Traction Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207988
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Traction Motors Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 33.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Traction Motors Market

(Market Size)
$22.5 billion
$33.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 33.5 billion
Key Players ABB, Siemens, Nidec, CG Power, Bosch

Market Summary

The traction motors market is a critical segment within the manufacturing and construction industry, providing essential components for various electrically powered machinery and vehicles. Traction motors are electric motors that generate the torque required for propulsion in applications such as electric vehicles, railways, industrial equipment, and construction machinery. These motors are designed to deliver high power density, efficiency, and reliability under demanding operational conditions. The market is characterized by ongoing technological advancements aimed at improving motor efficiency, reducing weight, and enhancing thermal management. Key players are focusing on developing compact and high-performance motors to meet the evolving needs of end-users. The adoption of traction motors is widespread across multiple sectors, driven by the global push towards electrification and sustainable practices. The manufacturing processes involve precision engineering and the use of advanced materials to ensure durability and performance. As industries continue to prioritize energy efficiency and reduced emissions, the demand for advanced traction motors is expected to remain strong, supporting growth and innovation in this market.

Key Highlights

The traction motors market is distinguished by several key highlights that underscore its importance and dynamism. One significant aspect is the increasing integration of traction motors in electric vehicles (EVs), which is a major growth driver due to the global shift towards clean transportation. These motors are essential for providing the necessary propulsion and are continuously being optimized for higher efficiency and lower energy consumption. Another highlight is the advancement in motor technologies, such as the development of permanent magnet synchronous motors (PMSMs) and asynchronous motors, which offer superior performance characteristics. The market also sees robust investment in research and development to create motors that are not only more efficient but also cost-effective and easier to maintain. Furthermore, the expansion of railway networks and the modernization of existing infrastructure contribute to sustained demand for traction motors in the rail sector. The construction industry's adoption of electric machinery, including cranes and excavators, further amplifies market opportunities. Collaborations and partnerships among manufacturers, technology providers, and end-users are common, fostering innovation and accelerating the deployment of advanced traction motor solutions across various applications.

Drivers, Opportunities & Restraints

The traction motors market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. A primary driver is the global emphasis on reducing carbon emissions, which propels the adoption of electric vehicles and electric machinery across industries. Government regulations and policies promoting electrification and sustainable practices further accelerate this trend. Additionally, the need for energy-efficient solutions in manufacturing and construction operations drives demand for high-performance traction motors that minimize energy loss and operational costs. Opportunities abound in the development of next-generation motors with enhanced power density and thermal management capabilities, catering to the evolving requirements of advanced applications. The growing investment in public transportation infrastructure, such as electric trains and buses, presents significant growth prospects. However, the market faces restraints including the high initial cost of advanced traction motors and the complexity associated with their integration into existing systems. Supply chain challenges related to the availability of rare earth materials used in permanent magnets can also impact production. Despite these hurdles, ongoing technological innovations and increasing R&D efforts are expected to mitigate these restraints and unlock new opportunities for market expansion.

Concentration Insights

The traction motors market exhibits a concentrated landscape with several established players dominating the industry. Companies such as ABB, Siemens, and Toshiba Corporation hold significant market shares due to their extensive product portfolios, technological expertise, and strong global presence. These leaders invest heavily in research and development to introduce innovative motor designs that meet the stringent requirements of various applications. The market concentration is also characterized by strategic mergers and acquisitions, allowing companies to expand their capabilities and geographic reach. Regional players and niche manufacturers contribute to the competitive dynamics by offering specialized solutions tailored to specific industry needs. The concentration is further influenced by partnerships with automotive OEMs, railway operators, and industrial equipment manufacturers, ensuring a steady demand for traction motors. Intellectual property and patents play a crucial role in maintaining competitive advantages, with leading firms focusing on protecting their innovations. While the market is consolidated, the entry of new players focusing on cost-effective and efficient solutions is gradually increasing competition, driving further advancements and potentially altering the concentration landscape in the coming years.

Type Insights

Traction motors are categorized into various types based on their design and operational principles, each suited for specific applications. The primary types include AC induction motors, permanent magnet synchronous motors (PMSMs), and DC motors. AC induction motors are widely used due to their robustness, simplicity, and cost-effectiveness, making them ideal for industrial and railway applications. PMSMs are gaining prominence for their high efficiency, power density, and excellent performance in electric vehicles and precision machinery. These motors utilize permanent magnets to generate magnetic fields, reducing energy losses and enhancing overall efficiency. DC motors, though traditionally common, are seeing reduced adoption in favor of AC alternatives due to maintenance challenges and lower efficiency. However, they remain relevant in certain niche applications where precise speed control is required. Additionally, advancements in motor design have led to the development of switched reluctance motors, which offer a cost-effective solution with rugged construction and high reliability. The choice of motor type depends on factors such as application requirements, cost constraints, and desired performance characteristics, with ongoing innovations continuously expanding the options available to end-users.

Application Insights

Traction motors find applications across a diverse range of industries, each with unique demands and specifications. In the automotive sector, they are integral to electric vehicles (EVs), hybrid electric vehicles (HEVs), and plug-in hybrid electric vehicles (PHEVs), providing the necessary propulsion and enhancing vehicle efficiency. The railway industry relies heavily on traction motors for locomotives, metros, trams, and high-speed trains, where they ensure reliable and efficient operation over long distances. Industrial applications include use in forklifts, cranes, conveyor systems, and other material handling equipment, where precise control and high torque are essential. The construction sector utilizes traction motors in electric excavators, loaders, and other heavy machinery, supporting the move towards electrification and reduced emissions. Additionally, traction motors are employed in marine propulsion systems and aerospace applications, highlighting their versatility. The growing trend of automation and electrification across these sectors is driving increased adoption, with manufacturers developing customized motor solutions to meet specific operational challenges. This broad applicability underscores the critical role of traction motors in enabling efficient and sustainable operations across multiple industries.

