Termite Control Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185737
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Termite Control Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Termite Control Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players BASF, Bayer, Syngenta, Corteva, FMC Corporation

Market Summary

The termite control market is a critical segment within the broader agriculture and pest management industry, focused on protecting crops, timber, and agricultural infrastructure from destructive termite infestations. Termites pose a significant threat to agricultural productivity by damaging roots, stems, and stored produce, leading to substantial economic losses for farmers and agribusinesses. The market encompasses a range of products and services designed to detect, prevent, and eliminate termite colonies, utilizing both chemical and non-chemical approaches. Key stakeholders include agricultural producers, forestry managers, and companies involved in crop protection and wood preservation. Growing awareness about sustainable farming practices and integrated pest management (IPM) is influencing market dynamics, with an increasing emphasis on environmentally responsible solutions. The market is characterized by continuous research and development efforts aimed at improving efficacy and reducing ecological impact, making it an evolving and technologically advanced field.

Key Highlights

The termite control market is distinguished by several key highlights that underscore its importance and trajectory. A prominent trend is the rising adoption of integrated pest management (IPM) strategies, which combine biological, physical, and chemical methods for sustainable termite control, reducing reliance on synthetic pesticides. Technological advancements are a major highlight, with innovations such as baiting systems, microwave detection devices, and remote monitoring technologies enhancing the precision and efficiency of termite management programs. The development of novel active ingredients with lower environmental toxicity and higher target specificity represents a significant advancement, addressing regulatory and consumer concerns. Furthermore, the market is witnessing increased consolidation, with major players engaging in mergers and acquisitions to expand their product portfolios and geographic reach. The critical need to protect high-value agricultural assets and timber from bio-deterioration continues to drive investment and innovation in this sector, ensuring its ongoing relevance.

Drivers, Opportunities & Restraints

The termite control market is propelled by several key drivers, including the escalating global need to safeguard agricultural output and ensure food security. Increasing incidents of termite infestations, potentially exacerbated by climate change affecting termite behavior and distribution, are a significant driver for market growth. Stricter government regulations and policies promoting food safety and sustainable agriculture also encourage the adoption of effective and approved termite control solutions. A major opportunity lies in the development and commercialization of bio-based and organic termiticides, catering to the growing demand for eco-friendly products in organic farming and green building. The expansion of precision agriculture creates opportunities for integrating smart, data-driven termite monitoring and control systems. However, the market faces restraints such as the high cost of advanced treatment technologies and stringent regulatory hurdles for product approval, which can delay market entry. Concerns over the environmental impact and potential health effects of certain chemical treatments also pose challenges, necessitating continuous innovation and consumer education.

Concentration Insights

The competitive landscape of the termite control market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. Leading companies such as BASF SE, Bayer AG, and Syngenta AG hold significant market shares, leveraging their extensive research and development capabilities, broad product portfolios, and strong global distribution networks. These industry giants often focus on developing patented chemical formulations and integrated solution systems. Alongside them, numerous smaller and mid-sized companies compete by offering niche products, specialized services, or bio-based alternatives, often focusing on specific regional markets or agricultural segments. The market concentration is influenced by factors such as regulatory compliance costs, which favor larger players with greater resources, and the need for technical expertise in application. This structure fosters a competitive environment where innovation, strategic partnerships, and geographic expansion are key strategies for maintaining and growing market presence.

Type Insights

The termite control market is segmented by type into various treatment methods, primarily categorized as chemical treatments, physical barriers, and biological controls. Chemical treatments dominate the market and include liquid termiticides, which are applied to soil to create a protective zone, and baiting systems that use slow-acting insecticides to eliminate entire colonies. These are often based on active ingredients such as fipronil, imidacloprid, and chlorantraniliprole. Physical barrier methods involve installing materials like stainless steel mesh or particle barriers during construction to physically block termite entry, a popular approach in pre-construction treatments for agricultural storage facilities. Biological control methods represent a growing segment, utilizing natural predators, pathogens like Metarhizium anisopliae fungus, or botanical extracts to manage termite populations in an environmentally sensitive manner. The choice of treatment type depends on factors like the severity of infestation, environmental conditions, crop type, and regulatory guidelines governing pesticide use.

Application Insights

In terms of application, the termite control market serves several critical areas within agriculture and beyond. The foremost application is in crop protection, where treatments are essential for safeguarding standing crops, particularly sugarcane, corn, and cotton, from subterranean termite species that attack roots and stems. Another significant application is the protection of post-harvest stored grains and agricultural produce in silos and warehouses, where termites can cause devastating losses. The market also caters to the forestry and timber industry, providing treatments for wood used in agricultural structures, fencing, and packaging to prevent structural damage and decay. Furthermore, termite control is vital for protecting the physical infrastructure of farms, including barns, storage buildings, and greenhouses. Beyond direct agriculture, related applications include orchard management and nursery stock protection, ensuring the health and viability of young plants and trees.

