Transgenic Seeds Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185743
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Transgenic Seeds Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.10% during the forecast period (2024-2030).

Transgenic Seeds Market

(Market Size)
$22 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.10%
2023 Market Size USD 22 billion
2030 Market Size USD 35 billion
Key Players Bayer, Corteva, Syngenta, BASF, Limagrain

Market Summary

The transgenic seeds market represents a pivotal segment within the global agriculture industry, characterized by the adoption of genetically modified organisms to enhance crop productivity and resilience. These seeds are engineered through advanced biotechnology to incorporate desirable traits such as herbicide tolerance, insect resistance, and improved nutritional profiles, addressing critical challenges in modern farming. The market is driven by the escalating global demand for food security, necessitated by population growth and shrinking arable land. Key stakeholders include multinational agribusiness corporations, agricultural researchers, and farming communities worldwide. The industry operates within a complex regulatory framework that varies significantly across regions, influencing market penetration and adoption rates. Continuous innovation in genetic engineering techniques is expanding the potential applications of transgenic seeds, fostering sustainable agricultural practices and economic benefits for farmers. Market dynamics are further shaped by evolving consumer perceptions, technological advancements, and environmental considerations, making it a highly dynamic and scrutinized sector.

Key Highlights

The transgenic seeds market is distinguished by several key highlights that underscore its significance and transformative impact on agriculture. A primary highlight is the dominant role of major crops such as soybean, corn, cotton, and canola, which collectively account for the vast majority of genetically modified cultivation globally. These crops are engineered primarily for traits like glyphosate tolerance and Bacillus thuringiensis (Bt) insect resistance, which have proven effective in reducing pesticide use and increasing yield stability. Another critical aspect is the concentration of technological expertise and intellectual property among a few leading companies, including Bayer AG, Corteva Agriscience, and Syngenta Group, which drive innovation through substantial R&D investments. The market is also marked by significant regional disparities in adoption, with North and South America leading in cultivation area, while regions like Europe and parts of Asia exhibit more cautious approaches due to regulatory and public acceptance challenges. Additionally, ongoing research into next-generation traits, such as drought tolerance and enhanced nutritional content, promises to further revolutionize crop performance and sustainability, positioning transgenic seeds as a cornerstone of future food systems.

Drivers, Opportunities & Restraints

The transgenic seeds market is propelled by a combination of drivers, including the imperative to meet rising food demand from a growing global population and the need to enhance crop yield under constraints like climate change and limited agricultural land. Advancements in biotechnology have enabled the development of seeds with superior traits, fostering adoption among farmers seeking economic efficiency and reduced environmental impact through lower chemical usage. Opportunities abound in expanding into emerging markets where agricultural modernization is prioritized, and in developing novel traits that address abiotic stresses such as salinity and drought. However, the market faces significant restraints, notably stringent regulatory hurdles and lengthy approval processes that vary by country, delaying commercialization. Public skepticism and opposition from certain consumer groups and non-governmental organizations regarding food safety and environmental concerns also pose challenges, potentially limiting market growth. Additionally, issues related to intellectual property rights and the high cost of R&D can act as barriers for new entrants, consolidating the market among established players while necessitating continuous innovation and stakeholder engagement to overcome these obstacles.

Concentration Insights

The transgenic seeds market exhibits a high degree of concentration, with a few multinational corporations dominating the global landscape. Key players such as Bayer AG, Corteva Agriscience, Syngenta Group, and BASF SE collectively hold a substantial market share, leveraging extensive research and development capabilities, robust patent portfolios, and strong distribution networks. This concentration is fueled by significant investments in biotechnology and strategic acquisitions, such as Bayer's acquisition of Monsanto, which consolidated expertise and assets. These companies focus on innovating traits for major crops like corn, soybean, and cotton, often through collaborations with academic institutions and research organizations. The market's oligopolistic nature results in intense competition around intellectual property, pricing strategies, and geographic expansion, particularly in high-growth regions like Asia-Pacific and Latin America. However, this concentration also raises concerns about market accessibility for smaller firms and potential monopolistic practices, influencing regulatory scrutiny and industry dynamics. Despite this, the dominance of these entities drives continuous technological advancements and economies of scale, shaping the future trajectory of agricultural biotechnology.

