Textural Food Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196037
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Textural Food Ingredients Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Textural Food Ingredients Market

(Market Size)
$5.2 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 11 billion
Key Players Cargill, ADM, DuPont, Kerry, Ingredion

Market Summary

The textural food ingredients market is a critical segment within the broader food and beverage industry, focused on substances that modify and enhance the sensory properties of food products. These ingredients are indispensable for achieving desired mouthfeel, consistency, stability, and overall consumer appeal across a vast array of consumables. The market is characterized by continuous innovation as manufacturers respond to evolving consumer preferences for novel textures, clean-label products, and plant-based alternatives. Key players are engaged in extensive research and development to create ingredients that not only improve texture but also align with health and wellness trends, such as fat reduction and fiber fortification. The demand is further propelled by the growing processed food sector and the expansion of the food service industry globally. This market is integral to product development, influencing everything from dairy and bakery items to meat alternatives and beverages, making it a cornerstone of modern food manufacturing.

Key Highlights

The textural food ingredients market is distinguished by several pivotal factors that underscore its significance. A primary highlight is the robust innovation in ingredient functionality, enabling the creation of complex textures in products ranging from creamy desserts to firm meat analogs. The shift towards clean-label and natural ingredients is a dominant trend, with manufacturers increasingly utilizing starches, gums, and pectins derived from natural sources to meet consumer demand for transparency. Another key aspect is the market's critical role in supporting the explosive growth of the plant-based food sector, where textural ingredients are essential for replicating the mouthfeel of animal-derived products. Furthermore, the industry is witnessing significant advancements in multifunctional ingredients that provide texture while also offering nutritional benefits like prebiotic fibers. Strategic collaborations and acquisitions among leading companies are also a hallmark, aimed at expanding product portfolios and geographic reach to capitalize on emerging opportunities.

Drivers, Opportunities & Restraints

The growth of the textural food ingredients market is primarily driven by the rising consumer demand for processed and convenience foods, which rely heavily on these components for quality and stability. The increasing popularity of plant-based and vegan diets presents a substantial driver, necessitating advanced texturizing solutions to improve the palatability of alternative protein products. Health and wellness trends also act as a significant driver, fueling the need for ingredients that can enable fat reduction, sugar replacement, and fiber enrichment without compromising on sensory attributes. Key opportunities lie in the development of novel, label-friendly ingredients from sustainable sources and the untapped potential in emerging economies where processed food consumption is on the rise. However, the market faces restraints including stringent regulatory frameworks governing food additives, which can delay product approvals and increase compliance costs. Additionally, volatility in the prices of raw materials and the high cost of research and development for innovative ingredients can pose challenges to market growth and profitability.

Concentration Insights

The competitive landscape of the textural food ingredients market is characterized by a high level of concentration, with a few multinational corporations holding significant market share. These established players, such as Cargill, Incorporated, Archer-Daniels-Midland Company, Ingredion Incorporated, DuPont de Nemours, Inc., and Kerry Group, possess extensive product portfolios, global distribution networks, and substantial research and development capabilities. Their dominance is reinforced by a history of strategic mergers, acquisitions, and partnerships aimed at consolidating their market position and expanding their technological expertise. Alongside these giants, there are numerous specialized and regional manufacturers that compete by offering niche products or catering to specific local demands. The market's concentration fosters an environment of intense competition focused on innovation, product quality, and cost-effectiveness. This structure ensures a continuous pipeline of advanced textural solutions but also creates high barriers to entry for new participants, solidifying the influence of the leading companies.

Type Insights

The market for textural food ingredients is segmented into various types, each serving distinct functional purposes in food formulation. Hydrocolloids, including gums like xanthan, guar, and locust bean gum, as well as carrageenan and alginate, are widely used for their thickening, gelling, and stabilizing properties. Starches and derivatives, both native and modified, represent another major category, valued for their ability to provide viscosity, texture, and moisture retention in a multitude of applications. Emulsifiers, such as lecithin and mono- and diglycerides, are crucial for creating stable mixtures of immiscible liquids like oil and water, directly impacting texture and mouthfeel. Proteins, including gelatin and plant-based proteins, are increasingly employed for their gelling and structuring capabilities, particularly in dairy alternatives and meat products. Pectins are essential in jams, jellies, and fruit-based products for gelling. Each type offers unique functional benefits, and their selection is dictated by the specific application, desired sensory outcome, and labeling requirements of the final food product.

Application Insights

Textural food ingredients find extensive application across the entire food and beverage industry, playing a vital role in product development and quality. In the bakery and confectionery sector, these ingredients are fundamental for providing structure, softness, crumb texture, and moisture retention in bread, cakes, and candies. The dairy and frozen dessert industry relies heavily on them to achieve creamy mouthfeel, prevent ice crystal formation, and ensure stability in products like yogurt, ice cream, and creamers. Meat and poultry applications utilize textural ingredients for moisture binding, improving juiciness, and enhancing the overall texture of processed meats. Beverages employ them as stabilizers and suspending agents to maintain homogeneity and desired mouthfeel, especially in nutritional drinks and fruit juices. The rapidly expanding plant-based product category is a major application area, where these ingredients are critical for mimicking the texture and eating experience of meat, seafood, and dairy products. Furthermore, they are indispensable in sauces, dressings, and soups to provide thickness and prevent separation.

