Organic Seed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197124
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Organic Seed Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Organic Seed Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Bayer, Syngenta, Corteva, Limagrain

Market Summary

The organic seed market represents a critical and expanding segment within the global food and beverages industry, driven by the escalating consumer demand for organic food products. This market is characterized by the cultivation and sale of seeds produced through certified organic farming methods, which strictly prohibit the use of synthetic pesticides, fertilizers, and genetically modified organisms. The entire value chain, from seed production to the end consumer, adheres to stringent organic certification standards, ensuring product integrity and traceability. This sector is integral to supporting the broader organic agriculture movement, providing farmers with the essential inputs needed to meet the rigorous requirements for organic crop production. The market's growth is intrinsically linked to increasing health consciousness, environmental sustainability concerns, and a growing preference for non-GMO and chemical-free food options among consumers worldwide. Key participants include specialized seed companies, agricultural cooperatives, and large-scale agribusinesses with dedicated organic divisions, all competing to develop high-yielding and resilient organic seed varieties.

Key Highlights

The organic seed market is distinguished by several pivotal factors that underscore its significance and potential. A primary highlight is the strong regulatory framework governing organic certification, which ensures a high barrier to entry and maintains product quality and consumer trust. This market is also witnessing significant investment in research and development aimed at enhancing seed traits such as disease resistance, drought tolerance, and nutritional content without resorting to genetic engineering. The development of region-specific organic seed varieties is another critical aspect, allowing for optimized agricultural performance across diverse climatic conditions. Furthermore, the market benefits from robust support through various government initiatives and subsidies in numerous countries that promote organic farming practices. The supply chain for organic seeds is notably complex, requiring complete segregation from conventional seeds to prevent contamination and preserve organic status from production to packaging and distribution, which adds a layer of operational sophistication for industry players.

Drivers, Opportunities & Restraints

The expansion of the organic seed market is propelled by a confluence of powerful drivers. The most significant is the rapidly growing global consumer demand for organic food, which directly increases the need for organic planting inputs. Heightened awareness regarding the environmental impact of conventional agriculture, including soil degradation and water pollution, is pushing farmers and policymakers toward more sustainable practices like organic farming. Government policies and subsidies in regions such as North America and Europe actively support the transition to organic agriculture, creating a favorable environment for market growth. However, the market also faces considerable restraints, including the higher cost of organic seeds compared to conventional alternatives, which can be a barrier for some farmers. Lower yield potential in certain crop varieties and the complex, time-consuming process of organic certification also pose challenges. Key opportunities lie in technological advancements in organic breeding techniques, untapped potential in emerging economies, and the development of seeds for high-value specialty crops that command premium prices.

Concentration Insights

The competitive landscape of the organic seed market features a mix of established multinational corporations and smaller, specialized niche players. Prominent companies such as Bayer AG, through its subsidiary Seminis, and BASF SE have significant presence and extensive portfolios of organic seeds. Specialized firms like Johnny's Selected Seeds and Vitalis Organic Seeds are recognized for their focus exclusively on organic and non-GMO varieties, often catering to specific regional or crop-specific needs. The market concentration varies by region and crop type, with certain segments like organic vegetables showing a higher degree of fragmentation with many small to medium-sized enterprises. In contrast, the field crop seed segment may exhibit higher concentration among a few large agribusinesses. Strategic activities such as mergers and acquisitions are common as larger companies seek to expand their organic offerings and market reach, while collaborations between seed companies and organic farming associations are frequent to ensure varieties meet the practical needs of organic producers.

Type Insights

The organic seed market is segmented by type into various categories, primarily field crops, vegetables, fruits, and herbs. Field crops, including organic corn, wheat, soybeans, and rice, constitute a substantial portion of the market, driven by the large-scale cultivation of these staples for both human consumption and organic animal feed. The vegetable seed segment is particularly dynamic and diverse, encompassing a wide array of produce such as tomatoes, leafy greens, carrots, and peppers. This segment is highly responsive to consumer trends and often leads in innovation for new varieties. Fruit seeds, including berries and melons, represent a growing niche, though propagation often occurs through organic seedlings or trees rather than direct seeding. Herb seeds, both culinary and medicinal, form a smaller but high-value segment. The development within each type focuses on agronomic traits vital for organic systems, including robust natural resistance to pests and diseases, adaptability to organic soil fertility management, and superior flavor profiles demanded by the organic consumer base.

Application Insights

Organic seeds find their primary application in agricultural production, serving as the foundational input for organic farming systems. The largest application segment is direct planting by farmers and growers to produce organic food crops for the fresh market. This includes large-scale farms producing organic grains and pulses as well as smaller-scale operations focused on organic fruits and vegetables. A significant and growing application is in the production of processed organic food products; seeds are grown specifically for ingredients in items like organic bread, snack foods, and baby food. Furthermore, there is considerable demand from the home gardening sector, where consumers purchase organic seeds to grow their own produce, a trend that has gained substantial momentum. Another important application is in the cultivation of crops for the organic animal feed industry, which requires vast quantities of organically produced corn, soybeans, and alfalfa. Research institutions and seed multipliers also represent a specialized application, focusing on breeding new varieties and increasing seed stocks for commercial distribution.

