Wood And Laminate Flooring Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209114
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Wood And Laminate Flooring Industry Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Wood And Laminate Flooring Industry Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Mohawk Industries, Shaw Industries, Tarkett, Armstrong Flooring, Classen

Market Summary

The wood and laminate flooring industry is a significant segment within the global manufacturing and construction sectors, characterized by steady demand driven by residential and commercial construction activities. This market encompasses the production, distribution, and installation of various flooring products, including solid wood, engineered wood, and laminate options, which are favored for their aesthetic appeal, durability, and cost-effectiveness. Key players in the industry focus on innovation in materials and manufacturing processes to enhance product performance and sustainability. The market is influenced by trends such as urbanization, rising disposable incomes, and growing consumer preference for eco-friendly and easy-to-maintain flooring solutions. Regional variations in demand exist, with developed markets emphasizing premium and sustainable products, while emerging economies show increasing adoption due to infrastructure development and housing projects. The industry is competitive, with manufacturers striving to differentiate through quality, design versatility, and technological advancements.

Key Highlights

The wood and laminate flooring industry is marked by several key highlights that underscore its dynamic nature. Sustainability has become a central focus, with manufacturers increasingly using certified wood sources and developing low-emission laminate products to meet environmental regulations and consumer preferences. Technological innovations, such as digital printing and enhanced locking systems, have improved the authenticity and installation efficiency of laminate flooring, making it a popular alternative to traditional wood. The market also sees strong growth in waterproof and scratch-resistant offerings, catering to high-traffic areas and moisture-prone environments. Additionally, the rise of e-commerce has transformed distribution channels, enabling broader reach and convenience for consumers. Major industry events and trade shows, like Domotex and Surfaces, highlight new trends and foster business collaborations, further driving innovation and market expansion.

Drivers, Opportunities & Restraints

Several drivers propel the wood and laminate flooring industry forward, including robust growth in the construction sector, particularly in residential and commercial real estate development. Increasing urbanization and rising standards of living encourage investments in home improvement and interior aesthetics, boosting demand for high-quality flooring. Opportunities abound in the development of eco-friendly products, such as bamboo and recycled materials, which align with global sustainability trends and attract environmentally conscious consumers. Expansion into emerging markets, like Asia-Pacific and Latin America, offers significant growth potential due to rapid industrialization and urbanization. However, the industry faces restraints, including volatility in raw material prices, particularly for wood, which can impact production costs and profitability. Stringent environmental regulations regarding deforestation and emissions also pose challenges, requiring compliance and adaptation. Additionally, competition from alternative flooring materials, such as vinyl and tile, may limit market share, necessitating continuous innovation and marketing efforts.

Concentration Insights

The wood and laminate flooring industry exhibits a concentrated competitive landscape, with a few major players holding significant market share. Companies like Mohawk Industries, Shaw Industries, and Tarkett dominate the global scene, leveraging extensive distribution networks, strong brand recognition, and diverse product portfolios. These industry leaders often engage in strategic mergers and acquisitions to expand their geographic presence and enhance technological capabilities. Regional concentration is also evident, with North America and Europe being mature markets characterized by high penetration of premium products and stringent quality standards. In contrast, the Asia-Pacific region is fragmented but growing rapidly, with local manufacturers like Armstrong Flooring and Gerflor gaining traction. The concentration of production facilities in cost-effective regions, such as Southeast Asia, allows for competitive pricing, while innovation hubs in developed regions focus on high-value, sustainable solutions.

Type Insights

The wood and laminate flooring market is segmented by type, with key categories including solid wood, engineered wood, and laminate flooring. Solid wood flooring, made from a single piece of timber, is prized for its authenticity, longevity, and ability to be refinished multiple times, making it a premium choice for residential applications. Engineered wood flooring consists of a real wood veneer atop a plywood base, offering enhanced stability and resistance to moisture and temperature changes, suitable for various environments including basements and kitchens. Laminate flooring, composed of a photographic layer sealed under a protective coating, mimics the appearance of wood or stone at a lower cost, with advantages in durability, ease of installation, and maintenance. Each type caters to different consumer needs, with trends showing growing preference for engineered and laminate options due to their practicality and aesthetic versatility.

Application Insights

Applications of wood and laminate flooring span residential, commercial, and industrial sectors, each with distinct demands and growth drivers. In residential settings, these floorings are popular for living rooms, bedrooms, and kitchens due to their warmth, comfort, and aesthetic appeal, with homeowners often opting for products that balance style with durability. The commercial segment, including offices, retail spaces, and hospitality venues, favors laminate and engineered wood for their cost-effectiveness, ease of maintenance, and ability to withstand high foot traffic. Industrial applications, though smaller, utilize specialized flooring for areas requiring specific resistance properties. Trends indicate increasing use in healthcare and educational facilities, where hygiene and safety are paramount, leading to innovations in antimicrobial and slip-resistant coatings. The versatility of these products ensures broad applicability across diverse environments.

