Vector Control Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185746
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Vector Control Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Vector Control Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players Bayer, Syngenta, BASF, Corteva, FMC Corporation

Market Summary

The vector control market within the agriculture industry is a critical segment focused on managing pests that transmit diseases to crops and livestock, thereby safeguarding agricultural productivity and economic stability. Vectors such as mosquitoes, ticks, flies, and rodents are responsible for significant crop damage and livestock losses, driving the need for effective control measures. This market encompasses a wide array of products and services, including chemical insecticides, biological control agents, and various trapping devices designed to mitigate the impact of these harmful organisms. The increasing global emphasis on food security and sustainable farming practices is propelling advancements and adoption of integrated vector management strategies. Agricultural businesses and large-scale farming operations are the primary end-users, seeking reliable solutions to protect their yields and ensure consistent output. Regulatory frameworks and environmental concerns are also shaping the market, encouraging the development of eco-friendly and target-specific control methods. The continuous evolution of pest resistance necessitates ongoing research and innovation, making this a dynamic and essential sector for the global agriculture industry.

Key Highlights

The vector control market for agriculture is characterized by several key highlights that underscore its importance and trajectory. A prominent trend is the shift towards integrated pest management (IPM) approaches, which combine chemical, biological, and cultural control methods for more sustainable and effective outcomes. Biological control agents, such as the use of predatory insects or microbial pesticides, are gaining significant traction due to their lower environmental impact and specificity. Technological innovation is another critical highlight, with the development of smart traps, drone-based spraying systems, and data analytics for precision vector monitoring and control. The market is also witnessing increased collaboration between public health agencies and agricultural entities to address zoonotic diseases that affect both animal and human health. Furthermore, the rising incidence of vector-borne diseases in livestock, such as bluetongue and African swine fever, is amplifying the demand for robust control solutions. Leading companies are investing heavily in R&D to introduce novel products that are both efficacious and compliant with stringent regulatory standards, ensuring long-term market growth and relevance.

Drivers, Opportunities & Restraints

The growth of the agricultural vector control market is primarily driven by the escalating need to ensure food security for a growing global population and to minimize economic losses from crop and livestock damage. Climate change is expanding the geographical range of many vector species, increasing the prevalence of infestations and subsequently fueling demand for control products. The opportunities within this market are substantial, particularly in the development and adoption of biological and organic vector control solutions that align with the rising consumer demand for sustainably produced food. The integration of digital technologies like IoT and AI for real-time monitoring and predictive analytics presents a significant growth avenue, enabling more proactive and efficient pest management. However, the market faces notable restraints, including the development of resistance to conventional chemical insecticides among vector populations, which diminishes their long-term effectiveness. Stringent environmental regulations governing the use of certain pesticides can also hinder market expansion, requiring companies to invest in costly research for safer alternatives. Additionally, a lack of awareness and technical knowledge among small-scale farmers in developing regions can limit the adoption of advanced vector control strategies.

Concentration Insights

The competitive landscape of the vector control market is moderately concentrated, with a mix of large multinational corporations and specialized smaller firms. Major players such as Bayer AG, BASF SE, and Syngenta AG hold significant market share due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These companies often engage in strategic mergers and acquisitions to strengthen their market position and expand their technological expertise. There is also a notable presence of companies focusing exclusively on biological control, such as Valent BioSciences LLC and Koppert Biological Systems, which cater to the growing niche of sustainable agriculture. The market concentration is influenced by high barriers to entry, including the substantial capital required for research, regulatory approval processes, and the need for established brand trust. Regional players often dominate specific geographical markets by offering tailored solutions that address local vector challenges and climatic conditions. This blend of global giants and agile specialists creates a dynamic competitive environment focused on innovation and market penetration.

Type Insights

The vector control market for agriculture is segmented by type into chemical, biological, mechanical, and other control methods. Chemical control, involving insecticides and pesticides, remains a dominant segment due to its immediate efficacy and ease of application. However, growing environmental and health concerns are prompting a gradual shift towards biological control methods. This segment utilizes living organisms, such as parasitic wasps, nematodes, and bacteria like Bacillus thuringiensis, to target specific vectors without harming beneficial insects or the ecosystem. Mechanical control includes physical barriers, traps, and ultrasonic devices that prevent vector access to crops and livestock. Other methods encompass cultural practices like crop rotation and habitat manipulation, which reduce vector breeding grounds. The choice of control type is increasingly influenced by the principles of Integrated Pest Management (IPM), which advocates for a combination of these methods to achieve sustainable, long-term vector suppression while minimizing chemical usage and environmental impact.

Application Insights

Application insights for the agricultural vector control market reveal its critical role in protecting both crop production and livestock health. In crop protection, vectors such as aphids, whiteflies, and leafhoppers are targeted to prevent the transmission of plant viruses and direct feeding damage that can drastically reduce yield quality and quantity. Control measures are applied across a wide range of crops, including cereals, fruits, vegetables, and cash crops like cotton. For livestock, the application focuses on controlling flies, ticks, and mosquitoes that can transmit debilitating diseases such as anaplasmosis, avian influenza, and mastitis, which affect animal welfare and farm profitability. The methods of application vary from aerial and ground spraying for large areas to more localized treatments like livestock dips, ear tags, and feed additives. The trend is moving towards precision application technologies that ensure optimal dosage and placement, reducing waste and environmental exposure while maximizing efficacy against the target vectors.

