Automotive Black boxes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186298
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Black boxes Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Automotive Black boxes Market

(Market Size)
$3.2 billion
$6.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.8 billion
Key Players Bosch, Continental, Delphi, VDO, Lytx

Market Summary

The automotive black boxes market, also known as event data recorders (EDRs), is a critical segment within the automotive and transportation industry, focused on capturing and storing data related to vehicle operations and incidents. These devices are increasingly integrated into modern vehicles to provide crucial information following accidents, aiding in accident reconstruction, insurance claims processing, and enhancing overall vehicle safety. The market is driven by stringent government regulations mandating the installation of such devices in many regions, alongside growing consumer awareness regarding vehicle safety and the benefits of data-driven insights. Technological advancements are leading to the development of more sophisticated black boxes capable of recording a wider array of data points, including video, vehicle speed, brake status, and seatbelt usage. Key industry players are continuously innovating to offer solutions that not only comply with regulatory standards but also provide valuable analytics for fleet management, automotive manufacturers, and insurance companies, thereby solidifying the integral role of these systems in the future of transportation.

Key Highlights

The automotive black boxes market is characterized by its pivotal role in enhancing road safety and providing irrefutable data for post-accident analysis. A key highlight is the evolution from basic data loggers to advanced systems integrated with telematics and IoT connectivity, enabling real-time data transmission and remote monitoring. The technology is increasingly becoming a standard feature in new vehicles across North America, Europe, and parts of Asia-Pacific, driven by regulatory frameworks. Another significant aspect is the growing adoption by commercial fleet operators to monitor driver behavior, optimize routes, and reduce operational costs, which expands the application scope beyond passenger vehicles. Leading companies such as Bosch, Continental, and Delphi Technologies are at the forefront, developing systems with enhanced durability, data accuracy, and cybersecurity features to protect sensitive information. The convergence of black box data with autonomous vehicle development is also a notable trend, as this data is invaluable for training AI systems and improving self-driving algorithms.

Drivers, Opportunities & Restraints

The primary drivers propelling the automotive black boxes market include stringent government safety regulations mandating the installation of Event Data Recorders in vehicles to improve road safety and facilitate accident investigations. Growing consumer demand for advanced safety features and the rising number of road accidents globally further accelerate market adoption. Additionally, the insurance industry's increasing reliance on telematics data for usage-based insurance policies acts as a significant driver, encouraging vehicle owners to adopt these systems for potential premium reductions. Opportunities abound in the integration of artificial intelligence and machine learning for predictive analytics, offering proactive safety measures and personalized driving feedback. The expansion into emerging economies with growing automotive production presents substantial growth potential. However, the market faces restraints such as high costs associated with advanced systems, particularly for budget vehicle segments, and concerns regarding data privacy and cybersecurity. The lack of standardized regulations across different countries also poses a challenge for global manufacturers, potentially hindering uniform market growth.

Concentration Insights

The automotive black boxes market exhibits a concentrated competitive landscape with a few major players holding significant market share. These established companies possess extensive technological expertise, robust R&D capabilities, and strong relationships with global automotive OEMs, which creates high barriers to entry for new participants. The concentration is particularly evident in regions with strict regulatory mandates, where partnerships between black box manufacturers and vehicle makers are crucial. However, the market also sees the presence of several niche players specializing in aftermarket solutions and fleet management systems, catering to specific customer needs. The competitive intensity is high, with focus on innovation, product reliability, and compliance with regional safety standards. Mergers and acquisitions are a common strategy for companies aiming to expand their technological portfolio and geographic reach, further consolidating the market. This concentration ensures a steady flow of advanced products but also necessitates continuous innovation to maintain competitive advantage.

Type Insights

The automotive black boxes market is segmented based on product type, primarily into integrated and portable systems. Integrated systems are embedded by vehicle manufacturers during production and are seamlessly connected to the vehicle's internal network, allowing them to record a comprehensive set of parameters from the engine control unit, airbag sensors, and other electronic systems. These are the most common type found in modern vehicles, favored for their reliability and OEM endorsement. Portable systems, on the other hand, are aftermarket devices that can be installed in any vehicle, often used by fleet operators and individual consumers seeking advanced monitoring without purchasing a new car. These devices typically plug into the onboard diagnostics port and may offer additional features like GPS tracking and real-time alerts. The development of hybrid systems that combine elements of both is also emerging, offering flexibility and enhanced data collection capabilities tailored to diverse consumer requirements.

Application Insights

Application-wise, the automotive black boxes market serves two main segments: passenger vehicles and commercial vehicles. In passenger vehicles, the primary application is enhancing occupant safety, providing crucial data for accident analysis, and supporting insurance claims with factual evidence. The integration with infotainment and advanced driver-assistance systems is also increasing, offering a holistic safety and connectivity experience. For commercial vehicles, the application is more extensive, focusing on fleet management operations. Black boxes are instrumental in monitoring driver behavior to promote safe driving practices, tracking vehicle location for logistics optimization, managing fuel consumption, and scheduling maintenance to reduce downtime. This data-driven approach helps fleet operators improve efficiency, lower operational costs, and ensure regulatory compliance. The rising adoption of electric and autonomous vehicles in both segments is further expanding the application scope, requiring advanced data recording for performance monitoring and system validation.

