Inverter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207230
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Inverter Market size was estimated at USD 15 billion in 2023 and is projected to reach USD 28 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Inverter Market

(Market Size)
$15 billion
$28 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 15 billion
2030 Market Size USD 28 billion
Key Players SMA Solar Technology, ABB, Huawei, Sungrow, Delta Electronics

Market Summary

The inverter market within the manufacturing and construction industry is a critical segment powering a wide array of applications from industrial machinery to building energy systems. Inverters are essential devices that convert direct current (DC) into alternating current (AC), enabling the operation of equipment and facilitating the integration of renewable energy sources into power grids. The demand is primarily driven by the global push towards energy efficiency, automation in manufacturing processes, and the increasing adoption of solar power in construction projects. Companies are increasingly investing in advanced inverter technologies to enhance power quality, reduce energy losses, and support sustainable practices. The market is characterized by continuous innovation, with manufacturers focusing on developing smart inverters that offer grid support functions and improved connectivity. This evolution is pivotal for modern industrial and infrastructural development, making inverters a cornerstone of energy management strategies in these sectors.

Key Highlights

The inverter market showcases several key highlights that underscore its importance and dynamism. Technological advancements are a major highlight, with the development of microinverters and string inverters offering higher efficiency and reliability for diverse applications. The integration of Internet of Things (IoT) capabilities is transforming inverters into smart devices capable of real-time monitoring and remote management, which is particularly valuable in industrial settings for predictive maintenance. Another significant highlight is the growing emphasis on hybrid inverters that can manage multiple power sources, such as solar panels and batteries, providing uninterrupted power supply and energy independence for manufacturing plants and construction sites. Leading companies like SMA Solar Technology, ABB, and Delta Electronics are at the forefront, introducing products with enhanced features like maximum power point tracking (MPPT) and grid-forming functionalities. Furthermore, the market is witnessing increased partnerships and collaborations among inverter manufacturers, solar panel producers, and construction firms to offer integrated energy solutions, highlighting the trend towards holistic power management systems.

Drivers, Opportunities & Restraints

The growth of the inverter market is propelled by several drivers, including the global shift towards renewable energy, which amplifies the need for efficient power conversion in solar installations within industrial and construction frameworks. Government policies and incentives promoting clean energy adoption further accelerate market expansion. Additionally, the rise in industrial automation and the construction of smart buildings necessitate advanced inverters for stable and reliable power supply, driving demand from these sectors. Opportunities abound in the development of energy storage systems, where inverters play a crucial role in battery management, and in emerging markets where infrastructure development is rapid. The expansion of electric vehicle charging infrastructure also presents a significant growth avenue for inverter applications. However, the market faces restraints such as high initial costs associated with advanced inverter systems, which can deter small and medium enterprises. Technical challenges related to grid integration and the need for compliance with varying international standards also pose hurdles. Moreover, supply chain disruptions and fluctuations in raw material prices can impact manufacturing timelines and costs, potentially restraining market growth.

Concentration Insights

The inverter market exhibits a concentrated landscape with a mix of established global players and emerging regional manufacturers dominating the industry. Key companies such as SMA Solar Technology, Fimer Group, Sungrow Power Supply, and Huawei Technologies hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These players focus on innovation, often introducing inverters with higher efficiency ratings and smart features to maintain competitive advantage. The market concentration is also influenced by strategic mergers and acquisitions, as larger firms absorb smaller innovators to enhance their technological offerings. Regionally, manufacturing hubs in Asia-Pacific, particularly in China and Japan, contribute to a high concentration of production facilities, impacting global supply dynamics. However, the market sees the entry of new players specializing in niche applications, such as microinverters for construction sites, which adds diversity but intensifies competition. This concentration necessitates continuous investment in technology and customer support to sustain leadership positions.

Type Insights

Inverters in the market are categorized into various types, each catering to specific needs within manufacturing and construction. Central inverters are predominantly used in large-scale industrial applications and solar farms due to their high power output and cost-effectiveness for big installations. String inverters are popular in commercial construction projects and smaller manufacturing setups, offering flexibility and ease of maintenance. Microinverters are gaining traction for their ability to optimize energy harvest at the panel level, making them ideal for residential and small commercial buildings where shading or design constraints exist. Hybrid inverters are increasingly adopted for their versatility in managing both solar power and battery storage, providing energy resilience crucial for industrial operations. Additionally, off-grid inverters are essential in remote construction sites without access to the main power grid. Each type presents distinct advantages in terms of efficiency, scalability, and integration capabilities, influencing buyer preferences based on application requirements and project scale.

Application Insights

The application of inverters spans numerous segments within manufacturing and construction, highlighting their versatility. In manufacturing, inverters are integral to motor drives and automation systems, enabling precise speed control and energy savings in machinery operations. They are also used in uninterrupted power supply (UPS) systems to protect critical industrial processes from power disruptions. Within construction, inverters facilitate the use of solar energy systems in buildings, from residential complexes to large commercial structures, supporting sustainable development goals. They are employed in electrification projects for infrastructure development, such as powering tools and equipment on sites without grid access. Furthermore, inverters play a key role in electric vehicle charging stations being constructed in urban areas, aligning with the growth of e-mobility. The diversity in applications drives demand for tailored inverter solutions that meet specific operational, efficiency, and regulatory standards across these sectors.