Regional Insights

Regionally, the demand for agricultural vector control is global, but its intensity and preferred methods vary significantly. North America and Europe represent mature markets characterized by strict regulatory frameworks and a high adoption rate of integrated pest management (IPM) and biological control solutions. The Asia-Pacific region is anticipated to exhibit strong growth, driven by its large agricultural base, increasing awareness of vector-borne diseases, and government initiatives to improve food security. Countries like India and China are major contributors due to their vast crop areas and growing livestock industries. Latin America and Africa are also important markets, where vector challenges are exacerbated by tropical climates; however, adoption can be limited by economic constraints and infrastructure challenges. Each region faces unique vector threats?for example, mosquitoes carrying dengue in Asia or testse flies in Africa?which dictates the localization of control products and strategies. Multinational companies often tailor their offerings to meet these specific regional needs and climatic conditions.

Company Insights

The vector control market features several key companies that are instrumental in driving innovation and setting industry standards. Bayer AG, through its Crop Science division, offers a comprehensive range of chemical and biological solutions, leveraging its strong research pipeline. BASF SE provides innovative insecticide products and is actively developing sustainable solutions as part of its agricultural portfolio. Syngenta AG, now part of the ChemChina group, is another major player with a focus on seed treatment and crop protection chemicals designed for vector management. In the biological control segment, companies like Valent BioSciences LLC, a subsidiary of Sumitomo Chemical, specialize in biorational pesticides, while Koppert Biological Systems is a leader in beneficial insects and mites for natural pest control. Other notable participants include FMC Corporation, ADAMA Ltd., and Central Garden & Pet Company, each contributing with specialized products and regional strengths. These companies compete on the basis of product efficacy, safety profile, environmental sustainability, and their ability to provide integrated solutions to the agricultural sector.

Recent Developments

Recent developments in the agricultural vector control market reflect a strong industry focus on sustainability, technology integration, and addressing resistance issues. Major companies have been launching new biological insecticides and expanding their biorational product lines to meet the demand for eco-friendly options. For instance, there have been introductions of new strains of microbial agents and semiochemical-based traps that offer targeted control with minimal non-target effects. Technological advancements are prominent, with increased deployment of drones for precision spraying and digital platforms that use satellite imagery and sensor data to predict vector outbreaks and optimize treatment schedules. Strategic collaborations and acquisitions are also frequent, as larger firms seek to acquire specialized biological control technology and expertise. Furthermore, regulatory approvals for new active ingredients with novel modes of action are critical developments, providing farmers with new tools to combat resistant vector populations and ensuring the continued effectiveness of vector management programs.

Report Segmentation

This market research report on the agricultural vector control market provides a detailed segmentation to offer a comprehensive understanding of the industry landscape. The market is segmented by type into chemical control, biological control, mechanical control, and other methods, analyzing the adoption trends and growth prospects of each segment. By application, the report breaks down the market into crop protection and livestock protection, detailing the specific vector challenges and solution demand in each area. The regional segmentation covers key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional market dynamics, regulatory environments, and growth opportunities. Additionally, the report includes a competitive landscape section profiling major companies, their market shares, product portfolios, and strategic initiatives. This structured segmentation allows stakeholders to identify niche opportunities, understand demand patterns across different segments, and make informed strategic decisions based on thorough market intelligence.

FAQs

What are the common types of vectors in agriculture? Common agricultural vectors include insects like mosquitoes, ticks, aphids, whiteflies, and leafhoppers, as well as rodents. These pests transmit diseases to crops and livestock, causing significant economic losses and reduced productivity.

What is integrated vector management? Integrated vector management (IVM) is a strategic approach that combines multiple control methods?chemical, biological, mechanical, and cultural?based on knowledge of vector ecology to achieve effective and sustainable suppression while minimizing environmental and health risks.

Which companies lead the vector control market? The market is led by large multinational companies such as Bayer AG, BASF SE, and Syngenta AG, which offer extensive product portfolios. Specialized firms like Valent BioSciences and Koppert Biological Systems are key players in the biological control segment.

How does climate change affect vector control? Climate change expands the geographical range and activity seasons of many vector species, increasing the incidence of infestations and vector-borne diseases. This creates a greater need for adaptive and robust control strategies in previously unaffected regions.

What are biological vector control methods? Biological control methods use natural predators, parasites, or pathogens?such as beneficial insects, nematodes, and microbial pesticides?to target and reduce specific vector populations in an environmentally sustainable manner.

Citius Research has developed a research report titled “Vector Control Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vector Control Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vector Control Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vector Control Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vector Control Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vector Control Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vector Control Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vector Control Market
• Cost and Gross Margin Analysis of Vector Control Market
• Vector Control Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vector Control Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vector Control Market Key Stakeholders

Below are the key stakeholders for the Vector Control Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vector Control Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vector Control Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vector Control Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vector Control Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vector Control Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vector Control Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vector Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vector Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vector Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vector Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vector Control Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vector Control Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vector Control Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vector Control Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vector Control Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vector Control Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vector Control Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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