Frozen Fish and Seafood Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197235
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Frozen Fish and Seafood Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Frozen Fish and Seafood Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players Mowi, Lerøy Seafood Group, Austevoll Seafood

Market Summary

The frozen fish and seafood market represents a significant and expanding segment within the global food and beverage industry. This market is characterized by the preservation of fish and seafood through freezing techniques, which effectively extends shelf life, maintains nutritional value, and ensures year-round availability irrespective of seasonal catch variations. The core product categories encompass a wide array of items, including frozen fish fillets, whole fish, shrimp, crabs, lobsters, and other value-added prepared seafood products. The supply chain is intricate, involving fishing, processing, freezing, packaging, distribution, and retail, with a strong emphasis on maintaining an unbroken cold chain to guarantee product quality and safety. This market is fundamentally driven by shifting consumer lifestyles, increasing demand for convenience foods, and a growing awareness of the health benefits associated with seafood consumption. Major players in the industry are continuously investing in advanced freezing technologies and sustainable sourcing practices to meet evolving consumer expectations and regulatory standards.

Key Highlights

The frozen fish and seafood market is distinguished by several key factors that underscore its vitality and potential for growth. A primary highlight is the increasing consumer inclination towards ready-to-cook and easy-to-prepare meal solutions, which has significantly bolstered the demand for frozen seafood products. The market has also witnessed a substantial rise in the adoption of advanced freezing technologies, such as Individual Quick Freezing (IQF), which better preserves the texture, flavor, and nutritional integrity of the products compared to traditional methods. Sustainability has become a central theme, with leading companies and retailers increasingly committing to sourcing from fisheries and farms that are certified by organizations like the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). Furthermore, the expansion of modern retail formats, including hypermarkets, supermarkets, and online grocery platforms, has greatly improved product accessibility and visibility for consumers, thereby fueling market expansion. The development of innovative packaging solutions that enhance product appeal and extend shelf life is another critical highlight shaping the industry's trajectory.

Drivers, Opportunities & Restraints

The growth of the frozen fish and seafood market is propelled by a confluence of powerful drivers. The rising global population, coupled with increasing disposable incomes, particularly in emerging economies, is a fundamental driver, enabling greater expenditure on protein-rich foods like seafood. The pervasive trend of urbanization and busier lifestyles has amplified the demand for convenient food options, positioning frozen seafood as an attractive solution. Health consciousness among consumers, who recognize seafood as a valuable source of lean protein and omega-3 fatty acids, further stimulates market growth. Significant opportunities lie in the untapped potential of emerging markets in Asia-Pacific and Latin America, where changing dietary patterns present a substantial growth frontier. The development of new product varieties, including ethnic flavors, gluten-free options, and sustainably sourced products, offers avenues for differentiation and premiumization. However, the market faces notable restraints, including concerns over the quality and authenticity of frozen products, with some consumers perceiving them as inferior to fresh alternatives. Fluctuations in raw material supply due to overfishing, climate change, and stringent government regulations on fishing quotas also pose significant challenges to stable growth and pricing.

Concentration Insights

The competitive landscape of the frozen fish and seafood market is a mix of large multinational corporations and numerous regional players, indicating a moderately concentrated market structure. A handful of global leaders, including High Liner Foods, Nomad Foods, Mowi ASA, and Thai Union Group, command a significant share of the market. These companies possess extensive product portfolios, robust distribution networks spanning multiple continents, and strong brand equity. Their strategies often focus on vertical integration, controlling aspects from sourcing and processing to marketing and distribution, which provides them with a competitive edge in terms of cost management and supply chain reliability. Alongside these giants, there is a substantial presence of specialized regional companies and local processors that cater to specific geographic tastes and preferences. The market concentration is also influenced by consolidation activities, as larger entities frequently acquire smaller brands to expand their geographic footprint and product offerings. The barriers to entry remain considerable, necessitating significant investment in processing technology, cold chain logistics, and brand building, which helps maintain the influence of established players.

Type Insights

The frozen fish and seafood market is segmented by type into several key categories, each with its own demand dynamics. Frozen fish, which includes species like salmon, tuna, cod, pollock, and tilapia, represents one of the largest segments. These products are commonly available as fillets, steaks, or whole fish, catering to both retail and foodservice channels. The frozen crustaceans segment, encompassing shrimp, prawns, crab, and lobster, is another major and high-value category, often associated with premium offerings and festive consumption. The mollusks segment, including products like frozen scallops, mussels, clams, and squid, also holds a significant market share. Furthermore, the market includes a growing segment of value-added and prepared frozen seafood, such as breaded fish portions, seafood mixes, ready-to-cook meals, and surimi-based products like imitation crab. This diversification in product types allows manufacturers to target a wide spectrum of consumer needs, from basic ingredients for home cooking to fully prepared convenience meals, thereby broadening the overall market appeal.

Application Insights

Frozen fish and seafood products find extensive application across two primary channels: retail and foodservice. The retail application involves the sale of products directly to consumers through various outlets such as hypermarkets, supermarkets, convenience stores, and online platforms. This channel has experienced robust growth, driven by the expansion of organized retail, increased freezer ownership in households, and the rising popularity of online grocery shopping. Consumers in this channel typically purchase products for home preparation, seeking convenience, quality, and a longer shelf life. The foodservice application encompasses hotels, restaurants, cafes, catering services, and institutional cafeterias. This channel is a massive consumer of frozen seafood due to the need for consistent quality, portion control, operational efficiency, and year-round availability regardless of seasonality. The demand from the foodservice sector is closely tied to tourism, economic conditions, and consumer dining-out trends. The growth of quick-service restaurants (QSRs) offering fish-based items has been a particularly significant driver for this application segment.

