Thinned Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196040
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Thinned Starch Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Thinned Starch Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The thinned starch market is a specialized segment within the global food and beverages industry, primarily involving starches that have been physically, enzymatically, or chemically treated to reduce viscosity and improve functional properties. These modified starches are critical ingredients used to enhance texture, stability, and consistency in a wide array of food products. The market is driven by the growing demand for processed and convenience foods, alongside the need for improved food quality and shelf life. Key applications include bakery and confectionery, dairy products, beverages, and processed foods, where thinned starches act as effective thickeners, stabilizers, and emulsifiers. The industry is characterized by continuous innovation, with manufacturers focusing on developing clean-label and non-GMO variants to meet evolving consumer preferences. Geographically, the market shows significant activity in regions with robust food processing sectors, with North America, Europe, and Asia Pacific being prominent. Leading companies are engaged in strategic initiatives such as expansions, partnerships, and new product launches to strengthen their market position and cater to the increasing demand from various end-use sectors.

Key Highlights

The thinned starch market is distinguished by several key factors that underscore its importance and growth trajectory. One notable highlight is the versatility of thinned starches, which are utilized across diverse food applications to improve product quality and processing efficiency. The shift towards clean-label and natural ingredients is a significant trend, prompting manufacturers to innovate and offer starch solutions that align with health-conscious consumer demands. Another critical aspect is the role of thinned starches in fat reduction and calorie management in food products, contributing to their popularity in the development of healthier food options. The market is also marked by the presence of established players such as Cargill, Ingredion, and Tate & Lyle, who dominate through extensive product portfolios and global distribution networks. Additionally, technological advancements in modification processes have enabled the production of starches with enhanced functional properties, further expanding their application scope. The growing food and beverage industry in emerging economies presents substantial opportunities for market expansion, driven by urbanization, changing lifestyles, and increased disposable incomes.

Drivers, Opportunities & Restraints

The thinned starch market is propelled by several drivers, including the rising consumption of processed and convenience foods globally. The demand for improved food texture and stability in products such as sauces, soups, and desserts significantly boosts the adoption of thinned starches. Health and wellness trends are also driving the market, as these starches are used to create low-fat and low-calorie food items. Opportunities abound in the development of organic and non-GMO thinned starches, catering to the growing consumer preference for natural and clean-label ingredients. Expansion in emerging markets, particularly in Asia Pacific and Latin America, offers substantial growth potential due to increasing urbanization and changing dietary habits. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent regulatory frameworks governing food additives and modifications also pose challenges, requiring compliance with diverse international standards. Additionally, competition from alternative hydrocolloids and thickening agents may limit market growth to some extent.

Concentration Insights

The thinned starch market exhibits a moderate level of concentration, with a few major players holding significant market share. Companies such as Cargill, Incorporated, Ingredion Incorporated, Archer Daniels Midland Company, Tate & Lyle PLC, and Roquette Fr?res are key influencers in this space. These industry leaders have established strong positions through extensive research and development capabilities, diverse product portfolios, and robust global supply chains. Their strategies often include mergers and acquisitions, partnerships, and capacity expansions to enhance their market presence and cater to evolving customer needs. Despite the dominance of these giants, the market also features several regional and specialized players who compete by offering niche products and customized solutions. The competitive landscape is characterized by continuous innovation, with companies investing in developing advanced starch modification technologies and sustainable sourcing practices. This concentration dynamics ensure a competitive yet collaborative environment, driving overall market growth and technological advancement.

Type Insights

Thinned starches are categorized based on the modification process employed, such as acid-thinned, enzyme-thinned, and physically modified starches. Acid-thinned starches are produced by treating starch with acids under controlled conditions, resulting in reduced viscosity and enhanced gel strength, making them ideal for applications in confectionery and textile industries. Enzyme-thinned starches, created using specific enzymes like amylases, offer mild modification and are preferred in food products requiring precise viscosity control, such as baby foods and dairy products. Physically modified starches involve processes like heat treatment or mechanical manipulation, providing clean-label options that appeal to health-conscious consumers. Each type possesses distinct functional properties, such as improved solubility, stability, and texture enhancement, which determine their suitability for various applications. The choice of starch type depends on the desired end-product characteristics and processing requirements, with manufacturers often offering customized solutions to meet specific client needs. The diversity in types allows for broad application across the food and beverage sector, catering to both conventional and innovative product developments.

Application Insights

Thinned starches find extensive applications across the food and beverages industry, primarily functioning as thickeners, stabilizers, and texturizers. In the bakery and confectionery sector, they are used to improve moisture retention, enhance shelf life, and provide desired consistency in products like cakes, cookies, and candies. The dairy industry utilizes thinned starches in yogurts, ice creams, and cheeses to achieve smooth texture and prevent syneresis. Beverages, including fruit juices and dairy drinks, employ these starches for pulp stabilization and viscosity control. Processed foods such as sauces, dressings, and soups rely on thinned starches for uniformity and stability under various processing conditions. Additionally, they are increasingly used in meat and poultry products to improve binding and water holding capacity. The versatility of thinned starches enables their adoption in numerous other applications, including pharmaceuticals and cosmetics, though the food sector remains the dominant end-user. The growing demand for convenience and ready-to-eat foods further amplifies their application scope, driving innovation and development in this market segment.