Regional Insights

Regionally, the wood and laminate flooring market shows varied dynamics. North America is a mature market with steady demand driven by renovation activities and new housing projects, particularly in the United States and Canada, where consumers prefer high-quality, sustainable products. Europe follows a similar pattern, with strong emphasis on environmental certifications and innovative designs, led by countries like Germany, the UK, and France. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, economic development, and increasing construction activities in China, India, and Southeast Asia, where affordability and durability are key purchasing factors. Latin America and the Middle East & Africa are emerging markets with potential growth tied to infrastructure development and rising disposable incomes, though they face challenges related to economic instability and raw material sourcing.

Company Insights

Prominent companies in the wood and laminate flooring industry include Mohawk Industries, a global leader known for its extensive brand portfolio such as Pergo and Quick-Step, focusing on innovation and sustainability. Shaw Industries, part of Berkshire Hathaway, emphasizes residential carpet and flooring solutions with a strong presence in North America. Tarkett, a European-based company, offers a wide range of flooring products for both residential and commercial use, with a focus on circular economy principles. Armstrong Flooring is recognized for its engineered wood and laminate options, catering to diverse aesthetic preferences. Other key players include Gerflor, which specializes in vinyl and laminate flooring for sports and commercial applications, and Beaulieu International Group, known for its cost-effective solutions. These companies invest in research and development to enhance product performance and expand their market reach through strategic initiatives.

Recent Developments

Recent developments in the wood and laminate flooring industry reflect a focus on sustainability, technology, and market expansion. Many manufacturers are introducing products made from recycled materials and obtaining certifications like FloorScore or GREENGUARD to meet eco-friendly standards. Technological advancements include the integration of smart flooring with underfloor heating compatibility and improved digital printing techniques for more realistic wood aesthetics. Acquisitions and partnerships are common, such as Mohawk Industries' ongoing investments in automation to boost production efficiency. The industry has also seen a surge in online sales platforms and virtual reality tools for customer visualization, enhancing the buying experience. Additionally, companies are responding to post-pandemic trends by developing antimicrobial flooring options for health-conscious consumers, indicating a proactive approach to evolving market needs.

Report Segmentation

The report on the wood and laminate flooring industry is segmented to provide detailed analysis across various dimensions. By type, it covers solid wood, engineered wood, and laminate flooring, examining market trends, material innovations, and consumer preferences for each category. Application segmentation includes residential, commercial, and industrial sectors, highlighting usage patterns, demand drivers, and growth opportunities in each area. Geographically, the report analyzes regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market dynamics, regulatory environments, and competitive landscapes. Additional segments may focus on distribution channels, such as offline retail stores, online platforms, and direct sales, as well as price points ranging from economy to premium products. This comprehensive segmentation enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What are the main differences between wood and laminate flooring? Wood flooring is made from natural timber, offering authenticity and the ability to be refinished, while laminate flooring consists of a synthetic composite with a photographic layer that mimics wood, providing greater durability and moisture resistance at a lower cost.

How does laminate flooring hold up in high-moisture areas? Modern laminate flooring often features waterproof or water-resistant properties due to advanced manufacturing techniques and sealed edges, making it suitable for areas like kitchens and bathrooms, though proper installation is crucial to prevent damage.

What trends are shaping the wood flooring industry? Key trends include a growing emphasis on sustainability, with increased use of certified wood and eco-friendly finishes, as well as innovations in wide-plank designs, textured surfaces, and compatibility with smart home systems like underfloor heating.

Which regions are leading in laminate flooring production? Europe, particularly Germany and Belgium, is a hub for high-quality laminate flooring production, known for innovation and design, while Asia-Pacific countries like China are major manufacturers due to cost advantages and large-scale production capabilities.

How do environmental regulations impact the wood flooring market? Regulations such as those against deforestation and for low VOC emissions drive manufacturers to adopt sustainable sourcing, obtain certifications like FSC, and develop products with reduced environmental impact, influencing both production practices and consumer choices.

What should businesses consider when entering this market? Businesses should focus on understanding regional demand variations, investing in R&D for innovative and sustainable products, building strong distribution networks, and complying with local environmental and safety standards to compete effectively.

Citius Research has developed a research report titled “Wood And Laminate Flooring Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wood And Laminate Flooring Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wood And Laminate Flooring Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wood And Laminate Flooring Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wood And Laminate Flooring Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wood And Laminate Flooring Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wood And Laminate Flooring Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wood And Laminate Flooring Industry Market
• Cost and Gross Margin Analysis of Wood And Laminate Flooring Industry Market
• Wood And Laminate Flooring Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wood And Laminate Flooring Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wood And Laminate Flooring Industry Market Key Stakeholders

Below are the key stakeholders for the Wood And Laminate Flooring Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wood And Laminate Flooring Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wood And Laminate Flooring Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wood And Laminate Flooring Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wood And Laminate Flooring Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wood And Laminate Flooring Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wood And Laminate Flooring Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wood And Laminate Flooring Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wood And Laminate Flooring Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wood And Laminate Flooring Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wood And Laminate Flooring Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wood And Laminate Flooring Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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