PE Foam Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210421
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The PE Foam Films Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

PE Foam Films Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Sealed Air, Pregis, Storopack, Macfarlane Group, FP International

Market Summary

The PE foam films market is a specialized segment within the broader packaging industry, characterized by its use of polyethylene-based foam materials known for their protective and cushioning properties. These films are extensively utilized across various sectors due to their lightweight nature, excellent shock absorption, and resistance to moisture and chemicals. The market is driven by increasing demand from e-commerce, electronics, and automotive industries, where safe transportation of fragile goods is paramount. Key players are continuously innovating to enhance product performance, focusing on sustainability through recyclable and biodegradable variants. Geographically, the market demonstrates a strong presence in Asia Pacific, North America, and Europe, with emerging economies showing rapid growth due to industrialization and expanding consumer markets. The competitive landscape includes both global giants and regional manufacturers, all striving to capture market share through product differentiation and strategic expansions.

Key Highlights

Notable aspects of the PE foam films market include its critical role in protective packaging solutions, ensuring product integrity during shipping and handling. The material's versatility allows for applications in diverse fields such as electronics, where it safeguards sensitive components, and food packaging, where it provides insulation and preservation. Technological advancements have led to the development of high-performance films with improved tensile strength and durability, meeting stringent industry standards. Sustainability trends are pushing manufacturers towards eco-friendly alternatives, including bio-based and recyclable PE foam films, aligning with global environmental regulations. The market is also witnessing increased adoption in medical packaging due to its sterile and protective qualities. Furthermore, the rise of e-commerce has significantly boosted demand, as online retailers prioritize secure packaging to reduce returns and enhance customer satisfaction.

Drivers, Opportunities & Restraints

Primary drivers for the PE foam films market include the exponential growth of the e-commerce sector, which necessitates reliable protective packaging to prevent damage during transit. The expanding electronics industry, with its need for safe handling of delicate devices, further propels demand. Additionally, increasing awareness about sustainable packaging solutions encourages the development and adoption of recyclable and biodegradable PE foam films. Opportunities abound in emerging economies, where rapid industrialization and rising disposable incomes are fueling market expansion. Innovations in material science, such as the integration of antimicrobial properties, open new avenues for applications in healthcare and food packaging. However, the market faces restraints including volatility in raw material prices, which can impact production costs and profitability. Environmental concerns regarding plastic waste pose challenges, pushing companies to invest in circular economy models. Regulatory pressures aimed at reducing single-use plastics also necessitate continuous adaptation and innovation within the industry.

Concentration Insights

The PE foam films market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the landscape. Leading companies such as Sealed Air Corporation, Armacell International S.A., and Zotefoams plc hold significant market shares due to their extensive product portfolios and global reach. These players focus on research and development to introduce advanced materials and maintain competitive edges. Regional manufacturers often cater to local demands, offering cost-effective solutions and leveraging proximity to end-users. Strategic partnerships, mergers, and acquisitions are common tactics employed to enhance market presence and expand geographical footprint. The concentration is higher in developed regions like North America and Europe, where established supply chains and high consumer awareness prevail. In contrast, emerging markets in Asia Pacific and Latin America exhibit fragmented competition, with numerous small-scale operators serving growing domestic needs.

Type Insights

PE foam films are categorized based on their density, structure, and manufacturing processes, with common types including cross-linked and non-cross-linked variants. Cross-linked PE foam films offer superior strength, durability, and resistance to chemicals, making them ideal for heavy-duty applications such as automotive parts packaging and construction insulation. Non-cross-linked films are lighter and more flexible, often used in consumer goods packaging and medical applications where cushioning and softness are prioritized. Additionally, there are specialized types like anti-static PE foam films, designed for protecting electronic components from electrostatic discharge. Innovations continue to emerge, such as co-extruded films that combine multiple layers for enhanced performance, and biodegradable options that address environmental concerns. The choice of type depends on specific application requirements, including load-bearing capacity, environmental conditions, and sustainability goals.

Application Insights

PE foam films find widespread application across multiple industries, with protective packaging being the largest segment. In electronics, they are used to wrap and cushion devices like smartphones, laptops, and televisions during shipping, preventing scratches and impact damage. The automotive sector employs these films for packaging sensitive components and as insulation materials in vehicle interiors. In food packaging, PE foam films provide thermal insulation for perishable goods, ensuring freshness during transport. The healthcare industry utilizes them for sterile packaging of medical devices and pharmaceuticals, leveraging their moisture resistance and cleanliness. Other applications include construction, where they serve as underlayment for flooring and insulation for pipes, and sports equipment packaging, where shock absorption is critical. The versatility of PE foam films allows them to meet diverse needs, driven by their adaptability and protective qualities.

