Tragacanth Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196049
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Tragacanth Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Tragacanth Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Nexira, Alland & Robert, Kapadia Gum, AEP Colloids, ISC Gums

Market Summary

The tragacanth gum market is a specialized segment within the global hydrocolloids and food additives industry, primarily serving the food and beverages sector. Tragacanth gum, a natural exudate obtained from various species of Astragalus shrubs, is valued for its versatile functional properties as a thickener, stabilizer, emulsifier, and texturizing agent. The market is characterized by its niche appeal, driven by demand for natural and plant-based ingredients in food formulations. Its unique ability to remain stable across a wide pH range and under high-temperature processing conditions makes it a preferred choice in certain applications where alternatives like xanthan or guar gum may not perform as effectively. The supply chain is geographically concentrated due to the specific climatic conditions required for the cultivation of Astragalus plants, with Iran being the dominant producer. Market dynamics are influenced by factors such as sustainable sourcing practices, price volatility of raw materials, and the ongoing research into its multifunctional applications beyond the food industry. The market caters to manufacturers seeking clean-label solutions and natural additives for products like dressings, sauces, dairy items, and bakery fillings.

Key Highlights

The tragacanth market is distinguished by several key attributes that underscore its industrial significance. Its exceptional water-binding capacity and rheological properties allow for precise viscosity control in a variety of food matrices. A major highlight is its synergistic performance when blended with other hydrocolloids, enabling formulators to achieve specific textures and mouthfeels that are difficult to replicate with synthetic agents. The gum is recognized for its high resistance to acid hydrolysis, making it indispensable in low-pH products like salad dressings and acidic beverages where other stabilizers might degrade. Furthermore, its natural origin aligns perfectly with the accelerating consumer trend towards clean-label and plant-based products, providing a marketing advantage for brands. The market is also noted for the high degree of artisanal knowledge required for its harvesting and initial processing, which presents both a challenge and a barrier to entry. Leading suppliers, including companies like Sigma-Aldrich and Nexira, are investing in quality control and supply chain transparency to meet stringent international food safety standards.

Drivers, Opportunities & Restraints

The growth trajectory of the tragacanth gum market is propelled by a confluence of drivers, primarily the robust demand for natural food additives from the food processing industry. The clean-label movement, where consumers actively seek products with recognizable and natural ingredients, is a powerful force bolstering the adoption of tragacanth over synthetic alternatives. Additionally, its multi-functionality reduces the need for multiple additives, simplifying formulations and appealing to manufacturers. Significant opportunities exist in the expansion of application areas, particularly in the pharmaceutical industry where it is used as a binder and emulsifier in tablets and emulsions, and in the cosmetics sector for lotions and creams. However, the market faces considerable restraints. The supply is inherently limited and subject to significant price fluctuations due to its dependence on specific climatic conditions for growth and a labor-intensive harvesting process. Geopolitical factors in primary producing regions can disrupt supply chains. Furthermore, competition from other more readily available and often cheaper hydrocolloids, such as guar gum and modified starches, poses a persistent challenge to market expansion.

Concentration Insights

The tragacanth market exhibits a high degree of concentration in terms of both production and supply. Geographically, production is heavily concentrated in the arid and semi-arid regions of the Middle East, with Iran accounting for the vast majority of global output. Smaller quantities are produced in Turkey, Iraq, and Afghanistan. This geographical concentration creates a supply chain that is vulnerable to environmental factors like drought and political instability. In terms of the competitive landscape, the market is also concentrated among a limited number of key international suppliers and processors who possess the expertise to clean, grade, and powder the raw gum to meet food-grade specifications. Prominent players include Sigma-Aldrich, Nexira, and Hawkins Watts, who dominate the global distribution networks. These companies have established long-term relationships with harvesters and collectors, giving them control over the majority of high-quality supply. This concentration means that pricing and availability are largely influenced by the activities and strategies of these few dominant entities.

Type Insights

Tragacanth gum is commercially available in two primary forms, ribbon and flake, which are indicative of the grade and quality derived from different species of the Astragalus plant or different tapping techniques. Ribbon tragacanth, often considered the higher grade, is characterized by its pale color, ribbon-like appearance, and superior emulsifying power. It typically commands a premium price and is sought after for high-value applications in the food and pharmaceutical industries where clarity and performance are critical. Flake tragacanth, which is darker and more opaque, is generally used as a thickener and stabilizer in applications where color is less of a concern. The choice between types is application-specific, dictated by the required functional property, whether it is emulsification, viscosity enhancement, or water binding. Suppliers often offer powdered versions of both types for easier handling and incorporation into industrial processes. The pricing and availability of each type can vary significantly based on harvest yields and quality assessments from season to season.

Application Insights

Within the food and beverages industry, tragacanth gum finds diverse and critical applications leveraging its stabilizing and thickening properties. A traditional and major application is in the formulation of salad dressings and sauces, where its exceptional acid stability prevents separation and provides a smooth, creamy texture. It is also extensively used in bakery fillings and icings to control water activity, prevent syneresis, and provide a desirable glossy finish. In the dairy sector, it acts as a stabilizer in yogurts, sour cream, and ice cream mixes. Beyond food, its applications are significant in the pharmaceutical industry as a binding agent in tablet formulations and as an emulsifier in medicated lotions. The cosmetics and personal care industry utilizes tragacanth as a natural thickener and suspending agent in products like toothpastes, hand creams, and lotions. Each application sector demands specific grades and purity levels of the gum, influencing the sourcing and processing strategies of suppliers.