Regional Insights

The demand for frozen fish and seafood exhibits distinct patterns across different global regions. Europe and North America represent mature and well-established markets with high per capita consumption. In these regions, demand is driven by health trends, convenience, and a strong presence of major retail chains. Europe, in particular, has a high concentration of key market players and is a leader in importing a diverse range of frozen seafood products. The Asia-Pacific region is identified as the fastest-growing market, fueled by a large population, rising middle-class incomes, rapid urbanization, and the increasing influence of Western dietary habits. Countries like China, Japan, India, and Vietnam are major contributors to both production and consumption in this region. Latin America and the Middle East and Africa are emerging markets with growing potential. These regions are witnessing increased investment in cold chain infrastructure and retail modernization, which is making frozen seafood more accessible to a broader consumer base and supporting market growth.

Company Insights

The competitive arena of the frozen fish and seafood market is populated by a blend of international conglomerates and specialized regional firms. Leading global players such as High Liner Foods, Nomad Foods, Mowi ASA, and Thai Union Group exert considerable influence through their extensive brand portfolios, which include well-known names like Iglo, Birds Eye, and Chicken of the Sea. These corporations leverage their scale to invest heavily in sustainable sourcing, product innovation, marketing, and expansive distribution networks. Other significant participants include Austevoll Seafood ASA, Clearwater Seafoods, and Leroy Seafood Group, each with strong positions in specific product categories or geographic markets. The strategies employed by these companies are multifaceted, focusing on mergers and acquisitions to gain market share, continuous new product development to meet evolving consumer tastes, and a heightened emphasis on transparency and sustainability to build brand trust. The presence of numerous local processors ensures a dynamic competitive environment, particularly in regions with strong domestic fishing industries.

Recent Developments

The frozen fish and seafood market is continuously evolving, with recent developments reflecting broader industry trends. A predominant theme has been the intensified focus on sustainability and traceability. Major corporations are increasingly announcing commitments to source 100% of their seafood from certified sustainable sources and are implementing blockchain and other technologies to provide consumers with detailed information about the origin of their products. Product innovation remains a key area of activity, with companies launching new lines that cater to health-conscious consumers, such as products with reduced sodium, no artificial preservatives, or added nutrients. The plant-based seafood alternative segment has also emerged, with several companies introducing frozen plant-based fish sticks, crab cakes, and tuna alternatives. Furthermore, the expansion of e-commerce and direct-to-consumer (D2C) sales channels has accelerated, with companies enhancing their online presence and subscription services to reach consumers directly. Strategic partnerships and acquisitions continue to reshape the competitive landscape, as companies seek to bolster their market position and geographic reach.

Report Segmentation

This comprehensive market report on the frozen fish and seafood industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation by type categorizes the market into key product groups such as frozen fish, frozen crustaceans, frozen mollusks, and other frozen seafood, including value-added products. The application segmentation breaks down the market into retail consumption and foodservice demand, analyzing the distinct drivers and trends within each channel. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting the unique market dynamics, growth potential, and competitive environment in each region. Furthermore, the report includes a detailed company profiling section, which offers insights into the market share, product portfolios, and strategic initiatives of the leading players. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions based on comprehensive data and analysis.

FAQs

What are the key drivers of the frozen fish and seafood market?

The market is primarily driven by rising consumer demand for convenient and ready-to-cook food products, growing awareness of the health benefits associated with seafood consumption, and the expansion of modern retail and e-commerce channels that improve product accessibility.

Which companies are the major players in this market?

Prominent players in the global frozen fish and seafood market include High Liner Foods, Nomad Foods, Mowi ASA, Thai Union Group, Austevoll Seafood ASA, and Leroy Seafood Group, among others.

What are the different types of frozen seafood available?

The market offers a wide variety, including frozen fish like salmon, cod, and tuna; frozen crustaceans such as shrimp and crab; frozen mollusks including scallops and mussels; and a growing range of value-added and prepared seafood products.

How is the market segmented by application?

The market is broadly segmented into two main applications: retail, where products are sold directly to consumers through stores and online, and foodservice, which supplies hotels, restaurants, and catering services.

Which region has the highest growth potential?

The Asia-Pacific region is widely regarded as having the highest growth potential due to its large population, rising disposable incomes, urbanization, and shifting dietary patterns towards protein-rich and convenient foods.

Citius Research has developed a research report titled “Frozen Fish and Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Frozen Fish and Seafood Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Frozen Fish and Seafood Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Frozen Fish and Seafood Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Frozen Fish and Seafood Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Frozen Fish and Seafood Market
• Research Methodology
• Executive Summary
• Market Dynamics of Frozen Fish and Seafood Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Frozen Fish and Seafood Market
• Cost and Gross Margin Analysis of Frozen Fish and Seafood Market
• Frozen Fish and Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Frozen Fish and Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Frozen Fish and Seafood Market Key Stakeholders

Below are the key stakeholders for the Frozen Fish and Seafood Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Frozen Fish and Seafood Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Frozen Fish and Seafood Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Frozen Fish and Seafood Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Frozen Fish and Seafood Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Frozen Fish and Seafood Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Frozen Fish and Seafood Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Frozen Fish and Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Frozen Fish and Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Frozen Fish and Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Frozen Fish and Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Frozen Fish and Seafood Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Frozen Fish and Seafood Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Frozen Fish and Seafood Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Frozen Fish and Seafood Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Frozen Fish and Seafood Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Frozen Fish and Seafood Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Frozen Fish and Seafood Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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