Turmeric Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196989
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Turmeric Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Turmeric Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Sabinsa, Arjuna Natural, Synthite

Market Summary

The turmeric market is a significant segment within the global food and beverages industry, characterized by steady demand driven by its extensive use as a spice, coloring agent, and functional ingredient. Turmeric, derived from the Curcuma longa plant, is renowned for its active compound curcumin, which imparts both color and potential health benefits. The market serves a diverse range of applications, from culinary uses in curries and mustard to health-oriented products like teas, supplements, and fortified foods. Key consumers include food manufacturers, beverage producers, health product companies, and retail consumers seeking natural ingredients. Geographically, production is concentrated in tropical regions, with India being the largest producer and exporter. The market is influenced by factors such as agricultural yield, processing technologies, and evolving consumer preferences toward natural and organic products. Industry participants include agricultural producers, processors, distributors, and end-product manufacturers who collaborate to meet global demand. The supply chain involves harvesting, drying, grinding, and quality control to ensure product standards. Market dynamics are also shaped by regulatory frameworks governing food additives and health claims, as well as international trade policies. Sustainability and ethical sourcing are becoming increasingly important considerations for businesses operating in this space.

Key Highlights

The turmeric market exhibits several key highlights that underscore its importance and growth potential. Turmeric's versatility is a major asset, as it functions as a spice, preservative, natural colorant, and bioactive ingredient in various food and beverage formulations. The rising consumer inclination toward clean-label and natural products has significantly boosted demand, with turmeric being perceived as a beneficial and traditional ingredient. Innovation in product development is notable, with companies introducing turmeric-infused items such as golden milk, health shots, snacks, and functional beverages to cater to health-conscious demographics. The ingredient's association with wellness trends, including anti-inflammatory and antioxidant properties, continues to drive its adoption beyond traditional culinary uses into nutraceuticals and dietary supplements. Supply chain advancements have improved quality consistency and traceability, addressing concerns about adulteration and purity. Major market players are investing in research to enhance extraction techniques and bioavailability of curcumin, further expanding application possibilities. Additionally, geographic expansion into Western markets, where turmeric was once a niche ingredient, has opened new revenue streams. The market also benefits from strong export-import activities, with countries like India, Myanmar, and Thailand leading production, while North America and Europe represent key consumption regions.

Drivers, Opportunities & Restraints

Several drivers propel the turmeric market forward within the food and beverages sector. Increasing health awareness among consumers is a primary driver, as turmeric is valued for its potential wellness benefits, leading to higher incorporation into functional foods and beverages. The trend toward natural and organic ingredients supports demand, as manufacturers seek to replace synthetic additives with plant-based alternatives. Growth in the global spice trade and culinary diversification also contribute to market expansion. However, the market faces certain restraints, including price volatility due to climatic conditions affecting harvests, which can impact raw material availability and cost. Adulteration issues and quality inconsistencies pose challenges to market credibility and consumer trust. Regulatory hurdles related to health claims and maximum residue limits in different regions can also impede market growth. Despite these restraints, numerous opportunities exist. There is significant potential for product innovation, such as developing turmeric-based ready-to-drink beverages, snacks, and convenience foods targeting busy lifestyles. Expansion into untapped geographic markets, particularly in developing regions with growing disposable incomes, presents avenues for growth. Additionally, advancements in agricultural practices and processing technologies can improve yield, quality, and sustainability, offering competitive advantages to proactive businesses.

Concentration Insights

The turmeric market demonstrates a notable concentration in terms of production and export activities, with a few regions dominating the landscape. India stands as the world's largest producer, consumer, and exporter of turmeric, accounting for a substantial share of global output. Indian turmeric, particularly the Alleppey and Madras varieties, is highly sought after for its high curcumin content and quality. Other significant producing countries include Myanmar, Bangladesh, China, and Thailand, which contribute to the international supply. In terms of consumption, while Asian countries have traditionally been the largest markets due to culinary habits, North America and Europe have shown rapidly increasing demand, driven by health trends and ethnic cuisine popularity. The market features a mix of large-scale agricultural enterprises, smallholder farmers, and organized processing units. Key trading hubs are located in India, which exports to markets worldwide, including the United States, the United Arab Emirates, and Malaysia. Concentration is also evident in the processing sector, where companies like Sabinsa Corporation, Synthite Industries, and Naturex focus on value-added products such as curcumin extracts and oleoresins. This concentration influences pricing, quality standards, and supply chain dynamics globally.

Type Insights

Turmeric is available in various forms within the food and beverages market, each catering to different application needs and consumer preferences. The primary types include raw turmeric, dried turmeric powder, turmeric extracts, and turmeric oleoresin. Raw turmeric, consisting of fresh or dried rhizomes, is commonly used in traditional cooking and processing. Dried turmeric powder is the most widely recognized form, utilized as a spice and colorant in culinary preparations, packaged foods, and seasoning blends. Turmeric extracts, particularly those standardized for curcumin content, are increasingly popular in health-oriented products such as functional beverages, dietary supplements, and fortified foods due to their concentrated bioactive properties. Turmeric oleoresin, a viscous extract obtained through solvent extraction, is valued for its intense color and flavor profile, making it suitable for industrial applications in sauces, dressings, and processed meats. Additionally, organic turmeric is gaining traction as consumers seek pesticide-free and sustainably sourced options. The choice of turmeric type depends on factors such as desired intensity, solubility, application method, and cost considerations. Manufacturers often select specific forms based on their product formulations, with extracts and oleoresins preferred for consistent dosing and stability in processed foods and beverages.

Application Insights

Turmeric finds diverse applications across the food and beverages industry, leveraging its color, flavor, and functional properties. In culinary uses, it is a staple spice in curries, soups, stews, and rice dishes, particularly in South Asian and Middle Eastern cuisines. As a natural colorant, turmeric is employed in mustard, cheeses, pickles, butter, and margarine to impart a vibrant yellow hue. The beverage sector has seen significant innovation, with turmeric being incorporated into teas, lattes, smoothies, juices, and health shots aimed at wellness-conscious consumers. In processed foods, it is used in snacks, sauces, dressings, and ready-to-eat meals to enhance appeal and offer perceived health benefits. The nutraceutical and dietary supplement segment represents a growing application area, where turmeric extracts are formulated into capsules, tablets, and powders targeting anti-inflammatory and antioxidant support. Furthermore, turmeric is utilized in bakery products, confectionery, and dairy items such as yogurts and ice creams for both color and flavor enhancement. The versatility of turmeric allows it to bridge traditional and modern food trends, making it a valuable ingredient for product developers seeking to meet consumer demand for natural, functional, and ethnic food experiences.

Regional Insights

Regionally, the turmeric market displays distinct patterns of production, consumption, and growth dynamics. Asia-Pacific dominates both production and consumption, with India being the epicenter of cultivation and export. Countries like Myanmar, Bangladesh, Thailand, and Indonesia also contribute significantly to regional output. In these regions, turmeric is deeply embedded in cultural and culinary traditions, leading to robust domestic demand. North America and Europe represent major import markets, with demand driven by the popularity of ethnic cuisines, health trends, and the clean-label movement. The United States, Germany, the United Kingdom, and France are key consumers, often sourcing high-quality turmeric from Asian producers. These regions also see advanced processing and value-addition activities, with companies producing extracts and formulated products for health applications. Latin America and the Middle East & Africa are emerging markets, with growing awareness and usage in food processing and retail sectors. In Latin America, countries like Brazil and Mexico are incorporating turmeric into local food products and health supplements. The Middle East shows demand due to its spice trading heritage and expatriate populations. Each region presents unique opportunities and challenges, influenced by factors such as dietary habits, regulatory environments, economic conditions, and supply chain infrastructure.

Company Insights

The competitive landscape of the turmeric market includes a mix of agricultural producers, processors, distributors, and branded product manufacturers. Key companies involved in turmeric processing and value addition include Sabinsa Corporation, which specializes in botanical extracts and offers turmeric-based ingredients for food and nutraceuticals. Synthite Industries is another major player, focusing on spice oleoresins and extracts, with a significant presence in the global market. Naturex (now part of Givaudan) provides natural ingredient solutions, including turmeric products for food and beverage applications. Archer Daniels Midland Company (ADM) offers a range of turmeric ingredients through its portfolio of natural resources. Other notable participants include Kancor Ingredients, Universal Oleoresins, and Biomax Life Sciences, which cater to both domestic and international markets. These companies engage in activities such as sourcing, processing, quality assurance, and innovation to meet diverse customer needs. Many emphasize sustainable sourcing, organic certifications, and technological advancements in extraction to enhance product efficacy and appeal. The market also features numerous small and medium enterprises and cooperatives, particularly in producing countries, which supply raw and processed turmeric to larger distributors and exporters. Collaboration across the supply chain is common to ensure consistency, traceability, and compliance with international standards.

Recent Developments

Recent developments in the turmeric market reflect ongoing innovation and strategic movements aimed at capitalizing on growing demand. Companies are increasingly investing in research to improve curcumin bioavailability, leading to the introduction of enhanced absorption formulations such as turmeric combined with piperine or phospholipids. Product launches have expanded, with new turmeric-infused items like energy bars, sparkling waters, and functional snacks entering the market, targeting health-conscious consumers. Sustainability initiatives have gained prominence, with efforts to promote ethical sourcing, support farmer communities, and reduce environmental impact through water-efficient processing and waste reduction. Technological advancements in extraction and purification techniques are enabling higher yield and purity of curcumin, meeting stringent quality requirements for food and pharmaceutical applications. Strategic partnerships and acquisitions are occurring, as larger ingredient companies seek to strengthen their position in the natural extracts market. For instance, acquisitions of specialized extract producers allow expanded portfolio offerings. Regulatory developments continue to evolve, with regions like Europe and North America updating guidelines on health claims and permissible usage levels, influencing market strategies. Additionally, marketing emphasis on transparency, origin storytelling, and certification (such as organic and non-GMO) is becoming a key differentiator for brands in a competitive landscape.

Report Segmentation

This market research report on the turmeric market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The report is segmented by type, which includes categories such as raw turmeric, turmeric powder, turmeric extracts, and turmeric oleoresin, each analyzed for their market dynamics and application suitability. Application segmentation covers food products, beverages, dietary supplements, and others, highlighting usage patterns and growth areas within each segment. Geographic segmentation breaks down the market into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further analysis of major countries within these regions to identify trends and opportunities. Additionally, the report may include segmentation by form, such as organic and conventional turmeric, reflecting the increasing demand for certified products. Each segment is evaluated based on factors like market size, growth potential, competitive landscape, and consumer preferences. This structured approach allows stakeholders to pinpoint specific areas of interest, understand regional disparities, and make informed decisions regarding investment, product development, and market entry strategies. The segmentation ensures that the report delivers targeted insights relevant to producers, processors, distributors, and end-users operating in the global turmeric market.

FAQs

What are the health benefits of turmeric? Turmeric is widely recognized for its potential health benefits, primarily due to the active compound curcumin. It is known for its anti-inflammatory and antioxidant properties, which may support joint health, digestive function, and overall wellness. In the food and beverages industry, these attributes drive its use in functional products aimed at health-conscious consumers.

How is turmeric used in cooking? Turmeric is a staple spice in many cuisines, particularly in South Asian and Middle Eastern dishes. It is used to add color, flavor, and aroma to curries, soups, rice, and meat preparations. Additionally, it serves as a natural colorant in mustard, pickles, and various processed foods, enhancing visual appeal without synthetic additives.

What is the difference between turmeric and curcumin? Turmeric refers to the whole spice derived from the Curcuma longa plant rhizome, which contains various compounds. Curcumin is the primary bioactive component within turmeric, responsible for its bright yellow color and many of its purported health benefits. While turmeric is used broadly in food, curcumin extracts are concentrated for specific applications in supplements and fortified foods.

Where is turmeric grown? Turmeric is primarily grown in tropical and subtropical regions. India is the largest producer, followed by countries such as Myanmar, Bangladesh, China, and Thailand. These regions offer ideal climatic conditions for cultivation, with India's varieties being particularly valued for their high curcumin content and quality.

Can turmeric be used in beverages? Yes, turmeric is increasingly used in beverages due to its health associations and unique flavor. It is incorporated into teas, golden milk lattes, smoothies, juices, and functional health shots. This application leverages turmeric's potential benefits and aligns with growing consumer interest in wellness-oriented drink options.

Citius Research has developed a research report titled “Turmeric Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Turmeric Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Turmeric Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Turmeric Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Turmeric Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Turmeric Market
• Research Methodology
• Executive Summary
• Market Dynamics of Turmeric Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Turmeric Market
• Cost and Gross Margin Analysis of Turmeric Market
• Turmeric Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Turmeric Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Turmeric Market Key Stakeholders

Below are the key stakeholders for the Turmeric Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Turmeric Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Turmeric Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Turmeric Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Turmeric Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Turmeric Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Turmeric Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Turmeric Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Turmeric Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Turmeric Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Turmeric Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Turmeric Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Turmeric Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Turmeric Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Turmeric Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Turmeric Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Turmeric Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Turmeric Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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