links, and the substantial initial investment required for the technology.

Citius Research has developed a research report titled “Truck Platooning Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Truck Platooning Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Truck Platooning Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Truck Platooning Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Truck Platooning Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Truck Platooning Market
• Research Methodology
• Executive Summary
• Market Dynamics of Truck Platooning Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Truck Platooning Market
• Cost and Gross Margin Analysis of Truck Platooning Market
• Truck Platooning Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Truck Platooning Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Truck Platooning Market Key Stakeholders

Below are the key stakeholders for the Truck Platooning Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Truck Platooning Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Truck Platooning Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Truck Platooning Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Truck Platooning Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Truck Platooning Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Truck Platooning Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Truck Platooning Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Truck Platooning Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Truck Platooning Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Truck Platooning Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Truck Platooning Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Truck Platooning Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Truck Platooning Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Truck Platooning Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Truck Platooning Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Truck Platooning Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Truck Platooning Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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