Regional Insights

The traction motors market demonstrates varied growth patterns across different regions, influenced by economic conditions, industrial activities, and government policies. North America is a significant market, driven by the adoption of electric vehicles and modernization of railway infrastructure. The presence of major automotive manufacturers and technological advancements supports regional growth. Europe follows closely, with strong emphasis on sustainability and stringent emissions regulations accelerating the shift towards electrification in transportation and industrial sectors. Countries like Germany, France, and the UK are key contributors, with robust investments in public transportation and renewable energy initiatives. The Asia-Pacific region dominates the market, led by China, Japan, and South Korea, where rapid industrialization, urbanization, and government incentives for electric mobility fuel demand. China, in particular, is a hub for electric vehicle production, boosting the need for advanced traction motors. Other regions such as Latin America and the Middle East and Africa are emerging markets, with growing investments in infrastructure development and gradual adoption of electric technologies. Each region presents unique opportunities and challenges, shaping the global dynamics of the traction motors market.

Company Insights

The competitive landscape of the traction motors market features several prominent companies that lead through innovation, quality, and strategic initiatives. ABB is a key player known for its comprehensive range of traction motors used in railways and industrial applications, emphasizing energy efficiency and reliability. Siemens AG offers advanced motor solutions with a focus on digitalization and sustainability, catering to the automotive and railway sectors. Toshiba Corporation is recognized for its high-performance motors, particularly in the railway industry, leveraging decades of engineering expertise. CRRC Corporation Limited, a major player in rail transportation, produces traction motors for a wide array of rolling stock, supporting global railway projects. Nidec Corporation and Robert Bosch GmbH are significant contributors, especially in the automotive segment, providing innovative motors for electric and hybrid vehicles. These companies invest heavily in research and development to enhance motor performance, reduce costs, and meet evolving regulatory standards. Strategic collaborations, acquisitions, and expansions are common tactics to strengthen market position and address the growing demand for efficient traction solutions across various industries.

Recent Developments

Recent developments in the traction motors market highlight ongoing innovation and strategic movements among key players. Companies are increasingly focusing on developing motors with higher power density and improved thermal management to meet the demands of next-generation electric vehicles and industrial equipment. For instance, advancements in permanent magnet technology and cooling systems have led to motors that offer greater efficiency and longer lifespan. There has been a surge in partnerships between motor manufacturers and automotive OEMs to co-develop customized solutions that integrate seamlessly into electric drivetrains. Additionally, investments in expanding production capacities, particularly in Asia-Pacific, are evident to cater to the rising demand. The adoption of digital tools and IoT for predictive maintenance and performance monitoring is becoming more prevalent, enhancing the value proposition of traction motors. Environmental considerations are driving the development of motors using sustainable materials and processes, aligning with global sustainability goals. These developments reflect the market's responsiveness to technological trends and end-user requirements, ensuring continued evolution and growth.

Report Segmentation

This report on the traction motors market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, application, and region. By type, the market is divided into AC induction motors, permanent magnet synchronous motors (PMSMs), DC motors, and others, each analyzed for their market presence and growth potential. Application-wise, the segmentation covers automotive, railway, industrial, construction, and other sectors, highlighting the specific??? adoption patterns in each area. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing regional trends, key players, and market dynamics. Each segment is evaluated in terms of market share, growth drivers, and future prospects, providing stakeholders with a granular understanding of the market. This structured approach enables readers to identify opportunities and challenges within specific segments, facilitating informed decision-making. The report also considers factors such as technological advancements, regulatory impacts, and competitive landscape within each segmentation category, ensuring a holistic view of the traction motors market.

FAQs

What are the different types of traction motors? Traction motors primarily include AC induction motors, permanent magnet synchronous motors (PMSMs), and DC motors, each suited for specific applications based on efficiency, cost, and performance requirements.

Which companies are the key players in the traction motors market? Leading companies include ABB, Siemens, Toshiba Corporation, CRRC Corporation Limited, Nidec Corporation, and Robert Bosch GmbH, among others.

What are the main applications of traction motors? Traction motors are used in electric vehicles, railways, industrial machinery, construction equipment, and material handling systems.

What factors are driving the growth of the traction motors market? Key drivers include the global shift towards electrification, stringent emission regulations, and demand for energy-efficient solutions in transportation and industry.

How are regional trends influencing the traction motors market? Regions like Asia-Pacific lead due to rapid industrialization and electric vehicle adoption, while North America and Europe focus on technological advancements and sustainability initiatives.

What recent advancements are seen in traction motor technology? Recent advancements include improvements in power density, thermal management, and the integration of digital tools for enhanced performance and maintenance.

Citius Research has developed a research report titled “Traction Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Traction Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Traction Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Traction Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Traction Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Traction Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Traction Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Traction Motors Market
• Cost and Gross Margin Analysis of Traction Motors Market
• Traction Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Traction Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Traction Motors Market Key Stakeholders

Below are the key stakeholders for the Traction Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Traction Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Traction Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Traction Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Traction Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Traction Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Traction Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Traction Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Traction Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Traction Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Traction Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Traction Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Traction Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Traction Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Traction Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Traction Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Traction Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Traction Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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