Regional Insights

The demand and production of organic seeds exhibit distinct regional patterns influenced by agricultural policies, consumer awareness, and climatic conditions. North America, particularly the United States, represents a leading market, characterized by well-established organic certification standards, high consumer demand, and significant advanced research and development activities in seed technology. Europe follows closely, with countries like Germany, France, and the United Kingdom at the forefront, driven by stringent EU regulations on organic products and strong government support for organic farming. The Asia Pacific region is identified as a high-growth market, with countries such as China and India experiencing rapid expansion due to rising disposable incomes, growing health awareness, and increasing governmental initiatives to promote sustainable agriculture. Latin America and the Middle East and Africa are emerging regions where the market is still in a developing phase but shows promising potential due to favorable climatic conditions for agriculture and a gradual increase in organic farming adoption.

Company Insights

The organic seed market landscape is populated by a diverse array of companies, ranging from global agribusiness giants to dedicated organic seed specialists. Leading players include Bayer AG, which offers a wide range of organic vegetable seeds under its Seminis brand, and BASF SE, with its Nunhems organic portfolio. Companies like Syngenta Group also have significant involvement through their organic and non-GMO seed lines. Specialized organic seed companies play a crucial and influential role; Johnny's Selected Seeds in the United States is renowned for its extensive selection of organic seeds tailored for professional growers and home gardeners. Similarly, Vitalis Organic Seeds, a subsidiary of Enza Zaden, focuses exclusively on organic seeds for open-field and protected cultivation. Other notable entities include Fedco Seeds, High Mowing Organic Seeds, and Territorial Seed Company, which have built strong reputations for quality and reliability within the organic farming community. These companies compete on factors including seed quality, genetic purity, disease resistance, customer support, and the development of regionally adapted varieties.

Recent Developments

The organic seed market is continuously evolving, with recent developments highlighting a strong focus on innovation and strategic expansion. A prominent trend is the increased investment in public and private breeding programs specifically designed for organic systems, aiming to develop new varieties with enhanced resilience to climate stressors and superior performance under organic management. Several leading seed companies have announced the launch of new organic seed varieties for high-demand crops such as tomatoes, lettuce, and broccoli, featuring improved disease resistance and flavor profiles. Strategic mergers and acquisitions continue to shape the industry, as larger firms acquire smaller organic specialists to bolster their market share and product offerings. Collaborations between seed companies and agricultural universities have intensified to accelerate the development of open-pollinated and heirloom organic varieties. Furthermore, there is a growing emphasis on enhancing seed coating technologies using organic-approved materials to improve germination rates and early plant vigor, addressing a key challenge in organic establishment.

Report Segmentation

This comprehensive market research report on the organic seed market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on type, which includes categories such as field crop seeds, vegetable seeds, fruit seeds, and herb seeds, with each category analyzed for its market dynamics and trends. The report is further segmented by application, covering key areas like agricultural farming, commercial landscaping, and home gardening, detailing the specific demand drivers and growth prospects for each application sector. A crucial component of the segmentation is the regional analysis, which breaks down the market into key geographical areas including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, providing insights into regional production, consumption patterns, regulatory frameworks, and competitive landscapes. This multi-faceted segmentation allows for a targeted analysis, enabling stakeholders to identify specific growth opportunities and make informed strategic decisions based on the most relevant data for their segment of interest.

FAQs

What are the key drivers of the organic seed market? The market is primarily driven by rising global consumer demand for organic food products, increasing health consciousness, growing environmental concerns regarding conventional farming, and supportive government policies and subsidies for organic agriculture.

Which region dominates the organic seed market? North America, particularly the United States, and Europe are the dominant markets due to well-established organic sectors, high consumer awareness, and stringent regulatory standards. However, the Asia Pacific region is experiencing the fastest growth.

Who are the leading players in the organic seed market? Leading companies include large agribusinesses like Bayer AG (Seminis) and BASF SE (Nunhems), as well as specialized organic seed companies such as Johnny's Selected Seeds and Vitalis Organic Seeds.

What are the major challenges faced by the organic seed market? Key challenges include the higher cost of organic seeds compared to conventional ones, potentially lower yields for some varieties, the lengthy and complex process of organic certification, and the need for complete supply chain segregation to prevent contamination.

What types of crops are covered under organic seeds? The market encompasses a wide range of crops, including major field crops like corn, wheat, and soybeans; a vast array of vegetables such as tomatoes, carrots, and leafy greens; fruits including berries and melons; and culinary and medicinal herbs.

Citius Research has developed a research report titled “Organic Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Organic Seed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Organic Seed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Organic Seed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Organic Seed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Organic Seed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Organic Seed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Organic Seed Market
• Cost and Gross Margin Analysis of Organic Seed Market
• Organic Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Organic Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Organic Seed Market Key Stakeholders

Below are the key stakeholders for the Organic Seed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Organic Seed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Organic Seed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Organic Seed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Organic Seed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Organic Seed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Organic Seed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Organic Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Organic Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Organic Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Organic Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Organic Seed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Organic Seed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Organic Seed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Organic Seed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Organic Seed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Organic Seed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Organic Seed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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