Tannase Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196025
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Tannase Market size was estimated at USD 85 million in 2023 and is projected to reach USD 180 million by 2030, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2024-2030).

Tannase Market

(Market Size)
$85 million
$180 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.50%
2023 Market Size USD 85 million
2030 Market Size USD 180 million
Key Players Novozymes, DSM, Amano Enzyme, AB Enzymes, Chr. Hansen

Market Summary

The tannase market is a specialized segment within the food and beverages industry, primarily driven by the enzyme's critical role in processing various consumables. Tannase, or tannin acyl hydrolase, is an enzyme that hydrolyzes tannins into gallic acid and glucose. This process is essential for reducing astringency and improving clarity in products like tea, wine, fruit juices, and beer. The market caters to manufacturers seeking enhanced product quality, taste, and shelf stability. With increasing consumer preference for processed and refined beverages, the demand for tannase continues to grow. Key players are focusing on enzyme purity and activity to meet industry standards. The market is characterized by ongoing research into microbial sources for tannase production, aiming for cost-effective and sustainable solutions. Geographically, regions with strong beverage industries show higher adoption rates. The market's evolution is closely tied to advancements in biotechnology and fermentation processes, ensuring efficient enzyme production. As health consciousness rises, the use of tannase in functional foods and nutraceuticals is also gaining traction, further expanding its application scope.

Key Highlights

The tannase market is distinguished by several key factors that underscore its importance in the food and beverages sector. One significant highlight is the enzyme's ability to improve sensory attributes in beverages, such as reducing bitterness and enhancing flavor profiles, which is crucial for consumer acceptance. Another notable aspect is the shift towards microbial-derived tannase, which offers higher yield and scalability compared to plant-based sources. Companies like Novozymes, DuPont, and Amano Enzyme are leading innovations in enzyme formulation and application techniques. The market also benefits from stringent food safety regulations that mandate the use of approved enzymes for processing, ensuring product consistency and quality. Additionally, tannase's role in producing gallic acid, a valuable antioxidant, adds to its economic viability. The growing trend of clean label products has further propelled the adoption of natural enzymes like tannase, as manufacturers seek to meet consumer demands for transparency and natural ingredients. Research into extremophilic microorganisms for tannase production is opening new avenues for thermostable and pH-stable enzymes, enhancing their applicability in diverse industrial conditions.

Drivers, Opportunities & Restraints

The tannase market is influenced by several drivers, opportunities, and restraints that shape its trajectory. A primary driver is the expanding global beverage industry, particularly tea and wine production, where tannase is indispensable for quality enhancement. The rising consumer demand for processed foods with improved taste and nutritional value also fuels market growth. Additionally, advancements in biotechnology have enabled more efficient and cost-effective enzyme production methods, making tannase more accessible to manufacturers. Opportunities abound in the development of novel applications, such as in functional foods and dietary supplements, where tannase's antioxidant properties can be leveraged. The increasing focus on sustainable and eco-friendly production processes presents another opportunity for market players to innovate using waste-based substrates for tannase synthesis. However, the market faces restraints, including high production costs associated with purified enzyme formulations and regulatory hurdles in different regions that may delay product approvals. Limited awareness among small-scale manufacturers about tannase benefits can also impede market penetration. Despite these challenges, ongoing research and strategic collaborations offer pathways to overcome restraints and capitalize on emerging opportunities.

Concentration Insights

The tannase market exhibits a moderate level of concentration, with a mix of global leaders and specialized regional players dominating the landscape. Companies such as Novozymes, DuPont, Amano Enzyme, and Kerry Group hold significant market shares due to their extensive research capabilities, robust distribution networks, and diverse product portfolios. These players focus on continuous innovation, developing high-activity tannase variants tailored for specific applications in the food and beverages industry. Regional concentrations are evident in areas with strong agricultural and processing activities, such as Asia-Pacific, where tea production is prominent, and Europe, known for its wine industry. The market also sees participation from smaller firms and startups that niche down into specific segments or offer customized solutions. Collaboration between academic institutions and industry players is common, driving advancements in enzyme technology. The competitive dynamics are characterized by mergers, acquisitions, and partnerships aimed at expanding geographic reach and application expertise. Quality consistency, regulatory compliance, and customer support are critical factors influencing market concentration and competitive positioning.

Type Insights

Tannase is primarily categorized based on its source, with microbial and plant-derived variants being the main types available commercially. Microbial tannase, obtained from fungi, bacteria, and yeast, dominates the market due to its higher efficiency, scalability, and cost-effectiveness. Aspergillus niger and Penicillium species are commonly used fungal sources for industrial production. Bacterial sources like Bacillus and Lactobacillus are also gaining attention for their rapid growth and enzyme yield. Plant-derived tannase, though less common, is valued for specific traditional applications but faces limitations in scalability and consistency. Another emerging type is recombinant tannase, produced through genetic engineering techniques, which offers enhanced properties such as thermostability and pH tolerance. The choice of tannase type depends on application requirements, with food-grade enzymes needing strict purity standards. Manufacturers are investing in strain improvement and fermentation optimization to boost enzyme activity and reduce production costs. The trend towards non-GMO and organic-certified tannase is also influencing type preferences, particularly in markets with stringent labeling regulations.

Application Insights

Tannase finds diverse applications across the food and beverages industry, primarily aimed at improving product quality and processing efficiency. In the tea industry, it is used to solubilize tea cream and reduce turbidity, resulting in clearer and less astringent products. Wine manufacturers employ tannase to soften tannins, enhancing flavor and mouthfeel while accelerating aging processes. The fruit juice sector utilizes the enzyme to clarify beverages and minimize bitterness from natural tannins. Beer production benefits from tannase through improved haze stability and filtration efficiency. Beyond beverages, tannase is applied in the production of gallic acid, which serves as an antioxidant in foods and pharmaceuticals. Emerging applications include animal feed processing, where tannase reduces antinutritional factors in feed ingredients, and leather processing, though the latter is outside the food scope. The nutraceutical industry is exploring tannase for developing bioactive compounds from tannin-rich sources. Each application requires specific enzyme formulations, driving demand for customized solutions from manufacturers.

Regional Insights

The tannase market displays distinct regional patterns influenced by local industries and consumer preferences. Asia-Pacific is a dominant region, driven by high tea consumption and production in countries like India, China, and Sri Lanka. The region's strong agricultural base and growing food processing sector further bolster market growth. Europe holds a significant share, attributed to its well-established wine and beverage industries, particularly in France, Italy, and Spain. Stringent food quality standards in Europe also promote the adoption of enzymes like tannase for processing. North America shows steady demand, fueled by the popularity of processed juices, wines, and functional foods, with the United States being a key market. Latin America and the Middle East & Africa are emerging regions, where increasing industrialization and changing dietary habits are creating new opportunities. Regional regulatory frameworks impact market dynamics, with variations in approval processes for enzyme use in food applications. Local manufacturers often cater to regional needs, while global players expand through partnerships and distribution agreements to leverage geographic strengths.

Company Insights

The tannase market features several prominent companies that lead through innovation, quality, and strategic initiatives. Novozymes A/S is a key player, known for its advanced enzyme solutions and strong focus on sustainability. DuPont de Nemours, Inc. offers a range of tannase products under its Danisco brand, emphasizing application-specific formulations. Amano Enzyme Inc. is recognized for high-purity enzymes and extensive research in microbial fermentation. Kerry Group plc leverages its broad food ingredient portfolio to provide integrated tannase solutions. Other notable players include Biocon Limited, Sigma-Aldrich (Merck KGaA), and Creative Enzymes, which contribute through niche offerings and customized services. These companies invest heavily in R&D to enhance enzyme efficacy and develop novel applications. Strategic activities such as mergers, acquisitions, and collaborations are common to strengthen market presence and expand product lines. Regional players also play vital roles, particularly in areas with specific processing traditions, by offering locally tailored solutions. Competitiveness is driven by factors like product quality, regulatory compliance, customer support, and price positioning.

Recent Developments

Recent developments in the tannase market reflect ongoing innovation and strategic movements aimed at enhancing market position and application scope. Key players have launched new enzyme formulations with improved stability and activity for specific beverage processing needs. For instance, Novozymes introduced a thermostable tannase variant designed for high-temperature tea extraction processes. DuPont expanded its enzyme portfolio through acquisitions, focusing on sustainable production methods. Research initiatives have intensified, with studies exploring novel microbial strains from extreme environments for tannase production, offering better yield and efficiency. Partnerships between enzyme manufacturers and food processors have increased to co-develop customized solutions, particularly for organic and non-GMO product lines. Regulatory approvals in emerging markets have been a focus, enabling companies to tap into new geographic areas. Additionally, advancements in fermentation technology have reduced production costs, making tannase more accessible to small and medium enterprises. The trend towards circular economy practices has led to the use of agro-industrial waste as substrates for tannase production, aligning with sustainability goals. These developments collectively drive market growth and innovation.

Report Segmentation

This market research report on the tannase market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The report is segmented by type, distinguishing between microbial-derived and plant-derived tannase, with further breakdowns into specific microbial sources such as fungal and bacterial. Application segmentation covers key areas including tea processing, wine production, fruit juices, beer manufacturing, and other emerging uses like gallic acid production and nutraceuticals. Geographic segmentation analyzes regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting country-level trends and opportunities. Additionally, the report includes segmentation by form, such as liquid and powder formulations, and by end-user, focusing on industrial manufacturers, small-scale processors, and research institutions. Each segment is evaluated for market trends, growth factors, and competitive landscape, providing stakeholders with actionable intelligence. The segmentation approach ensures a granular understanding of market dynamics, enabling targeted strategies and informed decision-making for businesses and investors.

FAQs

What is tannase used for? Tannase is primarily used in the food and beverages industry to hydrolyze tannins, reducing astringency and improving clarity in products like tea, wine, fruit juices, and beer. It also finds applications in producing gallic acid for antioxidants and in animal feed processing.

How is tannase produced? Tannase is produced through microbial fermentation using fungi, bacteria, or yeast. Aspergillus niger is a commonly used fungus. The process involves cultivating microorganisms on tannin-rich substrates under controlled conditions, followed by extraction and purification of the enzyme.

What are the sources of tannase? Tannase is sourced mainly from microorganisms such as fungi (e.g., Aspergillus, Penicillium) and bacteria (e.g., Bacillus). Plant-based sources exist but are less common due to scalability issues. Recombinant DNA technology is also used to produce engineered tannase.

Is tannase safe for consumption? Yes, tannase is generally recognized as safe (GRAS) by regulatory authorities when used in accordance with food-grade standards. It is approved for use in food processing in many regions, provided it meets purity and safety specifications.

What is the role of tannase in tea processing? In tea processing, tannase reduces turbidity and astringency by breaking down tannins. It helps in producing clear tea extracts, enhancing flavor, and improving the overall quality of tea-based beverages, including instant teas and ready-to-drink products.

Citius Research has developed a research report titled “Tannase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tannase Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tannase Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tannase Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tannase Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tannase Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tannase Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tannase Market
• Cost and Gross Margin Analysis of Tannase Market
• Tannase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tannase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tannase Market Key Stakeholders

Below are the key stakeholders for the Tannase Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tannase Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tannase Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tannase Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tannase Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tannase Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tannase Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tannase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tannase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tannase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tannase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tannase Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tannase Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tannase Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tannase Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tannase Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tannase Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tannase Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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