Thermoformed Tubs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210838
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Thermoformed Tubs Market size was estimated at USD 2.1 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.70% during the forecast period (2024-2030).

Thermoformed Tubs Market

(Market Size)
$2.1 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.70%
2023 Market Size USD 2.1 billion
2030 Market Size USD 3.5 billion
Key Players Berry Global, Amcor, Pactiv, Genpak, Sonoco

Market Summary

The thermoformed tubs market is a significant segment within the broader packaging industry, characterized by the production of rigid plastic containers formed by heating a plastic sheet and molding it into a specific shape using a mold. These tubs are widely utilized across various end-use sectors due to their versatility, cost-effectiveness, and functional properties. The market is driven by consistent demand from food packaging applications, particularly for dairy products, ready-to-eat meals, and fresh produce. Additionally, non-food applications such as pharmaceuticals, cosmetics, and consumer goods contribute to steady market growth. The industry is supported by advancements in material science, leading to the development of more sustainable and high-performance plastic resins. Key market players are continuously innovating in design and manufacturing processes to enhance product appeal and functionality. The market operates within a competitive landscape where product differentiation, supply chain efficiency, and compliance with regulatory standards are critical for success. Regional dynamics also play a pivotal role, with developed regions emphasizing sustainability and emerging regions focusing on accessibility and affordability.

Key Highlights

The thermoformed tubs market showcases several key highlights that define its current state and future trajectory. There is a pronounced shift towards the use of recycled and biodegradable materials, aligning with global sustainability initiatives and consumer preferences for eco-friendly packaging. Technological advancements in thermoforming equipment have enabled higher production speeds, improved precision, and reduced material waste, enhancing overall operational efficiency. The market benefits from strong demand in the food and beverage sector, where tubs are preferred for their excellent barrier properties, durability, and ability to preserve product freshness. Customization and branding opportunities are increasingly important, with companies offering tailored solutions in terms of size, shape, color, and labeling to meet specific client needs. Regulatory compliance, particularly regarding food contact materials and environmental regulations, remains a critical focus area for industry participants. The competitive environment is characterized by the presence of both global leaders and regional specialists, each striving to expand their market share through innovation and strategic partnerships.

Drivers, Opportunities & Restraints

Several drivers propel the thermoformed tubs market forward. The growing demand for convenient and portable food packaging solutions, driven by busy lifestyles and urbanization, is a primary driver. The expansion of the food service industry, including quick-service restaurants and home delivery services, further fuels demand. Increased consumption of dairy products, desserts, and ready meals also contributes significantly. Opportunities abound in the development and adoption of sustainable materials, such as post-consumer recycled resins and compostable plastics, which cater to environmentally conscious consumers and corporate sustainability goals. Emerging markets present substantial growth potential due to rising disposable incomes and changing consumption patterns. However, the market faces restraints, including volatility in raw material prices, particularly for petroleum-based plastics, which can impact profit margins. Stringent environmental regulations regarding plastic use and waste management pose challenges, necessitating investments in greener alternatives and recycling infrastructure. Competition from alternative packaging formats, such as flexible pouches and paper-based containers, also restrains market growth to some extent.

Concentration Insights

The thermoformed tubs market exhibits a varied concentration landscape, with key players holding significant shares while numerous smaller companies operate in niche segments. Geographically, production and consumption are concentrated in regions with well-established packaging industries, such as North America and Europe, where major manufacturers like Berry Global and Sonoco Products Company have a strong presence. Asia-Pacific is emerging as a hub for both production and demand, driven by rapid industrialization and growing consumer markets. The market is moderately consolidated, with top companies leveraging extensive distribution networks, advanced manufacturing capabilities, and strong R&D focus to maintain their positions. Smaller players often compete by specializing in custom solutions, serving local markets, or focusing on specific application areas. Mergers and acquisitions are common strategies employed by larger firms to enhance their product portfolios and geographic reach. The concentration of end-use industries, particularly large food and beverage corporations, also influences market dynamics, as they often engage in long-term contracts with preferred suppliers.

Type Insights

The thermoformed tubs market can be segmented based on the type of material used, with polypropylene (PP), polyethylene terephthalate (PET), polystyrene (PS), and polyvinyl chloride (PVC) being the most prevalent. Polypropylene is widely favored for its excellent chemical resistance, durability, and suitability for microwave applications, making it ideal for food packaging. PET is chosen for its clarity, strength, and recyclability, often used for premium products where visual appeal is important. Polystyrene offers good insulation properties and is cost-effective, commonly used for dairy products and takeaway containers. PVC, though less common due to environmental concerns, is utilized for its clarity and flexibility in certain applications. Each material type offers distinct advantages and is selected based on the specific requirements of the end product, such as barrier properties, rigidity, and sustainability profile. Recent trends indicate a growing preference for recycled variants and bio-based polymers across all material types, driven by regulatory pressures and consumer demand for environmentally responsible packaging.

Application Insights

Thermoformed tubs find extensive applications across multiple industries, with the food and beverage sector being the largest consumer. In food packaging, they are used for dairy products like yogurt, butter, and ice cream, as well as for ready meals, salads, fruits, and desserts. The pharmaceuticals industry utilizes these tubs for packaging tablets, capsules, and medicinal powders, benefiting from their tamper-evident and protective qualities. In cosmetics and personal care, tubs are employed for creams, lotions, and ointments, offering convenience and premium presentation. Other applications include packaging for hardware items, electronics components, and stationery products. The choice of tub design and material is heavily influenced by the application's specific needs, such as product protection, shelf life extension, branding requirements, and consumer convenience. Innovations in application development focus on enhancing functionality, such as improved seal integrity for food freshness and child-resistant closures for pharmaceutical products, to meet evolving market demands.