Type Insights

In the transgenic seeds market, types are primarily categorized based on the engineered traits and the target crops, with herbicide-tolerant and insect-resistant varieties being the most prevalent. Herbicide-tolerant seeds, such as those resistant to glyphosate or glufosinate, allow farmers to apply broad-spectrum herbicides without damaging crops, simplifying weed management and reducing labor costs. Insect-resistant seeds, often incorporating Bt genes, produce proteins toxic to specific pests, diminishing the need for chemical insecticides and minimizing crop losses. Beyond these, stacked trait seeds that combine multiple benefits, such as both herbicide tolerance and insect resistance, are gaining traction for their comprehensive protection and efficiency. Emerging types include seeds engineered for abiotic stress tolerance, such as drought or salinity resistance, which are critical for adapting to climate change. Additionally, nutritionally enhanced seeds, like those with improved oil profiles or higher vitamin content, represent a growing niche aimed at addressing dietary deficiencies. The diversity in seed types reflects ongoing innovation tailored to regional agricultural challenges and farmer needs, driving segment growth and differentiation within the market.

Application Insights

Applications of transgenic seeds span various crop types and agricultural practices, fundamentally aimed at enhancing productivity, sustainability, and farmer profitability. The largest application segment is in commodity crops, with soybean, corn, and cotton accounting for the majority of transgenic cultivation globally; these are primarily used for animal feed, biofuel production, and textile manufacturing. Herbicide-tolerant applications enable efficient weed control in large-scale farming systems, reducing tillage and promoting soil conservation practices like no-till agriculture. Insect-resistant applications protect yields from lepidopteran and coleopteran pests, lowering pesticide usage and associated environmental impacts. Beyond these, transgenic seeds are increasingly applied in horticultural crops and cereals to address specific regional challenges, such as disease resistance in papaya or virus resistance in squash. Future applications are expanding into areas like biofortification to combat malnutrition, and stress-tolerant varieties for marginal environments, highlighting the role of transgenic technology in achieving food security and sustainable development goals while catering to diverse agricultural ecosystems.

Regional Insights

Regional insights into the transgenic seeds market reveal stark contrasts in adoption, regulation, and growth potential across the globe. North America, particularly the United States, represents the largest and most mature market, with widespread cultivation of transgenic crops like corn, soybean, and cotton driven by farmer acceptance and supportive regulatory frameworks. South America, led by Brazil and Argentina, follows closely, leveraging transgenic technology to boost agricultural exports and productivity in vast farmlands. In contrast, Europe exhibits limited adoption due to stringent regulations, public opposition, and preference for non-GMO alternatives, though some countries like Spain cultivate limited transgenic corn. The Asia-Pacific region shows divergent trends; countries such as India and China have embraced transgenic cotton, while others remain cautious, with emerging opportunities in nations like Philippines and Bangladesh exploring new approvals. Africa presents a nascent but growing market, with South Africa being a key adopter, and ongoing initiatives to introduce transgenic crops to address food insecurity. These regional disparities are influenced by governmental policies, cultural attitudes, and economic factors, shaping market strategies and future expansion efforts for industry players.

Company Insights

Company insights in the transgenic seeds market highlight the strategic activities and focus areas of leading firms that drive innovation and competition. Bayer AG, through its subsidiary Bayer CropScience, maintains a dominant position with a broad portfolio including traits for herbicide tolerance and insect resistance, underpinned by significant R&D investments and global reach. Corteva Agriscience, spun off from DowDuPont, leverages strong capabilities in seed genetics and biotechnology, offering advanced solutions for major crops and expanding into emerging markets. Syngenta Group, now part of ChemChina, emphasizes integrated agricultural solutions, with transgenic seeds playing a key role in its product offerings, particularly in corn and soybean. BASF SE focuses on innovative traits and collaborations, targeting sustainability and climate resilience in its transgenic seed developments. Other notable players include KWS SAAT SE and Limagrain, which concentrate on niche crops and regional adaptations. These companies engage in extensive patenting, licensing, and partnerships to enhance their market presence, while also addressing regulatory compliance and public engagement to foster acceptance and drive growth in a competitive and evolving industry landscape.

