Automatic Feeding Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185636
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Automatic Feeding Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Automatic Feeding Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players DeLaval, GEA, Lely, Trioliet, BouMatic

Market Summary

The automatic feeding market represents a transformative segment within the agricultural industry, focused on the automation of feed delivery and management systems for livestock. This market is driven by the increasing need for operational efficiency, labor cost reduction, and enhanced animal welfare standards on modern farms. These systems encompass a range of sophisticated technologies, including conveyor belts, robotic feeders, and software-controlled distribution mechanisms that ensure precise and timely delivery of feed. The adoption of such systems is becoming integral to large-scale dairy, swine, and poultry operations, where consistent and optimized nutrition is directly linked to productivity and profitability. The integration of IoT and data analytics further allows for real-time monitoring and adjustments, paving the way for more intelligent and responsive farming practices. As global demand for animal protein continues to rise, the role of automated feeding in ensuring sustainable and scalable production is increasingly critical, making it a key area of investment and innovation in agribusiness.

Key Highlights

The automatic feeding market is characterized by several pivotal developments that underscore its growing importance. A primary highlight is the seamless integration of these systems with broader farm management software, creating a centralized platform for overseeing all aspects of livestock production. Leading companies such as DeLaval, GEA Group, and Lely are at the forefront, introducing advanced robotic solutions that not only distribute feed but also collect valuable data on consumption patterns and animal health. Another significant trend is the move towards energy-efficient and environmentally sustainable systems, which help reduce the overall carbon footprint of farming operations. The technology is also becoming more accessible to mid-sized farms due to modular and scalable designs, democratizing access to automation. Furthermore, the ability of these systems to provide consistent feed quality and reduce waste through precise portion control is a major value proposition, directly impacting the bottom line for producers and enhancing overall operational reliability.

Drivers, Opportunities & Restraints

The growth of the automatic feeding market is propelled by a confluence of powerful drivers. The persistent labor shortages in the agricultural sector worldwide are a primary catalyst, forcing farm operators to seek automated alternatives to manual feeding processes. Concurrently, the rising global demand for meat, milk, and eggs necessitates more efficient production methods to meet consumption needs, making automation a strategic imperative. There is also a growing emphasis on animal welfare and the direct correlation between consistent, stress-free feeding and improved health outcomes, which is encouraging adoption. Significant opportunities lie in the integration of artificial intelligence and machine learning for predictive analytics, enabling proactive health management and even more precise feeding regimens. The emerging markets in Asia-Pacific and Latin America present substantial growth potential due to increasing industrialization of livestock farms. However, the market faces restraints, including the substantial initial capital investment required for installation, which can be a barrier for small-scale farmers. Additionally, the need for technical expertise to operate and maintain these complex systems can pose a challenge in regions with limited skilled labor, potentially slowing widespread adoption.

Concentration Insights

The competitive landscape of the automatic feeding market is moderately concentrated, with a mix of established multinational corporations and specialized technology providers. Prominent players such as DeLaval, GEA Group, Lely, Trioliet, and Pellon Group possess significant market share, extensive distribution networks, and robust portfolios of patented technologies. Their dominance is reinforced by continuous investment in research and development to launch innovative products and by strategic acquisitions to expand their global footprint. Alongside these giants, a vibrant ecosystem of smaller, agile companies and startups is emerging, often focusing on niche applications or disruptive technologies like cloud-based data management. This dynamic creates a competitive environment where innovation, reliability, and after-sales service are key differentiators. The market concentration is also influenced by regional strengths, with European companies historically leading in technology development, while North American and Asian firms are rapidly expanding their presence to capture local demand.

Type Insights

Automatic feeding systems are categorized primarily by their technology and mechanism of operation. Rail-guided feeding systems are a common type, utilizing an overhead rail to move a feed cart along the feeding alley, efficiently serving a large number of animals in barns like free-stall dairy facilities. Conveyor belt systems represent another major category, often used in poultry and swine operations to transport feed from a central silo to troughs in a continuous and controlled manner. Robotic feeding systems constitute the most advanced segment, featuring autonomous vehicles or arms that can mix, deliver, and even push up feed, often equipped with sensors for real-time data collection. Additionally, there are stationary feeding systems designed for specific purposes, such as calf feeders that provide milk replacer to individual young animals. The choice of system type is heavily influenced by the livestock species, the scale of the operation, the existing infrastructure of the farm, and the specific goals of the producer, whether focused on labor savings, data acquisition, or maximizing feed conversion ratios.

Application Insights

The application of automatic feeding systems is diverse, spanning across various livestock sectors with distinct requirements. In the dairy industry, these systems are paramount for ensuring cows receive a precise total mixed ration (TMR) multiple times a day, which is crucial for maintaining rumen health and maximizing milk yield. For swine production, automated feeding is used to deliver different phases of feed to pigs as they grow, from starter to finisher diets, often integrated with weight monitoring systems to optimize growth rates. Poultry farms, including those for broilers and layers, utilize chain and pan feeder systems to provide a constant supply of feed, supporting uniform flock development and high production efficiency. Furthermore, specialized applications are growing in prominence, such as systems for aquaculture farms and for equine operations. The overarching benefit across all applications is the move towards precision livestock farming, where nutrition is tailored to the exact needs of the animal, thereby improving health, reducing waste, and enhancing the overall sustainability and profitability of the farming enterprise.

Regional Insights

The adoption and development of automatic feeding technology exhibit distinct regional patterns influenced by economic factors, farm structure, and regulatory environments. Europe stands as a mature and leading market, characterized by a high concentration of modern, technologically advanced farms, particularly in countries like Germany, the Netherlands, and France. Supportive government policies promoting agricultural efficiency and animal welfare further accelerate adoption in this region. North America, with its large-scale commercial farms in the United States and Canada, is another significant market driven by the imperative to reduce labor costs and improve productivity margins. The Asia-Pacific region is identified as the fastest-growing market, fueled by the rapid industrialization of the livestock sector in China, India, and Southeast Asian nations. Rising disposable incomes and changing dietary habits are increasing demand for animal protein, prompting investments in modern farm infrastructure. Meanwhile, Latin America and the Middle East & Africa are emerging markets where adoption is gradually increasing, often starting with large export-oriented operations before trickling down to smaller farms.

Company Insights

The automatic feeding market is served by a roster of key players who are instrumental in shaping its trajectory through innovation and strategic expansion. DeLaval, a renowned Swedish company, offers a comprehensive suite of milking and feeding robotic solutions, emphasizing integrated herd management. Germany's GEA Group is a major engineering conglomerate providing advanced feeding technology for dairy and beef cattle, known for its high-capacity systems. Lely, from the Netherlands, is a pioneer in agricultural robotics, with its Astronaut milking robot and Vector automatic feeding system being widely recognized. Other significant contributors include Trioliet, a Dutch specialist in mixer feeder wagons, and Pellon Group from Finland, which provides feeding and manure handling solutions. Companies are competing not only on the hardware but also on the software front, developing sophisticated platforms that analyze feeding data to provide actionable insights for farmers, thereby adding a layer of valuable advisory services to their product offerings.

Recent Developments

The automatic feeding market is witnessing a wave of innovation and strategic activity aimed at enhancing system capabilities and expanding market reach. A prominent trend is the development of increasingly intelligent systems powered by artificial intelligence. These next-generation feeders can analyze consumption data in real-time to detect changes in appetite that may indicate health issues, allowing for early intervention. There is also a strong focus on sustainability, with companies introducing energy-efficient motors and designs that minimize feed waste and environmental impact. Strategic partnerships and acquisitions are common, as larger firms seek to acquire innovative startups to bolster their technology portfolios. Furthermore, companies are enhancing the connectivity of their systems, ensuring seamless integration with other farm management software for a unified data ecosystem. These developments collectively point towards a future where automatic feeding is not just a mechanized process but a central, intelligent component of the fully automated, data-driven farm.

Report Segmentation

This comprehensive market research report on the automatic feeding market provides a detailed and structured analysis to offer actionable intelligence. The report is meticulously segmented to allow for a granular understanding of the market dynamics. The segmentation is based on type, categorizing the market into rail-guided systems, conveyor belt systems, robotic feeders, and other specialized variants. Further segmentation is done by application, covering the critical end-use sectors of dairy farms, swine farms, poultry farms, and other livestock applications such as equine and aquaculture. Geographically, the report provides an in-depth analysis of key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further country-level analysis for major markets within these regions. This multi-faceted segmentation enables stakeholders to identify precise growth pockets, understand competitive intensities in specific segments, and make informed strategic decisions regarding investment, product development, and market entry.

FAQs

What is driving the growth of the automatic feeding market?

The market is primarily driven by a global shortage of skilled agricultural labor, which increases the need for automation. Furthermore, the rising consumption of animal protein necessitates more efficient farming practices, and there is a growing focus on improving animal welfare and health through consistent and precise nutrition, which automated systems reliably provide.

Which livestock application dominates the automatic feeding market?

The dairy farm segment is a dominant application for automatic feeding systems. This is due to the critical importance of providing a consistent and accurately mixed Total Mixed Ration (TMR) to dairy cattle to maintain rumen health and optimize milk production, making the investment in automation highly justified for dairy operators.

What are the key types of automatic feeding systems?

The market features several key types of systems. These include rail-guided feeding systems that operate on an overhead track, conveyor belt systems for continuous feed delivery, and highly advanced robotic feeding systems that are autonomous and often equipped with data-sensing capabilities for intelligent farm management.

Which region is the largest market for automatic feeding systems?

Europe is currently the largest and most mature market for automatic feeding systems. This leadership is attributed to the presence of a highly modernized agricultural sector, high labor costs, and strong governmental support and regulations that promote advanced farming technologies and animal welfare standards.

Who are the leading companies in the automatic feeding market?

The market is led by several established international companies. Key players include DeLaval, GEA Group, and Lely, which are recognized for their extensive expertise, innovative robotic solutions, and strong global distribution networks in agricultural technology and dairy farming automation.

Citius Research has developed a research report titled “Automatic Feeding Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automatic Feeding Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automatic Feeding Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automatic Feeding Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automatic Feeding Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automatic Feeding Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automatic Feeding Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automatic Feeding Market
• Cost and Gross Margin Analysis of Automatic Feeding Market
• Automatic Feeding Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automatic Feeding Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automatic Feeding Market Key Stakeholders

Below are the key stakeholders for the Automatic Feeding Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automatic Feeding Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automatic Feeding Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automatic Feeding Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automatic Feeding Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automatic Feeding Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automatic Feeding Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automatic Feeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automatic Feeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automatic Feeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automatic Feeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automatic Feeding Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automatic Feeding Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automatic Feeding Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automatic Feeding Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automatic Feeding Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automatic Feeding Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automatic Feeding Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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