Regional Insights

Geographically, the automotive black boxes market demonstrates varied growth patterns across different regions. North America represents a significant market, largely due to early regulatory initiatives and high consumer awareness regarding vehicle safety. The presence of major automotive manufacturers and technology providers in the United States and Canada further strengthens the regional market. Europe follows closely, with stringent regulations from bodies like the European Union mandating advanced safety features, including event data recorders, in new vehicles. The Asia-Pacific region is anticipated to exhibit rapid growth, driven by increasing automotive production in countries like China, Japan, and South Korea, rising disposable incomes, and growing government focus on improving road safety standards. Emerging economies in Latin America and the Middle East & Africa are also gradually adopting this technology, though at a slower pace, influenced by economic factors and evolving regulatory frameworks. Each region presents unique opportunities and challenges based on local regulations, automotive industry maturity, and consumer adoption rates.

Company Insights

The competitive landscape of the automotive black boxes market is dominated by established automotive suppliers and technology firms that have deep industry roots and innovation capabilities. Key players include Bosch, a leader known for its comprehensive automotive technology solutions and strong OEM partnerships. Continental AG is another major contributor, offering advanced telematics and safety systems integrated with black box functionalities. Valeo and Delphi Technologies are also significant participants, providing sophisticated electronic systems that include event data recording. These companies compete on factors such as product reliability, data accuracy, system integration capabilities, and compliance with international safety standards. Their strategies often involve heavy investment in research and development to incorporate emerging technologies like AI and 5G connectivity. Partnerships with automotive manufacturers are crucial for securing long-term supply contracts, while also focusing on expanding their service offerings to include data analytics and fleet management solutions to capture a larger market share.

Recent Developments

Recent developments in the automotive black boxes market reflect a trend towards greater technological integration and expanded functionality. Companies are increasingly focusing on developing systems that not only record data but also provide real-time analytics and cloud-based storage solutions for easy access and analysis. There has been a notable push towards standardizing data formats to ensure compatibility across different vehicle brands and regions, facilitating easier use by insurance companies and law enforcement. Advancements in cybersecurity measures are a critical area of development, addressing growing concerns about data privacy and protection against hacking. Furthermore, the integration of black boxes with autonomous driving technology is accelerating, with these devices playing a key role in validating and improving self-driving systems by providing vast amounts of real-world driving data. Collaborations between automotive manufacturers, technology firms, and regulatory bodies are increasingly common, aiming to establish best practices and foster innovation in vehicle safety monitoring.

Report Segmentation

This market research report on the automotive black boxes market provides a detailed analysis segmented by type, application, and region. The type segmentation covers integrated systems and portable systems, analyzing the adoption trends, technological features, and market demand for each category. Application segmentation delves into the usage across passenger vehicles and commercial vehicles, highlighting the specific requirements and growth drivers in each segment. The regional segmentation offers a comprehensive view of the market dynamics across North America, Europe, Asia-Pacific, and the rest of the world, examining regional regulations, key players, and growth opportunities. Each segment is analyzed in terms of market trends, competitive landscape, and future potential, providing stakeholders with actionable insights to make informed business decisions. The report aims to equip automotive manufacturers, suppliers, fleet operators, and investors with a thorough understanding of the market structure and its evolving landscape.

FAQs

What is an automotive black box? An automotive black box, or event data recorder, is a device installed in vehicles to capture and store data related to vehicle dynamics and systems status immediately before, during, and after a crash.

How does an automotive black box work? It works by continuously monitoring various vehicle parameters such as speed, brake application, throttle position, and seatbelt use. In the event of a collision or sudden change, it saves the data from a brief period around the incident.

Are automotive black boxes mandatory? Regulations vary by country. In some regions like the United States and parts of Europe, they are mandated for new vehicles, while in others, their installation is encouraged or left to manufacturer discretion.

Who can access the data from an automotive black box? Typically, data access is restricted and often requires owner consent or a court order. It is primarily used by law enforcement for accident investigations, manufacturers for safety improvements, and insurance companies for claims verification.

What are the benefits of automotive black boxes? They provide objective data for accident reconstruction, help improve vehicle safety designs, can lead to lower insurance premiums through proven safe driving, and are vital for the development of autonomous vehicle technology.

Which companies are leading in automotive black box technology? Leading companies include Bosch, Continental AG, Valeo, and Delphi Technologies, known for their advanced systems and partnerships with major automotive manufacturers worldwide.

Citius Research has developed a research report titled “Automotive Black boxes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Black boxes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Black boxes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Black boxes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Black boxes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Black boxes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Black boxes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Black boxes Market
• Cost and Gross Margin Analysis of Automotive Black boxes Market
• Automotive Black boxes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Black boxes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Black boxes Market Key Stakeholders

Below are the key stakeholders for the Automotive Black boxes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Black boxes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Black boxes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Black boxes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Black boxes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Black boxes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Black boxes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Black boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Black boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Black boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Black boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Black boxes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Black boxes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Black boxes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Black boxes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Black boxes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Black boxes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Black boxes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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