Regional Insights

The demand for textural food ingredients exhibits distinct regional variations influenced by dietary patterns, economic development, and food processing intensity. North America and Europe represent mature markets characterized by high consumption of processed foods and a strong emphasis on product innovation, clean-label trends, and the growth of the plant-based industry. These regions are hubs for research and development, leading to the introduction of advanced textural solutions. The Asia-Pacific region is identified as the fastest-growing market, driven by rising disposable incomes, urbanization, and the expanding influence of Western dietary habits, which are increasing the consumption of processed and packaged foods. Countries like China and India are witnessing significant growth in their food processing sectors, creating substantial demand. Latin America and the Middle East and Africa are emerging markets with growing potential, fueled by economic development, changing lifestyles, and the gradual expansion of modern retail and food service channels, which in turn boost the need for textural ingredients in a wider variety of products.

Company Insights

The textural food ingredients market is led by a cohort of globally recognized companies renowned for their innovation, extensive product lines, and strategic market presence. Cargill, Incorporated is a dominant force, offering a broad spectrum of texturizers, including starches, hydrocolloids, and lecithin, through its deep integration in the agricultural supply chain. Archer-Daniels-Midland Company leverages its massive processing capabilities to provide a wide range of ingredients like fibers, proteins, and hydrocolloids that enhance food texture. Ingredion Incorporated is a key player specializing in ingredient solutions derived from corn, potatoes, and other starches, catering to diverse textural needs. DuPont de Nemours, Inc., through its Nutrition & Biosciences division, is a leader in providing sophisticated hydrocolloid and protein systems for various applications. Kerry Group excels in delivering taste and texture solutions, with a strong focus on clean-label and sustainable ingredients. These companies compete on the basis of technological expertise, product quality, customer service, and their ability to provide customized solutions for specific application challenges.

Recent Developments

The textural food ingredients market is dynamic, with recent developments centered on innovation, sustainability, and strategic expansion. A prominent trend is the increased investment in research and development to create next-generation, clean-label texturizers derived from novel sources such as pulses, citrus fibers, and seaweed to meet consumer demand for natural and recognizable ingredients. There has been a surge in activities related to the plant-based sector, with companies launching specialized textural systems designed specifically for meat, dairy, and seafood alternatives to improve their sensory profile. Sustainability has become a core focus, leading to initiatives aimed at reducing the environmental footprint of ingredient production through responsible sourcing and efficient manufacturing processes. Furthermore, the market has witnessed significant mergers, acquisitions, and partnerships as major players seek to enhance their technological capabilities and expand their geographic footprint. Companies are also increasingly leveraging digital tools and artificial intelligence to accelerate product development and optimize textural properties in new food formulations.

Report Segmentation

This comprehensive market research report on the textural food ingredients industry provides a detailed analysis structured through meticulous segmentation. The report is segmented by type, delving into the distinct categories of ingredients such as hydrocolloids, which include gums and gelatins; starches and derivatives; emulsifiers; proteins; and other specialized texturizing agents. Each segment is analyzed for its market dynamics, functional properties, and application suitability. Furthermore, the report is segmented by application, providing in-depth insights into the usage of these ingredients across key industries including bakery and confectionery, dairy and frozen desserts, meat and poultry products, beverages, and the rapidly growing plant-based food sector. This dual segmentation allows for a granular understanding of demand patterns, growth prospects, and innovation trends within each specific category and end-use market. The analysis provides stakeholders with targeted intelligence to identify opportunities, assess competition, and make informed strategic decisions.

FAQs

What are textural food ingredients? Textural food ingredients are substances added to food products to modify and enhance their physical properties, such as mouthfeel, viscosity, stability, thickness, and gel strength. They are crucial for achieving the desired consistency and sensory appeal in a wide range of food and beverage applications.

What is the difference between a thickener and a gelling agent? A thickener increases the viscosity of a liquid, making it flow more slowly, but does not form a gel. A gelling agent, on the other hand, forms a three-dimensional network that traps water, creating a solid-like structure or a gel, as seen in jellies and puddings.

What are some common natural textural ingredients? Common natural textural ingredients include pectin from fruits, used in jams; agar-agar and carrageenan from seaweed; various plant-based gums like guar and locust bean gum; and starches derived from corn, potato, and tapioca.

How are textural ingredients used in plant-based foods? In plant-based foods, textural ingredients are essential for replicating the mouthfeel, juiciness, firmness, and fibrous structure of animal products like meat, cheese, and milk. They help bind ingredients, provide fat-like richness, and improve the overall eating experience of alternatives.

What are the key drivers for the textural ingredients market? The key drivers include the growing consumer demand for processed and convenience foods, the rapid expansion of the plant-based food industry, the trend towards clean-label and natural products, and the desire for reduced-fat and healthier food formulations that maintain palatability.

Citius Research has developed a research report titled “Textural Food Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Textural Food Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Textural Food Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Textural Food Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Textural Food Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Textural Food Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Textural Food Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Textural Food Ingredients Market
• Cost and Gross Margin Analysis of Textural Food Ingredients Market
• Textural Food Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Textural Food Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Textural Food Ingredients Market Key Stakeholders

Below are the key stakeholders for the Textural Food Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Textural Food Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Textural Food Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Textural Food Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Textural Food Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Textural Food Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Textural Food Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Textural Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Textural Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Textural Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Textural Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Textural Food Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Textural Food Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Textural Food Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Textural Food Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Textural Food Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Textural Food Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Textural Food Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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