Regional Insights

The demand for termite control solutions exhibits distinct regional variations influenced by climate, agricultural practices, and economic development. The Asia-Pacific region represents a highly significant market, driven by its vast agricultural sector, tropical and subtropical climates conducive to termite activity, and growing focus on improving crop yields. Countries like India, China, and Australia are major contributors due to large-scale farming and recurring pest challenges. North America holds a substantial market share, characterized by advanced agricultural technologies, high awareness among farmers, and stringent regulations on pest management, with the United States being a key revenue generator. Europe's market is mature and strongly influenced by strict environmental regulations, promoting the use of integrated pest management and bio-based solutions. Latin America and Africa are emerging markets with growing potential, fueled by expansion in agricultural activities and increasing awareness of termite-related damages, though market penetration can be uneven.

Company Insights

The termite control market features a competitive roster of companies striving to offer effective solutions. Prominent players include global agrochemical giants such as BASF SE, which offers a range of termiticides under its portfolio. Bayer AG, through its environmental science division, provides advanced baiting systems and liquid treatments. Syngenta AG is another key competitor, known for its innovative chemical solutions for crop protection. Rentokil Initial plc and Rollins, Inc. (operating through Orkin) are leading service providers, offering comprehensive termite inspection and management services to agricultural and commercial clients. Additionally, companies like Ensystex, Inc. specialize in developing insect growth regulators and baiting technologies. These companies compete on factors including product efficacy, environmental profile, technical support, and the ability to offer integrated pest management programs tailored to the specific needs of the agriculture industry.

Recent Developments

The termite control market has witnessed several noteworthy recent developments reflecting its innovative and responsive nature. A significant trend is the increased investment in research and development of novel active ingredients with improved safety profiles and novel modes of action to combat insecticide resistance. Companies are also launching advanced baiting systems equipped with monitoring technology, allowing for more precise and efficient colony elimination. There has been a noticeable surge in strategic mergers and acquisitions, as larger firms seek to acquire specialized technology or expand their service capabilities in key geographic markets. Furthermore, the development and promotion of bio-based termiticides derived from plant extracts or microorganisms have gained considerable momentum, aligning with the global shift towards sustainable agriculture. Collaborations between research institutions and industry players to field-test new biological control agents are also a key area of recent activity, aiming to bring more eco-friendly options to market.

Report Segmentation

This comprehensive market report on the termite control industry is meticulously segmented to provide a detailed and granular analysis for strategic decision-making. The segmentation is structured along several key axes to capture the multifaceted nature of the market. It is analyzed by type, distinguishing between chemical control methods such as liquid termiticides and bait systems, physical barriers, and biological control techniques. The application segment delves into specific use cases including crop protection, stored commodity protection, structural protection for agricultural buildings, and forestry. Furthermore, the report provides a thorough regional analysis, breaking down the market into key geographical areas such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, regulatory landscapes, and growth potentials. This multi-dimensional segmentation allows stakeholders to identify precise opportunities and challenges within specific niches of the termite control ecosystem.

FAQs

What are the most effective methods for termite control in agriculture? Effective methods often integrate several approaches. Liquid termiticides applied to soil create a protective chemical barrier, while baiting systems target and eliminate entire colonies. Physical barriers installed during construction are effective for long-term prevention. Increasingly, biological controls using natural pathogens are being adopted for sustainable management, especially in sensitive agricultural environments.

How does climate change affect the termite control market? Climate change can expand the habitable range of certain termite species into previously unaffected regions, increasing the risk of infestation in new agricultural areas. Warmer temperatures may also accelerate termite reproductive cycles, leading to larger colonies and more frequent infestations. This dynamic creates a growing and shifting demand for termite control solutions, driving market adaptation and innovation.

What is the difference between chemical and non-chemical termite control? Chemical control relies on synthetic or natural insecticides to poison termites, either through direct contact or ingestion via baits. Non-chemical control includes physical methods like barriers to block entry, and biological methods using natural predators or pathogens. Non-chemical options are generally favored in organic farming and sensitive ecosystems due to their lower environmental impact.

Which regions have the highest demand for termite control? Regions with warm, humid climates typically experience the highest demand due to ideal conditions for termite activity. This includes large parts of the Asia-Pacific region, particularly South and Southeast Asia, as well as the southern United States, South America, and Africa. Agricultural intensity in these regions further amplifies the need for effective termite management.

What are the latest innovations in termite control technology? Recent innovations include smart baiting systems with wireless monitors that alert technicians to activity, allowing for highly targeted interventions. Advances in microwave and acoustic emission detection devices enable non-invasive inspection. There is also significant R&D focused on novel bioactive compounds from plants and microbes that act as highly specific and environmentally benign termiticides.

Citius Research has developed a research report titled “Termite Control Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Termite Control Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Termite Control Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Termite Control Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Termite Control Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Termite Control Market
• Research Methodology
• Executive Summary
• Market Dynamics of Termite Control Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Termite Control Market
• Cost and Gross Margin Analysis of Termite Control Market
• Termite Control Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Termite Control Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Termite Control Market Key Stakeholders

Below are the key stakeholders for the Termite Control Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Termite Control Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Termite Control Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Termite Control Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Termite Control Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Termite Control Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Termite Control Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Termite Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Termite Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Termite Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Termite Control Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Termite Control Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Termite Control Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Termite Control Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Termite Control Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Termite Control Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Termite Control Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Termite Control Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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