Regional Insights

Geographically, the PE foam films market is segmented into key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific leads in terms of demand and production, fueled by rapid industrialization, growing e-commerce activities, and expanding manufacturing hubs in countries like China, India, and Japan. North America and Europe follow closely, characterized by high adoption of advanced packaging solutions and stringent quality standards. These regions also emphasize sustainability, driving demand for eco-friendly PE foam films. Latin America and the Middle East and Africa are emerging markets, with growth driven by increasing investments in infrastructure and rising consumer awareness. Regional variations in regulatory frameworks and environmental policies influence market dynamics, with companies adapting strategies to comply with local requirements and capitalize on regional opportunities.

Company Insights

Prominent companies in the PE foam films market include Sealed Air Corporation, known for its innovative packaging solutions like Bubble Wrap; Armacell International S.A., a leader in foam technologies; and Zotefoams plc, specializing in high-performance foam products. Other key players include Sekisui Chemical Co., Ltd., which offers a range of plastic foams, and BASF SE, involved in developing sustainable materials. These companies focus on research and development to enhance product features, such as improving recyclability and reducing environmental impact. Strategies include expanding production capacities, entering new markets, and forming strategic alliances to strengthen distribution networks. Regional players like Toray Industries, Inc. and Recticel NV also contribute significantly, catering to local demands with tailored solutions. The competitive environment is marked by continuous innovation, with companies investing in technologies to meet evolving customer needs and regulatory standards.

Recent Developments

Recent developments in the PE foam films market highlight a shift towards sustainability and technological innovation. Major players have launched recyclable and biodegradable foam films to address environmental concerns and comply with regulations limiting plastic waste. For instance, companies are introducing products made from recycled polyethylene, reducing reliance on virgin materials. Technological advancements include the development of thinner, stronger films that offer equivalent protection with less material, contributing to waste reduction. There has been increased investment in automation and digitalization of manufacturing processes to improve efficiency and product consistency. Strategic acquisitions and partnerships are also prevalent, enabling companies to expand their product portfolios and geographic reach. Additionally, rising focus on circular economy models has led to initiatives for collecting and recycling used PE foam films, promoting a closed-loop system within the industry.

Report Segmentation

This report on the PE foam films market provides a comprehensive analysis segmented by type, application, and region. By type, the market is divided into cross-linked and non-cross-linked PE foam films, with further breakdowns based on density and special properties such as anti-static or antimicrobial features. Application segments include protective packaging for electronics, automotive components, food and beverages, healthcare products, and construction materials. Each segment is analyzed in terms of market trends, growth factors, and challenges. Regional segmentation covers North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, detailing market dynamics, key players, and regulatory influences specific to each area. The report also includes insights into competitive landscape, recent developments, and future outlook, offering stakeholders a holistic view to inform strategic decision-making.

FAQs

What are PE foam films used for? PE foam films are primarily used for protective packaging in industries such as electronics, automotive, and food to cushion and insulate products during transportation and storage.

How are PE foam films made? They are manufactured through extrusion processes where polyethylene resin is expanded using blowing agents to create a foam structure, which can be further treated for cross-linking or other enhancements.

Are PE foam films recyclable? Yes, many PE foam films are recyclable, and manufacturers are increasingly producing versions made from recycled materials or designed for easier recycling to support sustainability efforts.

What is the difference between cross-linked and non-cross-linked PE foam? Cross-linked PE foam has a stronger, more durable structure due to chemical or radiation treatments, while non-cross-linked foam is softer and more flexible, suited for lighter applications.

Which regions are key markets for PE foam films? Key markets include Asia Pacific, driven by manufacturing growth; North America and Europe, with high demand for advanced packaging; and emerging regions like Latin America and the Middle East.

Who are the leading companies in the PE foam films market? Leading companies include Sealed Air Corporation, Armacell International S.A., Zotefoams plc, Sekisui Chemical Co., Ltd., and BASF SE, among others.

Citius Research has developed a research report titled “PE Foam Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PE Foam Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PE Foam Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PE Foam Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PE Foam Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PE Foam Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of PE Foam Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PE Foam Films Market
• Cost and Gross Margin Analysis of PE Foam Films Market
• PE Foam Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PE Foam Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PE Foam Films Market Key Stakeholders

Below are the key stakeholders for the PE Foam Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PE Foam Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PE Foam Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PE Foam Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PE Foam Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PE Foam Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PE Foam Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PE Foam Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PE Foam Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PE Foam Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PE Foam Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PE Foam Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PE Foam Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PE Foam Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PE Foam Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PE Foam Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PE Foam Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PE Foam Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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