Regional Insights

The tragacanth market demonstrates distinct regional dynamics between production and consumption. The production is almost exclusively centered in Southwest Asia, with Iran being the undisputed epicenter, supplying the bulk of the world's high-quality gum. This creates a export-oriented model for producing countries. In contrast, consumption is widespread across developed regions with large food processing and manufacturing sectors. North America and Europe represent significant demand centers, driven by their advanced food industries and strong consumer inclination towards natural ingredients. The Asia Pacific region is emerging as a growing consumer market, fueled by the expanding processed food sector in countries like China, India, and Japan. Regional regulatory frameworks, such as those set by the FDA in the U.S. and EFSA in Europe, which approve tragacanth as a safe food additive, play a crucial role in facilitating trade and consumption in these key markets. Supply chain logistics, therefore, involve the movement of raw material from a concentrated source to diversified global end-use markets.

Company Insights

The competitive landscape of the tragacanth market is defined by a mix of global chemical distributors, specialty ingredient suppliers, and regional processors. Leading companies have established their position through robust supply chain management, consistent quality assurance, and technical customer support. Sigma-Aldrich, now part of Merck KGaA, is a major global supplier known for providing high-purity grades for both food and laboratory applications. Nexira, a prominent player in natural ingredients, offers tragacanth gum as part of its extensive portfolio of hydrocolloids. Other notable participants include Hawkins Watts, a supplier to the food industry, and various regional importers and distributors who cater to local markets. These companies compete not only on price and availability but also on their ability to provide technical data, ensure traceability, and meet stringent international food safety certifications. Their strategies often involve securing long-term supply contracts with harvesters to mitigate volatility and ensure a consistent flow of product to their customers worldwide.

Recent Developments

The tragacanth market has witnessed several noteworthy developments reflecting broader industry trends. A significant focus has been on enhancing sustainability and traceability within the supply chain. Leading suppliers are increasingly investing in initiatives to ensure ethical sourcing practices and support the communities involved in the harvesting process. There is ongoing research and development aimed at optimizing extraction and purification processes to improve yield and consistency of the final product. Furthermore, application development is a key area of activity, with companies exploring new uses for tragacanth in emerging sectors like vegan food products, where it can serve as an effective egg white replacer or foam stabilizer. Collaborations between academic institutions and industry players are also prevalent, studying the gum's potential prebiotic properties and other health benefits, which could open new market avenues in functional foods and nutraceuticals.

Report Segmentation

This comprehensive market research report on the tragacanth market provides a detailed segmentation to facilitate a granular understanding of the industry dynamics. The report is meticulously segmented by type into ribbon and flake tragacanth, analyzing the production, pricing, and application-specific demand for each variant. It is further segmented by application, providing deep insights into its usage across key end-use industries including food and beverages, pharmaceuticals, and cosmetics & personal care. Within the food and beverages segment, sub-applications such as dressings & sauces, bakery, dairy, and others are examined. The report also offers a thorough regional segmentation, covering key geographies such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional analysis covers consumption patterns, key importing countries, regulatory environment, and growth prospects. This multi-layered segmentation allows stakeholders to identify specific opportunities and challenges within each niche segment of the market.

FAQs

What is tragacanth gum? Tragacanth gum is a natural polysaccharide exudate obtained from the stems and branches of various species of Astragalus shrubs. It is dried and processed into a powder for use primarily as a thickener, stabilizer, and emulsifier in the food, pharmaceutical, and cosmetic industries.

What is tragacanth gum used for? Its primary use is as a multi-functional food additive. It stabilizes emulsions in salad dressings, provides texture in bakery fillings and icings, and prevents crystallization in ice cream. It is also used as a binder in pharmaceutical tablets and a thickener in cosmetic lotions and toothpastes.

Is tragacanth gum safe? Yes, major food safety authorities worldwide, including the U.S. FDA and the European Food Safety Authority (EFSA), recognize tragacanth gum as safe for consumption as a food additive. It is generally well-tolerated, though, as with any substance, allergic reactions are possible in rare cases.

What is the source of tragacanth? Tragacanth gum is sourced from several species of thorny shrubs belonging to the Astragalus genus, primarily found growing in the arid and semi-arid mountainous regions of Iran, Turkey, and Iraq. The gum is a natural exudate that oozes from the plant after deliberate incision of the stem.

What can I use as a substitute for tragacanth gum? Depending on the specific application, potential substitutes include other hydrocolloids like gum arabic, guar gum, xanthan gum, or combinations thereof. However, tragacanth's unique acid stability and emulsifying properties are difficult to replicate perfectly, making it irreplaceable in certain formulations.

Citius Research has developed a research report titled “Tragacanth Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tragacanth Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tragacanth Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tragacanth Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tragacanth Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tragacanth Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tragacanth Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tragacanth Market
• Cost and Gross Margin Analysis of Tragacanth Market
• Tragacanth Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tragacanth Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tragacanth Market Key Stakeholders

Below are the key stakeholders for the Tragacanth Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tragacanth Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tragacanth Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tragacanth Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tragacanth Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tragacanth Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tragacanth Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tragacanth Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tragacanth Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tragacanth Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tragacanth Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tragacanth Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tragacanth Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tragacanth Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tragacanth Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tragacanth Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tragacanth Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tragacanth Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports