Tire Curing Press Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207979
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Tire Curing Press Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Tire Curing Press Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players HF Group, Kobe Steel, Mitsubishi Heavy Industries, Herbert, McNeil & NRM

Market Summary

The tire curing press market is a critical segment within the global manufacturing and construction industries, specializing in the equipment used to vulcanize and mold rubber into finished tires. These presses are essential for imparting the final shape, tread pattern, and structural integrity to tires through the application of heat and pressure. The market is characterized by steady demand driven by the indispensable nature of tires across automotive, industrial, and off-road vehicle applications. Key industry participants are continuously engaged in technological innovation to enhance press efficiency, reduce energy consumption, and improve automation capabilities. The market operates within a framework of stringent quality and safety standards, necessitating robust and reliable machinery. Growth is inherently linked to the performance of the broader automotive and transportation sectors, as well as capital investment in industrial and construction equipment manufacturing. The competitive landscape is defined by the presence of established international machinery manufacturers and specialized regional players, all striving to offer advanced solutions that cater to the evolving needs of tire producers worldwide.

Key Highlights

The tire curing press market is distinguished by several pivotal factors that underscore its industrial importance. A primary highlight is the ongoing technological evolution from traditional mechanical presses to advanced hydraulic and fully automated systems, which offer superior control, precision, and integration with smart factory environments. The push for sustainability is another critical aspect, with leading manufacturers developing energy-efficient models that significantly reduce the carbon footprint and operational costs of tire production facilities. The market is also witnessing a trend towards customization, where press specifications are tailored to produce a wide array of tire types, from passenger car radials to massive off-the-road (OTR) tires for mining and construction equipment. Furthermore, the after-sales service segment, including maintenance, parts, and technical support, constitutes a substantial and high-margin revenue stream for key players. The strategic focus on emerging economies with expanding automotive manufacturing bases presents significant growth avenues, making regional expansion a key highlight of market strategies.

Drivers, Opportunities & Restraints

The growth trajectory of the tire curing press market is propelled by a combination of drivers, opportunities, and restraints. A fundamental driver is the consistent global demand for vehicle replacement tires, which ensures a steady stream of orders for manufacturing and retreading facilities, necessitating reliable curing equipment. The expansion of the automotive industry in developing regions, coupled with increasing investments in industrial and construction machinery, further fuels market demand. A significant opportunity lies in the modernization of aging manufacturing infrastructure in established markets, where tire producers are replacing outdated presses with newer, more efficient models to boost productivity and comply with environmental regulations. The integration of Industry 4.0 principles, such as IoT connectivity for predictive maintenance and data analytics, presents a substantial frontier for innovation and value addition. However, the market faces restraints, including the high capital investment required for advanced curing press systems, which can be a barrier for small and medium-sized tire manufacturers. Economic volatility and fluctuations in raw material prices can also impact capital expenditure decisions within the tire industry, potentially delaying new equipment purchases.

Concentration Insights

The competitive concentration in the tire curing press market reveals a landscape with a mix of large multinational corporations and specialized equipment manufacturers. The market is moderately concentrated, with a handful of leading players holding significant shares due to their extensive product portfolios, global reach, and strong technical expertise. Companies such as Mitsubishi Heavy Industries Machinery Systems, HF Group, and Larsen & Toubro have established a formidable presence through continuous innovation and strategic acquisitions. These entities compete not only on the basis of product quality and technological advancement but also on their ability to provide comprehensive turnkey solutions and global service networks. Alongside these giants, several regional and niche players compete effectively by focusing on specific press types, customized solutions, or cost-competitive offerings for particular geographic markets. This structure ensures a dynamic competitive environment where technological prowess, reliability, and after-sales support are paramount for maintaining and growing market position.

Type Insights

The tire curing press market is segmented by the type of press technology, primarily into mechanical and hydraulic presses. Mechanical curing presses, which utilize a mechanical locking mechanism, have been a traditional mainstay in the industry known for their robustness and suitability for high-volume production runs of standard tire sizes. In contrast, hydraulic curing presses are gaining prominence due to their superior flexibility, precise control over pressure and temperature, and smoother operation, which contributes to higher quality tire production and reduced cycle times. Another key categorization is based on the mold type, such as segment molds for truck and bus radial tires and two-piece molds for passenger car tires. Furthermore, the market includes specialized presses like autoclaves for certain curing processes and bladderless presses, which represent an innovation aimed at simplifying the curing process and reducing maintenance needs. The choice of press type is heavily influenced by the specific tire being manufactured, desired production volumes, and the manufacturer's focus on operational efficiency and product quality.

Application Insights

The application of tire curing presses spans the entire spectrum of tire manufacturing, catering to diverse end-use sectors. The largest application segment is for the production of tires for passenger cars and light commercial vehicles, driven by the massive global automotive market. A significant and demanding application is in the manufacturing of tires for heavy commercial vehicles, trucks, and buses, which require presses capable of handling larger sizes and higher durability standards. The off-the-road (OTR) tire segment, which includes tires for agricultural, construction, and mining equipment, represents a high-value application niche that demands exceptionally large and powerful curing presses. Furthermore, these presses are also essential in the aircraft tire industry, where precision and uncompromising quality standards are critical for safety. The retreading industry constitutes another important application, where curing presses are used to bond new tread onto used casings, promoting sustainability and cost-efficiency. Each application imposes distinct requirements on press design, capacity, and control systems, influencing the development and marketing strategies of equipment manufacturers.

Regional Insights

Geographically, the demand for tire curing presses is distributed across key industrial and manufacturing hubs worldwide. The Asia-Pacific region stands as the dominant market, propelled by the concentration of tire production in countries like China, India, Japan, South Korea, and Thailand. This dominance is fueled by robust automotive manufacturing, favorable government policies, and the presence of leading tire companies. North America and Europe represent mature markets characterized by a focus on technological upgrades, replacement demand, and the production of high-performance and specialty tires. These regions are at the forefront of adopting automated and energy-efficient press technologies. Meanwhile, Latin America and the Middle East & Africa are emerging as growth regions, with investments in local tire manufacturing capacities to reduce import dependency and cater to regional automotive and construction booms. The regional dynamics are shaped by local industrial policies, economic growth, and the strategic expansion plans of global tire manufacturers, which directly influence capital investment in curing equipment.

Company Insights

The competitive fabric of the tire curing press market is woven by several prominent companies that lead through innovation, quality, and global service. Mitsubishi Heavy Industries Machinery Systems is a recognized leader, offering a wide range of advanced automated tire manufacturing systems, including curing presses known for their precision and reliability. HF Group, through its subsidiaries like McNeil & NRM, is another major force, providing robust solutions particularly for the off-the-road tire segment. Larsen & Toubro's Heavy Engineering division manufactures large custom-built curing presses for giant OTR and aircraft tires. Other significant players include specific business units of companies like VMI Group, which focuses on integrated tire manufacturing systems, and Guilin Rubber Machinery, a key Chinese manufacturer. These companies compete intensely on technological parameters such as energy efficiency, automation levels, and integration with manufacturing execution systems (MES). Their strategies often involve close collaboration with tire manufacturers to develop next-generation presses that address specific production challenges and improve overall equipment effectiveness.

Recent Developments

The tire curing press market has been active with recent developments focused on technological enhancement and strategic corporate movements. A prominent trend is the launch of new press models featuring advanced energy recovery systems, which capture and reuse energy from the opening and closing cycles, dramatically reducing power consumption and operational costs for tire plants. There is a growing emphasis on smart presses equipped with sensors and IoT connectivity, enabling real-time monitoring of process parameters, predictive maintenance, and seamless data integration with factory-wide control systems for optimized production scheduling. In terms of corporate strategy, several leading players have announced expansions of their manufacturing facilities or service centers in key growth regions to bolster their local presence and reduce lead times for customers. Furthermore, collaborations and partnerships between press manufacturers and tire companies for co-developing specialized curing solutions for new tire compounds or designs have been a key development, underscoring the market's focus on innovation and customer-centricity.

Report Segmentation

This comprehensive market research report on the tire curing press industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is designed to offer stakeholders insights into every critical aspect of the market. The report is first segmented by type, categorizing the market into mechanical presses and hydraulic presses, with further breakdowns into specific models like autoclave and bladderless presses. The application segmentation analyzes demand across passenger car tires, light commercial vehicle tires, truck and bus radial tires, off-the-road tires, and aircraft tires. Geographically, the report provides an in-depth analysis of key regions and countries, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. An additional segmentation may focus on the end-user, distinguishing between original equipment manufacturers (OEMs) and the retreading industry. This multi-dimensional segmentation allows for a precise understanding of market dynamics, growth patterns, and competitive landscapes within each specific niche, enabling informed strategic decision-making.

FAQs

What is a tire curing press? A tire curing press is a machine used in the tire manufacturing process to vulcanize raw rubber, imparting the final shape, tread pattern, and structural integrity to a tire through the application of heat and pressure in a mold.

What are the main types of tire curing presses? The two primary types are mechanical curing presses, which use a mechanical locking system, and hydraulic curing presses, which use hydraulic pressure for molding and are known for better control and flexibility.

Who are the leading companies in the tire curing press market? Prominent companies in this market include Mitsubishi Heavy Industries Machinery Systems, HF Group, Larsen & Toubro, VMI Group, and Guilin Rubber Machinery.

What are the key applications of these presses? Key applications include the manufacturing of tires for passenger cars, light and heavy commercial vehicles, off-the-road equipment for construction and mining, and aircraft.

Which region has the highest demand for tire curing presses? The Asia-Pacific region currently represents the largest and fastest-growing market, driven by its massive concentration of tire production facilities, particularly in China, India, and Southeast Asia.

What recent trends are influencing this market? Major trends include the development of energy-efficient and environmentally friendly presses, the integration of IoT and automation for smart manufacturing, and a focus on producing presses for larger and more specialized off-the-road tires.

Citius Research has developed a research report titled “Tire Curing Press Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tire Curing Press Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tire Curing Press Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tire Curing Press Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tire Curing Press Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tire Curing Press Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tire Curing Press Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tire Curing Press Market
• Cost and Gross Margin Analysis of Tire Curing Press Market
• Tire Curing Press Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tire Curing Press Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tire Curing Press Market Key Stakeholders

Below are the key stakeholders for the Tire Curing Press Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tire Curing Press Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tire Curing Press Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tire Curing Press Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tire Curing Press Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tire Curing Press Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tire Curing Press Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tire Curing Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tire Curing Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tire Curing Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tire Curing Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tire Curing Press Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tire Curing Press Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tire Curing Press Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tire Curing Press Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tire Curing Press Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tire Curing Press Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tire Curing Press Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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