Recent Developments

Recent developments in the transgenic seeds market reflect ongoing innovation, regulatory advancements, and strategic movements among key players. Notably, there has been progress in the approval and commercialization of next-generation traits, such as drought-tolerant and nitrogen-use efficient seeds, aimed at enhancing sustainability and reducing environmental footprints. Companies like Bayer and Corteva have launched new stacked trait varieties that offer combined benefits, responding to farmer demands for comprehensive solutions. Regulatory milestones include expanded approvals in emerging markets, such as the authorization of new transgenic events in countries across Asia and Latin America, facilitating market growth. Additionally, strategic collaborations and acquisitions continue to shape the industry, with firms partnering with biotech startups and research institutions to accelerate trait development. On the technological front, advancements in gene editing techniques, though distinct from traditional transgenics, are influencing the market by offering complementary approaches for crop improvement. These developments are coupled with increased focus on addressing consumer concerns through transparency initiatives and sustainability commitments, indicating a maturing market adaptive to both technological opportunities and societal expectations.

Report Segmentation

The transgenic seeds market report is segmented to provide a detailed analysis across multiple dimensions, enabling a comprehensive understanding of industry dynamics. Segmentation by type includes categories such as herbicide-tolerant seeds, insect-resistant seeds, and stacked trait seeds, each analyzed for their market share, growth potential, and regional adoption patterns. Application segmentation covers key crops like soybean, corn, cotton, canola, and others, highlighting specific use cases and demand drivers in agriculture, animal feed, and industrial applications. Geographically, the market is segmented into regions and key countries, such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, to assess regional trends, regulatory environments, and growth opportunities. Additional segmentation may focus on trait types, including input traits like yield enhancement and output traits like nutritional improvement, providing insights into technological advancements and farmer preferences. This structured approach allows stakeholders to identify niche opportunities, competitive landscapes, and strategic imperatives, facilitating informed decision-making and targeted investments in the evolving transgenic seeds market.

FAQs

What are transgenic seeds? Transgenic seeds are genetically modified organisms developed through biotechnology to incorporate desirable traits from other species, such as resistance to herbicides, insects, or environmental stresses, aiming to improve crop yield, quality, and sustainability.

How do transgenic seeds differ from conventional seeds? Transgenic seeds are engineered to express specific genes not naturally present in the plant, providing targeted advantages like pest resistance or herbicide tolerance, whereas conventional seeds are bred through traditional methods without genetic modification.

Are transgenic seeds safe for consumption? Numerous scientific studies and regulatory agencies worldwide have concluded that commercially available transgenic seeds are safe for human consumption, having undergone rigorous testing for allergens, toxins, and nutritional equivalence compared to conventional counterparts.

What crops are commonly genetically modified? Common genetically modified crops include soybean, corn, cotton, and canola, which are widely cultivated for traits such as herbicide tolerance and insect resistance, dominating global transgenic agriculture.

Why are transgenic seeds controversial? Transgenic seeds are controversial due to concerns over potential environmental impacts, such as biodiversity loss and gene flow, alongside ethical questions and consumer skepticism regarding food safety and corporate control of agriculture.

Citius Research has developed a research report titled “Transgenic Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Transgenic Seeds Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Transgenic Seeds Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Transgenic Seeds Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Transgenic Seeds Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Transgenic Seeds Market
• Research Methodology
• Executive Summary
• Market Dynamics of Transgenic Seeds Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Transgenic Seeds Market
• Cost and Gross Margin Analysis of Transgenic Seeds Market
• Transgenic Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Transgenic Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Transgenic Seeds Market Key Stakeholders

Below are the key stakeholders for the Transgenic Seeds Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Transgenic Seeds Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Transgenic Seeds Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Transgenic Seeds Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Transgenic Seeds Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Transgenic Seeds Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Transgenic Seeds Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Transgenic Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Transgenic Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Transgenic Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Transgenic Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Transgenic Seeds Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Transgenic Seeds Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Transgenic Seeds Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Transgenic Seeds Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Transgenic Seeds Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Transgenic Seeds Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Transgenic Seeds Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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