Regional Insights

Regionally, the inverter market demonstrates varied dynamics influenced by economic development, energy policies, and industrial activities. The Asia-Pacific region leads in both consumption and production, driven by rapid industrialization in countries like China and India, alongside substantial investments in renewable energy projects. North America shows strong growth due to advancements in smart grid technologies and supportive government initiatives for solar energy adoption in construction. Europe emphasizes energy efficiency and sustainability, boosting demand for inverters in manufacturing and building applications, with countries like Germany and the UK at the forefront. Latin America and the Middle East & Africa are emerging markets, where increasing construction activities and gradual renewable energy integration present growth opportunities, though infrastructure challenges may slow adoption. Each region's regulatory environment and investment climate significantly shape market trends and inverter adoption rates.

Company Insights

Prominent companies in the inverter market are leveraging innovation and strategic initiatives to strengthen their positions. SMA Solar Technology AG is renowned for its robust product range tailored for industrial and commercial use, focusing on reliability and grid services. ABB Ltd. offers advanced inverters integrated with digital solutions for smart manufacturing and energy management. Delta Electronics, Inc. provides high-efficiency inverters emphasizing energy savings and sustainability. Huawei Technologies Co., Ltd. excels with its smart string inverters incorporating AI for optimized performance in large-scale applications. Fimer Group is noted for its versatile inverters suitable for diverse construction projects. These companies invest heavily in research and development to introduce features like enhanced durability, connectivity, and compliance with international standards. Their strategies often include expanding global footprints through partnerships and catering to regional demands, ensuring they address the evolving needs of the manufacturing and construction sectors effectively.

Recent Developments

Recent developments in the inverter market reflect a trend towards technological integration and sustainability. Companies have launched new inverter models with higher efficiency ratings and improved thermal management, enhancing performance in demanding industrial environments. There is a growing focus on developing inverters compatible with energy storage systems, addressing the need for backup power and grid stability. Strategic collaborations have increased, such as partnerships between inverter manufacturers and construction firms to deploy integrated solar solutions in building projects. acquisitions have also been notable, with larger entities acquiring niche technology providers to expand their product offerings. Additionally, advancements in digitalization have led to the introduction of cloud-connected inverters enabling real-time data analytics and predictive maintenance, which is revolutionizing power management in manufacturing and construction applications. These developments highlight the market's rapid evolution towards smarter, more efficient energy solutions.

Report Segmentation

This report on the inverter market provides a detailed segmentation to offer comprehensive insights tailored for business decision-making. It is segmented by type, covering central inverters, string inverters, microinverters, hybrid inverters, and off-grid inverters, each analyzed for their market presence and application suitability. The application segmentation includes industrial manufacturing, residential construction, commercial construction, infrastructure projects, and renewable energy integration, highlighting specific use cases and demand drivers. Geographically, the report breaks down the market into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, growth factors, and competitive landscapes. Additionally, the segmentation by power rating categorizes inverters into low, medium, and high power ranges, addressing different operational requirements. This structured approach ensures stakeholders gain actionable intelligence on niche segments and overall market dynamics.

FAQs

What are the different types of inverters available? Inverters are categorized into central, string, micro, hybrid, and off-grid types, each designed for specific applications ranging from large industrial setups to small residential systems, offering varying levels of efficiency and integration capabilities.

How do inverters benefit the manufacturing industry? Inverters enhance manufacturing by enabling precise motor control in automation systems, reducing energy consumption, providing backup power through UPS systems, and supporting the integration of renewable energy sources for sustainable operations.

What is the role of inverters in solar energy systems? Inverters convert direct current generated by solar panels into alternating current usable by electrical grids or onsite equipment, facilitating the adoption of solar power in construction and industrial projects while ensuring grid compatibility and efficiency.

Which regions are leading in the inverter market? The Asia-Pacific region leads due to rapid industrialization and renewable energy investments, followed by North America and Europe, where energy policies and technological advancements drive significant adoption in manufacturing and construction sectors.

What are the key features to consider when selecting an inverter? Important features include efficiency rating, power output, compatibility with energy storage systems, smart connectivity options, durability under environmental conditions, and compliance with safety and grid standards relevant to the application.

Who are the major players in the inverter market? Leading companies include SMA Solar Technology, ABB, Delta Electronics, Huawei Technologies, and Fimer Group, known for their innovative products, global presence, and focus on meeting the demands of industrial and construction applications.

Citius Research has developed a research report titled “Inverter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Inverter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Inverter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Inverter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Inverter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Inverter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Inverter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Inverter Market
• Cost and Gross Margin Analysis of Inverter Market
• Inverter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Inverter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Inverter Market Key Stakeholders

Below are the key stakeholders for the Inverter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Inverter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Inverter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Inverter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Inverter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Inverter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Inverter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Inverter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Inverter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Inverter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Inverter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Inverter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Inverter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Inverter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports