Hydrolysed Vegetable Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195501
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Hydrolysed Vegetable Protein Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Hydrolysed Vegetable Protein Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Ajinomoto, Kerry Group, Givaudan, Sensient, Symrise

Market Summary

The hydrolyzed vegetable protein market is a significant segment within the global food and beverages industry, characterized by its role as a versatile flavor enhancer and source of plant-based protein. Derived through the hydrolysis of various plant proteins such as soy, wheat, and corn, this ingredient is extensively utilized to impart umami and savory notes to a wide array of food products. The market is driven by the growing consumer shift towards plant-based diets and clean label products, alongside the rising demand for convenience and processed foods. Key manufacturers are continuously innovating to improve the taste profile and functional properties of hydrolyzed vegetable protein to meet diverse application needs. The market is globally distributed, with substantial production and consumption occurring across North America, Europe, and the Asia Pacific regions. Regulatory frameworks concerning food safety and labeling also play a crucial role in shaping market dynamics and product development strategies employed by industry participants.

Key Highlights

The hydrolyzed vegetable protein market is distinguished by several key highlights that underscore its importance and growth trajectory. A primary highlight is the ingredient's multifunctionality, serving not only as a flavor enhancer but also as a effective protein supplement in various dietary applications. The market benefits from the robust expansion of the food processing sector, where hydrolyzed vegetable protein is a critical component in soups, sauces, snacks, and ready-to-eat meals. Another significant aspect is the increasing investment in research and development by leading companies to produce non-GMO and organic variants, catering to the evolving consumer preferences for natural and sustainable ingredients. The competitive landscape is marked by the presence of established players such as Kerry Group, Tate & Lyle, and Ajinomoto Co., Inc., who are focusing on strategic expansions and product portfolio diversification. Additionally, the market is witnessing a surge in demand from emerging economies, driven by urbanization and changing lifestyle patterns.

Drivers, Opportunities & Restraints

The hydrolyzed vegetable protein market is propelled by several key drivers, including the rising consumer awareness regarding health and wellness, which fuels the demand for plant-based protein sources. The growth of the vegetarian and vegan population globally acts as a significant driver, encouraging food manufacturers to incorporate hydrolyzed vegetable protein into their product formulations. Opportunities in the market are abundant, particularly in the development of allergen-free and clean label products that meet specific dietary requirements and regulatory standards. The expansion of the retail sector and e-commerce platforms also presents lucrative opportunities for market players to enhance their distribution reach and consumer engagement. However, the market faces certain restraints, such as the potential for allergic reactions to some sources like soy and wheat, which can limit consumer adoption. Fluctuations in the prices of raw materials and stringent food safety regulations in various regions may also pose challenges to market growth, necessitating careful supply chain management and compliance strategies.

Concentration Insights

The hydrolyzed vegetable protein market exhibits a moderately concentrated competitive landscape, with a mix of large multinational corporations and specialized ingredient suppliers dominating the industry. Key players such as Kerry Group, Tate & Lyle, Ajinomoto Co., Inc., Sensient Technologies Corporation, and Givaudan hold significant market shares due to their extensive product portfolios, robust research capabilities, and global distribution networks. These companies engage in continuous innovation and strategic initiatives, including mergers and acquisitions, partnerships, and new product launches, to strengthen their market position and cater to evolving consumer demands. Regional and local players also contribute to the market dynamics, often focusing on niche segments or specific geographical areas. The concentration is influenced by factors such as technological advancements in production processes, brand reputation, and the ability to offer customized solutions to food manufacturers. This competitive environment fosters a climate of innovation and quality improvement across the market.

Type Insights

In the hydrolyzed vegetable protein market, products are primarily categorized based on their source material, with soy, wheat, and corn being the most prevalent types. Soy-based hydrolyzed vegetable protein holds a substantial market share due to its high protein content, favorable amino acid profile, and widespread availability. It is extensively used in various applications for its effective flavor-enhancing properties and nutritional benefits. Wheat-based hydrolyzed vegetable protein is another significant segment, valued for its ability to provide a distinct savory taste, though it is often associated with gluten-related concerns, leading to increased demand for gluten-free alternatives. Corn-based hydrolyzed vegetable protein is gaining traction as a viable option, particularly in regions where corn is abundantly available and as a alternative for consumers with soy or wheat allergies. Each type offers unique functional characteristics, influencing their suitability for different food and beverage applications and driving innovation in product development to meet diverse industry needs.

Application Insights

Hydrolyzed vegetable protein finds extensive applications across the food and beverages industry, primarily as a flavor enhancer and protein supplement. One of the largest application segments is the savory snacks sector, where it is used to impart umami and meat-like flavors to products such as chips, crackers, and extruded snacks. The soups and sauces category is another major application area, leveraging hydrolyzed vegetable protein to deepen flavor profiles and improve overall taste consistency in both instant and prepared varieties. Ready-to-eat meals and convenience foods extensively incorporate this ingredient to enhance palatability and meet consumer expectations for quick and tasty options. The meat alternatives segment is experiencing rapid growth, with hydrolyzed vegetable protein being a key component in plant-based burgers, sausages, and other???? products to replicate the taste and texture of meat. Additionally, it is used in seasonings, dressings, and nutritional supplements, highlighting its versatility and critical role in modern food formulation.

Regional Insights

The hydrolyzed vegetable protein market demonstrates distinct regional dynamics influenced by dietary habits, economic development, and regulatory environments. North America represents a significant market, driven by high consumer demand for processed and convenience foods, along with a strong trend towards plant-based diets. The presence of major food manufacturers and ingredient suppliers in the United States and Canada further bolsters regional growth. Europe is another key region, characterized by stringent food safety regulations and a growing inclination towards clean label and organic products, which encourages innovation in hydrolyzed vegetable protein offerings. The Asia Pacific region is anticipated to exhibit robust growth, fueled by rapid urbanization, increasing disposable incomes, and the expansion of the food processing industry in countries such as China, India, and Japan. Latin America and the Middle East and Africa are emerging markets, with potential growth opportunities linked to changing consumer preferences and economic development, though they currently hold smaller shares compared to other regions.

Company Insights

Leading companies in the hydrolyzed vegetable protein market employ various strategies to maintain competitiveness and drive growth. Kerry Group is recognized for its comprehensive portfolio of taste and nutrition solutions, investing significantly in research to develop innovative and sustainable hydrolyzed vegetable protein products. Tate & Lyle focuses on providing specialty food ingredients, with a strong emphasis on clean label and health-oriented offerings, leveraging its global presence to serve diverse market needs. Ajinomoto Co., Inc. is a prominent player, renowned for its expertise in amino acids and flavor technologies, continuously enhancing its hydrolyzed vegetable protein variants to meet consumer and industry demands. Sensient Technologies Corporation emphasizes natural ingredients and color solutions, integrating hydrolyzed vegetable protein into its broader product range to deliver enhanced sensory experiences. Givaudan utilizes its deep knowledge of flavors and fragrances to create customized hydrolyzed vegetable protein solutions that cater to specific application requirements. These companies, among others, prioritize quality, innovation, and strategic collaborations to strengthen their market positions.

Recent Developments

The hydrolyzed vegetable protein market has witnessed several recent developments reflecting the industry's dynamic nature and response to evolving trends. Key players have been actively engaged in launching new products that align with consumer demands for clean label, non-GMO, and organic ingredients. For instance, there has been a noticeable increase in the introduction of hydrolyzed vegetable protein derived from alternative sources to address allergen concerns and cater to specific dietary preferences. Strategic acquisitions and partnerships have also been prominent, enabling companies to expand their technological capabilities and geographic reach. Investments in sustainable production practices and supply chain optimization are becoming more common, as industry participants aim to reduce environmental impact and enhance operational efficiency. Additionally, advancements in hydrolysis technology are being pursued to improve the flavor profile and functionality of hydrolyzed vegetable protein, ensuring better performance in various food applications. These developments collectively contribute to the market's growth and innovation trajectory.

Report Segmentation

This market research report on the hydrolyzed vegetable protein industry provides a detailed segmentation analysis to offer comprehensive insights into various market dimensions. The report segments the market based on type, categorizing hydrolyzed vegetable protein into soy, wheat, corn, and other source-based variants, each analyzed for their market share, growth potential, and application suitability. Application segmentation covers key areas such as savory snacks, soups and sauces, ready-to-eat meals, meat alternatives, seasonings and dressings, and nutritional supplements, highlighting the usage patterns and demand drivers across these segments. Geographical segmentation breaks down the market into regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, examining regional trends, consumer behavior, and regulatory influences. Additionally, the report includes a competitive landscape section, profiling major companies and their strategies, market concentration, and recent developments. This structured segmentation enables a thorough understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions.

FAQs

What is hydrolyzed vegetable protein? Hydrolyzed vegetable protein is a food ingredient produced by breaking down plant proteins into amino acids and peptides through hydrolysis, commonly used as a flavor enhancer and protein supplement in various food products.

What are the sources of hydrolyzed vegetable protein? The primary sources include soy, wheat, and corn, with each offering distinct functional properties and catering to different application needs in the food industry.

Is hydrolyzed vegetable protein vegan? Yes, hydrolyzed vegetable protein is generally considered vegan as it is derived from plant sources, making it suitable for vegetarian and vegan diets.

What is hydrolyzed vegetable protein used for? It is widely used to enhance flavors in savory snacks, soups, sauces, ready-to-eat meals, meat alternatives, and seasonings, providing umami and meat-like tastes.

Is hydrolyzed vegetable protein gluten-free? Not all hydrolyzed vegetable protein is gluten-free; while corn-based variants are gluten-free, those derived from wheat contain gluten, so consumers should check product labels for specific information.

Citius Research has developed a research report titled “Hydrolysed Vegetable Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hydrolysed Vegetable Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hydrolysed Vegetable Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hydrolysed Vegetable Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hydrolysed Vegetable Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hydrolysed Vegetable Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hydrolysed Vegetable Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hydrolysed Vegetable Protein Market
• Cost and Gross Margin Analysis of Hydrolysed Vegetable Protein Market
• Hydrolysed Vegetable Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hydrolysed Vegetable Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hydrolysed Vegetable Protein Market Key Stakeholders

Below are the key stakeholders for the Hydrolysed Vegetable Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hydrolysed Vegetable Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hydrolysed Vegetable Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hydrolysed Vegetable Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hydrolysed Vegetable Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hydrolysed Vegetable Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hydrolysed Vegetable Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hydrolysed Vegetable Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hydrolysed Vegetable Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hydrolysed Vegetable Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hydrolysed Vegetable Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hydrolysed Vegetable Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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