Regional Insights

The thinned starch market demonstrates varied dynamics across different regions, influenced by local dietary patterns, industrial development, and regulatory environments. North America holds a significant share, driven by high consumption of processed foods and presence of major starch manufacturers. The United States is a key contributor, with robust demand from the food and beverage sector. Europe follows closely, characterized by stringent food safety regulations and a growing inclination towards clean-label and organic products. Countries like Germany, France, and the UK are prominent markets within the region. Asia Pacific is anticipated to witness substantial growth, fueled by rapid urbanization, expanding food processing industry, and changing consumer lifestyles in nations such as China, India, and Japan. Latin America and the Middle East & Africa are emerging regions, offering growth opportunities due to increasing investments in food processing infrastructure and rising disposable incomes. Regional differences in raw material availability, such as corn, wheat, and tapioca, also influence production and market trends, leading to distinct regional characteristics and competitive landscapes.

Company Insights

Prominent companies in the thinned starch market include Cargill, Incorporated, Ingredion Incorporated, Archer Daniels Midland Company, Tate & Lyle PLC, and Roquette Fr?res. Cargill is a global leader, offering a wide range of starch solutions through its extensive production facilities and innovation centers. Ingredion specializes in ingredient solutions, with a strong focus on clean-label and specialty starches. Archer Daniels Midland Company leverages its broad agricultural processing capabilities to provide diverse starch products. Tate & Lyle is renowned for its textural and nutritional solutions, including a variety of modified starches for food applications. Roquette Fr?res emphasizes sustainable and plant-based ingredients, catering to the growing demand for natural products. These companies invest significantly in research and development to introduce advanced products and improve existing offerings. Their strategies often include expansions, acquisitions, and collaborations to enhance market reach and meet specific customer requirements. The competitive landscape is marked by a focus on sustainability, innovation, and customer-centric approaches, ensuring continued growth and adaptation to market trends.

Recent Developments

Recent developments in the thinned starch market reflect ongoing innovation and strategic movements by key players. Companies are increasingly focusing on expanding their production capacities to meet rising demand. For instance, several leading manufacturers have announced new facilities or upgrades to existing plants in regions like Asia Pacific and North America. There is a notable trend towards developing clean-label and non-GMO thinned starches, aligning with consumer preferences for natural ingredients. Partnerships and collaborations between starch producers and food manufacturers are common, aimed at creating customized solutions for specific applications. Technological advancements in modification processes, such as enzyme-assisted thinning, have been introduced to enhance product functionality and efficiency. Sustainability initiatives are also gaining traction, with companies investing in eco-friendly production methods and sustainable sourcing of raw materials. Additionally, market players are engaging in mergers and acquisitions to strengthen their portfolios and global presence. These developments indicate a dynamic and evolving market, poised for continued growth and innovation in response to changing industry demands and consumer expectations.

Report Segmentation

The thinned starch market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into acid-thinned starch, enzyme-thinned starch, and physically modified starch, each offering distinct functional properties and suitability for various end-uses. Application-wise, the segmentation includes bakery and confectionery, dairy products, beverages, processed foods, and others, highlighting the diverse usage across the food and beverage industry. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with further breakdown into key countries within these regions. This detailed segmentation enables a thorough understanding of market dynamics, trends, and opportunities in each segment. It assists stakeholders in identifying growth areas, making informed decisions, and formulating effective strategies. The report also covers competitive landscape, providing insights into market share, product offerings, and strategic initiatives of leading companies. This structured approach ensures a holistic view of the market, catering to the needs of industry participants, investors, and researchers.

FAQs

What is thinned starch? Thinned starch refers to starches that have been modified through physical, enzymatic, or chemical processes to reduce their viscosity and enhance functional properties such as solubility, stability, and texture, making them suitable for various food applications.

How is thinned starch made? Thinned starch is produced by treating native starch with acids, enzymes, or physical methods like heat and pressure. Acid thinning involves using hydrochloric or orthophosphoric acid, enzyme thinning uses amylases, and physical methods include processes like pre-gelatinization.

What are the uses of thinned starch? Thinned starch is primarily used as a thickener, stabilizer, and texturizer in food products such as sauces, soups, dairy items, baked goods, and confectionery. It helps improve consistency, shelf life, and overall quality of the end product.

Is thinned starch safe to consume? Yes, thinned starch is generally recognized as safe (GRAS) by regulatory authorities when produced and used in accordance with approved standards. It is widely utilized in the food industry under strict quality and safety guidelines.

What is the difference between native and thinned starch? Native starch is in its natural, unmodified form, while thinned starch has undergone processing to alter its properties, resulting in reduced viscosity, improved stability, and enhanced functionality tailored for specific industrial applications.

Citius Research has developed a research report titled “Thinned Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thinned Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thinned Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thinned Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thinned Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thinned Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thinned Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thinned Starch Market
• Cost and Gross Margin Analysis of Thinned Starch Market
• Thinned Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thinned Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thinned Starch Market Key Stakeholders

Below are the key stakeholders for the Thinned Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thinned Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thinned Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thinned Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thinned Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thinned Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thinned Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thinned Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thinned Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thinned Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thinned Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thinned Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thinned Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thinned Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thinned Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thinned Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thinned Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thinned Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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