Regional Insights

The thermoformed tubs market demonstrates distinct regional characteristics influenced by economic development, consumer behavior, and regulatory frameworks. North America and Europe are mature markets characterized by high demand for sustainable packaging solutions and strict environmental regulations. These regions see significant adoption of recycled materials and advanced manufacturing technologies. The Asia-Pacific region is the fastest-growing market, driven by expanding populations, rising disposable incomes, and the growth of the food processing industry. Countries like China, India, and Japan are key contributors to regional demand. Latin America and the Middle East & Africa are emerging markets with potential growth opportunities, albeit challenged by infrastructure limitations and economic volatility. Regional production patterns are also notable, with Asia-Pacific being a major manufacturing hub due to lower production costs, while North America and Europe focus on high-value, innovative products. Trade policies and import-export dynamics further shape regional market structures, influencing supply chains and competitive landscapes.

Company Insights

The thermoformed tubs market features a competitive landscape with several prominent companies leading innovation and market share. Key players include Berry Global Group, Sonoco Products Company, Genpak, Placon, and Dart Container Corporation. Berry Global is recognized for its extensive product portfolio and global reach, offering solutions across various end-use sectors. Sonoco Products Company emphasizes sustainable packaging and has a strong presence in custom thermoformed products. Genpak focuses on foodservice packaging, providing a range of containers for fresh and prepared foods. Placon is known for its expertise in retail and medical packaging, utilizing advanced materials and design capabilities. Dart Container Corporation is a major supplier of food packaging products, with a significant market share in single-use containers. These companies invest heavily in research and development to introduce new materials, improve production efficiency, and meet evolving customer expectations. Strategic initiatives such as mergers, acquisitions, and partnerships are common, allowing firms to expand their geographic presence and enhance their product offerings in a competitive environment.

Recent Developments

Recent developments in the thermoformed tubs market reflect ongoing trends towards sustainability, technological advancement, and strategic growth. Many leading companies have launched products made from recycled content or biodegradable materials to address environmental concerns and regulatory requirements. Investments in advanced manufacturing technologies, such as automation and AI-driven quality control, have improved production efficiency and reduced costs. There has been a notable increase in collaborations between packaging manufacturers and brand owners to develop customized solutions that enhance product shelf appeal and functionality. Mergers and acquisitions continue to shape the market, with larger firms acquiring smaller specialists to gain access to new technologies or market segments. Regulatory developments, particularly around extended producer responsibility and plastic waste management, have prompted companies to adopt more circular economy principles. Additionally, the COVID-19 pandemic has influenced market dynamics, accelerating demand for packaged food and hygiene products while highlighting the need for resilient supply chains.

Report Segmentation

This comprehensive report on the thermoformed tubs market provides detailed segmentation to offer a thorough analysis of the industry. The market is segmented by material type, including polypropylene, polyethylene terephthalate, polystyrene, polyvinyl chloride, and others, each analyzed for their market share and growth potential. Application segmentation covers food packaging, pharmaceuticals, cosmetics & personal care, and other industrial uses, with insights into demand patterns and future outlook for each segment. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, key countries, and market drivers. The report also segments the market by end-use industry, highlighting specific requirements and growth opportunities in sectors such as dairy, ready meals, and healthcare. Each segmentation category is supported by qualitative and quantitative analysis, providing stakeholders with a clear understanding of market dynamics and helping them identify potential areas for investment and growth.

FAQs

What materials are commonly used for thermoformed tubs? Common materials include polypropylene (PP), polyethylene terephthalate (PET), polystyrene (PS), and polyvinyl chloride (PVC). Each offers specific properties like durability, clarity, or microwaveability suited to different applications.

Which industries use thermoformed tubs the most? The food and beverage industry is the largest user, particularly for dairy products, ready meals, and fresh produce. Pharmaceuticals, cosmetics, and consumer goods are also significant application areas.

What are the benefits of using thermoformed tubs? Benefits include cost-effectiveness, lightweight nature, excellent product protection, customization options, and compatibility with filling and sealing machinery, making them ideal for high-volume packaging.

How is sustainability impacting the thermoformed tubs market? Sustainability is driving demand for recycled content, biodegradable materials, and designs that facilitate recycling. Companies are innovating to reduce environmental impact while maintaining performance.

What are the key trends in thermoformed tub design? Key trends include enhanced barrier properties for longer shelf life, user-friendly features like easy-open lids, and aesthetic improvements for better branding and consumer appeal.

Which regions are leading in the thermoformed tubs market? North America and Europe are mature markets with high demand for sustainable options, while Asia-Pacific is the fastest-growing region due to expanding food processing and packaging industries.

Citius Research has developed a research report titled “Thermoformed Tubs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thermoformed Tubs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thermoformed Tubs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thermoformed Tubs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thermoformed Tubs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thermoformed Tubs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thermoformed Tubs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thermoformed Tubs Market
• Cost and Gross Margin Analysis of Thermoformed Tubs Market
• Thermoformed Tubs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thermoformed Tubs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thermoformed Tubs Market Key Stakeholders

Below are the key stakeholders for the Thermoformed Tubs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thermoformed Tubs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thermoformed Tubs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thermoformed Tubs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thermoformed Tubs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thermoformed Tubs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thermoformed Tubs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thermoformed Tubs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thermoformed Tubs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thermoformed Tubs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thermoformed Tubs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thermoformed Tubs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thermoformed Tubs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thermoformed Tubs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thermoformed Tubs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thermoformed Tubs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thermoformed Tubs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thermoformed Tubs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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